• Journal of the East Asian Society of Dietary Life
• /
• v.13 no.1
• /
• pp.19-24
• /
• 2003

The purpose of this study was to provide the guidelines for the dietary lift by analyzing and studying the dietary behavior and food preference based on the gender. In the questions whether students' food preference is similar to their parents' or not, girls answered their food preferences were similar to them (M = 3.36), but boys not (M : 2.90). In the question if the knowledge learned in school has an effect on the choice of food, girls and boys answered it did not affect them, but there was a slight difference according to the gender; boys(M = 2.54) were under less influence than girls (M = 2.88). According to the gender, there was a meaningful difference in the food preference in meat, eggs, fish and shell, beans, milk and milk products, anchovies, fruits, fats and oils, beverage, and processed food. School education had a little influence on the habits of dietary life, only 8.0%. So more practical nutrition education was needed.

• Journal of Korean Home Economics Education Association
• /
• v.19 no.3
• /
• pp.91-106
• /
• 2007

The purpose of this study was to provide the information for the development of gender-equality oriented content of Technology Home Economics subject. For this purpose, a total of 404 male and female middle high school students in Chuncheon city were sampled and asked to estimate the degree of practical use and preference for the 47 units of Technology Home Economics subject. Results were summarized as following : 1. The 47 units were classified into 4 groups on the basis of similarity in the degree of practical use and preference: 23 units estimated as 'better than average' by male and female students were classified into group 1; 4 units estimated as 'better than average' by female students but as 'less than average' by male students were classified into group 2; 10 units estimated as 'less than average' by male and female students were classified into group. 3; 10 units estimated as 'far less than average' by male and female students were classified into group 4. Most of the units in Home Economics area were classified Into group 1 or 2, but most of the units in Technology area were classified into group 3 or 4. 2. Gender difference was confirmed between male and female students' estimation of the degree of practical use and preference for the 47 units. In about three-quaters of the units in Home Economics area, female students' estimation of the degree of practical use and preference was higher than male students' estimation. In about half of the units in Technology area, male students' estimation of the degree of practical use and preference was higher than female students' estimation. However, possibility was detected in several units of Technology Home Economics subject that gender difference could be decreased.

• Journal of the Korean Society of Costume
• /
• v.61 no.10
• /
• pp.16-31
• /
• 2011

This paper aims to identify the similarities and differences of color preference for mountain climbing wear according to gender, season and item. Total of 749 photos of mountain climbers were taken in 2009 during weekends in May and October at two mountains in Seoul. In order to analyze color by hue and tone, all the data were digitalized using Photoshop and converted to HV/C by using the Munsell Conversion software. For the purpose of data analysis, 13 colors of hue, including 10 base colors of the Munsel color system plus white, gray and black, and 12 tones of PCCS were grouped into 5 groups according to close distance. Jumper, t-shirts, vest and pants were selected as the 4 item categories. Results showed that there were clear differences in color preference based on gender. Women, with a preference for red, reddish purple, black, purple and blue, displayed wider range of choices in color as compared to men, who preferred black and blue color throughout all seasons. Yellow, green, and greenish blue were less preferred by both men and women. For pants, black represented over 90% as the main color for both genders. Overall, men preferred dark tones and women preferred vivid and bright tones. Moreover, there were less distinct differences in color preference according to season and item.

• Journal of Appropriate Technology
• /
• v.7 no.1
• /
• pp.2-25
• /
• 2021

This study evaluated gender preferences regarding the mechanical properties of polymers that are typically used as cooperative robot skin. Gender-based preferences of workers aged 20~30 and polydimethylsiloxane were examined according to the body parts which is most frequently in contact with the robot during operation. The factors influencing preference, i.e., stiffness and stickiness, as measured by strain rate and contact angle, respectively, were analyzed to compare gender-based differences. Female preferred stiffer materials with small strain rates while male preferred softer materials with large strain rates. As a result of evaluating mechanical properties of the materials to relate to gender-based preference, we found that female tended to prefer Dragon-skin with the lowest stickiness, and a low strain rate, during compressive creep tests. In contrast, male tended to prefer Ecoflex with high strain rate regardless of stickiness. Therefore, these results provide basis for material selection when considering cooperative robot skin.

