• Title/Summary/Keyword: Government credibility

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An Exploratory Case Study on Consumer-Goods SMEs' Overseas Expansion of Their Own Brands (자사브랜드 부착 소비재 수출 중소기업의 해외진출에 대한 탐색적 사례분석)

  • Won, Jong-Hyeon;Chung, Jae-Eun;Yang, Hee-Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.199-210
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    • 2015
  • This study analyzes various aspects of the successful overseas expansion of SMEs that export consumer goods with their own brands. Through in-depth interviews with CEOs and marketing practitioners of fifteen SMEs that export consumer goods of their own brands, researchers examined the determinants of the decisions to export own-brand products, forms of expansion into foreign markets, firms' distribution networks, firms' technological and marketing capabilities, export barriers, and export support services offered by the government. The results indicate that these companies obtained competitiveness in the design and quality of their products through steady R&D investment, with a focus on niche markets. This study also shows that they established foreign branches, participated in overseas trade fairs, and tapped into foreign markets with Korean home shopping channels and department stores to build distribution channels and to find new buyers. However, the findings of this study reveal that many of those companies export both OEM/OEM products as well as their own-brand products due to the low level of brand awareness in foreign markets. Thus, efforts to improve their brand awareness in the global market are much needed. In addition, this paper demonstrates that the programs and services provided by state-run organizations need improvement in credibility and expertise. This research suggests recommendations for successful export programs, and provides meaningful insights for consumer-goods SMEs establishing foreign market entry strategies with their own brands.

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An Exploratory Study on Adoption of Public Institution's Mobile Service: Focusing on In-Depth Interviews with Users and Experts (공공기관 모바일 서비스 수용에 관한 탐색적 연구: 사용자 및 전문가 대상 심층인터뷰를 중심으로)

  • Koh, Joon;Son, Ju-Hee;Yang, Sung-Byung
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.706-722
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    • 2014
  • Government and public institutions have been releasing a number of mobile applications in order to provide diverse public services in the mobile environment. However, due to their one-sided and fragmented service with the lack of adequate care for users, the utilization rate is extremely poor. Therefore, this study, based on a relevant literature review, identified and derived the five key factors (usefulness, convenience, interactivity, information credibility, and social pressure) for users' mobile service adoption. Then, through in-depth interviews with five users and five experts regarding the 'business support app' of one public agency (H institution) that specializes in SMEs, we found that all of these factors are important for users' mobile service adoption. Users' satisfaction could be significantly improved through real-time response to their needs. In addition, providing them with useful and tailored information can lead to mutual trust between public institutions and users. Consequently, as these user-oriented services can increase users' loyalty and boost the utilization rate of the public apps, public institutions should always put persistent efforts to cope with users' demands.

The Continuity of Operation (COOP) Application to a Local Government for Disaster Risk Reduction

  • Jang, Young-Jin;Wang, Won-joon;Jung, Jae-Wook;Seo, Yong-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.12
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    • pp.157-166
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    • 2019
  • Globally, various disasters such as typhoons, floods, earthquakes, fires, explosions have caused work to be halted. If there is a large-scale disaster at public institutions in charge of major national affairs and their works are interrupted, not only will there be property damage, but there will also lead to a decline in national credibility and direct and indirect impacts on the people. Therefore, it is necessary to ensure continuity of operation by minimizing the interruption period of critical operations due to disasters. Overseas advanced countries such as the United States and Japan developed guidelines for Continuity of Operation (COOP) to prevent unexpected work disruptions caused by disasters. Recognizing the necessity of COOP in South Korea, a relevant law has been newly established in 「the Framework Act on the Management of Disasters and Safety」 to enable public institutions to establish the COOP in response to this situation. In this study, the definition, the necessity and overseas cases of COOP were investigated and described. Using the templates developed by these results, operational impact analysis, risk assessment, operational continuity strategies and operational continuity procedures were applied to "A" City Hall in Gyeonggi-do province and those results were described. The objective of this study is to substantially contribute to the introduction of COOP to local governments through their pilot application and implications of COOP.

South Korean Universal Service and Korean Reunification: A Policy Analysis (한국의 보편적 서비스정책과 남북한 통일: 정책분석)

  • Jeong Bun-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.39 no.1
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    • pp.147-166
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    • 2005
  • The purpose of this study is to redefine the concept and scope of universal service and to develop universal service policy of South Korea for Korean reunification. The basic assumption of this study is that well developed universal service may contribute to the eventual reunification by ensuring equal access to information resources for the two peoples. The theoretical foundation of this study includes social capital and diffusion of innovations theory. This study uses policy analysis as both data collection and data analysis, more specifically qualitative policy analysis with triangulation for improving credibility. Data for the analysis were collected through legislation, other policy documents, and major agreements between North and South Korea related to informatization and unification. This study, identified the major characteristics of universal service and explored the current universal service in South Korea by analyzing major poicy instruments of South Korea. In addition, this study presented a great possibility of cooperating in telecommunication policy and telecommunication infrastructure. Consequently, this study proposed policy recommendations in five areas: 1) redefining the scope of universal service, 2) developing a unified telecommunication infrastructure, 3) developing policy instruments, 4) restructuring government organizations, and 5) creating a participatory universal service model for Korean reunification.

