• Journal of the Korea Society of Computer and Information
• /
• v.24 no.1
• /
• pp.231-238
• /
• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising frame into loss and gain frame and examine the effect on brand attachment, The effect of unique advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was statistically significant. It also showed that unique advertising had positive effect on brand attachment. Moreover, the interaction effects of the advertising frame and the uniqueness of advertising have been shown to affect brand attachment. That is, the more emphasis on gain in advertising frame and the more unique advertising, the more effective on brand attachment.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.01a
• /
• pp.191-192
• /
• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

• Science of Emotion and Sensibility
• /
• v.16 no.1
• /
• pp.11-28
• /
• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• Asia-Pacific Journal of Business
• /
• v.11 no.4
• /
• pp.65-81
• /
• 2020

Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.14 no.4
• /
• pp.247-256
• /
• 2021

In this paper, we propose a packet loss concealment (PLC) algorithm using pitch harmonic motion prediction and adaptive signal amplitude prediction and. The spectral motion prediction method divides the spectral motion of the previous usable frame into predetermined sub-bands to predict and restore the motion of the lost signal. In the proposed algorithm, the speech signal is classified into voiced and unvoiced sounds. In the case of voiced sounds, it is further divided into pitch harmonics using the pitch frequency to predict and restore the pitch harmonic motion of the lost frame, and for the unvoiced sound, the lost frame is restored using the spectral motion prediction method. When the continuous loss of speech frames occurs, a method of adjusting the gain using the least mean square (LMS) predictor is proposed. The performance of the proposed algorithm was evaluated through the objective evaluation method, PESQ (Perceptual Evaluation of Speech Quality) and was showed MOS 0.1 improvement over the conventional method.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.626-635
• /
• 2018

To develop prevention messages for increasingly severe adolescent obesity in China. this study tested interaction effects between obesity involvement and message framing, and between obesity involvement and evidence types on obesity prevention attitudes and behavioral intentions. Message framing types are categorized with a gain frame and a loss frame. Evidence types are classified into narratives based on personal experiences and statistics based on objective numerical proofs. Three hundred sixty eight Chinese adolescents participated in the study. Results found that involvement, framing, and evidence types had significant effects on attitudes and behavioral intentions to obesity prevention. Adolescents highly involved in obesity were more likely to show positive attitudes and behavioral intentions when exposed to loss framing and statistical evidence. Those with low involvement showed positive attitudes and behavioral intentions after exposed to gain framing and narratives. Thus, we suggest that loss frames with numerical data should be developed to persuade adolescents with high involvement, and gain frames with narratives should be developed for those with low involvement.

• Journal of Environmental Health Sciences
• /
• v.49 no.4
• /
• pp.228-235
• /
• 2023

Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

• Journal of the Institute of Electronics Engineers of Korea SD
• /
• v.46 no.2
• /
• pp.64-70
• /
• 2009

A 6-Gbps feed-forward equalizer having a 6.2-dB gain at 3GHz is designed in 0.13-um CMOS technology and the equalizer helps error-free data recovery over a 7-m SATA cable with 14.7dB loss. Based on a differentially-connected varactor, the proposed equalizer uses only a one-fourth varactor size of a conventional equalizer, which enables the equalizer's integration in a pad-frame, high operating frequency, and low power dissipation of 3.6mW.

• Journal of Korea Game Society
• /
• v.17 no.2
• /
• pp.155-164
• /
• 2017

This study conducted to analyze the difference of perceived benefits, psychological well-being, exercise application attachment, and perceived exercise achievement according to the message frame provided in the mobile fitness game. Repeated Measure Design and Playtest methodologies were used for this research. As a result, when gain messages were shown, all factors were higher than the case of showing loss message. The results of this study emphasize that when persuasion messages need to be presented through a health functional game, gain messages can be more effectively delivered to the users of health functional game than loss messages.

• MALSORI
• /
• no.57
• /
• pp.175-189
• /
• 2006

Because a packet loss brings about degradation of speech quality, VoIP speech coders have PLC (Packet Loss Concealment) mechanism. G.711, which is a mandatory VoIP speech coder, also has the PLC algorithm based on pitch period replication. However, it is not robust to burst losses. Thus, we propose two methods to improve the performance of the original PLC algorithm in G.711. One adaptively utilizes voiced/unvoiced information of adjacent good frames regarding to the current lost frame. The other is based on adaptive gain control according to energy variation across the frames. We evaluate the performance of the proposed PLC algorithm by measuring a PESQ value under different random and burst packet loss simulating conditions. It is shown from the experiments that the performance of the proposed PLC algorithm outperforms that of PLC employed in ITU-T Recommendation G.711.