• International Area Studies Review
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• v.21 no.4
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• pp.65-83
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• 2017

As Global value chain(GVC) is deepening, the importance of intermediated good trade is growing in international trade issues. Such facts lead to much discussions about the relation between Global Outsourcing and pollution. This study analyzed the effect of Global outsourcing on Environment using the data including 21 industries for 2004-14. $CO_2$ intensity is used as a proxy for the environment variable and to measure Global outsourcing and I employed the method suggested by Feenstra and Hanson(1999), Amiti and Wei(2006). To examine the effect Global outsourcing on the Environment more precisely, this paper controlled the factors that can affect the environment level on the basis of the theory suggested by Copeland and Taylor(1994). In the methodology, System GMM is employed to solve endogenous problem. The results show that for overall industries, Global outsourcing effect cannot be identified and for polluting industries, the result is identical. However, Global outsourcing has a negative effect on the pollution level for China and developing countries. In other words, as Global outsourcing is increasing, the national pollution level is decreasing.

• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.1
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• pp.71-81
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• 2021

Purpose - This study verified the mediating effect of volunteer activities in the influence of global citizenship consciousness on human rights sensitivity of university students majoring in business administration. Research design, data, and methodology - The survey was conducted on 172 4-year college students in G City, Korea. SPSS 23.0 program was used to perform frequency analysis, descriptive statistics analysis, correlation analysis, reliability analysis, and multiple regression analysis. In addition, path analysis was conducted to confirm the mediating effect of volunteer activities. Result - First, the "justice domain" had a statistically significant effect on human rights sensitivity. Second, the "cognitive domain" had a positive and significant effect on volunteer participation. Third, the volunteer participation of university students majoring in business administration had a positive and significant effect on human rights sensitivity. Fourth, in the relationship between global citizenship consciousness and human rights sensibility of university students, volunteer participation had a partial mediating effect. Conclusion - The period of college enrollment is an important time to establish life goals and strategies as adults. Therefore, if the university environment is built to grow into a healthy global citizen, it will help to cultivate global competence and the "sensitivity to human rights" that is more emphasized in the era of the 4th industrial revolution.

• Journal of Distribution Science
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• v.11 no.11
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• pp.49-55
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• 2013

Purpose - This study examined the effects of susceptibility to global consumer culture (SGCC) on the brand attitude of consumers of the global SPA brand in South Korea. Research Design, Data, and Methodology -Questionnaires were used, and the sample that was extracted by the convenience sampling method comprised 703 males and females, aged 20-36. The data were analyzed with SPSS 16.0 and Amos 5.0 for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. Results - First, conformity to consumption trends was found to have a significant effect on all four variables of SPA brand attitude (brand favorability, uniqueness, ethicality, and economic utility). Second, quality perception was found to have a significant effect on brand favorability, uniqueness, ethicality, and economic utility. Third, social prestige was found to have a positive effect on uniqueness. Conclusions - The results show that consumers' susceptibility to global culture is a significant factor in their attitude to the global SPA brand. Therefore, it would be more effective if the global SPA brand develops recognition among consumers that its products play a role in sharing new trends and global lifestyles.

• Journal of Service Research and Studies
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• v.8 no.1
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• pp.13-26
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• 2018

Most product consists of various national components, and brand strategy using nationality images is prevalent in marketing field. Country of origin is meaningful consideration for decision making. The purpose is that how consumer evaluate the global brand depending on two-sided dimension of country of origin. This research aims to examine the interaction effect of two-sided country of origin and moderating effect of global identity. In study 1, two-way interaction effect of origin of brand and origin of production was significant with social prestige. In study 2, there-way ANOVA provided marginally significant main effect of origin of brand and global identity. Two-way interaction effect of origin of brand and production was significant with social prestige. Also two-way interaction effect origin of brand and global identity was significant with innovation and social responsibility. Three-way interaction of origin of brand, origin of production, and global identity was significant with social responsibility, this approved moderating effect of global identity. Results contribute to understanding global brands strategy using country of origin effect, and to adding new knowledge to the country of origin literature. Academic and practical implications, limitations, and future research directions were discussed.

• Journal of Distribution Science
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• v.13 no.9
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.289-302
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• 2022

This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.

• Journal of Korean Society for Quality Management
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• v.38 no.2
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• pp.236-247
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• 2010

This study was preformed to analyze the effect of ISO 26000(Global Standard on Social Responsibility(SR)) establishment and implementation on Korean Industries, and to take proper responsive measures as the results. ISO 26000 Global Standard was begun to prepare the establishment from 2003, and now being ended to be implemented as the effective SR Global Standard. If the ISO 26000 is published, almost countries must prepare the suitable process to implement its contents. But, many organizations involving the government and the enterprises in Korea have not the complete informations and knowledges about the ISO 26000 Global Standard and the implementation processes. This is serious problem. So, this study was aimed and performed to cope with this problem. In this study, the effect analysis of the establishment ISO 26000 Global Standard on Korean Economy and the industries will be performed, and the effective measures to prepare for its implementation will be taken. Especially the measures of the individual company to this situation will be discussed.

• The International Journal of Costume Culture
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• v.13 no.2
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• pp.130-140
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• 2010

This research was carried out by setting hypotheses on recognition of the global image of the research subject, a domestic cosmetic brand and consequent quality of the brand, reputation of the brand, purchasing decision, influence of images of expanded countries and their correlations to investigate what effect the global images of local brands practically have on domestic consumers' purchasing decision. The analysis results show that overseas expansion of the research subject brand has positive influence on the brand possessing global images. However, it can be seen that the quality of the brand has much larger influence on the reputation of the brand than the images of global brand. In addition, the images of the expanded countries have influence on purchasing decisions but the global images based on the expanded countries did not have much influence on purchasing decisions. Therefore, it can be seen that global images based on high levels of brand reputation and quality are requirements of a most competitive brand than images of the expanded countries in forecasting likelihood of purchase.

• Journal of Environmental Science International
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• v.17 no.6
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• pp.623-631
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• 2008

Many recent studies have concentrated upon the radiative effects of atmospheric aerosols. Though their scattering and absorption of radiation, aerosols can also induce some other important environment effects. In this study, new radiation code and aerosol data within Atmosphere General Circulation Model (AGCM) is used to assess the aerosol radiative forcing and to analyze relative climate effects. The new Kangnung National University AGCM Stratospheric-15 (KNU AGCM ST15) was integrated by using two sets of radiative effect of aerosols: CTRL as not a radiative effect of aerosols and AERO as a radiative effect of aerosols. Two cases show the difference of net shortwave radiation budget at top-of-atmosphere (TOA) is found to be about $-3.4Wm^{-2}$, at the surface (SFC) is about $-5.6Wm^{-2}$. Consequently the mean atmospheric absorption due to aerosol layer in global is about $2.2Wm^{-2}$. This result confirms the existence of a negative forcing due to the direct effect of aerosols at the surface and TOA in global annual mean. In addition, it is found that cooling over at the surface air temperature due to radiative effect of aerosols is about $0.17^{\circ}C$. It is estimated that radiative forcing of the net upward longwave radiation taken as the indirect effect of aerosol is much smaller than that of the direct effect as there is about $0.2Wm^{-2}$ of positive forcing both at TOA and at SFC. From this study, It made an accurate estimation of considering effect of aerosols that is negative effect. This may slow the rate of projected global warming during the $21^{st}$ century.