• Title/Summary/Keyword: Generation Z

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Impact of Consumer Ethnocentrism on Reasoned Action and Brand Equity: Empirical Evidence from Local Fashion Brands in Vietnam

  • VO, Minh Sang;NGUYEN, Mai Tran;LE, Tuong Vi;NGUYEN, Gia Bao;HO, My Duyen;PHAM, Thi Phuong Thao
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.87-98
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    • 2022
  • Purpose: The is study aimed to examine the impact of consumer ethnocentrism on reasoned action and brand equity on Generation Z in Vietnam. Research design, data and methodology: A quantitative study was undertaken on 302 Generation Z members. The data for the study was collected using a Google Form-based questionnaire from December 2021 to January 2022. Descriptive statistics, Cronbach's alpha, and structural equation modeling were among the data analysis techniques employed. The results: The results show that consumer ethnocentrism has a direct positive impact on reasoned action (subjective norms and attitude toward domestic goods) as well as an indirect positive impact on brand equity, including brand awareness, brand quality, and brand image. Major findings: According to the findings of this study, governments should continue to push propaganda and advocacy programs, call for national pride and encourage home consumers to support and use domestic goods. Domestic brands must strengthen their ties to the community and invest in community-oriented programs that promote domestic consumption. Vietnam's domestic fashion brands need to promote the exploitation of community-oriented and nationalistic content to call on domestic consumers to support them to consume domestic brands.

Nondestructive Evaluation of Nanostructured Thin Film System Using Scanning Acoustic Microscopy (초음파현미경을 이용한 나노 구조 박막 시스템의 비파괴평가)

  • Miyasaka, Chiaki;Park, Ik-Keun;Park, Tae-Sung
    • Journal of the Korean Society for Nondestructive Testing
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    • v.30 no.5
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    • pp.437-443
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    • 2010
  • In recent years, as nano scale structured thin film technology has emerged in various fields such as the materials, biomedical and acoustic sciences, the quantitative nondestructive adhesion evaluation of thin film interfaces using ultra high frequency scanning acoustic microscopy(SAM) has become an important issue in terms of the longevity and durability of thin film devices. In this study, an effective technique for investigating the interfaces of nano scale structured thin film systems is described, based on the focusing of ultrasonic waves, the generation of leaky surface acoustic waves(LSAWs), V(z) curve simulation and ultra high frequency acoustical imaging_ Computer simulations of the V(z) curve were performed to estimate the sensitivity of detection of micro flaws(i.e., delamination) in a thin film system. Finally, experiments were conducted to confirm that a SAM system operating at a frequency of 1 GHz can be useful to visualize the micro flaws in nano structured thin film systems.

Seasonal Variation and Statistical Analysis of Particulate Pollutants in Urban Air (도시대기립자상물질중 오염성분의 계절적 변동 및 통계적 해석)

  • 이승일
    • Journal of environmental and Sanitary engineering
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    • v.9 no.2
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    • pp.8-23
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    • 1994
  • During the period from Mar., 1991 to Feb., 1992 66 tSP samples were collected by Hi volume air sampler at 1 sampling site in Seoul and the amount of concentration of 21 components(SO$_{4}$$^{2-}$, NO$_{3}$$^{-}$, NH$_{4}$$^{+}$, Cl$^{-}$, Al, Ba, Ca, Cd, Cr, Cu, Fe, It Mg, Mn, Na, Ni, Pt Si, Ti, Zn, Zr ) were measured. And monthly and seasonal variation were surveyed and the principal component analysis( PCA ) were carried out with respect to these amount of pollutants, minimum of visibility and radiation on a horizontal surface. The total amount of soluble ion in water was high in order o(SO$_{4}$$^{2-}$> NO$_{3}$$^{-}$> N%'>Cl$^{-}$ and metal ion was high in order of Na> Ca>Si> Fe> Al> K> Mg> Zn> Pb> Cu>Ti> Mn > Ba> Cr> Zr> Ni> Cd. There was Seasonal variation in concentration for SO$_{4}$$^{2-}$, NH$_{4}$$^{+}$, Cl$^{-}$, Na, Al, Ca, Bt Mg, Fe and Si. It was assumed that the components of the highest concentration on April were depend on yellow sand and the frequency of wind velocity and direction. As the results of PCA, the amount of pollution components was able to characterized with two principal components(Z$_{1}$, Z$_{2}$ ). The first principal components Z$_{1}$ was considered to be a factor indicating the pollutants originated from natural generation and The second principal components Z$_{2}$ was considered to be a factor indicating the pollutants originated from human work. The monthly concentration of pollutants in ISP, minimum of visibility and radiation on a horizontal surface was possible to evaluate by the use of these two principal components Z$_{1}$ and Z$_{2}$ .

