• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.453-459
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• 2023

This study analyzed the creative properties of public service advertisements and public content in outdoor advertising. The results of a case analysis focusing on outdoor advertisements for fundraising are as follows. First, government ministries were mainly found as advertisers. Second, most of the advertising messages were about policy promotion by the government and public institutions, with few public content or public interest messages. Third, in terms of expression, text took up more weight than visual elements, and illustrations were the main visual expression element. This proves that the public content of domestic outdoor advertisements mainly has a strong purpose of conveying direct information.

• Journal of the Korean Institute of Educational Facilities
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• v.20 no.4
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• pp.11-22
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• 2013

The concept of Green campus has recently become an issue with the fact that universities are classified as energy gluttons. This study clearly defines the meaning of domestic green campus, and explores the operating system of green campus and related associations. Then, it draws implications from the case of Harvard University. For the research, reports and research papers of the University are examined thoroughly, and detailed information were confirmed through visiting to the official home page and emails with authorities. The green campus support institutions of the United States are making efforts to integrate overlapping functions and create a synergy effect through internal interchange and information exchange, and substantive collaboration. Also, it is drawing active participation from students and faculties of American universities by publicizing and raising various methods of funding to manage them. The primary factors of Harvard University's success are: voluntary participation from all members, the coordinated operation of the administrative division to be the center of the green campus initiative and the cooperation of each department. Other critical factors of Harvard's success are their fundraising capability, and specialized management institution. The study has significance in that it draws applicable implications on domestic Green campus through in-depth analysis, which surpasses introduction of preceding studies.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.640-652
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• 2020

This study identifies the statues of the resource development in residential facilities for people with disabilities to review the current level and propose necessary supporting measures to revitalize resource development in this current time when the importance of resource development is rising for social welfare organizations. Specifically, this study conducted a survey on the current statues and needs for resource development and focus group interviews to acquire in-depth opinions on the need for resource development and supporting measures in 255 nationwide residential facilities for the disabled. The results showed that 50% of the resource development for the residential facilities depended on private donations, while the presence of exclusive workforce made differences among development plans, performance and achievement. Also, their resource development methods were limited around direct requests, such as personal recommendations, as they are faced with challenges such as inadequate related expertise and technologies for resource development, lack of exclusive workforce, and lack of interest in available facilities in the local community. With reference to these findings, this study proposes the following development measures: placement of exclusive workforce, adoption of diverse resource development methods, transparent and reliable resource development, and preparation for systematic step-by-step professional training on resource development.

• Korean Journal of Social Welfare
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• v.65 no.4
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• pp.341-365
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• 2013

This study attempts to examine the moderating effect of religiosity in the relationship between religion and secular giving behavior (absolute amount and philanthropic effort). For the analysis, this study utilizes 'Giving Korea 2012' by the Beautiful Foundation and employs Tobit regression model. Focusing on giving amount, major findings are that (1) Protestants and Catholics give greater amounts for secular cause than those with no religious affiliation; and (2) interaction between Protestants and religiosity and interaction between Catholics and religiosity have significant relationships with citizens' secular giving amount in a positive direction. Focusing on philanthropic effort (giving amount divided by family income), major findings are that (1) there is no significant relationship between religion types and citizens' philanthropic effort and (2) interaction between Protestants and religiosity and interaction between Catholics and religiosity have significant relationships with citizens'philanthropic effort in a positive direction. This study provides new knowledge foundation on citizens' secular giving behavior and contributes to developing effective fundraising strategies of nonprofit organizations on religion-related donor markets.

• Journal of Engineering Education Research
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• v.10 no.2
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• pp.5-18
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• 2007

This paper presents a concept of training coursework for engineers in cooperation with the industry combining system, comparing Korea with France. The students, after first two years in a university for the foundation/basic courses, will be centered in the industry, rather than at an academic institution, where field training engineering coursework will be offered in structured or capstone design(problem based learning) formats through the industry. This study on the improvement of the concept has several advantages including the followings ; 1) Industry hiring local-area students who have the potential to be long-term employees; 2) Industry's immediate access to employees with developing engineering skills; 3) On-the-job training reduced industry training costs after graduation; 4) More effective learning through observing complex operations; 5) Students and industry input for continuous improvement of the curriculum; 6) Greater amenability on the part of industry to actively participate in research and development; 7) Increasing in the flow of real research problems for engineering. Finally, the implications for student quality, accreditation, assessment of partnership, academic freedom, and fundraising for scholarships and researches are discussed briefly.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.5
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• pp.812-817
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• 2018

