• Proceedings of the Safety Management and Science Conference
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• 2011.11a
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• pp.695-716
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• 2011

In the future, smartphone convergences are not only based on the on/offline integration, but also with the integration between mobile communications and broadcasts. Therefore, there is a need to search for new direction of mobile device that enables variety user applications that are different from the existing size and application issue. The aim of this reserch is to improve user interface of smartphone's functional attribute. The survey results in this paper showed that the most preferable attribute of smartphone among the 8 was the wireless internet 25.3%, followed by messaging 20% and application 19.8%, which totaled to 62.5%. But the samples used were mostly limited to those aged 20 through 30. So the results are not considered as a representative preference of all smartphone users, and should be considered otherwise before materializing them to a product. Therefore, for the more liable results the further research should be conducted to gather data from a variety of users of all ages, and the functional attribute should be analysed through QFD.

• Journal of the Korea Safety Management & Science
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• v.14 no.3
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• pp.283-289
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• 2012

In the future, smartphone convergences are not only based on the on/offline integration, but also with the integration between mobile communications and broadcasts. Therefore, there is a need to search for new direction of mobile device that enables variety user applications that are different from the existing size and application issue. The aim of this research is to improve user interface of smartphone's functional attribute. We study on the analysis of smartphone's functional attribute by AHP. The survey results in this paper showed that the most preferable attribute of smartphone among the 8 was the wireless internet 25.3%, followed by messaging 20% and application 19.8%, which totaled to 62.5%. But the samples used were mostly limited to those aged 20 through 30. So the results are not considered as a representative preference of all smartphone users, and should be considered otherwise before materializing them to a product. Therefore, for the more liable results the further research should be conducted to gather data from a variety of users of all ages, and the functional attribute should be analysed through QFD.

• Korean Journal of Clinical Pharmacy
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• v.25 no.4
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• pp.286-295
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• 2015

Objective: This experiment is to study how elderly group and their various lifestyles interact with health functional foods, according to their selection behavior. Different lifestyles will be observed closely, as well as how different health conditions and consumer involvements will affect critical decision making in selecting health functional foods. Method: Theories and discoveries from original advanced research were compared parallel to the new study. Results: First, cluster analysis and exploratory analysis were performed amongst different elder lifestyles. Lifestyle exploratory analysis was used for healthy, unique, leisure, and economical-style elders. Cluster analysis was used for material trend oriented, health oriented, complacent oriented-style elders. Health Functional Foods' selection trait Exploratory Factor Analysis showed that product's originality (function, uniqueness, specialty, compatibility, distributor, expiration date), quality (amount, daily dose, visual representation, accessibility, portability, natural ingredients), and popularity (product container, brand image, taste and smell, advertised product, domestic or import, well-known function) were the three main causes. Secondly, the amount of benefits for the elderly group health lifestyle were affected by 'Interest in health', 'Notability of the health functional food', and 'Functionality approved mark'. Specifically, the importance of, 'Interest in health', 'Notability of health functional food', and 'Functionality approved mark' were noticeably high within health oriented elders. Lastly, after examining the data from elder lifestyle's relationship with health functional food selection trait, all three different results showed equal importance. If you closely examine material trend oriented elderly group, selection trait showed distinctively high regards in 'Fundamental Attribute', 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elders showed their distinctively high regards in 'Natural Attribute', and less consideration in 'Typical Attribute' and 'Cognitive Attribute'. Complacent oriented-style elderly group showed less focus on 'Fundamental Attribute', and even less in 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elderly group concluded with above data from the fact that they showed most importance and involvement in health beneficial products that are scientifically proven. Material trend oriented elderly group showed balanced traits in their concluded data, showing that they prefer function, safety, as well as the brand image and their reputation. Also, they consider the products' outer elements, such as design and product name, in order to sense inner functions. Conclusion: So, Silver Business corporations must develop products to fulfill the market demands, and strategize marketing plans to better target the correct audience.

