• Title/Summary/Keyword: Global Market Entry

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Analysis of Influencing Export Factors of Major Agricultural Products for ASEAN using Panel Gravity Model (패널중력모형을 이용한 동남아시아 대상 주요 수출 농산물 영향인자 분석)

  • Kim, Solhee;Son, Younghwan;Park, Jinseon;Kim, Taegon;Suh, Kyo
    • Journal of Korean Society of Rural Planning
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    • v.22 no.4
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    • pp.103-114
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    • 2016
  • The global trade partners have been diversified and mixed in agricultural market, which is expended the international agri-food market through the Regional Trade Agreement and World Trade Organization, etc. The aim of this study is to derive influential factors for exports increases of agricultural products targeting to Association of South-East Asian Nations (ASEAN). We set the equation for agricultural products exports referred to panel gravity model considering panel fixed effect for controlling endogeneity within variables. The results of this study are the follows; (1) Social economic distance considering international oil price negatively affects in the mushroom model; (2) Korean GDP affects (-) in a mushroom model and (+) in a vegetable model, however, ASEAN's per capita GDP indicates opposite influence in the same model; (3) Relative exchange rate shows negative impact in a vegetable model; (4) The entry status into WTO and the status in force of FTA have converse effects in mushroom and vegetable model, respectively.

A Study on Global Marketing Strategy for Improving the Ship-Parts Exports (조선기자재 수출확대를 위한 글로벌 마케팅 전략에 관한 연구)

  • Hwang, Sun-Woo;Shin, Dong-Ho;Kim, Hwan-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.05a
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    • pp.127-128
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    • 2019
  • After the financial crisis in 2008, Korean ship-parts manufacturing companies faced the survival of companies due to the difficulty in securing the volume of orders by sharp dropping in orders from big-three Korean shipbuilders. In ship-parts industry, product diversification and overseas market entry are important targets. Based on the expert Delphi survey and SWOT analysis, this study analyzes the key factors of overseas advancement by the growth stage of ship-parts companies and suggests a systematic and efficient overseas marketing strategy. Also, we propose a systematic and efficient advancement into overseas market by suggesting the traditional offline marketing strategy of exporting materials, marketing and marketing, and suggesting the need to build an integrated online and offline platform.

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The Direction of the Korean Real Estate STO Market: Focused on MZ Generation (국내 부동산 STO 시장 발전 방향: MZ 세대를 중심으로)

  • Lee, Sangyeon;Son, Yerim;Yang, Hee-Dong
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.27-46
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    • 2022
  • The current era's focus is on the surge in real estate prices triggered by the global economic downturn. This study advocated STO-based dispersed investment for the MZ generation, who has less capital than earlier generations. Existing real estate investment methods were categorized into online, offline, and hybrid formats and the effectiveness of the suggested STO was given in this study through case analysis domestically and overseas. The entry of STO into the financial industry was positively proved, and the efficacy of blockchain technology was validated, through the investigation of the STO framework. The findings of this study are projected to revitalize the new real estate sector by actively supporting the access of the MZ generation into the current inflexible real estate investment market by the application of blockchain and reflecting MZ generation's investment propensity.

Payment Settlement Framework for Exporting Real-Time Online Financial Solution (실시간 온라인 금융솔루션 수출을 위한 지급결제프레임워크)

  • Bae, Huynki;Ahn, Yunji;Park, Kwangho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.55-66
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    • 2017
  • Korean small and medium sized software companies have tried to export their solutions or services to overseas markets. In 2016, exports of the software industry increased by 6.0% from the previous year, and the value added of the industry was 2.2 times higher than that of the manufacturing industry. From a long-term perspective, it is important to secure a global competitive advantage in order to sustain the export high value-added of the software industry. The obstacles to entry into the overseas market of small to medium enterprises are as follows: first, difficulty in product development and localization of marketing; second, lack of investment for overseas expansion; and finally, competitiveness of software technology. In particular, To overcome such obstacles, Korean small and medium sized software companies should increase the technical perfection and secure software export competitiveness. The paper presents a payment settlement framework enabling adaptive reuse and semiautomatic development of global payment settlement services. The quantitative and qualitative evaluation results are presented with domestic and overseas case studies as follows: Firstly, semi-automatic development is realized successfully by applying the framework. Secondly, it is possible to maintain consistent quality of software and to deliver maintenance services without relying on the internal human resources. Thirdly, it is possible to reduce the project duration of the same development cope to less than 50% by applying the framework. Finally, because it is based on BPMN 2.0, which is a high level design diagram, it is expected that it will be easy to implement through components connection and reduce difficulties in technology transfer and localization. Also, at the time of runtime operation, it will be effective to understand the design idea easily and to carry out additional developments without human resource who participated in the initial project.

