• Journal of the Korea Furniture Society
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• v.29 no.1
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• pp.8-17
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• 2018

Economic crisis in 2008 has changed South Korean market including furniture related field. Owing to Subprime Mortgage Crisis, new economic order, in other words, New Normal was established. Low growth rate, low interest, high unemployment rate, high risks, regulation strengthening, and all that sort of negative things have became generalized. South Korean economy has developed drastically since the Korean War, however recent economic crisis and Internet and smart phone have leading roles in shaping new consumption market. In a way, furniture market has expanded despite economic recession. Total service for housing is suited to South Korean consumers and shortened Product Life Cycle induces consumers to buy more furniture. In addition, Internet and smart phone allow people to show off their private spaces to unspecified masses. As a result, consumer prefers inexpensive and expendable furniture. It is certain that furniture market makes quantitative growth, but qualitative sides are questionable. Even though the study is focused on the existent circumstances, It will help to find out the proper ways of future furniture market in South Korea.

• Journal of the Korea Furniture Society
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• v.27 no.4
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• pp.399-411
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• 2016

Korea Furniture design development process is repeated a number of changes by the change of residence and type of market demand derived from the process of industrialization. The modernization process of industrialization advances by large-scale population moves to the city to urbanization proceeds rapidly. Housing problems are concentrated in cities and sparked the furniture industry, furniture design by changes in marketing concepts that appear in the industrialization phase, growth must necessarily accommodate the needs of consumers. Including kitchen furniture, living room furniture and master bedroom furniture has been sensitively adapted changes in the structure of these houses, particularly structural changes Apartments. Starting in the 1990s, jumping over furniture industry has adapted quickly to the market demand, changes in marketing concepts. Furniture industry is growing market share in most of the country, but the entire industry had to undergo a competitive marketing overheating due to excessive supply in excess of market demand since the mid-1990s. Changes in furniture design in this process was the change in furniture design more than the change of the residential structure. The study industrial development and marketing concepts are changing to construct a model to track the changes varied styles and time changes affect whether the main furniture design.

• Journal of the Korea Furniture Society
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• v.25 no.4
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• pp.277-287
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• 2014

Current Korea furniture market is holding and leading with Hanssem, Livart, and other 10 main furnitures companies. The Hanssem furniture company is the first sales in Korea. And whole sales revenue was over 1 trillion KRW. Recently in Korea furniture market is changing rapidly by announcement of IKEA of expansion to Korea. IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA's brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

• Journal of the Korea Furniture Society
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• v.22 no.2
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• pp.83-90
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• 2011

In the radically changing market situation, surface materials of student furniture are a very important element to decide the consumption pattern and the market price. Thus, this study examined the characteristics of surface materials by classifying the student furniture into children's, juniors', and seniors' furniture while accessing the features of such surface materials through Glulam, veneer, poly paper, finishing foil, high pressure melamine (HPM), and low pressure melamine (LPM), and PVC vinyl. When taking a look at the surface materials that were most frequently produced in each domestic furniture company, the combined materials that used more than 2 elements (31.88%), LPM (23.19%), and Glulam (20.29%) were introduced at the market in the order. Regarding the analysis made on colors, the combination colors took more than half (55.32%) followed by brown (13.83%) and beige (11.7%) in the order. Based on the results derived from the analysis, the study suggests to stress more importance to surface materials when developing student furniture and to exert efforts for the consistent development of new materials and quality improvement, as a way to accelerate the development of the furniture industry in Korea.

• Journal of the Korea Furniture Society
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• v.27 no.4
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• pp.271-279
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• 2016

In the modern society, social activities of married women are increasing along with the economic growth, which leads to low birth rates of the situation where most people give birth to only one or two children. Korea in particular records one of the lowest birth rates among many other nations of the world. Despite the situation where overall industrial consumer economy is not good, baby goods market is becoming more luxurious and diversified, and its scale is also growing. Desires of young parents in their 20s and 30s for their children leads to consumption desires of luxurious baby goods, and despite the fact that their taste level rises by easily gaining access to immense baby information via the Internet, our nation's baby furniture market is unreasonably lacking the ability to satisfy the needs of such consumers. Furniture culture of our nation today is based on the stand-up culture of the West. However, analyzing the life culture inside our homes, stand-up and sit-down cultures of the West and the East are coexisting complexly. Such life pattern can be more easily found in households with babies. As such, baby furniture that satisfies our unique life culture and has quality, design and price competitiveness is desperately needed. In such market state, this study is expected to make economic and cultural accomplishments by focusing on the newly embossing baby furniture market and developing products, delivering them to consumers to open new markets and developing into an industry.

