• Title/Summary/Keyword: Gender effect

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A Study on Ways to Increase the Effectiveness of Virtual Models as Influencers for the MZ Generation: Focusing on Medical Institutions (MZ세대에게 가상모델 인플루언서의 효과를 높일 수 있는 방안 연구:의료기관을 중심으로)

  • Heejung Lee;Myounga An
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.26-47
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    • 2023
  • In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

Exploring Effects of a Visual Material Driven by Earth-Based Perspectives on the Spatial Representation of 5th Graders (지구 기반 관점의 시각 자료가 초등학교 5학년 학생들의 공간 표상에 미치는 영향 탐색)

  • Hyoung-Jin Kim;Seong-Hwan Jeong;Myeong-Kyeong Shin;Nan-Joo Kwon;Gyu-ho Lee
    • Journal of Science Education
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    • v.46 no.2
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    • pp.151-164
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    • 2022
  • The 2015 revised science curriculum textbook of 6th graders describes 'day and night' as an astronomical phenomenon observed on a daily basis. Textbooks use only visual materials from a space-based perspective to explain the causes of day and night. This study aims to investigate what changes in spatial representations of 5th graders when additional visual materials of the Earth-based perspective were presented to them. It also shows that the Space and the Earth-based perspectives appear to be interconnected. The following are found in this study. First, when students were presented with a visual material of an Earth-based perspective, their spatial representations of both the Earth and the Space-based perspectives changed. Second, the visual material of an Earth-based perspective confirmed the possibility that students' spatial representation types could be different in many ways. Third, the effect on the spatial representation of each perspective is different depending on gender and the level of spatial representation.

The Effect of tourism risk perception on tourism attitudes and intentions: Focus on the contex of COVID-19 (관광위험지각이 관광 태도와 의도에 미치는 영향: COVID-19 상황을 중심으로)

  • Lim, Myoung-Jae
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.459-468
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    • 2022
  • The outbreak of COVID-19 is facing a global crisis. Therefore, this study comprehensively reviews the risk perception, tourism attitude, and tourism intention of potential tourists in the COVID-19 situation. As a research finding, three factors were derived for tourism risk perception: physical risk, social risk, and performance risk. It is verified that social risk to be a significant factors affecting tourism attitude. Also, it proved that social risk, performance risk to be important factors affecting tourism intention. A t-test was conducted to examine the implications of demographic characteristics(gender, age, job) in the study. As a result of the analysis, it was found that potential tourists in their 20's age perceived social risk as more important than other age groups. In addition, potential tourists in their 20's showed more positive tourism attitudes than other age groups. As a result of analyzing differences according to job, it was found that the student group had higher social risk, tourism attitude, and tourism intention than other occupational groups. Based on the research results, it can help derive strategies to reduce tourists' perception of risk in special situations such as COVID-19 and contribute to academia.

A Comparative Study of family gap in Welfare States :The Role of family policy and labor market structure (복지국가의 '자녀유무별 여성임금격차(Family gap)' 비교연구 : 가족정책과 노동시장구조의 영향을 중심으로)

  • Huh, Soo Yeon
    • Korean Journal of Social Welfare Studies
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    • v.41 no.2
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    • pp.279-308
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    • 2010
  • This study examines the association between family policies and family gap using data for 14 OECD countries. As family policies have different assumptions about women's roles and include variant sub-policies, this study identify two distinct family policies: 'employment support policy' to support women as employed workers and 'caregiving support policy' to support women as caregivers. Meanwhile, women's wage cannot be determined by the effect of 'only' family policy. Therefore, analysis model includes variant macro structure supposed to affect women's labor status and wage, like labor market structure, wage structure(compression), women's social status and economic status, and examines interaction effects between family policies and these labor market and social structures using Fuzzy-Set Qualitative Comparative Analysis (FSQCA). The FSQCA result shows that relatively low family gap is associated with the conjunctual causation of developed 'employment support policy' and compressed wage structure.

