• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.58 no.7
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• pp.1304-1312
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• 2009

The purpose of this study is to build promotive measures and to develop alternative policies of DG(Distributed Generation) by finding and analysing effects of four business environment factors related to DEPB(District Electricity Power Business) on boosting DG. In this study, four business environment factors, which are the electric power industry restructuring, electricity tariff and pricing structure, regulations for DEPB, and conflicts of stake-holding groups, are considered as independent variables. And promotion factors of DG including small CHP(Combined Heat and Power) generation, which is outcome of DEPB, are considered as dependent variables. But dependent variables including booming of new renewable energy generation due to green energy pricing incentives, the electric power industry restructuring, and electricity tariff and pricing policies were separatively considered. In this study, some policies were proposed reflecting research results of empirical demonstrative analysis, previous studies, overseas cases, etc.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.19-26
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• 2023

In this study, the public sensitivity of the 'MZ generation' was examined through the social media big data sensitivity analysis method. For the analysis, the consumer account SNS text was examined, and positive and negative emotional factors were presented by classifying external sensibilities and emotions of the MZ generation. In conclusion, the positive emotions of liking and interest in relation to the "MZ generation" were 72.1%, higher than the negative emotional ratio of 27.9%. In positive sensitivity, the older generation showed 'a favorable feeling for the individuality and dignifiedness of the MZ generation' and 'interest in the MZ generation with new values'. In contrast, the MZ generation has a favorable feeling for 'the fact that they are a generation of their own boldness, youthfulness and individuality' and 'small growthism'. Negative sensitivity outside the MZ generation was found to be 'A concern about the marriage avoidance, employment difficulties, debt investment, and resignation trends of the MZ generation', 'Hate the MZ generation who treats Kkondae' and 'Difficult to talk to the MZ generation'. On the other hand, the negative emotions felt by the MZ generation itself were 'Rejection of generalization', 'Rejection of generation and gender conflicts', 'Rejection of competition worse than the older generation', 'Relative failure of the rich era', and 'Sadness to live in a predicted climate disaster'. Therefore, the older generation should not look at the MZ generation in general, but as individuals, and should alleviate conflicts with intergenerational understanding and empathy. there is a need for community consideration to solve generational conflicts, gender conflicts, and environmental problems.

• Journal of Positioning, Navigation, and Timing
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• v.2 no.1
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• pp.33-40
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• 2013

In this paper, GPS signal anomaly generation software is proposed which can be used for the analysis of GPS signal anomaly effect and the design, verification, and operation test of anomalous signal monitoring technique. For the implementation of anomalous signal generation technique, anomalous signals are generated using a commercial signal generation simulator, and their effects and characteristics are analyzed. An error model equation is proposed from the result of analysis, and the anomalous signal generation software is constructed based on this equation. The proposed anomalous signal generation software has high scalability so that users can easily utilize and apply, and is economical as the additional cost for purchasing equipment is not necessary. Also, it is capable of anomalous signal generation based on real-time signal by comparing with the commercial signal generation simulator.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.20 no.5
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• pp.85-91
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• 2006

Co-generation systems have been spreading rapidly over the past 10 years in Korea and most of these systems are interconnected with electric power systems. However, better control and protection models are still needed for analysis of these systems to ensure stable operation with the grid. This paper proposes improved EMTDC models for control fad protection analysis of grid-connected co-generation systems. Through on-site characteristic testing, the models were developed and the model parameters were determined. The models were applied to a field co-generation system, and analysis of control and protection was performed showing a good match to the simulation results.

• Fire Science and Engineering
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• v.34 no.2
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• pp.54-63
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• 2020

Although fires caused by heat generation due to Cu₂O breeding in wire connections are well-known among fire investigators, there are few papers on the analysis and introduction of fire cases by heat generation due to Cu₂O breeding. This study analyzed fire statistics caused by heat generation in electrical connections and the phenomena and features of heat generation due to Cu₂O breeding. Then, a fire which occurred in the wire connection in a university lab by heat generation due to Cu₂O breeding was analyzed in more detail. This fire case could reach a conclusion that heat generation due to Cu₂O breeding caused a fire in the wire connection through the fire pattern investigation of fire origin, the visual investigation of wire connection, 3D CT, power-on-test, and stereoscopic microscopy, SEM and EDS analysis.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.291-300
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• 2005

The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

• Journal of the Korean Institute of Intelligent Systems
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• v.19 no.2
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• pp.230-235
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• 2009

This paper describes an automatic finite element mesh generation for finite element analysis of three-dimensional structures. It is consisting of fuzzy knowledge processing, bubble meshing and solid geometry modeler. This novel mesh generation process consists of three subprocesses: (a) definition of geometric model, i.e. analysis model, (b) generation of bubbles, and (c) generation of elements. One of commercial solid modelers is employed for three-dimensional solid structures. Bubble is generated if its distance from existing bubble points is similar to the bubble spacing function at the point. The bubble spacing function is well controlled by the fuzzy knowledge processing. The Delaunay method is introduced as a basic tool for element generation. Automatic generation of finite element for three-dimensional solid structures holds great benefits for analyses. Practical performances of the present system are demonstrated through several mesh generations for 3D geometry.

• Korean Journal of Computational Design and Engineering
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• v.9 no.1
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• pp.1-10
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• 2004

In the process of finite element analysis, mesh generation is tedious job which consumes tremendous time. Therefore, the automation of well shaped mesh generation from the minimal boundary input data is desirable to improve reliability and accuracy of the analysis and also to reduce the process time of the entire design process. The automation of triangular mesh generation has been relatively well treated due to its robustness and ease of handling when compared to rectangular element mesh generation. In this study, the offset method developed previously for generating plane rectangular element mesh has been corrected and modified to generate triangular element mesh on the B-spline surface having arbitrary holes. The result shows that the generated triangular mesh has the average aspect ratio over 0.9. The designed arbitrary surface shape has been interactively constructed by non-uniform B-spline theory for triangular mesh generation.

• 연구논문집
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• s.32
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• pp.5-13
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• 2002

This paper deals with the result of an analysis on the effect of the power generation by municipal solid waste(MSW)-refuse derived fuel(RDF) and the introduction of tipping fee sharing between RDF manufacturing and power generation project. As a model case for the MSW generated at small and medium cities in our country, an analysis of the RDF power generation and Tipping fee sharing shows that 1) MSW amount of 7,800* $10^3 $t/y could produce 1,950*$10^3$t/y of RDF 2) Electric power generated by MSW-RDF could supply 290,000 households/year and 98,548 C-t/y of $CO_2$ could be reduced. 3) Tipping Fee should be shared by the considering of the contents of project of both side between RDF Production and power generation.