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Generational Differences between Nurses Focus on Work Value and Job Engagement (간호사의 세대 차이에 관한 연구 -직업가치관과 직무열의를 중심으로-)

  • Ahn, Sung Mi;Lee, Hyunsook Zin
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.199-210
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    • 2020
  • The objective of this study was to identify generational difference of work value and job engagement. Total 256 nurses participated in Korea. Analysis of variance(ANOVA) was conducted to investigate the generational differences of work value and job engagement and factors of work values influencing to job engagement was identified by multiple regression analysis. Nurses considered financial benefits, job security, and work environment as the most important thing and autonomy, possibilities of promotion, and contribution to society were considered less important in their work life. Y and Z-generation nurses respected more to interests at work and time availability for private life than X-generation in work life.

Cascaded Boost Multilevel Converter for Distributed Generation Systems

  • Kim, Ki-Mok;Moon, Gun-Woo
    • Proceedings of the KIPE Conference
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    • 2017.07a
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    • pp.70-71
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    • 2017
  • This paper presents a new cascaded boost multilevel converter topology for distributed generation (DG) systems. Most of DG systems, such as photovoltaic (PV), wind turbine and fuel cells, normally require the complex structure power converters, which makes the system expensive, complex and hard to control. However, the proposed converter topology can generate a much higher output voltage just by using the standard low-voltage switch devices and low voltage DC-sources in a simplified structure, also enhancing the reliability of the switch devices. Simulation and experimental results with a 1.2kW system are presented to validate the proposed topology and control method.

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One-pot synthesis of PdAu bimetallic composite nanoparticles and their catalytic activities for hydrogen peroxide generation

  • Xiao, Xiangyun;Kang, Tae-Uook;Nam, Hyobin;Bhang, Suk Ho;Lee, Seung Yong;Ahn, Jae-Pyung;Yu, Taekyung
    • Korean Journal of Chemical Engineering
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    • v.35 no.12
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    • pp.2379-2383
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    • 2018
  • We report a facile one-pot aqueous-phase synthesis of PdAu bimetallic nanoparticles with different Pd/Au ratio. The synthesis was conducted by co-reduction of Pd and Au precursor using ascorbic acid as a reducing agent and in the presence of polyallylamine hydrochloride (PAH). By high-angle annular dark field scanning transmission electron microscopy (HAADF-STEM) and energy-dispersive X-ray spectrometry (EDS) analyses, we found that the synthesized nanoparticles had an onion-like core/shell/shell/shell structure with Au-rich core, Pd-rich shell, Au-rich shell, and Pd shell, respectively. We also investigated the catalytic performance of the synthesized PdAu nanoparticles toward hydrogen peroxide generation reaction.

An Algorithm for the Removing of Offset Loop Twists during the Tool Path Generation of FDM 3D Printer (FDM 3D 프린팅의 경로생성을 위한 옵?루프의 꼬임제거 알고리즘)

  • Olioul, Islam Md.;Kim, Ho-Chan
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.16 no.3
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    • pp.1-8
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    • 2017
  • Tool path generation is a part of process planning in 3D printing. This is done before actual printing by a computer rather than an AM machine. The mesh geometry of the 3D model is sliced layer-by-layer along the Z-axis and tool paths are generated from the sliced layers. Each 2-dimensional layer can have two types of printing paths: (i) shell and (ii) infill. Shell paths are made of offset loops. During shell generation, twists can be produced in offset loops which will cause twisted tool paths. As a twisted tool path cannot be printed, it is necessary to remove these twists during process planning. In this research, An algorithm is presented to remove twists from the offset loops. To do so the path segments are traversed to identify twisted points. Outer offset loops are represented in the counter-clockwise segment order and clockwise rotation for the inner offset loop to decide which twisted loop should be removed. After testing practical 3D models, the proposed algorithm is verified to use in tool path generation for 3D printing.

