• Science of Emotion and Sensibility
• /
• v.20 no.3
• /
• pp.39-48
• /
• 2017

In order to verify the effectiveness of marketing in the basketball stadium, this study measured and analyzed the gaze frequency and interest when the pupil was expanded by using the eye-tracking technology among various neuro marketing techniques of marketing. To analyze the section where the pupil size get expanded, interval of pupil size was higher than 2.275% (2 sigma data) and higher than 0.135% high (3 sigma data). Overall the valid data was analyzed by inflection points according to gaze frequency. We also analyzed the correlation between overall valid data and the ranges where the pupil size was significantly increased. The result showed that the correlation between overall valid data and pupil size 2 sigma data showed the highest correlation with 0.805. The pupil size 2 sigma data and pupil size 3 sigma data showed a correlation with 0.781, overall the valid data and pupil size 2 sigma data showed a correlation with 0.683. Therefore, it is concluded that, the section where the pupil size was expanded and the section at which gaze frequency is higher in the eye-tracking data were similar. However, the correlation between data of pupil size is determined to be significantly expanded and overall the valid data is decreased.

• Journal of the Ergonomics Society of Korea
• /
• v.29 no.4
• /
• pp.655-659
• /
• 2010

The objective of this study is to quantitatively incorporate user observation into usability evaluation of mobile interfaces using monitoring techniques in first- and third-person points of view. In this study, an experiment was conducted to monitor and record users' behavior using Ergoneers Dikablis, a gaze tracking device. The experiment was done with 2 mobile phones each with a button keypad interface and a touchscreen interface for comparative analysis. The subjects included 20 people who have similar experiences and proficiency in using mobile devices. Data from video recordings were coded with Noldus Observer XT to find usage patterns and to gather quantitative data for analysis in terms of effectiveness, efficiency and satisfaction. Results showed that the button keypad interface was generally better than the touchcreen interface. The movements of the fingers and gaze were much simpler when performing given tasks on the button keypad interface. While previous studies have mostly evaluated usability with performance measures by only looking at task results, this study can be expected to contribute by suggesting a method in which the behavioral patterns of interaction is evaluated.

• Journal of the Institute of Electronics Engineers of Korea CI
• /
• v.38 no.6
• /
• pp.46-56
• /
• 2001

In this paper we propose an efficient approach for real-time eye-gaze tracking from image sequence and magnetic sensory information. The inputs to the eye-gaze tracking system are images taken by a camera and data from a magnetic sensor. The measuring data are sufficient to describe the eye and head movement, because the camera and the receiver of a magnetic sensor are stationary with respect to the head. Experimental result shows the validity of real time application aspect of the proposed system and also shows the feasibility of the system as using a new computer interface instead of the mouse.

• Journal of the Korean Society of Earth Science Education
• /
• v.16 no.2
• /
• pp.261-275
• /
• 2023

The purpose of this study was to analyze the conceptual understanding of carbon neutrality among secondary school science pre-service teachers, as well as to identify gaze patterns in visual materials. For this study, gaze tracking data of 20 pre-service secondary school science teachers were analyzed. Through this, the levels of conceptual understanding of carbon neutrality were categorized for the participants, and differences in gaze patterns were analyzed based on the degree of conceptual understanding of carbon neutrality. The research findings are as follows. First, as a result of performing modeling activities to predict carbon emissions and removals until 2100 using the concept of '2050 carbon neutrality,' 50% of the participants held a conception that carbon emissions would continue to increase. Additionally, 25% of the participants did not properly understand the causal relationship between net carbon dioxide emissions and cumulative concentrations. Second, the gaze movements of the participants regarding visual materials related to carbon neutrality were significantly influenced by the information presented in the text area, and in the case of graphs, the focus was mainly on the data area. Moreover, when visual data with the same function and category were arranged, participants showed the most interest in materials explaining concepts or visual data placed on the left side. This implies a preference for specific positions or orders. Participants with lower levels of conceptual understanding and inadequate grasp of causal relationships among elements exhibited notably reduced concentration and overall gaze flow. These findings suggest that conceptual understanding of carbon neutrality including climate change and natural disaster significantly influences interest in and engagement with visual materials.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.8
• /
• pp.1-9
• /
• 2024

In this paper, we propose a new approach by analyzing driver behavior and gaze changes within the vehicle in real-time to assess and predict the risk of traffic accidents. Utilizing data analysis and machine learning algorithms, this research precisely measures drivers' abnormal behaviors and gaze movement patterns in real-time, and aggregates these into an overall Risk Score to evaluate the potential for traffic accidents. This research underscores the significance of internal factors, previously unexplored, providing a novel perspective in the field of traffic safety research. Such an innovative approach suggests the feasibility of developing real-time predictive models for traffic accident prevention and safety enhancement, expected to offer critical foundational data for future traffic accident prevention strategies and policy formulation.

