• Journal of Digital Convergence
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• v.19 no.5
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• pp.415-421
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• 2021

Femvertising is an advertising campaign for women's rights, and has recently been used as a marketing strategy for various brands along with feminism, an important social discussion. This study analyzed the effect of consumer's factors such as gender, age, and attitude to feminism on advertising attitudes. As a result, the factor of 'gender' showed statistically significant differences about attitudes toward femvertising. but 'gender' factor was not. And 'attitudes to feminism' factors have proven to have a significant influence on attitudes toward femvertising. This study will serve as a platform for femvertising to be discussed as an important social agenda, not just a marketing tool.

• Korean Journal of Clinical Pharmacy
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• v.23 no.2
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• pp.114-122
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• 2013

Background: Drugs should be evaluated in appropriate subjects representing potential population to take the drugs. This study focuses on gender factor and aims to make known the appropriateness of considering gender difference on clinical evaluation of drug with domestic data related to drug use. Methods: To understand gender difference shown in drug use, three types of domestic statistical data (prevalence of chronic disease, number of outpatient with major concerning disease, and consumption of medicine) were analyzed and compared according to gender. Results: Three of fifteen chronic diseases which were analyzed, showed significantly higher prevalence in women than in men, and three were vice versa. Meanwhile, the sex ratio of outpatients was significantly different in 22 major concerning diseases. Among the drug groups coded by Anatomical Therapeutic Chemical (ATC) Classification System, the consumption of most drug groups was generally higher in women than in men except for one group coded G (genito-urinary system and sex hormones). Conclusion: Gender difference should be considered in domestic clinical evaluation of drug and domestic guidance for reflecting gender difference should be established.

• Health Policy and Management
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• v.14 no.2
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• pp.117-137
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• 2004

The purpose of the study is to examine gender differences in health behaviors and the related factors for the urban elderly population. This study utilized the data from the Suwon city health survey of the elderly in 2001. The data consisted of a random sample of 979 (388 males, 591 females) elderly people aged over 65. The results of the study were as follows. First, the elderly people's health behaviors were different by gender. Concerning health risk-taking behavior, the frequencies of smoking and drinking were higher in males than in females. In terms of health promotive behavior, the regular exercise rate was higher in males than in females. Second, there were different factors that influenced health behaviors by gender. The factors that influenced the health risk-taking behaviors were health status factors for male, and socioeconomic factors for female. The factors that significantly influenced the health promotive behaviors were social supports networks for both gender. Therefore, program priorities need to be modulated in accordance with these gender differences in health behaviors. Moreover, different program strategies are needed that reflect the gender differences in health behavior determinants.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.1007-1015
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• 2005

The purpose of this study was to investigate the relationship between the awareness of gender equality and clothing attitude of high school students. The survey was conducted on 600(male 297, female 303) high school students located in Choongnam and Jeollabukdo province. The statistical analysis was done with SPSS 11.0 for Windows Program to calculate percentile, mean and standard deviation. Also, the significance of the data was verified by Factor analysis, t-test, one-way ANOVA, Duncan' multiple range test. The results of this research were as follows: The results of analysing the factors to the response attitude toward appearance emerged four factors (sexual attractiveness, fashion pursuit, self-expression, aesthetic, and modesty). Gender had significant effects on the awareness of gender equality and clothing attitude of high school students. Gender equality awareness of high school students had an effects on clothing attitude. A group with high awareness score of gender equality showed high score in clothing attitude, fashion pursuit, self-expression, and aesthetic. A group with low awareness of gender equality, however, showed high in clothing attitude, sexual attractiveness and modesty.

• Journal of the Korean Home Economics Association
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• v.34 no.4
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• pp.161-174
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• 1996

The purpose of the study is to investigate how childhood attachment and autonomy explain the gender differences in adulthood heterosexual love styles. The study examines (1) the gender differences in childhood attachment and autonomy and adulthood heterosexual love relationships, (2) the relationship between childhood attachment and autonomy in relation to mother, and love styles in adulthood among men and women. 405 married or unmarried men and women participated in a questionnaire study. Such statistic analyses are engaged for this study as cross-tabulation analysis, and one-way ANOVA. The key findings of the study are that the relationships of childhood developmental pattern of attachment and autonomy to adulthood heterosexual love styles differ between men and women. That is, developmental patterns of childhood attachment and autonomy to mother operate as a vulnerability factor in establishing adulthood love relationship, whereas childhood experiences do not explain adulthood love among women. These gender differences are discussed in theoretical contexts which explain gender-differentiated process of separation from mother during childhood.