The effect of parents attachment, socioeconomic status, and perspective-taking on early adolescents' prosocial behavior toward parents and siblings (부모와 형제에 대한 초기청소년의 친사회적 행동에 영향을 미치는 부모애착, 사회경제적 지위 및 조망수용)

  • Carolyn Pope Edwards;Young Hi Ha
    • Korean Journal of Culture and Social Issue
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    • v.11 no.1
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    • pp.43-57
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    • 2005
  • Data were collected from 310 6th, 7th, and 8th grade students and parents by questionnaires and analyzed by t-test and multiple regression analysis. The higher parents attachment and parents monitoring, the higher prosocial behavior towards parents and siblings, the higher perspective-taking, the higher prosocial behavior towards parents, and the higher socioeconomic status, the higher prosocial behavior towards siblings. More prosocial behavior toward parents was reported by girls than by boys. Prosocial behavior toward siblings did not show a gender difference. In the total group, high parent attachment and perspective-taking predicted prosocial behavior towards parents; high parent attachment and socioeconomic status predicted prosocial behavior towards siblings. In the boy group, high parent attachment and perspective-taking predicted prosocial behavior towards parents; high socioeconomic status predicted prosocial behavior towards siblings. In the girl group, high parent attachment predicted prosocial behavior towards parents and high parent attachment and socioeconomic status predicted prosocial behavior towards siblings. Discussion focused on the relative importance of parents attachment, perspective-taking, and socioeconomic status in predicting early adolescents' prosocial behavior.

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The Effects of Gamification E-Learning Classes Based on Self-Determination Theory on University Students' Class Participation, Learning Immersion, Teaching Presence (자기결정성 이론에 기반한 게이미피케이션 이러닝 수업이 대학생의 수업참여도, 학습몰입도, 교수실재감에 미치는 효과)

  • Myoung-Heo;Sang-woo Jin
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.73-83
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    • 2023
  • This study is a descriptive survey to develop a gamification e-learning class based on self-determination theory and to check its effectiveness. The data collection period was from March 1 to June 15, 2023, and 59 students at G University in G Metropolitan City were surveyed on class participation, learning immersion, and teaching presence before and after the course. IBM SPSS/Win 26.0 was used to analyze the collected data, and descriptive statistics, analysis of variance (ANOVA), and analysis of covariance (ANCOVA) were conducted. The results showed that the self-determination-based gamification class significantly improved students' class participation, learning engagement, and teaching presence (p<.05). An analysis of covariance (ANCOVA) was conducted to determine whether the general characteristics of the participants affected the results of the post-test, and gender affected the post-test results of learning engagement, with an effect of 7.9%. Based on the results of this study, it can be seen that self-determination-based gamification e-learning class is effective in improving learners' class participation, learning engagement, and teaching presence. As the demand for e-learning in universities is expanding, self-determination-based gamification e-learning classes should be developed in various fields of liberal arts and majors.

Expectations for Social Security and Perception of Life in Old Age in a Superaged Society : An Analysis of the Differences Between Age Groups in J apan (초고령사회 일본의 사회보장에 대한 기대인식과 노후 생활 인식 - 연령계층별 차이에 주목하여 -)

  • Lee, Sujin
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.3
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    • pp.39-52
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    • 2023
  • In this study, based on survey data from Japan, I analyzed the differences between the expectations for social security and the perception of life in old age by age group. The analysis data used in this study are from the "Survey on Life Security, 2019" conducted by the Japan Life Insurance Cultural Center, which surveyed men and women aged 18 to 69. The results of the analysis are as follows. First, expectations about health insurance are higher than expectations about other forms of social security in all age groups. Second, when it comes to expectations for public pensions, both men and women have the highest average scores in their 60s. Third, the age group with the lowest average score for public health insurance, public pension, public care insurance, and survivors' pension was found to be those in their 40s. In addition, men in their 20s had a higher average score on their perception of life in old age. Fourth, the effect of social security expectations on perception of life in old age was found to be somewhat different for gender and age groups, but overall, it was found that public health insurance expectations were an important factor that had a positive impact on the perception of life in old age.