• Asia Marketing Journal
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• v.22 no.2
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• pp.87-98
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• 2020

HANSSEM is a furniture company that leads the market of residential space in Korea. The goal of this case study is to focus on how HANSSEM copes with IKEA, the world's largest furniture retailer after entering the Korean market in December 2014. IKEA's entry into Korea is possible to destroy the existing orders in the retail industry and reduce the profit of incumbent local players by realigning industry relationships. However, HANSSEM achieved rapid growth with the largest market share in the furniture market through its internal capabilities. The authors propose the main success factors in three ways: (1) residents-database including apartment floorplans in Korea, (2) high-quality human services provided by construction and A/S (After-sales Service), (3) channel diversification that provides comprehensive consultations (e.g., flagship stores, home shopping channels, stores in marts, and interior dealers). Especially, there have been various consumer needs in Korean market, such as creating their own stylish space economically. HANSSEM meets customer's needs by reinforcing the space-package (complete-interior is provided to customer in a package rather than combining individual piece of furniture) and opening showrooms, which makes customers freely experience the products and receive detailed consultations on interior designs by alleviating customers' difficulties in decorating their homes. Based on HANSSEM's outstanding activities and new investments, we look forward to seeing that HANSSEM will achieve its ultimate goal of maintaining the position of number one furniture company by attaining customer satisfaction through higher quality in Korea.

• Journal of the Korea Furniture Society
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• v.25 no.4
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• pp.325-330
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• 2014

Design concepts are pursuing the convenience of the aesthetic in furniture design recently. As a tool for human beings, all the products, make for convenient and secure more human. And, it has evolved to universal design direction us meet the needs of human beings. Design that can be a lot of people to share is required today. For these reasons, universal design affect the social art, and design. By applying the field of furniture design, universal design has to meet the needs of consumers. And must utilize to be triggered the development of furniture design market. It reduces the fatigue of the user, desk design gives a comfortable feeling. In addition, to increase the operating speed, with fewer mistakes, resulting in a number of benefits. I want to be a basic data to provide by setting the direction of furniture design through the universal design research. it would be possible if applied to furniture design characteristics of universal design, develop and recover the furniture market has stagnated.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.189-199
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• 2012

The interest and expenditure for children is increasing than in the past because the number of nuclear family is growing, the children's space is configured independently in most homes from infancy, therefore, the market of children's furniture is expanding in spite of the reduction in the population of children. There are not many products considering age, gender, and play behavior in children's furniture market in Korea. The bed, desk, chair, and closet for children under 2 years hold a large majority of children's furniture, there are not a lot of preschool children's furniture for the children aged 4 to 7. As the children aged 4 to 7 experience physical, emotional, and cognitive growth at the same time, the space configuration and furniture choice for these children is educationally very important. Therefore, in this study, we present the importance and necessity of playable furniture to promote the physical, social, emotional, linguistic, and cognitive development of the children aged 4 to 7 among preschool children. We found the concept and basic condition of playable furniture to collect the base data for developing playable furniture and provided the basic data for the development of an ideal playable furniture by comparing and analyzing the cases of 157 items of 14 domestic playable furniture companies and 365 items of 30 overseas in aspect of play functions, forms, materials and colors.

• Journal of the Korea Furniture Society
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• v.15 no.1
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• pp.27-40
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• 2004

Designers in Korea have stuck to development of furniture which has high reliance of foreign national resources. They made mistake that they didn't try to make inroads into the world market. They have kept production system of labor intensive method till 1990. They imitated foreign manufactures to win in domestic economy. It became the complete lack of exploitation experience and brought stagnation of design which couldn't defeat. Now Korea is making progressive impression in territory of an electron and information in a foreign market. A new progress of furniture design which was developed centering around a digital suggest a new appearance that will lead a future with modernization in a space of residence. This sis a new starting point which was most completed by anyone. If we will prepare without delay we can take part in a world market with competitive power.

• Journal of the Korea Furniture Society
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• v.20 no.3
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• pp.213-221
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• 2009

This study aimed at developing furniture for children by Ilgumte which is an expert manufacturer of educational equipments for school and kindergarten and the aim of this investigation is to develop the child-oriented furniture in consideration of Ilgumte's characteristic as a company composed of the disabled people, and furthermore to create a new sales market by developing own technology to improve competitive power. The current status of the child furniture in domestic and international market was researched and design concept on basis of this analysis was set, and through the designing process the new items of furniture having characteristics as follows were developed. First, the simple production way for the disabled to be able to work was selected and plywood used mainly by Ilgumte was presented as main material. Second, moving course, space and storage function were maximum considered, so that children feel convenient at using the furniture in their space, in case of playing as well as leaning. Third, natural wooden texture was mostly reflected for the emotional aspects of children and pink color played a role as partial accents. Finally, difficult production skill and expensive material were excluded for cost down.