• Title/Summary/Keyword: Green Strategies

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Marketing Strategies and Consumption Situations of Environment-Friendly Agricultural Products in the Metropolitan Area (수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략)

  • Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.4
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    • pp.15-37
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    • 2003
  • Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

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Analysis of Energy Performance and Green Strategies in the Foreign High-Performance Buildings

  • Park, Doo-Yong;Kim, Chul-Ho;Lee, Seung-Eon;Yu, Ki-Hyung;Kim, Kang-Soo
    • KIEAE Journal
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    • v.15 no.3
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    • pp.21-28
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    • 2015
  • Purpose: In this study, we analyzed the energy performance levels and high-performance technology trends through the case studies of foreign high-performance buildings. Method: Buildings built within 10 years were selected for the analysis of recent trends. we analyzed the buildings of U.S.A, Germany and Japan using LEED certified buildings, Passive House certified buildings and CASBEE certified buildings database for the case study of foreign high-performance buildings. A total of 20 high-performance buildings including 14 cases in U.S.A, 4 cases in Germany and 4 cases in Japan were selected. Annual energy consumption levels for 20 high-performance buildings were collected with the actual energy consumption data or data from simulation programs officially recognized by DOE. Annual energy consumption were compared with the energy performance standard of the office buildings in the CBECS database, ASHRAE Standard 90.1-2004 and Building Energy Efficiency Rating System in Korea. Result: The order of the green strategies applied in the main categories are Renewable Energy(63%), Indoor Environment Control(51%), Envelope Improvement(44%) and HVAC System & Control(28%). Specified strategies most widely used in the sub-categories are high-performance Insulation (70%), High Efficiency Heating, Cooling Source Equipment(85%), Photovoltaic&Solar Thermal(80%) and Daylighting(80%).

Developing a Green IT Maturity Model: Assessment and Improvement Strategies (녹색정보화 성숙도 진단 모델 개발 및 실증 연구)

  • Park, Sang-Hyun;Eo, Jae-Kyung;Jeon, Hyo-Jung
    • Information Systems Review
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    • v.13 no.1
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    • pp.115-141
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    • 2011
  • One consequence of the new economic imperative of developing an environment-friendly and sustainable economy has been the growing importance of green management as a corporate management strategy. In Korea, the government has put forth a green growth vision, and followed suit with policy measures reflecting this vision. Companies, in their turn, have announced various new management plans reflecting this green vision. But, thus far, no tangible progress has been made. This is mainly due to the lack of concreteness, both in the government's policy and green management plans by companies. The government's green IT vision, for instance, was formulated without an accurate assessment of the current level of maturity in terms of green IT in Korea. This study presents a model for assessing the level of green IT maturity, developed by taking into consideration the informatization and regulatory environments of Korean firms. We use this model to evaluate a sample of Korean firms selected as representatives of their respective industry sectors to assess the overall level of green IT maturity among Korean companies. Improvement strategies, based on the results of assessment, are presented as well.

Effects of Green Operations and Green Innovation on Firm's Environmental Performance

  • Chen, Rong-Huei
    • Industrial Engineering and Management Systems
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    • v.13 no.2
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    • pp.118-128
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    • 2014
  • This study examines how green operations affect firm's environmental performance with green innovation as a mediator in the context of electronic industry. We carry out an empirical study with 141 valid questionnaires collected from high-tech manaufactures in Taiwan. The results show that positive relationships exist among green operations, green innovation and environmental performance (in both operational performance and managerial performance). However, an integration of green operations with green innovation would influence firm's environmental performance more positively than the sole effects of green operations. It suggests that high-tech manufacturers should pay greater attention to green innovative strategies in order to cope with customer demand and, thereby, enhancing customer satisfaction and sustainable operations. This study has contributed to the extant literature by providing valuable academic references and pragmatic guidelines for firms to gain competitive advantages through green operations and green innovation.

A Study on the Competitiveness of Green Construction in Construction Firms (건설기업의 녹색건설 경쟁력 요인에 관한 연구)

  • Lee, Eui-Dong;Lee, Jae-Wook;Kim, Han-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.5
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    • pp.125-134
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    • 2012
  • In the construction industry, "Green" is emerging as a keyword of new growth engine. Since green construction competitiveness is essential for contractors' survival and growth, it is important to understand what constitutes green construction competitiveness. The objective of the study is to identify elements of green construction competitiveness and to discuss relationships between their importance and current level based on the Gap analysis. A better understanding of the elements of green construction competitiveness assists contractors in formulating green strategies. It also provides insight into what motivates contractors in establishing related policies and regulations. The study identifies that in general there exists a gap between the importance and current level of green construction competitiveness. It also demonstrates that CEO' competence shows a less gap between the importance and current level but firms' competence is an area of weakness. Finally a substantial gap is observed in the field of green R&D strategies and sub-contracting partners.

