• 한국컴퓨터정보학회논문지
• /
• 제24권1호
• /
• pp.231-238
• /
• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising frame into loss and gain frame and examine the effect on brand attachment, The effect of unique advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was statistically significant. It also showed that unique advertising had positive effect on brand attachment. Moreover, the interaction effects of the advertising frame and the uniqueness of advertising have been shown to affect brand attachment. That is, the more emphasis on gain in advertising frame and the more unique advertising, the more effective on brand attachment.

• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2019년도 제59차 동계학술대회논문집 27권1호
• /
• pp.191-192
• /
• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

• 감성과학
• /
• 제16권1호
• /
• pp.11-28
• /
• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• 아태비즈니스연구
• /
• 제11권4호
• /
• pp.65-81
• /
• 2020

Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.

• 한국정보전자통신기술학회논문지
• /
• 제14권4호
• /
• pp.247-256
• /
• 2021

본 논문에서는 피치 하모닉 움직임 예측과 적응적 신호 크기 예측을 이용한 패킷 손실 알고리즘을 제안한다. 스펙트럼 움직임 예측 방법은 사용 가능한 이전 패킷의 스펙트럼 상의 움직임을 일정한 부대역으로 나누어 손실된 신호의 움직임을 예측하여 복원한다. 제안하는 알고리즘에서는 음성신호를 유성음과 무성음으로 구분하여 유성음의 경우 피치 주파수를 활용하여 피치 하모닉으로 나누어 손실된 신호의 피치 하모닉 움직임을 예측하여 복원하고 무성음의 경우 스펙트럼 움직임 예측 방법을 사용하여 신호를 복원한다. 음성 프레임의 연속 손실이 발생한 경우 LMS(Least Mean Square) 예측기를 사용하여 이전 프레임의 이득 정보를 활용하여 신호 크기를 예측하여 출력 신호의 이득을 조절하는 방법을 제안한다. 객관적 평가방법인 PESQ (Perceptual Evaluation of Speech Quality) 시험을 통해 제안된 알고리즘의 성능을 평가하였고 기존의 방법보다 MOS 0.1의 성능 개선을 보였다.

• 한국콘텐츠학회논문지
• /
• 제18권3호
• /
• pp.626-635
• /
• 2018

점차 심각해지고 있는 중국 청소년 비만예방 메시지 개발을 위해 본 연구는 비만 관여도과 메시지 프레이밍 유형 간의 상호작용, 비만 관여도와 증거 유형 간의 상호작용이 비만예방 태도와 행동의도에 미치는 영향을 살펴보았다. 메시지 프레이밍 유형은 이익 프레이밍과 손실 프레이밍으로 구분하였고, 증거는 개인 경험을 바탕으로 하는 내러티브와 객관적 수치에 기반한 통계적 형식으로 구분하였다. 중국 청소년 368명이 참여한 연구 분석 결과 수용자의 관여도, 메시지 프레이밍과 증거 유형이 비만예방 태도와 행동의도에 유의미한 영향을 보였다. 관여도가 높은 집단은 손실 프레임과 통계적 증거에 노출되었을 때 더 긍정적 비만예방 태도와 행동의도를 보이는 것으로 나타났다. 관여도가 낮은 집단은 이익 프레임과 내러티브에 노출되었을 때 더 긍정적 비만예방 태도와 행동의도를 보이는 것으로 나타났다. 따라서 관여도가 높은 집단을 설득하기 위해서는 통계에 바탕을 둔 손실프레이밍을, 관여도가 낮은 집단을 설득하기 위해서는 내러티브에 바탕을 둔 이익프레이밍을 제시할 것을 제안한다.

• 한국환경보건학회지
• /
• 제49권4호
• /
• pp.228-235
• /
• 2023

Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

• 대한전자공학회논문지SD
• /
• 제46권2호
• /
• pp.64-70
• /
• 2009

0.13-um CMOS 공정을 이용하여 3GHz에서 6.2dB의 gain을 갖는 피드포워드 이퀄라이저를 구현하고 14.7dB의 감쇄를 갖는 7-m SATA 케이블을 통해 6Gbps의 데이터를 에러 없이 복원하였다. 제안한 이퀄라이저 회로는 varactor의 차동 연결을 통해서 기존 이퀄라이저에서 사용되는 varactor 면적의 1/4만을 사용하도록 설계되어 pad-frame에 집적할 수 있을 뿐만 아니라, 높은 동작 주파수 및 3.6mW의 낮은 전력 소모를 유지할 수 있다.

• 한국게임학회 논문지
• /
• 제17권2호
• /
• pp.155-164
• /
• 2017

본 연구는 모바일 피트니스 게임에서 제공하는 메시지 프레임에 따라 사용자 경험의 차이를 검증한 연구로 지각된 혜택, 심리적 웰빙, 운동앱 애착, 운동 성취감의 변인이 분석에 사용되었다. 이를 위해 반복측정설계(Repeated Measure Design)와 플레이테스트(Playtest) 방법론을 채택하여 실험연구를 진행하였다. 연구결과 모바일 피트니스 게임에서 이득 메시지를 제시할 때 손실 메시지를 제시했을 때보다 지각된 혜택, 심리적 웰빙, 운동앱 애착, 운동 성취감 경험의 정도가 더 높게 나타났다. 이러한 연구결과는 건강 기능성 게임을 통해 설득 메시지를 제시할 경우 이득메시지가 손실메시지보다 건강 기능성 게임 사용자에게 좀 더 효과적으로 전달될 수 있다는 것을 강조하고 있다.

• 대한음성학회지:말소리
• /
• 제57호
• /
• pp.175-189
• /
• 2006

Because a packet loss brings about degradation of speech quality, VoIP speech coders have PLC (Packet Loss Concealment) mechanism. G.711, which is a mandatory VoIP speech coder, also has the PLC algorithm based on pitch period replication. However, it is not robust to burst losses. Thus, we propose two methods to improve the performance of the original PLC algorithm in G.711. One adaptively utilizes voiced/unvoiced information of adjacent good frames regarding to the current lost frame. The other is based on adaptive gain control according to energy variation across the frames. We evaluate the performance of the proposed PLC algorithm by measuring a PESQ value under different random and burst packet loss simulating conditions. It is shown from the experiments that the performance of the proposed PLC algorithm outperforms that of PLC employed in ITU-T Recommendation G.711.