• 제목/요약/키워드: General Business Knowledge

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국내 인터넷 쇼핑몰 산업의 경쟁력 강화 및 신규수요 창출을 위한 전략 : 인터넷 쇼핑몰 수용자와 비수용자의 비교연구 (Strategies to Strengthen Competitiveness of Domestic Internet Shopping Malls and to Create a New Demand : Comparative Research on Adopters and Non-adopters of the Internet Shopping Mall)

  • 정남호
    • 지식경영연구
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    • 제9권3호
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    • pp.59-76
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    • 2008
  • Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

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베이지안 네트워크 분류와 비즈니스 프로세스 모델링을 통한 신용카드 회원 이탈에 관한 연구 (An Empirical Study on the Churning Behavior through Bayesian Network Classifier and Business Process Modeling)

  • 이건창;이근영;조남용
    • 지식경영연구
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    • 제10권4호
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    • pp.1-15
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    • 2009
  • 국내에서 신용카드는 대표적인 지불 수단으로 정착되었으며 신용카드의 사용자와 신용카드의 발급 매수는 이미 포화상태에 도달해 있다. 이 같은 양적 성장은 정부의 신용카드 활성화 정책과 더불어 신용카드사 간의 과당 경쟁의 영향에 기인하고 있다. 신용차드의 사용층은 대부분의 성인 남녀로 확대되었으며, 특히 복수의 신용카드 소지자를 대상으로 자사가 발급한 신용차드를 사용하게 하기 위한 신용카드사 간의 경쟁이 치열한 상황이다. 이에 따라 신용카드사들이 경쟁사의 카드사용 회원을 자사의 회원으로 확보하는 젓이 불가피하며 마찬가지로 사용 중인 자사의 회원이 경쟁사로 이동하지 않도록 사전에 이탈 징후를 포착하여 유지 캠페인을 수행하는 것이 신용카드사 마케팅의 주요 활동이 되었다. 선행연구에서는 신용카드 회원의 이탈과 관련하여 다양한 데이터마이닝 기법을 이용한 이탈의 특성 분류 연구가 진행되었다. 본 연구는 회원 이탈에 영향을 주는 요인을 효과적으로 발견하기 위한 방법으로 베이지안 네트워크(Bayesian Network)를 활용한다. 특히, 베이지안 네트워크의 일종인 일반 베이지안 네트워크(General Bayesian Network)를 이용하여 회원의 이탈요인에 영향을 주는 요인들의 집합인 마코프 블랭킷(Makov Blanket)을 도출한다. 한편, 마코프 블랭킷에 포함된 변수를 이용해 민감도 분석을 수행하여 영향이 큰 요인을 찾아내고 이를 비즈니스 프로세스에 적용하여 실무적인 의의를 실증하고자 한다.

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Types of Unfair Activity under Subcontracting and their Solutions: Qualitative Research Design

  • Ji-Heon HA;Tae-Hyung KIM
    • 산경연구논집
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    • 제14권8호
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    • pp.19-25
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    • 2023
  • Using a procurement and construction stage emphasis on the capabilities of the Sub-Contractor (SC), the present research aims to discover the types of unfair activities between the Main Contractor (MC) and SC and their influence on project completion. This research also tries to figure out solutions which can reduce unfair activities between MC and SC. Research design, data and methodology: The qualitative textual analysis was selected for the current research and has been used by numerous previous researchers commonly to review relevant themes in the prior resources and suggested for researchers who conduct a reviewing procedure to analyze meta-analysis approach for figuring out better research findings from prior resources. Results: The result indicates the prevalence and consequences of bid shopping, emphasizing the need for transparency and fair bidding practices. Late payment issues were also found to be crucial for subcontractors' financial stability, urging the implementation of prompt payment legislation and agreements. Conclusions: In conclusion, the research revealed that subcontracting is common in construction projects, with general contractors relying on multiple subcontractors to carry out specific work items. The accomplishment of building projects hinges on the collaborative efforts between the main contractor (MC) and subcontractors (SCs), each focusing on different aspects of the project.

