• Architectural research
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• v.22 no.4
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• pp.155-162
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• 2020

Numerous scholars have explored the modeling, control, and optimization of energy systems in buildings, offering new insights about technology and environments that can advance industry innovation. Eye trackers deliver objective eye-gaze data about visual and attentional processes. Due to its flexibility, accuracy, and efficiency in research, eye tracking has a control scheme that makes measuring rapid eye movement in three-dimensional space possible (e.g., virtual reality, augmented reality). Because eye movement is an effective modality for digital interaction with a virtual environment, tracking how users scan a visual field and fix on various digital objects can help designers optimize building environments and materials. Although several scholars have conducted Virtual Reality studies in three-dimensional space, scholars have not agreed on a consistent way to analyze eye tracking data. We conducted eye tracking experiments using objects in three-dimensional space to find an objective way to process quantitative visual data. By applying a 12 × 12 grid framework for eye tracking analysis, we investigated how people gazed at objects in a virtual space wearing a headmounted display. The findings provide an empirical base for a standardized protocol for analyzing eye tracking data in the context of virtual environments.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.207-212
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• 2020

This study analyzes the Soju(Korean alcohol) advertisement image, which is relatively easy to interpret subjectively, among sexual appeal advertisements that stimulate consumers' curiosity, where the image is verified through AOI (area of interest) 3 areas (face, body, product), and eye-tracking, one of the psychophysiological indicators. The result of the analysis reveals that visual attention, the interest in the advertising model, was higher in the face than in the body shape. Contrary to the prediction that men would be more interested in body shape than women, both men and women showed higher interest in the face than a body. Besides, it was derived that recognition and recollection of the product were not significant. This study is significant in terms of examining the pattern of visual attention such as the gaze point and gaze time of male and female consumers on sexual appeal advertisements. In further, the study looks forward to bringing a positive influence to the soju advertisement image by presenting the expression method that the soju advertisement image should pursue as well as the appropriate marketing direction.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.102-110
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• 2019

Among the visual sensibility studies, many studies of color or movement have been done, but not much have been done about whether it can evoke sensibility in static form itself. Therefore, in this study, visual attention by AOIs(Area of Interests) combined with color based on three basic forms was analyzed using eye tracking, and the results were visually expressed through Heat Map and Gaze Plot. In addition, A Paired t-test was performed on the mean difference between the two groups to verify the statistical significance of each color and form. As a result of the experiment, the chromatic color form was more visual attention than the achromatic color form and warm color form was higher mean than cool color, so the visual attention was greater. In this study, it is meaningful to suggest a quantitative method which is easy to interpret objectively the design element that is easily interpreted subjectively. Based on the results of this study, if more further studies and quantitative analysis methods are presented that can identify differences in visual attention from various colors and forms, it can be used to provide guidelines for basic design.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.223-224
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• 2019

본 논문에서는 카메라의 실시간 영상에서 얻을 수 있는 데이터를 수집 및 분석하여 일반인들에게 스마트폰의 실제 사용량, 최적화면 표현, 그리고 건조증 위험도의 정보를 제공하는 "i-eye" 응용 앱을 제안하여 눈 건강관리를 가능하게 한다. 제안하는 앱은 발전된 스마트 폰을 기반으로 동작되며 아이트래킹(eye-gaze tracking), 영상거리측정(image distance measurement), 눈 데이터분석(eye data analysis)의 3가지 핵심기술을 제안한다.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.731-751
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• 2019

This study examined the impact of various product photo features on the attention of potential consumers in online apparel retailers' environment. Recently, the method of apparel's product photo representation in online shopping stores has been changed a lot from the classic product photos in the early days. In order to investigate if this shift is effective in attracting consumers' attention, we examined the related theory and verified its effect through laboratory experiments. In particular, experiment data was collected and analyzed using eye tracking technology. According to the results of this study, it was shown that the product photos with asymmetry are more attractive than symmetrical photos, well emphasized object within a photo more attractive than partially emphasized, smiling faces are more attractive for customer than emotionless and sad, and photos with uncentered models focus more consumer's attention than photos with model in the center. These results are expected to help design internet shopping stores to gaze more customers' attention.