Strategies for Multilateral Development Banks Utilization to Enhance International Construction Competitiveness (해외건설 수주경쟁력 강화를 위한 다자간개발은행 활용 방안)

  • Sohn, Tae-Hong;Jung, Chang-Goo;Jang, Hyoun-Seung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.5D
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    • pp.493-498
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    • 2012
  • Korean construction companies have maintained stable market share based on high technology and cost competitiveness although international construction market has been stalled due to increasing global economy uncertainties. However, Korean construction companies have relied heavily on the general types of projects in Middle East and Asia although the portion of different types of projects such as Build-Transfer-Operate (BTO), Build-Transfer-Lease (BTL), and Public-Private-Partnership (PPP) has been increasing in the market. When delivering huge projects requiring contractors deal with activities from project planning to operation, securing finance sources and profitability is deemed critical. Therefore, Korean construction companies need more attentions on the construction market supported by Multilateral Development Banks. However, Korean construction companies have not utilized effective strategies for the market entry and also government supportive policies are not useful enough to help construction companies. This study aims both to analyze the contract structure of Korean construction companies for presenting critical factors that need to be prepared and to suggest various methods that can be applied to support construction companies that have much interest in the Multilateral Development Banks. According to the results of study, it is important that Korean government provide structural information system, make a specialized organization, prevent over-heating among Korean construction companies, and collaborate with Official Development Agency. In addition, it appeared that the fairness and financial stability of project have recognized main advantages of the Multilateral Development Banks.

Case Analysis and Prospect of K-POP Performance Art's Overseas Entry by Joint Venture (K-POP 공연 예술의 합작 투자에 의한 해외 진출 사례 분석 및 전망)

  • Ko, Kyu-Dae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.191-200
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    • 2020
  • Companies are seeking to maximize profits through exports and imports in the ultra-fast, ultra-high-speed modern society. It is only possible to sustain its survival if it targets the global market, not based on any specific region. The K-POP group is also targeting overseas markets in a manner similar to the various global strategies used when companies make inroads into foreign markets, including exports, contracts and direct investment. The K-POP group is engaged in various forms of activities, ranging from simple forms of performance (export) that are visited and staged by an invitation from a certain foreign country to series performances (license) by an invitation from a local promoter and tour performances using its capabilities. The K-POP group is seeking to go beyond the art of single-stage performances and make a systematic plan and make inroads into foreign countries in the form of direct investment suitable for each foreign country. The K-POP group made inroads into overseas markets in the form of simple performances from the late 1990s to 2005, when 'Korean Wave' was first introduced. Group H.O.T., etc. are typical examples. Since then, it has sought to enter overseas markets in the form of franchises by accepting overseas members by 2018, starting with Super Junior in 2005. Since then, the K-POP group in the form of joint investment attempted as group IZ*ONE in 2018 appeared, and a voice story came out in September 2018 when South Korea's JYP Entertainment and Tencent of China joined forces. Unlike K-POP Group, which has entered foreign markets with a global strategy based on the existing export method (H.O.T.), 'Boystory' is a representative group that is made with joint investment, which is a direct investment method. In February 2020, RBW released 'D1Verse,' a five-member group selected by Vietnam's reality show, as a joint investment-type group. This shows the possibility that domestic and foreign companies will release a group in the form of joint investment in order to pursue both globalization and localization.

A study on Analysis of Convergence Trends in Global BIM Market Using Patent Information (BIM 기술 융·복합 수준 분석을 위한 특허 정보 활용 방안)

  • Kim, Taewon;Lee, Jaeho;Lee, Yoonsun;Kim, Jaejun;Lee, Taisik
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.3
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    • pp.95-104
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    • 2017
  • Recently, patent information related to building information modeling (BIM) has been increasing owing to BIM adoption within the construction sector. However, only a few research studies have focused on identifying trends in the domestic and foreign BIM technology based on comprehensive and objective data. Therefore, this study aims to analyze technical competitiveness in the global BIM market using patent information. The patent information is compiled from WIPSON and consists of 73 South Korea, 59 USA, 206 China, and 31 Japan applications. Based on patent information, this study objectively observes domestic and foreign technological BIM trends. As a result of the technology entry analysis by the year, starting from physics (G section) to electricity (H section), the performing operations (B section), and the fixed structure (E section) has been expanded gradually. According to the portfolio analysis, the BIM patent is currently in its early stage of development. Through this research, utilizing patents as a basis for future development will be expected to consult with the differentiation of strategy and setting of direction.