실패지식을 활용한 리더십 실패 특성 도출에 관한 연구 (A Study of the Trait of Leadership Failure Using Failure Knowledge)

  • 심형석;홍선관
    • 지식경영연구
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    • 제15권3호
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    • pp.1-12
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    • 2014
  • It is tried to draw the failure traits of leadership by extracting leadership parts from previous failure studies and including some parts which mention failure leadership among leadership-related books. All of 5 patterns are drawn through total 13 types of study data. From 'insensitive to change' and authoritarianism which is mentioned 8 times in such 13 studies, to 'interpersonal problem', which is mentioned five times, traits which are mentioned at least five times are selected. There are drawn 5 traits including ${\Delta}$ authoritarianism ${\Delta}insensitive$ to change ${\Delta}lack$ of executive ability ${\Delta}populism$ and ${\Delta}interpersonal$ problem. As being examined in these 5 types of failure traits, the failure of leadership is ultimately happened because of communication heading for the inside without any communication(exchange) to the outside. That is, it is understood that authoritarian leaders don't perceive change correctly but make a wrong communication (populism) or break down communication. Additionally, the executive ability is to perform actually one's idea and to be achieved through incessant communication with members. Compared with other various studies to draw failure factors, these leadership traits have something in common. In the previous researches conducted the study of general failure factors, ${\Delta}adherence$ to preexisting business and resistance to change ${\Delta}unfeasible$ expansion strategy ${\Delta}blind$ faith in successful technology and innovation and ${\Delta}insufficiency$ to grasp competitor(consumer) are pointed out as the failure factors. It is deemed that these are happened because organizational management is headed for the inside without any communication (exchange) to the external environments. Matters unfolded through this paper until now are an attempt to apply the failure knowledge to a leadership part which is an individual field in business administration. It is considered that this study will be complemented through additional case study or quantitative analysis in the future.

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뷰티전공과 예체능전공 대학생의 COVID-19에 대한 지식, 태도, 예방실천행위 (Knowledge, attitude, and preventive action on COVID-19 infectious disease of cosmetology major and arts and physical education college students)

  • 안미정;박선주
    • 한국의상디자인학회지
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    • 제23권4호
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    • pp.73-80
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    • 2021
  • This study is a descriptive cross-sectional study to confirm the knowledge, attitudes, and preventive practice behaviors of university students concerning COVID-19 and to identify the factors that influence preventive practice behaviors. The number of study subjects was calculated using G*power program 3.19. The data collected from the study were analyzed using SPSS/WIN version 25. The subject's characteristics, knowledge, attitude, and preventive practices against COVID-19 were analyzed with descriptive statistics, and the difference in knowledge, attitude, and prevention practices against COVID-19 according to the subject's characteristics was evaluated using an independent t-test, ANOVA, and post-hoc test was conducted using a Scheffé test. Correlations of knowledge, attitude, and prevention practices against COVID-19 were analyzed using Pearson Correlation coefficients, and factors affecting COVID-19 prevention practices were analyzed using stepwise multiple regression. The number of subjects analyzed in the study was 232. The general characteristics of the study subjects were 78 males (33.7 %) and 154 females (66.3 %). The subject's knowledge score about COVID-19 was 85.13±6.22 out of 100 points, and the attitude score toward COVID-19 was 12.47±1.31 out of 14 points. The prevention practice score for COVID-19 was 29.36±3.42 out of 32 points. As a result of the study, knowledge about COVID-19 was found to have a significant positive correlation with attitude (r=.34, p<.001); COVID-19 prevention practice behavior was found to have a significant positive correlation with knowledge (r=.54, p<.001), and attitude (r=.62, p<.001). The main factors influencing the COVID-19 prevention practice behavior were knowledge, attitude, and major (Cosmetology major).

기업부설연구소에 종사하는 연구원의 산업보건에 대한 지식·태도·실천 관련 요인 (A Study of Related Factors to the Knowledge, Attitude, and Practices in the Occupational Health of Laboratory Workers)

  • 권윤정;정혜선
    • 한국산업보건학회지
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    • 제29권4호
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    • pp.571-581
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    • 2019
  • Objectives: This study was conducted to measure the knowledge, attitude, and practices on occupational health and the analysis factors influencing them among researchers working at corporate research centers. Methods: A total of 298 researchers working at corporate research centers participated in the study. After eliminating 12 insufficient responses, the responses of 286 participants were used for the final estimate. The questionnaire consisted of questions about general and occupational characteristics as well as knowledge, attitude, and practices on occupational health. Results: Factors influencing occupational health practices were type of business, job position, and attitude toward occupational health. Attitude toward occupational health was found to have the greatest influence. Conclusions: It is necessary to develop educational contents appropriate for each type of industry, implement educational programs for researchers working at corporate research centers, and take actions to prevent health problems among researchers through various health-care activities such as experience-based activities and discussions.