The Strategies of Transport Demand Management to Decrease the Greenhouse Gases in Transportation Part (교통부문 온실가스 배출량 저감을 위한 교통수요관리 방안 전략 연구)

  • Jeong, Do-Yeong;Yun, Jang-Ho;Park, Sang-U;Kim, Ju-Yeong
    • Journal of Korean Society of Transportation
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    • v.29 no.1
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    • pp.29-38
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    • 2011
  • The growing amount of using the fossil fuel is bringing about environmentally, economically serious problems like as global warming. To solve the problems, the international society has begun to decrease greenhouse gases through the international agreement like as the climate change convention. In South of Korea, it was presented practical goal of Green Development try to decrease greenhouse, which is the future 60 years vision. And, it contains the strategies of Green Development and 5th Plan of Green Development. Nowadays, the government accepted the active alternative scenario 3, which is the goal of 4% decrease in greenhouse gases until 2020's, presented by Presidential Committee on Green Growth. This study established the strategies of Transport Demand Management to decrease the greenhouse gases in transportation part, and then we measured the effect of them. As a result, if it takes effect the aggressive strategies annually, it will cut greenhouse gas pollution by 3.1%, which is 7,590,000t$CO_2eq$, in transportation part. So, we can expect that it would be the effective policy tool to achieve the goal of government, which is the Green Development, if it controls the strategies of TDM effectively by the political needs.

Case Studies on Space Zoning and Passive Façade Strategies for Green Laboratories

  • Kim, Jinho
    • Architectural research
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    • v.22 no.2
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    • pp.41-52
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    • 2020
  • Laboratory buildings with specialized equipment and ventilation systems pose challenges in terms of efficient energy use and initial construction costs. Additionally, lab spaces should have flexible and efficient layouts and provide a comfortable indoor research environment. Therefore, this study aims to identify the correlation between the facade of a building and its interior layout from case studies of energy-efficient research labs and to propose passive energy design strategies for the establishment of an optimal research environment. The case studies in this paper were selected from the American Institute of Architects Committee on the Environment Top Ten Projects and Leadership in Energy and Environmental Design (LEED) certified research lab projects. In this paper, the passive design strategies of space zoning, façade design devices to control heating and cooling loads were analyzed. Additionally, the relationships between these strategies and the interior lab layouts, lab support spaces, offices, and circulation areas were examined. The following four conclusions were drawn from the analysis of various cases: 1) space zoning for grouping areas with similar energy requirements is performed to concentrate similar heating and cooling demands to simplify the HVAC loads. 2) Public areas such as corridor, atrium, or courtyard can serve as buffer zones that employ passive solar design to minimize the mechanical energy load. 3) A balanced window-to-wall ratio (WWR), exterior shading devices, and natural ventilation systems are applied according to the space programming energy requirements to minimize the dependence on mechanical service. 4) Lastly, typical laboratory space zoning categories can be revised, reversed, and even reconfigured to minimize the energy load and adjust to the site context. This study can provide deep insights into various design strategies employed for construction of green laboratories along with intuitive arrangement of various building components such as laboratory spaces, lab support spaces, office spaces, and common public areas. The key findings of this study can contribute towards creating improved designs of laboratory facilities with reduced carbon footprint and greenhouse emissions.

Green Port Strategies for Reducing Air Pollution in Port of Incheon (대기오염 저감을 통한 인천항의 Green Port 전략)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
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    • v.27 no.1
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    • pp.281-304
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    • 2011
  • In the energy-climate era, pollution emissions from port activities have a significant issue in international shipping and port community. Thus international organization such as IMO and developed countries are seeking to develop various reduction strategies against air pollution. However Korea has recently conducted several studies concerning air pollution in port industry. The main purpose of the paper is to suggest emission reduction strategies for bulk terminal in Port of Incheon, which handles large amount bulk cargoes as a gateway for the metropolitan area. For this aim, the clean air strategies of the world major ports were considered and air pollution reduction strategies were suggested. The main findings of this paper are as follows. First, the emission reduction strategies for container terminal are should be integrated based on technologies changes, operational changes and market-based measures. Second, the emission reduction strategies for bulk terminal can be effective when use innovative measures during loading, unloading and storage process such as telescopic cascade trimming chute, snake sandwich equipment, dry fog system and dome structure. Finally, investigation on actual conditions of air pollution in Korean ports and development of environmental evaluation scheme for persisting monitoring should be conducted.

A Study on the Activation of 4-H Farming Organization for development of Environmental-Friendly Agriculture (친환경농업육성을 위한 영농 4-H조직의 활성화 방안)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.13 no.1
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    • pp.23-51
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    • 2005
  • In this article the author provided a brief introduction to the function and activation of 4-H fanning organization. The strategies developed to improve the environmental-friendly Agriculture are as following : the efficiency cooperatives of 4-H fanning organization, invitation of the upbringing plan of organization leader for promotion of the pilot region project of environmental-friendly Agriculture connected with green tourism, the establishment of reasonable management plan and strategies. In conclusion, there must be strategic measures to increase the income of environmental-friendly farmers. All of this information could be useful for the further development of the strategy for environmental-friendly Agriculture in organization and management.

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