Analysis of dependence structure between international freight rate index and U.S. and China trade uncertainty (국제 해운 운임지수와 미국과 중국의 무역 불확실성 사이의 의존성 구조 분석)

  • Kim, Bu-Kwon;Kim, Dong-Yoon;Choi, Ki-Hong
    • Journal of Korea Port Economic Association
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    • v.36 no.4
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    • pp.93-106
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    • 2020
  • Trade is an important economic activity. In particular, since the establishment of the World Trade Organization (WTO), the scope of trade has been expanding due to events such as the entry of China into the WTO in 2001, the establishment of a multilateral trading system, mitigation and integration of trade barriers, and the establishment of the free trade agreement (FTA). Despite the expansion of the trade market, however, extreme events such as the 2008 global financial crisis, the 2016 Brexit, and the 2018 US-China trade war have had a direct negative impact on the trade market. Therefore, the present this study analyzed the dependence structure between the international shipping freight rate index, a variable representing trade activities, and the trade uncertainty between the US and China. The following is a summary of the analysis results. First, the US-Chinese trade policy uncertainty and international shipping freight rate index presented a Frank copula and rotated Clayton copula 270° distribution, respectively, showing the same distribution structure for each country. Second, the Kendall's tau correlation revealed a negative dependence between the international shipping freight rate index and US-Chinese trade policy uncertainty. The degree of dependence was greater in the combination of uncertainty in China's trade policy and international shipping freight rates. In other words, the dependence of global demand and trade policy uncertainty confirmed that China was stronger than the US. Finally, the tail dependence results revealed that the US-Chinese trade policy uncertainty and international shipping freight rates were independent of each other. This means that extreme events related to the trade policy uncertainty or international shipping rate index were not affected by each other.

Improvement Plans of the Entrepreneurial Ecosystem Using Importance-Performance Analysis (IPA 분석을 통한 창업생태계 개선방안 도출)

  • Kim, Su-Jin;Seo, Kyongran;Nam, Jung-Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.101-114
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    • 2022
  • Recently, various studies on the entrepreneurial ecosystem have been conducted. The entrepreneurial ecosystem is composed of various elements such as entrepreneurs, governments, and infrastructure, and these factors interact to contribute to economic development. The purpose of this study was to analyze differences in importance and performance of the entrepreneurial ecosystem for startups using the importance-performance analysis (IPA) method. Based on this, the importance and current level of the components of the entrepreneurial ecosystem were identified and policy implications were presented. The results of the study are as follows. The importance ranking was in the order of startup support program(4.43), startup funding (4.39), market accessibility(4.30). The ranking of performance was startup support program(3.81), ease of starting a business(3.76), support for startup support institutions(3.66), and startup funding(3.66). All elements of the entrepreneurial ecosystem showed higher importance than performance. This means that the components of the entrepreneurial ecosystem in Korea are recognized as important, but do not play a significant role in terms of performance for startups. In addition, the factors with the highest improvement in the importance-performance matrix were 「safety nets for startup failure」, 「culture of acceptance of failure」, 「ease of market entry」, 「ease of startup survival」, and 「ease of exit」. This study suggested improvement measures such as establishing a social safety net, improving awareness of startup failure culture, matching successful startups, strengthening scale-up support by growth stage, easing regulations in new business fields, and diversifying investment recovery strategies.

A Case Study of SW Expert Training Platform Based on International Cooperation: HRD Center in Cambodia

  • Hong, Jaehyun;Oh, Nayoung;Lee, Junghwan
    • Journal of Information Technology Applications and Management
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    • v.25 no.3
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    • pp.43-54
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    • 2018
  • In recent years, international cooperation has become important not only at the humanitarian level but also at the socio-economic level. As a result, major foreign countries are increasing capital-intensive international cooperation. In this environment, Korea needs to look for differentiated international cooperation plans centered on sustainable talent cultivation and move away from capital-based international cooperation. In this study, we analyzed the case of HRD (Human Resource Development) center in Cambodia as an international cooperation model between industry-academia-college for training software (SW) workforce. The HRD Center in Cambodia is an educational institution that fosters SW talent and can be viewed as an international cooperation model that can influence the ICT industry in Cambodia as an educational platform. In fact, 190 people who have been hired so far have entered various fields. 97% of graduates have been satisfied with HRD center and 90% of them are willing to recommend the center. In particular, as highlighted in the case study, the HRD Center has had a positive effect on not only cultivating self-initiated learning-based SW talent, but also formulating positive image of Korea and Korean companies thereby facilitating entry into the global market. The HRD Center in Cambodia has developed a virtuous cycle of fostering human resources, providing education, advancing industry and building a cooperative network. Korea has transformed into a platform for international cooperation and human resource development and education by providing active support and aid. This case study will be utilized as a new model of international cooperation with SW expert training platform for Korea.