인터넷 사용자 경험 수준 측정을 위한 질문지 개발과 평가 (Development and Evaluation of an Internet Literacy Questionnaire(ILQ))

  • 김인수;김기우;김경민;명노해
    • 대한산업공학회지
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    • 제28권4호
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    • pp.397-406
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    • 2002
  • A study was conducted to develop Internet Literacy Questionnaire(ILQ) to investigate the levels of user's knowledge on Internet literacy. ILQ was found to be reliable (showed an internal consistency) with Cronbach's alpha of 0.93(p-value<0.001) and valid with test-retest correlation of 0.90 (p-value<0.001). ILQ, composed of 21 questions, was developed to test four areas of user's Internet literacy: general experience on Internet, advanced experience on Internet, knowledge on Internet program languages, and Internet application software programs. These four factors represented 69.2% of the knowledge of all areas of Internet literacy. As a result, ILQ could be used to differentiate the levels of user's Internet knowledge as beginners, intermediates, and experts before any Internet application programs are to be developed.

중소규모 제조업의 건강·안전·실천에 대한 화학물질 인식도 비교 (Comparison of Recognition of Chemical Substances about Health·Safety·Practice in Small and Medium-Sized Maunfacturing Industries)

  • 어원석;이상민;박근섭
    • 한국안전학회지
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    • 제34권4호
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    • pp.49-58
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    • 2019
  • There was a difference in recognition of chemical substances according to cognitive level of GHS, knowledge level of organic solvents and each department of workers. they were showed higher recognition of chemical substances by research group, partially group and good group. To identify the relationship between types of job classification(group of department, group of GHS cognitive level and group of organic solvents knowledge level) and the levels of recognition of chemical substances, a total of 153 workers in a small and medium business workplace. Descriptive statistics(SAS ver 9.2)was performed. the results of recognition of chemical substances were analyzed the mean and standard deviation by t-test, and anova, (P=0.05). These results In general, small- and medium-sized workplaces have low levels of GHS awareness and organic solvents knowledge. The perception of chemical substances according to the departments. In general, the demand for chemical substances education was highly suggested regardless of the job type. There was a significant difference in the perception of health, safety and practice according to the level of GHS cognitive, and a high perception in the incomplete group. There was not much difference in average awareness of health, safety and practice according to organic solvents knowledge level, but there was a high perception in good group. It is very important to regularly check the worker's perception of the workplace and identify problems with the work environment and improve the work environment. In addition, each department presents appropriate safety and health education such as chemical process safety, toxicity of chemical substances and human exposure. We also propose a chemical substances assessment and management plan that integrates safety and health.

The Impact of Free Trade Agreements on Foreign Direct Investment: The Case of Korea

  • Bae, Chankwon;Jang, Yong Joon
    • East Asian Economic Review
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    • 제17권4호
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    • pp.417-444
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    • 2013
  • This paper aims to empirically identify the effects of FTAs on outward and inward FDIs in Korea. Considering the income differences between Korea and its FTA partners, we hypothesize that FTAs have a positive effect on outward FDI to developing countries and inward FDI from developed countries. An underlying source of the hypothesis is the Knowledge-Capital model, addressing the positive (negative) relationship between trade costs and horizontal (vertical) FDI. We test for the hypothesis using data on Korea's FTAs and FDI over the period 2000-2010. We find that our empirical results support the hypothesis, and additionally, FTAs in general encourage FDI by creating an FDI-friendly environment.

연관규칙과 퍼지 인공신경망에 기반한 하이브리드 데이터마이닝 메커니즘에 관한 연구 (A Study on the Hybrid Data Mining Mechanism Based on Association Rules and Fuzzy Neural Networks)

  • 김진성
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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    • pp.884-888
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    • 2003
  • In this paper, we introduce the hybrid data mining mechanism based in association rule and fuzzy neural networks (FNN). Most of data mining mechanisms are depended in the association rule extraction algorithm. However, the basic association rule-based data mining has not the learning ability. In addition, sequential patterns of association rules could not represent the complicate fuzzy logic. To resolve these problems, we suggest the hybrid mechanism using association rule-based data mining, and fuzzy neural networks. Our hybrid data mining mechanism was consisted of four phases. First, we used general association rule mining mechanism to develop the initial rule-base. Then, in the second phase, we used the fuzzy neural networks to learn the past historical patterns embedded in the database. Third, fuzzy rule extraction algorithm was used to extract the implicit knowledge from the FNN. Fourth, we combine the association knowledge base and fuzzy rules. Our proposed hybrid data mining mechanism can reflect both association rule-based logical inference and complicate fuzzy logic.

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