• The International Journal of Costume Culture
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• v.5 no.3
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• pp.213-224
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• 2002

The purpose of this study was to explore children's gender differences in their clothing orientation and clothing Purchase behaviors. For this study, data were collected from 166 fifth and sixth graders attending three elementary schools in Seoul. Questionnaire survey data were analyzed through factor analysis, cross-tabulation, and test. In result, gender differences were found in children's clothing orientation, clothing purchase behaviors, and post-purchase behaviors. Girls were more interested in clothing than were boys, and thus girls used a variety of information sources for clothing shopping, taking an active role during the purchase process, compared to boys. Different characteristics of two gender groups of older children in school age were described. Marketing implications based on findings were provided for practitioners.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.96-105
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• 2015

Recently, the Department has utilized the media facade as a means to attract new customers and promotional tools. In particular, we checked the rate of customer's gender who visited a large department store. The ratio of women's visit is 4.6 times more than men. This can confirm the need to produce a differentiated content of LED media facade by gender. This study are subject to an empirical analysis of differences of perception of evaluation factors of media facade in gender. At first we specified four factors which can evaluate the media facade according to gender by previous studies. There are aesthetics, artistry, comfort and harmony. And the hypothesis was set as "Each factor might be differences between the recognition of their gender" In order to verify a hypothesis the country's large department store was selected and experiment was performed. In the result of the experiment, among the four factors, aesthetics, creativity, and harmony were chosen, while comfort was dismissed. This results confirm that the following factors are needed to attract more women's customer at the department such as combination of space and media facade, combination of shape and color, appropriateness of the information and beautiful place, and directing way of content.

• Journal of Family Resource Management and Policy Review
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• v.24 no.1
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• pp.1-19
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• 2020

The purpose of this study is to identify the perceptions of and willingness for marriage among people in their 20s and 30s. The data came from the Korean General Social Survey of the Survey Research Center at Sungkyunkwan University. The sample data set included 292 men and women aged 20 to 39. The major findings are as follows. First, gender, satisfaction with one's household economic conditions, and significantly affect the individuals' perceptions of marriage. The results show that the men's education level, value of family succession, value of gender roles, and value of parents' role are the significant factors that affect their perceptions of marriage. In the case of the women's perceptions of marriage, the significant factors are their household economic conditions, value of family succession, value of gender roles, and value of childbirth. Second, the willingness for marriage among unmarried people is decided by age, education level, whether one has an income or not, satisfaction with one's household economic conditions, and value of one's childbirth. Overall, gender is the most significant factor that affects the perceptions of marriage among all the other variables. However, men's and women's values of gender roles and family succession, respectively, both significantly affect their perceptions of marriage but show opposite coefficient directions. Another finding shows that unmarried people who are willing to marry tend not to have children. This implies that they do not perceive the decision on having a child as a necessary factor behind marriage decisions.

• Journal of Families and Better Life
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• v.33 no.4
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• pp.67-82
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• 2015

The study examined whether informal and formal social participations may mediate the association between widowhood and depressive symptoms, and whether gender may moderate the mediated associations. The data consisted of men and women 65+ who participated in the $3^{rd}$ wave of the Koran Longitudinal Study of Aging (KLoSA ; N = 4,146). Findings suggest that first, widowed older adults experienced significantly higer levels of depressive symptoms compared to their married counterparts. At the same time, the widowed individuals also reported more frequent contacts with family, friends, and neighbors (informal social participation), which contributed to narrowing the depression gap between widowed and married. Second, gender moderated the mediated association such that the mediating effect of informal social participation was significant only for older widowed women. Further, no mediating effect was found of formal social participation (participation in social, leisure, religious groups) for widowed and married regardless of gender. Previous studies indicated that social participation may be an important mediating factor that attenuates the effect of widowhood on depressive symptoms. Building on existing research, the present study highlighted theoretical rationales for potential gender differences in the way social participation may mediate the widowhood-depression linkage and evaluated statistically whether gender may moderate the mediated association.

• Women's Health Nursing
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• v.9 no.1
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• pp.80-91
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• 2003

Purpose : This study is to define the structural patterns of gender roles of women as perceived by co-eds. Method : Q-methodology was used on 174 statements collected through interviews with women aged between 20 an d 50. 38 Q-samples were selected from 330 Q-population. The Q-samples were administered to 29 co-eds. Result : Analysis of Q-type obtained by QUANAL program revealed three types of subjectivity in the perception of gender roles. Type 1, role is characterized by the tendency to play down the female gender role and think that women's body is an essential factor in forming the female gender role. Type 2, rejects motherhood image obedience and chastity dictated by male chauvinism. Type 3, shows a tendency to believeth at female gender cannot be separated from maternity and that women's basic role is housekeeping. The three types were common in believing in self-development and equal rights through economical in dependence.