• Title/Summary/Keyword: Government Strategy

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A Study on the Effective Operating Policy of Regional IT Industry by Critical Success Factors of IT Industry (IT산업 성공요인에 의한 지역 IT산업의 효율적 운영방안에 관한 연구)

  • Lee Sang-Suk
    • Korean Management Science Review
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    • v.23 no.1
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    • pp.1-19
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    • 2006
  • This study investigates the critical success factors for the promotion of IT industry in region and suggests some directions for operations strategy of them. This study based on the critical success factors, and we suggest followings : (1) start-ups support, (2) technology support, (3) management support, (4) law/institutional support. We suggested the strategy which based on critical success factors for successful operations of IT industry. This strategy suggested by AHP(Analytic Hierarchy Process) results and was evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy. We suggested the priority of policy by AHP technique for successful development of IT industry. As a results, centralization of supporting facilities was perceived as the most important policy by three groups(IT firms, local government official worker, professor). This research contributes to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy, and by suggesting the effective means to assist the IT industry. Also, results of our research will be suggested as a priority of developing policy to assist successful IT industry.

A Marketing Strategy Implementation for Korea Postal Service (마케팅 전략실행을 통한 우정서비스 경쟁력 강화방안)

  • Kim Yong-Shik
    • Management & Information Systems Review
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    • v.3
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    • pp.257-285
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    • 1999
  • Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

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A Study on Utilization Strategy of Big Data for Local Administration by Analyzing Cases (사례분석을 통한 지방행정의 빅데이터 활용 전략)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.89-97
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    • 2014
  • As Big Data's value is perceived and Government 3.0 is announced, there is a growing interest in Big Data. However, it won't be easy for each public institute or local government to apply Big Data systematically and make a successful achievement despite lacking of specific alternative plan or strategy. So, this study tried to suggest strategies to use Big Data after arranging the area which local government utilize it in. As a result, utilization areas of local administration's Big Data are divided into four areas; recognizing and corresponding the abnormal phenomenon, predicting and corresponding the close future, corresponding analyzed situation and developing new policy(administration service), and citizen customized service. In addition, strategies about how to use Big Data are suggested; stepwise approach, user's requirements analysis, critical success factors based implementation, pilot project, result evaluation, performance based incentive, building common infrastructure.

Policy Trends and Issues on Crypto Currency of Japanese Government (일본정부의 암호화폐(Crypto currency)에 대한 최근 정책 동향과 시사점)

  • Kim, Hyun-jung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.10
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    • pp.1398-1404
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    • 2018
  • The Blockchain technology could represent a solution to unexpected problems. In modern society, the domain of value has become diversified. The Crypto currency would replace the area that conventional currency could not function. The Japanese government recognized the Bitcoin as an official currency from April 2017 through amendment of the Money Transfer Act in 2016, and has been leading the related regulation policy recently. This paper examines the policy strategy of the Japanese government that is leading the current policy related to the Crypto currency market. The sequence of this paper is as follows: Coordination Process of Japanese Government's Crypto currency Policy of Special Mission Committee on IT Strategy as a Coordinator, Amendment of the Fund Settlement Act and the Establishment of a Self-Regulation Organizations in Crypto currency and Japan's Crypto currency Taxation and Supplementary System.

Government as a Platform Revitalization Strategy Derived from Webtoon Platform Success Factors (웹툰플랫폼 성공요인에서 도출한 플랫폼 정부 활성화 방안)

  • Seo, Hyungjun
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.1-13
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    • 2021
  • This study postulates that Government as a Platform(GaaP) could be a next generation government model, drawing activation strategy from success factors of webtoon platform by NAVER. It suggests success factors of Naver webtoon case based on three main components of platform strategy. First, in the aspect of platform infrastructure, Naver webtoon was established based on powerful portal site by parent company Naver and improved platform accessibility through using webtoon without login. Second, in the aspect of stakeholder engagement, Naver webtoon has offed webtoon at no cost and it has taken an intermediary role for supporting the stakeholders with PPS. Third, in the aspect of outputs production, Naver webtoon offered real time feedback from webtoon users that could affect webtoon production and established incubating system that allow users to create their webtoon. And due to PPS, it makes possible to various create second outputs based on webtoon, which can contribute to activating webtoon ecosystem.

Implementing Strategy of Quality Management for Public Policy in Local Government (지방정부에 있어서 정책품질관리의 집행전략에 관한 연구)

  • Kwak, Young-Hwan;Choi, Kil-Soo
    • Journal of Korean Society for Quality Management
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    • v.35 no.1
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    • pp.52-60
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    • 2007
  • The purpose of this study is to explorer some strategies for implementing successfully the qualify management for public policy (PPQM) in local government. Researchers for reaching at the purpose reviewed a literature on QM (or TQM) and PPQM in chapter II and suggested implementing strategies of local government's PPQM in chapter III. Implement strategies of local government's PPQM have to build a framework, establish an operating system, develop a customized PPQM's manual, and develop a capacity of local government's civil servant for implementing the PPQM and then build an evaluating system on the result of the PPQM's implementation in local government.

Neoliberal Energy Policy and the Limits to 'Green Growth' (신자유주의적 에너지정책과 '녹색성장'의 한계)

  • Choi, Byung-Doo
    • Journal of the Korean Geographical Society
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    • v.45 no.1
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    • pp.26-48
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    • 2010
  • The current government tries to pursue a series of energy plans and strategies which have been recently established under the banner of 'green growth'. Although there have been several critical comments on the energy policy, the structural background under which the energy policy has been established and implemented has not yet been scrutinized. This paper understands the current government's strategy for 'green growth' and energy policy as a process of neoliberalization. In particular, the energy policy is characterized as industrialization, marketization, technologization, and financialization of energy, which bring about a lot of detailed issues. This kind of 'green growth' strategy is far from the model of sustainable development, and rather seems to be well interpreted in terms of what Harvey calls 'accumulation by dispossession'. As the government's strategy for 'green growth' and energy policy denies the roll of citizens and civil society which would mediate and arbitrate the contradiction between environment preservation and economic growth, and conflicts between market mechanism and state intervention, so alternatives to the 'green growth' strategy should be orientated to a citizen-participating and civil society-led energy policy.