Acknowledgement
This research is financially supported for the corresponding author by a Korea University Grant, and initiated during the first author's sabbatical semester.
References
- Aitken, B. J., & Harrison, A. E. (1999). Do domestic firms benefit from direct foreign investment? Evidence from Venezuela. American Economic Review, 89(3), 605-618. https://doi.org/10.1257/aer.89.3.605
- Bang, G. A. (2017). HANSSEM vs. IKEA, What is your strategy?. bizwatch, (accessed February 20, 2020), [available at http://news.bizwatch.co.kr/article/consumer/2017/10/13/0018].
- Coelho, F., Easingwood, C., & Coelho, A. (2003). Exploratory evidence of channel performance in single vs multiple channel strategies. International Journal of Retail & Distribution Management, 31(11), 561-573. https://doi.org/10.1108/09590550310503294
- Gielens, K., Van de Gucht, L. M., Steenkamp, J. B. E., & Dekimpe, M. G. (2008). Dancing with a giant: The effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers. Journal of Marketing Research, 45(5), 519-534. https://doi.org/10.1509/jmkr.45.5.519
- Jun, M., Kim, S. Y., & Koo, K. R. (2018). Differentiated B2B marketing strategy of Dongwon Systems, the No.1 packaging solution company in Korea. Asia Marketing Journal, 20 (3), 1-15. https://doi.org/10.15830/amj.2018.20.3.1
- Kim (2019). "HANSSEM to vie with IKEA" Nonhyun-dong Furniture Street Revitalized as Showroom. Chosunilbo, (accessed February 20, 2020), [available at https://biz.chosun.com/site/data/html_dir/2019/11/11/2019111100312.html].
- Koo, K. R., Kim, S. Y., & Jun, M. (2018). Strengthening market position through branding "CheongKwanJang"- the case of Korea Ginseong Corporation. Asia Marketing Journal, 20(2), 85-98. https://doi.org/10.15830/amj.2018.20.2.85
- Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887-896. https://doi.org/10.1016/j.chb.2009.03.003
- Mahoney, J. T., & Pandian, J. R. (1992). The resource based view within the conversation of strategic management. Strategic Management Journal, 13(5), 363-380. https://doi.org/10.1002/smj.4250130505
- Seo, J.Y. (2019), HANSSEM leads business diversification. JoongAng Ilbo, (accessed February 20, 2020), [available at https://news.joins.com/article/23399040].