• Korean Institute of Interior Design Journal
• /
• v.21 no.1
• /
• pp.136-147
• /
• 2012

This study researched about gender color preference as basic data for color application of fashion shop Facade. A HUE TONE system from V(vivid) to DK(dark) was used based on 10 colors of the IRI-120 color chart, color preference according to gender was investigated through a survey on males and females of over teenage years, and it was analyzed and presented as a color matching chart. And it was suggested as a color guideline through comprehensive analysis. Few definitions can be given through the results of this study. First, the preference degree according to gender was similar but different senses were shown visually even though the same adjective expressive vocabulary of a color image was suggested. This means there is an unchanging basic conservative disposition that males and females do not have and therefore they infer different ideas according to various environments and factors. Second, females showed more sensitive response to colors than males in the gender color preference result, which confirmed the deviation of each color group that is characteristically preferred according to a category. Third, high preferred color matches according to gender were shown for each vocabulary in various senses such as similar color matching, complementary color matching, separation color matching, and accent color matching. A universal empirical theory by general sensibility was obtained as the purpose of this study. This study suggested securement of a color design planning as basic data and the extent of usability by quantitatively showing the order of priority through the survey and analysis. Thus, the results of this study will be a great help as basic data for invigoration and commercialization of a color planning for designers and users.

• Korean Journal of Culture and Social Issue
• /
• v.27 no.1
• /
• pp.73-93
• /
• 2021

The present study examined the relations between physical attractiveness and likability and we also investigated whether these variable's effects differ depending on generation (young and middle-aged) × evaluator gender (male and female) × target gender (male and female). Second, when assessing these variables, we figured out whether evaluators more preferred 'the same-sex preference' than 'the opposite-sex preference'. To that end, 120 college students participated in the 3D program to sample their ideal looks and bodies. Then, another 240 people (60 young men and women each, 60 middle-aged men and women each) evaluated the physical attractiveness, likeability, relationship preference, and personality of the sample. The result is that physical attractiveness is a positively related to likability. There were evaluator gender and target gender differences in the judgment of physical attractiveness, but there were generation and target gender differences in the judgment of likability. Lastly, the effect based on target-maker gender was different for evaluator gender in each factor evaluation. These results were discussed from the evolutionary and sociocultural perspectives on physical attractiveness.

• Journal of the Korean Data and Information Science Society
• /
• v.26 no.4
• /
• pp.875-883
• /
• 2015

The purpose of this study was to examine the differences by gender in influence recognition, usage, convenience and preference on purchase intention for traditional Korean rice cake. For this study, the effect of the gender-based consumption patterns-degree of recognition, usage, convenience, and preference towards the traditional Korean rice cake-on purchasing intention was investigated among the university students in Busan area. Of the entire students, 47.5% were male and 52.5% female; 51.0% had less than \5,000,000 and 49.0% had \5,000,000 or more in household income level per month; and 46.0% live with parent(s) whereas 54.0% by themselves. The findings showed that consumption patterns lie between 4.0 and 6.0 in Likert-type 7-point scale. It showed differences by gender in all of the degree of recognition, usage, convenience, and preference.

• Journal of Fashion Business
• /
• v.23 no.1
• /
• pp.1-13
• /
• 2019

This study aimed to analyze the preference, the factors of benefits sought, and the difference of benefits sought for smart clothing based on demographic characteristics. This survey study used questionnaire. The subjects of the survey consisted of men and women with ages ranging from twenty to fifty years old, who were living in Gyeongnam region. For the collected data analysis, Factor analysis, t-test, ANOVA, and Duncan multiple range tests were used by SPSS 23. The results obtained were as follows. The different analysis results for smart clothing based on demographic characteristics showed a significant difference with respect to marital status, age, monthly income, and occupation, but showed an insignificant difference with respect to gender. The factors of benefits sought for smart clothing were extracted from five factors-pursuit; image innovation and improvement, pursuit of healthcare, pursuit of body protection, pursuit of amusement and pleasure, and pursuit of hi-tech function. The different analysis results of smart clothing according to demographic characteristics showed a significant difference for pursuit of healthcare only with respect to gender, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to marital status, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to age, for pursuit of healthcare and body protection with respect to monthly income, and for all five factors with respect to occupation.

• Korean Journal of Food Science and Technology
• /
• v.46 no.3
• /
• pp.352-357
• /
• 2014

In this study, 100 consumers (men, 50; women, 50; age group, 20-50 years) rated their overall preferences for 24 Korean raspberry wines by using a 9-point hedonic scale. The analysis of variance was constructed to evaluate the effect of gender, age, and samples on the preference scores of the wine products. Significant differences were observed in overall preferences for the 24 samples; however, no interactions based on preferences by age and gender groups were noted. Cluster analysis was performed to determine sample clustering based on the frequencies from the preference data. Three clusters were obtained; these three clusters were well separated based on the mean overall preference scores for the samples. Discriminant analysis based on the three clusters also confirmed the same grouping of samples with 100% accuracy.

• Journal of the Korean Home Economics Association
• /
• v.38 no.5
• /
• pp.25-41
• /
• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.