• The Journal of Korea Robotics Society
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• v.8 no.4
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• pp.266-272
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• 2013

Facial feature extraction and tracking are essential steps in human-robot-interaction (HRI) field such as face recognition, gaze estimation, and emotion recognition. Active shape model (ASM) is one of the successful generative models that extract the facial features. However, applying only ASM is not adequate for modeling a face in actual applications, because positions of facial features are unstably extracted due to limitation of the number of iterations in the ASM fitting algorithm. The unaccurate positions of facial features decrease the performance of the emotion recognition. In this paper, we propose real-time facial feature extraction and tracking framework using ASM and LK optical flow for emotion recognition. LK optical flow is desirable to estimate time-varying geometric parameters in sequential face images. In addition, we introduce a straightforward method to avoid tracking failure caused by partial occlusions that can be a serious problem for tracking based algorithm. Emotion recognition experiments with k-NN and SVM classifier shows over 95% classification accuracy for three emotions: "joy", "anger", and "disgust".

• Journal of Navigation and Port Research
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• v.48 no.3
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• pp.239-248
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• 2024

VTS operators monitor movements of vessels within their jurisdiction and provide necessary information to ensure safe navigation. This involves communication with vessels within the VTS area. Contents of these communications are manually recorded in logbooks. However, manual logging faces limitations due to its inability to document details comprehensively and the challenge of constant recording amidst various duties. This study aimed to quantitatively analyze the workload associated with manual logkeeping by examining eye movements of VTS operators. Eye-tracking devices were used to measure gaze patterns of VTS operator at the Busan Port. Results indicated that approximately 65% of the VTS operators' gaze was directed towards the operation consoles, which were focal points for marine traffic information. In contrast, only about 9% of their gaze was directed towards logbooks. These findings suggest that while VTS operators predominantly focus on areas related to information gathering and dissemination, logbooks, being information-recording zones, receive minimal attention. For effective traffic management, the primary focus should be on information processing and provision rather than manual documentation.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.11a
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• pp.113-116
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• 2006

컴퓨터의 급속한 발전 속도와 맞물려 사용자의 위지나 몸짓, 감성을 인지하는 보다 편리하고 자연스러운 휴먼 인터페이스에 대한 요구가 늘어나고 있다. 휴면 인터페이스 가운데 응시 위치 추적은 현재 사용자가 쳐다보고 있는 위치를 컴퓨터 시각 인식 방법을 통하여 파악하는 연구이다. 본 논문에서는 여러 감성 컴퓨터 인터페이스 중 눈동자를 통해 컴퓨터의 입력장치를 간접적으로 제어하는 방법에 대해 기술한다. 웹 카메라를 통해 입력 받은 영상을 이용하여 눈동자의 위치 이동을 탐색하여 마우스를 제어한다.

• Journal of Korea Multimedia Society
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• v.23 no.9
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• pp.1210-1218
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• 2020

This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

• Fashion & Textile Research Journal
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• v.20 no.2
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• pp.167-176
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• 2018

In this study, an eye-tracking program that can confirm a design cognition process was developed for the purpose of presenting strategic methods to create fashion images, and the program was used to identify what effects fashion models' external characteristics have on the cognition of design. The data for analysis were collected through an eyemovement tracking experiment and a survey, with the focus on the research problem that differences in models' external uniformity will lead to differences in the eye movement for perceiving models and design as well as the image sensibility. The results of the analysis are as follows. First, it was confirmed that the uniformity of model types and the simplicity/complexity of design led to differences in the eye movement directed at design and models and the gaze ratio. Consequently, it is deemed that models should be selected in consideration of the characteristics of design and the intention of planning when creating fashion images. Second, it was found that in terms of the cognition of design, external conditions of models affect design sensibility. A change in models led to a subtle difference in sensibility cognition even when the design condition did not change. Thus, not only the design but also model attributes are factors that should be considered important in fashion planning.