Blockchain technology removes the central system and connects each block throughout every person. This paper proposes new method to exploit the blockchain feature to apply existing donation system. In the current system, the donator does not donate to poor neighbor which means donator must have to donate some donate organization. The donator does not recognize how the donation has been spent after donation. In this case, we can solve that problem by using the blockchain where the donator can watch how the money works and everyone can browse the account history. To make a virtual fundraising box based on blockchain technology, donator sends some money at virtual account and exchanges the money to crypto-currency. Donator can use crypto-currency which is donate to poor neighbor that poor neighbor can exchanges crypto-currency to the money. Through this proposed system, the donation is managed by secure and transparent blockchain system.

• Journal of the Korean Society of Costume
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• v.65 no.7
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• pp.75-85
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• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• Journal of the Korean Society of Marine Environment & Safety
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• v.19 no.1
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• pp.93-99
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• 2013

It is expected to continue to increase the number of people who enjoy marine and water sports due to the increase of leisure time because of income increase, the five-day workweek, etc. However, in the safety awareness, the development of equipment is just in the early stage. Established system for fundraising is required for Korean marine and water sports to be developed first. Should the fund be spent on the safety and development of domestic equipment for marine and water sports, it would make for a safer and more enjoyable sports for the people. The profit return measures of motor boat race, among marine and water sports, are surveyed and analyzed to suggest the measures stated above. Japanese legal structure and the profit return measures on motor boat race, which are about 60 years ahead than Korean systems, were analyzed and led to suggest the establishment of professional institutions which promote motor boat, etc. and the legal improvement for funding.

• Land and Housing Review
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• v.10 no.3
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• pp.57-66
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• 2019

In this study, the author suggests utilizing unsold and unused land as temporary commercial parking lots as a way to raise funds for active public transport use. In addition, reasonable parking fee scheme is suggested by estimating marginal parking fee and marginal parking distance for the commercial parking lots based on the CVM. The author conducts a survey to investigate citizens' opinion on utilizing unsold and unused land in the urban development project area as temporary commercial transport facilities such as parking lots. Based on survey outcome, travel behavior and requirements are analyzed and marginal parking fee and marginal parking distance are estimated through the Contingent Valuation Method (CVM). The results are as follows: in the single-bounded dichotomous choice model, people are willing to pay 216 KRW for 165m in average for 10 minutes and their willingness to pay goes down against reaching distance to the parking lots from 365 KRW for 50m, 295 KRW for 100m, 173 KRW for 200m, and 51 KRW for 300m; in the double-bounded dichotomous choice model, people are willing to pay 285 KRW for 165m in average for 10 minutes and their willingness to pay goes down as well against reaching distance to the parking lots from 310 KRW for 50m, 297 KRW for 100m, 272 KRW for 200m and 248 KRW for 300m. It is clearly appeared that people's willingness to pay goes higher as distance to reach the parking lots goes shorter.

• Korea Journal of Hospital Management
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• v.22 no.3
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• pp.74-87
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• 2017

Purposes: The purpose is to establish the direction of healthcare R&D through private nonprofit organization. Methodology: The data is divided into two groups: 12 physicians and pharmacists, and 16 persons including professors related to university donation, non-profit foundation executives. Each group was subjected to two Delphi surveys. To analyze the validity of the opinion, the content validity ratio and the consensus of experts were verified. Findings: Funding should be invested in 'development research' and 'application research'. The factors that hinder the donation culture are 'donation prevention system such as tax imposition system and rebate double penalty system', 'insufficient motivation of fund raising person', and 'lack of fund specializing specialist'. The fund raising strategy should be centered on a small number of large donors or a balance between large and small donors. The fund raising target should be effective to raise funds for corporate and individual donors. It is necessary to clarify the purpose of the social problem to be solved by the campaign strategy for promoting donation, to announce the validity of the trust and transparency of the institution, and to emphasize the social investment by the private sector. Practical Implications: It is necessary to present directions through private nonprofit organizations for the future development of healthcare R&D. The legal and institutional deficiencies of the domestic nonprofit organization fundraising infrastructure should be improved. In order to create a social investment climate, it is necessary to improve the awareness of donations and develop various donation programs for the private sector.