• The Journal of Asian Finance, Economics and Business
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• v.2 no.4
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• pp.13-20
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• 2015

The purpose of this research is to identify the relation between the Korean wave and Korean cosmetics export. Instead of using UN COMTRADE data as with other researches on the similar studies, this paper adopts Google Trends query index with keyword 'Korean drama'as a proxy variable for cultural trade. With controlling export determining factors such as GDPs of import and export countries, distance, R&D, and FTA, this paper examines whether the Korean wave represented by Google Trends contributes to the explosive increase of Korean cosmetics export in the recent years. Moreover, this study also investigates the possible effects of the Korean wave on export that could vary according to the different trade groups by classifying import countries into two groups: 74 countries worldwide and 9 ASEAN member countries. The results reveal that the Korean wave indeed leads to cosmetics export to ASEAN countries but show weak relation with cosmetics export to worldwide.

• Journal of Intelligence and Information Systems
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• v.28 no.3
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• pp.1-22
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• 2022

We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2) digital piracy activities are negatively affected by TV ratings and social buzz, and 3) social buzz and google buzz are positively influenced by each other. While many empirical studies were conducted to reveal the effects of music or movie piracy, our understanding of drama piracy is limited. We provide empirical evidence of the dynamic relationships between drama piracy, TV ratings, and online buzz. Our findings show the presence of indirect piracy effects on TV ratings through online buzz. Further, we reveal that social buzz and google trends play different roles in promoting TV ratings and piracy activities. We discuss the implications of our findings for theory and practitioners.

• Asia Marketing Journal
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• v.14 no.4
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• pp.35-56
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• 2013

The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.81-87
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• 2018

Problem-based learning (PBL) appears to be a superior and effective strategy to train competent and skilled practitioners and to promote long-term retention of knowledge and skills acquired during the learning experience. This study concerns the implementation of PBL in the online environment and face-to-face PBL. An online environment allows participants to communicate with one another, view presentations or videos, interact with other participants, and engage with resources in work groups. Nowadays, education is accessible everywhere with the use of digital devices. Educational institutions subscribe to GSuite for Education, and Google introduced its Google Classroom as an e-learning platform. This study aims to analyze Google Classroom and to design PBL for Mongolian students taking Korean courses. The main objective of this paper is to identify the usability and evaluation of Google Classroom. The result of this study will be a proposed e-learning platform for Dornod University, Mongolia, which is initially needed in the Natural Science and Business Department.

• Journal of Intelligence and Information Systems
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• v.28 no.1
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• pp.1-28
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• 2022

In recent years, many Internet giants have begun providing their own content services, which attract online users by offering personalized services based on artificial intelligence technologies. This study investigates the role of two firms' content services within the firms' online service network. We examine the role of Naver Webtoon, which can be characterized as a professional-generated content, within Naver's service portfolio, and that of Google YouTube, which can be characterized as a user-generated content, within Google's service portfolio. Using survey data on viewers' use of the two services, we analyze a valued directed service network, where a node denotes an online service and a relationship between two nodes denotes a sequential use of two services. We found that both Webtoon and YouTube show higher out-degree centrality than in-degree centrality, which implies these content services are more likely to be starting services rather than arriving services within the firms' interactive network. The gap between the out-degree and in-degree centrality of YouTube is much smaller than that of Webtoon. The high centrality of YouTube, a user-generated content service, within the Google service network shows that YouTube's initial role of providing specific-content videos (e.g., entertainment) has expanded into a general search service for users.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37B no.11
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• pp.1058-1071
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• 2012

This paper proposes policies for developing ICT ecosystems so that Korean ICT companies can have a competitive power under the changing ICT industry environment. It analyzes the changes of user characteristics, their consumption trends and ICT industry environment. It also examines problems of domestic ICT industry and overseas ICT policies. In addition, it investigates the ICT ecosystem strategies of Google and Apple based on the theory of business ecosystem. This study suggests government policies for establishing a smart ecosystem, incubating a strategic ecosystem, and maintaining a sustainable ecosystem. The findings of this study provide additional insights and guidelines for policy makers to develop effective ICT ecosystems.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.115-121
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• 2020