Motivation for Alcohol Use, Problem Drinking, Family Alcohol Use and Dating Violence among College Students (음주 동기, 문제음주 및 음주 가족력과 대학생의 데이트 폭력)

  • Kyung Hyun Suh
    • Korean Journal of Culture and Social Issue
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    • v.9 no.2
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    • pp.61-78
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    • 2003
  • The researcher examined the relationship between dating violence and drinking behaviors. Study participants included 440 Korean College students(184 males and 256 females) currently involved in heterosexual dating relationships. Participants' ages ranged from 17 to 30(M=20.08, SD=1.89). Questionnaires and psychological tests used included: Straus' Conflict Tactics Scale, Alcohol Use Disorder Identification Test(AUDIT), Cooper's Revised Drinking Motives Questionnaire(DMQ), and Index of Family Alcohol Use. Research designs were 2(gender) × 2(experience of inflicting dating violence), i.e. 2-way MANOVAs. Results suggest students who drink one or more times a week are more likely to commit acts of violence toward their dating partners than students drinking less often. The study revealed males tend to drink with higher social, enhancement, conformity and coping motives than females. The study also showed that students inflicting dating violence drank with higher coping motives than students who did not. Males showed more hazardous, dependent and harmful drinking patterns than females. Also, students who had inflicted dating violence showed a higher degree of these characteristics (hazardous, dependent and harmful drinking patterns) along with a greater family history of alcohol use than participants who had not inflicted dating violence. The findings showed significant 2-way interactions in dependent and harmful drinking patterns. Simple main effect analysis revealed that differences in dependent and harmful drinking patterns in males are more significant than the same differences in females.

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The Effects of Nursing Students' Experience of Verbal Abuse on Major Satusfaction, Practice Satisfaction, and Nursing Professionalism (간호대학생의 언어폭력 경험이 전공만족도, 실습만족도, 간호전문직관에 미치는 영향)

  • Young Chae Kwon;Young Hee, Kim;Hyeon Jeom Heo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.357-365
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    • 2023
  • Purpose : The purpose of this study was to examine the effect of nursing students' experience of verbal violence on major satisfaction, practice satisfaction, and nursing professionalism. Data were collected 237 237 3rd and 4th grade nursing students from two nursing colleges located in G and P cities, and the structured questionnaire was analyzed The results of the study showed that major satisfaction was significantly different according to gender (F=1,50, p<.001), grade (F=-2.38, p<.001), and motivation for choosing nursing (t=6.79, p<.000). appeared to have a difference. The experiences of verbal violence were related to major satisfaction (r=-.298, p<.001), practice satisfaction (r=.-.348, p<.001), and professionalism (r=.-.4071, p<.001). It was found that there was a statistically significant negative (-) correlation. Factors influencing the subject's experience of verbal violence include professionalism (β=.305, p<.001), satisfaction with major (β=259, p<.001), and satisfaction with practice (β=142, p=.003). ), and the explanatory power of these variables was 25.9%. It is necessary to develop a program that can cope with verbal violence of nursing students.

A Study on the Effects of Role Models on Differences in Entrepreneurs' Characteristics (롤 모델의 창업자 특성차이에 대한 영향에 관한 연구)

  • Joo-Heon Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.53-66
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    • 2023
  • Role models are also known to influence an individual's job or career choice. The positive effect of role models on entrepreneurship has already been revealed through many precious researches. It is said that people choose not only family members who are related by blood, such as parents, siblings, and relatives, but also acquaintances whom they have met through social relationships as role models. In this study, we divided into entrepreneurs with no role models other than themselves and entrepreneurs with role models. In addition, we classified parental siblings and relative role models as role models with strong ties, and acquaintance role models as role models with weak ties. We analyzed the differences in personal attributes, entrepreneurial orientation factors, and learning orientation between the entrepreneurs with role models and those without role models. Also, the differences in personal attributes, innovativeness, proactiveness, risk-taking propensity, and learning orientation between the entrepreneurs with strong ties role models and those with weak ties role models were examined. The empirical analysis results are as follows. First, it was found that the proportion of women entrepreneurs without role models is higher. Second, the entrepreneurs with role models with weak ties tend to run larger scale start-ups. Third, it was found that the entrepreneurs with role models of weak ties tend to have higher learning orientation. Fourth, gender shows the greatest influence on th absence or presence of role models. Fifth, it was found that learning orientation and startup size have the greatest influence on the decision of the role model with weak ties or that with strong ties.

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