Fabrication of a periodically poled MgO : $LiNbO_3$ ridge waveguide for a green laser generation (녹색 광 발진을 위한 주기적 분극 반전된 MgO : $LiNbO_3$ ridge waveguide 제작)

  • Yang, W.S.;Kwon, S.W.;Song, M.K.;Lee, H.M.;Kim, W.K.;Koo, K.H.;Yoon, D.H.;Lee, H.Y.
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.17 no.4
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    • pp.151-155
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    • 2007
  • Quasi-phase-matched (QPM) second harmonic generation (SHG) waveguide devices for a green light generation were fabricated by a periodically patterned electrode on the +Z crystal surface and homogeneous LiCl solution using a 5 mol% MgO doped congruent z-cut lithium niobate crystals. Using selective chemical etching, we confirmed the periodic (${\sim}6.8{\mu}m$) domain inverted structure and measured SHG properties of fabricated periodically poled MgO : $LiNbO_3$ ridge-type waveguides.

Gait Generation for Quadruped Robots Using Body Sways (몸체 스웨이를 이용한 4족 로봇의 걸음새 생성)

  • Jung, Hak-Sang;Kim, Guk-Hwa;Choi, Yoon-Ho
    • Journal of the Korean Institute of Intelligent Systems
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    • v.22 no.3
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    • pp.305-311
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    • 2012
  • In this paper, we propose a gait generation method for quadruped robots using the xz-axis sway of the quadruped robot, which minimizes the shake of the quadruped robot and maximizes the stability margin. In the proposed method, the gait is generated based on wave gaits and the stability analysis uses the body tilt information of the quadruped robot according to the leg's height of leg. In addition, to reduce the impact on the body caused by the z-axis sway while walking, the proposed method generates the smooth walking movement trajectory with less impact by using Fourier series. Finally, to verify the applicability and effectiveness of the proposed method, we carry out the computer simulations and the real walking experiments with the implemented quadruped robot.

Genetic Analysis of Spontaneous Lactose-Utilizing Mutants from Vibrio vulnificus

  • Baek, Chang-Ho;Lee, Ko-Eun;Park, Dae-Kyun;Choi, Sang-Ho;Kim, Kun-Soo
    • Journal of Microbiology and Biotechnology
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    • v.17 no.12
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    • pp.2046-2055
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    • 2007
  • Wild-type V. vulnificus cannot grow using lactose as the sole carbon source or take up the sugar. However, prolonged culture of this species in media containing lactose as the sole carbon source leads to the generation of a spontaneous lactose-utilizing (LU) mutant. This mutant showed strong ${\beta}$-galactosidase activity, whereas the wild-type strain showed a barely detectable level of the activity. A mutant with a lesion in a gene homologous to the lacZ of E. coli in the bacterium no longer showed ${\beta}$-galactosidase activity or generated spontaneous LU mutants, suggesting that the lacZ homolog is responsible for the catabolism of lactose, but the expression of the gene and genes for transport of lactose is tightly regulated. Genetic analysis of spontaneous LU mutants showed that all the mutations occur in a lacI homolog, which is located downstream to the lacZ and putative ABC-type lac permease genes. Consistent with this, a genomic library clone containing the lad gene, when present in trans, made the spontaneous LU mutants no longer able to utilize lactose as the sole carbon source. Taken together with the observation that excessive amounts of exogenously supplemented possible catabolic products of lactose have negative effects on the growth and survivability of V. vulnificus, we suggest that V. vulnificus has evolved to carry a repressor that tightly regulates the expression of lacZ to keep the intracellular toxic catabolic intermediates at a sublethal level.