This study aims to investigate the effects of restrictions in economic activity on the spread of COVID-19 in the Philippines. This research employs daily time-series data of confirmed new COVID-19 cases, Apple mobility trends (i.e., use of public transport to destinations, volume of people driving, and amount of walking to destinations) and Google community mobility (i.e., visits to transit stations, visits to workplaces, and staying-at-home) indicators covering the period February 17 to September 11, 2020. The analysis starts by establishing the correlation pattern of new confirmed COVID-19 daily infections to each independent variable. The results show negative linear correlation of the number of new COVID-19 daily infections with less visit to transit station, increase stay-at-home, less use of public transport, and less amount of walking to destinations. Interestingly, the number of new COVID-19 daily infections indicates some form of positive linear correlation with visits to workplaces and volume of people driving. Moreover, employing robust least square regression via the method of MM-estimation, major findings reveal that across mobility measures, staying-at-home has the highest impact on reducing the spread of COVID-19, followed by visiting transit stations less, less use of public transport, less amount of walking, and less workplace visits.

• Culinary science and hospitality research
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• v.23 no.4
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• pp.22-32
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• 2017

The purpose of this study was to explore awareness of food tourism using big data analysis. For this, this study collected data containing 'food tourism' keywords from google web search, google news, and google scholar during one year from January 1 to December 31, 2016. Data were collected by using SCTM (Smart Crawling & Text Mining), a data collecting and processing program. From those data, degree centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of 'core service' and 'social marketing' was high. In addition, the web visibility was also high for destination, such as rural, place, ireland and heritage; 'socioeconomic circumstance' related words, such as economy, region, public, policy, and industry. Convergence of iterated correlations showed 4 clustered named 'core service', 'social marketing', 'destinations' and 'social environment'. It is expected that this diagnosis on food tourism according to changes in international business environment by using these web information will be a foundation of baseline data useful for establishing food tourism marketing strategies.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.149-156
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• 2021

Gambling negatively affects the economy, and it brings unwanted financial, social, and health outcomes to gamblers. On the one hand, unemployment is argued to be a leading cause of gambling. On the other hand, gambling can cause unemployment in the second-order via gambling-induced poor health, falling productivity, and crime. In terms of significant effects, previous studies were able to establish an association, but not causality. The current study examines the time-sequence and contemporaneous causalities between lottery gambling and unemployment in Thailand. The Granger causality and directed acyclic graph (DAG) tests employ time-series data on gambling- and unemployment-related Google Trends indexes from January 2004 to April 2021 (208 monthly observations). These tests are based on the estimates from a vector autoregressive (VAR) model. Granger causality is a way to investigate causality between two variables in a time series. However, this approach cannot detect the contemporaneous causality among variables that occurred within the same period. The contemporaneous causal structure of gambling and unemployment was identified via the data-determined DAG approach. The use of time-series Google Trends indexes in gambling studies is new. Based on this data set, unemployment is found to contemporaneously cause gambling, whereas gambling Granger causes unemployment. The causalities are circular and last for four months.

• Electronics and Telecommunications Trends
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• v.38 no.2
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• pp.56-65
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• 2023

The combination between metaverse and non-fungible token (NFT), which opens up new opportunities for the media industry, raised expectations for a new economic system and business model. Of course, last year, various institutions and researchers continuously introduce representative metaverse services and business strategies such as Roblox, Fortnite, and ZEPETO. However, as 2022 progresses, the reaction to the metaverse is tepid than expected. Search volume on Google has been continuously decreasing. Furthermore, skepticism, regarded as one of the special phenomena caused by the coronavirus disease 2019 pandemic, is expanding since December 2021. Nevertheless, analysis or contemplation of a new business model related to the metaverse, which is still ongoing, is essential for those who must prepare for the future. The reason is that even if without being activated now, advanced preparation can help when various problems arise. In this study, we look at the metaverse and NFT biz models and estimate a picture of the future. In other words, the social and economic problems that may arise when the business model is expanded are summarized, and technical and policy measures are derived as solutions.