The Restoration/Revision Processes of the Korean Standard Methods for Marine Environment: Heavy Metals & Organic Compounds (해양환경공정시험기준 제정/개정(안) 작성과정 소개: 중금속과 유기물질 분석 중심으로)

  • JEONG, YONG HOON;LEE, DONG GI;YANG, JAE SAM
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.21 no.2
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    • pp.78-90
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    • 2016
  • This report is to introduce detail processes during the restoration/revision project for the Korean Standard Methods for Marine Environment. The processes are composed of 3 steps: questionaries, QA/QC confirming step by CRM(Certified Reference Materials), and advisory council by specialists. The questionaries required four main topics to be included to the restoration/revision protocol: 1. the guidelines to sampling, transportation, storage, and pre-analytical procedures for the marine specimens, 2. the unified analytical method, especially for the organic compounds, 3. the QA/QC test requirement for CRM, 4. introduction of diverse analytical instruments, 5. the customer- friendly express of the protocol. Based on these new protocol, we expect two most important effects: 1, increased insurance of international credibility and equivalence by the QA/QC procedures, 2. increased conformability and representatively from wide-spread use of the protocol. Finally we suggested several residual topics remained to the inter-government cooperation.

A Study on the Protective Countermeasures through the Assassination Accident Analysis of Israeli Premier Yitzhak Rabin (라빈수상 위해사건 분석을 통한 경호적 대응방안)

  • Lee, Doo-Suck
    • Korean Security Journal
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    • no.15
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    • pp.221-242
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    • 2008
  • Protection is to maximize the protectee's physical security by minimizing the threats and minimizing the damages caused by the threats. From this point of view, the assassination case of Israel's former Premier Yitzhak Rabin who devoted himself to proceed peace process in Middle East, on November 4, 1995, gives us a lot of lessons on protection. At that time, Israeli society was chaotic with anti-Rabin and anti-government demonstrations which is against Rabin's peace process, and they openly threatened to assassinate Premier Rabin. However, Shin Bet, Israeli Protective Agency, didn't reacted against the assassination threats effectively. Also they have to try to secure friendly public to widen the width of selection in case of crisis and to secure the credibility of the organization. They have to prevent harmful activities in advance by securing wide intelligence networks to collect and analyze various protective intelligences and preparing proper protective countermeasures. Intelligence is a basic element in protection and any protective measures not supported by intelligence activities are not useful and effective. Potential attackers study their target thoroughly and make an elaborate plan before their attack. Advance team is required to conduct security measures on a basis of analysis of vulnerability and threat factors, and close protection team should be prepared for the changing situations with crisis-consciousness. Is security, 100% perfection is not possible. However, Shin Bet failed to analyze and approach to the existing threats. They forgot the fact that security environment reflects social situations. Protection agents should be conscious of the fact that today is different from yesterday. So we have to expect what is not expected when not expected.

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A Study of Policy Change on K-ETS and its Objective Conformity (한국 배출권거래제 정책 변동의 목적 부합성 연구)

  • Oh, Il-Young;Yoon, Young Chai
    • Journal of Climate Change Research
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    • v.9 no.4
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    • pp.325-342
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    • 2018
  • The Korea Emissions Trading Scheme ( K-ETS), which manages roughly 70% of the greenhouse gas emissions in South Korea, was initiated in 2015, after implementation of its 1st basic plan and the 1st allocation plan (2014) for the 1st phase (2015-2017). During the three and a half years since the launch of K-ETS, there have been critical policy change such as adjustment of the institutions involved, development and revision of the 2030 national GHG reduction roadmap, and change in the allocation plans. Moreover, lack of liquidity and fluctuation of carbon prices in the K-ETS market during this period has forced the Korean government to adjust the flexibility mechanism and auction permits of the market stability reserve. To evaluate the policy change in the K-ETS regarding conformance to its objectives, this study defines three objectives (Environmental Effectiveness, Cost Effectiveness and Economic Efficiency) and ten indicators. Evaluation of Environmental Effectiveness of K-ETS suggests that the national GHG reduction roadmap, coverage of GHG emitters and credibility of MRV positively affect GHG mitigation. However, there was a negative policy change implemented in 2017 that weakened the emission cap during the 1st phase. In terms of the Cost Effectiveness, the K-ETS policies related to market management and flexibility mechanism (e.g. banking, borrowing and offsets) were improved to deal with the liquidity shortage and permit price increase, which were caused by policy uncertainty and conservative behavior of firms during 2016-2018. Regarding Economic Efficiency, K-ETS expands benchmark?based allocation and began auction-based allocation; nevertheless, free allocation is being applied to sectors with high carbon leakage risk during the 2nd phase (2018-2020). As a result, it is worth evaluating the K-ETS policies that have been developed with respect to the three main objectives of ETS, considering the trial?and?error approach that has been followed since 2015. This study suggests that K-ETS policy should be modified to strengthen the emission cap, stabilize the market, expand auction-based allocation and build K-ETS specified funds during the 3rd phase (2021-2025).