• Korean Institute of Interior Design Journal
• /
• v.18 no.5
• /
• pp.128-136
• /
• 2009

This study analyzed and defines the property of visual perception throughout the revision of the observation time of the original space and the rotating space. The conclusions of this study are as fellows: First, based on the existing theory and experiment, the study obtained the basis which decides the sector data originating fixation-gaze after staring the specific sector over 300ms time. It will become the turning point hereafter for our research to fix the time in this way. Second, in analyzing the minute data, the study built a revision method of the observation time by analyzing the meanings and the reasons of the revision of the original data. Third, according to the difference of revision quantity, female testee have more increases in the amount of data than male testee from the original screen. On the other hand, the opposite tendency appears from the previous data. This shows there is a difference in the observation properly by sex. Last, we could grasp Information about the property of the observation time throughout eyeball fixations, and the revision and analysis of the 'controlled observation data'. These data can be used in design element arrangement of interior space, hereafter.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.07a
• /
• pp.139-140
• /
• 2019

난독증은 정상적인 지능에도 불구하고 문장을 읽기가 어려운 독서 장애다. 난독증 진단 방법은 ADHD처럼 증상 체크리스트가 없다. 지적장애를 판정할 때 사용하는 웩슬러 지능검사 같은 전 세계인이 사용하는 아주 보편화된 심리검사도 없다. 미국 진단기준의 최신판인 DSM-5에도 어떤 검사를 해서 기준점수 아래여야 진단할 수 있다고 명확히 써놓지 않았다. 본 논문에서는 이를 해결하기 위해 글자, 단어, 문장, 문단의 단위를 설정하여 화면에 출력하고 아이트래커를 활용하여 읽는 사람의 시선 데이터를 수집하여 히트맵으로 분석한다.

• Communications of Mathematical Education
• /
• v.32 no.3
• /
• pp.275-296
• /
• 2018

The purpose of this study is to investigate the change of gaze and the change of the proof learning achievement after learning the analytic method for proof to mathematical gifted students using eye tracking technique. In order to complete the purpose of this study, a mixed method research was used, that is a combination of quantitative and qualitative research methods. Quantitative analysis was conducted based on the data obtained through the eye tracker, and qualitative analysis was also done using post interview data to make up for the quantitative analysis. The subjects of this study were 8 mathematical gifted 3rd grade middle school students in the gifted education center. The conclusions of this study are as follows. First, the learning of analysis leads to a change of gaze in the proof learning of students. The students, after learning the analysis, moved their gaze from the bottom to the top when solving the proof problem, and the occupancy rate of the gaze to the bottom of the proof was higher than the higher part. Second, the change of gaze caused by the learning of the analysis have a correlation with the achievement of the proof learning and it can be seen that the method learning improves the achievement of the proof learning of the students.

• Korean Institute of Interior Design Journal
• /
• v.25 no.5
• /
• pp.130-139
• /
• 2016

To determine "how humans move in space, what they want, and through which visual information they act and choose," this study aims to define in which sense space is preferred in gaze. The ultimate goal is to extract data of human visual awareness and preference in space. This study analyzed the observation characteristics perceived through observation frequency and time depending on the purpose cafe customers to understand what intension of visiting the space has on the observation characteristics which are the results obtained as information through visual perception. This research methods are as follows. First, the areas of preference in $caf{\acute{e}}$ space gazed by visual concentration are analyzed by divided into 12 by 12 grid A and B images separated depends on existence of people. Second, eye-tracking visual path in conscious gaze is analyzed to examine. Third, though the higher section frequency is likely to have more observation time, the interest area of I(3sec/180), II(6sec/360) and III(9sec/540) had higher frequency of Intention. The followings are the results of this study. First, the time range for searching or wandering and the observation characteristics could be estimated by the meaning of observation time by grade with the time-range out of the distribution of sections. Second, at the time distribution by section, when there was intention, the observation time was found to have higher occupation. In conclusion, this study is to determine the correlation of human concentration gazing at space images. It is an exploratory research on research methodologies, and aims to develop methodologies and provide basic data to plan attractive spaces in light of the subconscious of consumers in the future by interpreting gaze data related to concentration.

• Transactions of the Korean Society of Mechanical Engineers A
• /
• v.37 no.10
• /
• pp.1219-1227
• /
• 2013

A new type of wearable robot is developed for a disabled person with disabled limbs, that is, a person who cannot intentionally move his/her legs and arms. This robot can enable the disabled person to grip an object using eye movements. A gaze tracking algorithm is employed to detect pupil movements by which the person observes the object to be gripped. By using this gaze tracking 2D information, the object is identified and the distance to the object is measured using a Kinect device installed on the robot shoulder. By using several coordinate transformations and a matching scheme, the final 3D information about the object from the base frame can be clearly identified, and the final position data is transmitted to the DSP-controlled robot controller, which enables the target object to be gripped successfully.