A Study on the Certification Method for the Application of Composite Material of eVTOL Aircraft (전기동력 수직이착륙 항공기의 복합재료 적용을 위한 소재인증 방안 고찰)

  • Bae, Sung-Hwan;Cho, Sung-In;Choi, Cheong-Ho;Jeon, Seungmok
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.48 no.12
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    • pp.969-976
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    • 2020
  • Urban Air Mobility is attracting attention as a future innovation industry around the world, and leading industries are considering the application of composite materials for structural robustness and lightening in the designing and manufacturing new concept eVTOL aircraft. To apply composite materials to the new concept of eVTO aircraft, this paper was analyzed about composite material qualification system of FAA & EASA and institutionalized by Korea Government, including the procedures and methods, the organization to carry out the material verification for domestic conditions. The domestic composite material qualification system will not only make it easier for manufacturers of eVTOL aircraft with a new concept to apply composite materials to domestic aircraft through pre-material qualification, but also reduce the burden of material qualification within the period of type certification. In addition, domestic manufacturers of composite materials with qualified material quality and performance will be easy to enter for domestic aircraft applications and composite material manufacturers with experience in applying to aircraft will have a positive impact on overseas exports. This system will be able to promote the development eVTOL aircraft industry of a new concept and enhance international credibility of made aircraft in Korea.

Health Care System Satisfaction and Reform Need of Medical Users (의료이용자의 보건의료제도 만족도와 변화 요구도)

  • Kim, Ji-On
    • Journal of the Health Care and Life Science
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    • v.9 no.1
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    • pp.117-128
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    • 2021
  • This study was performed to investigate health care system satisfaction and reform need using the data from the '2019 Health Care Experience Survey'. For 8,349 data with experience in medical use, health care system satisfaction and reform need level was analyzed by t-testing and ANOVA by characteristics of the study subjects, and multiple regression was conducted. Research has shown that health care users' recognition of the health care system is relatively low compared to reliability and satisfaction. It is necessary to promote policies and health care systems for senior citizens, low education levels. Since the reliability has the biggest impact on the satisfaction of the health care system, government should establish policies that they can trust, and in the process, they should gather opinions from the public and secure credibility through social consensus. Medical users were sympathetic to the need for reforms in the health care system, and felt the need to support vulnerable areas and vulnerable groups the most.

Culture and Art Policies of Korean government for Traditional Dancing Digital Contents (전통춤 디지털 콘텐츠에 관한 문화예술정책 연구)

  • Kim, Ji-Won;Rhyu, Ji-Sung
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.156-171
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    • 2012
  • It is the time of the Korean Wave booming throughout the world, placing Korean culture in the center of the world and its added value is unaccountable. At this prosperity, the preserving of the archetype of Korean dancing and digital contents making is becoming a task not only for the government but also for the private sector because culture industry has enormous added values. To achieve such goals, contents development is an urgent matter but establishing the value of the archetype of Korean traditional dancing must have priority. The public has to take an active role in rediscovering the values of traditional culture, and as the representative of Korean identity traditional dancing must be the object of a systematic art policy. This study will review the current status of 'digital contents program of the archetype of culture' for traditional dancing and will reconsider the modern value of preserving the archetype of culture to make a suggestion to the direction of culture art policies in the near future. The study acknowledged the lack of technical personnel majoring in the archetype of traditional dancing and the need of reviewing the credibility of historical research procedures. Even with the studies by industry-university collaboration and positioning of specialists, effective policies that will form the foundation for private firms to train personnels is in urgent need. In other words, training personnels, allocation of resource, securing funds, policies promoting collaboration between private and individual businesses, and the commercial recognition at private firms are still far from establishing. This is due to the fact that archetype of culture is not a business that creates revenue immediately, therefore the recognition of traditional dancing as an investable item by business-oriented firms or movements are difficult to find. To overcome such situation, software oriented policies that establish open communication and sharing with the public should be done at first rather than the quantity oriented hardware policies of contents development. Through this process the public can change the attitude on traditional dancing and traditional dancing could be newly recognized as a creative repository of culture and as public businesses giving birth to economic value.