• Journal of Distribution Science
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• v.15 no.6
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• pp.5-12
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• 2017

Purpose - This study is to investigate the effects of consumption values of retailers on the importance of store attributes, and to determine the influence on the consumption values of consumers who shop at complex shopping malls on the empirical and functional attributes in those malls as well as on the influence of on/off-line channels. Research design, data, and methodology - With 344 surveyed questionnaires, this study was conducted by using SPSS 22.0 to verify the reliability and validity of the measured variables. Structural equation model (SEM) was employed as a statistical method for the hypotheses test of this study. Results - The results showed that hedonic value has more influence on the importance of empirical attribute than that of functional attribute in shopping malls. In addition, practical value has more influence on functional attributes than empirical properties of shopping malls. However, these relationships showed the difference in on/off-line channels. As for off-line channels, consumers' consumption values were more influential on empirical attributes, while functional attributes were more important in on-line channels Conclusions - This study analyzed the influence on the importance of the consumption values in store attributes, and the effects of each channel with suggesting practical implications.

• Journal of Distribution Science
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• v.16 no.1
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• pp.37-46
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• 2018

Purpose - This study is to investigate the effects of consumption motives of restaurant customers on the perception of the importance of restaurant attributes, and to determine the influence of the consumption motives on the empirical and functional attributes between Vietnam and Korea. Research design, data, and methodology - Questionnaire items from previous studies were revised to fit the research purpose of the present study. From August 1 to August 25, 2017, questionnaires were simultaneously administered in Korea and Vietnam using both on-line and off-line survey methods (including SNS and e-mail). With 381 surveyed questionnaires in Vietnam(219) and Korea(162), this study was conducted by using SPSS 22.0 to verify the reliability and validity of the measured variables. Structural equation model (SEM) was employed as a statistical method for the hypotheses test of this study. Results - The results showed that hedonic eating-out motive has more influence on the importance of empirical attribute than that of functional attribute in restaurant. In addition, utilitarian eating-out motive has more influence on functional attributes than empirical attributes. However, these relationships showed the difference between countries in Vietnam and Korea. As for in Korea, consumers' hedonic and utilitarian motives of eating-out were more influential on experimental and functional attributes. Conclusions - This study analyzed the influence on the importance of the eating-out motives of restaurant attributes and how this differed between Vietnamese and Korean.

• Management & Information Systems Review
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• v.32 no.3
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• pp.61-81
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• 2013

The sharp increase of number of the smartphone users has drawn the attention of both academia and industry. The objectives of this research is to seek for the answers of what is the most important and relatively important function from the point view of smartphone users through empirical analysis. The goal is to provide valuable information for the smartphone developing and manufacturing industry. To reach the results, AHP method is applied in this study. First of all, the questionnaire survey was prepared based on the respondent in the basis of the extraction of the smartphone functional attribute factors from the references. Then, the importance of the functional attribute was attained by the Expert Choice program. In addition, customers satisfaction of the functional attribute of the present smartphone was analyzed. Furthermore, the research results were presented by the inspiration and limitation practically.

• Journal of the Korea Safety Management & Science
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• v.23 no.2
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• pp.65-77
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• 2021

This paper conducted an empirical study to identify the causal relationship of factors affecting the purchase intention of automobiles from the customer's point of view. This study sets the purchase intention as a result variable and constructs a causal model with brand image, product attributes (exdogenous variable), and customer value (endogenous variable) as a cause that affects purchase intention. The results of this study are summarized as follows. First, the symbolic image of the brand was found to have a very significant effect on customer value (p=0.01), and the external attribute of the product also had a significant effect on customer value (p=0.1). Second, customer value was found to have a very significant effect on purchase intention (p=0.01), and the functional image of the brand also had a significant effect on purchase intention (p=0.1). Third, there is a strong positive (+) correlation between the functional image of the brand and the symbolic image of the brand, the intrinsic attribute of the product, and the external attribute of the product, and also between the symbolic image of the brand and the intrinsic attribute of the product and There was also a positive (+) correlation between extrinsic attributes. Therefore, in order to increase customer value, automobile manufacturing companies have a functional value of products from a customer-oriented perspective. It is judged that every effort should be made to maintain a lasting relationship by grasping the values of customers, which are social values, emotional values, situational values, and cognitive values.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• Journal of Distribution Science
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• v.4 no.1
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• pp.103-120
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• 2006

This study is composed of analyses about whether intensifying the attribute level of alternatives presented to consumers makes the effect of intensifying attributes and there is any significant difference among effects of the intensified attributes. For this, the most favorite alternative is extracted from each group of computers and jeans through conjoint analysis, which is used as a standard alternative during the process of experimentation. In conclusion, this research suggests that in terms of business, by intensifying the latter attribute of products rather than the early attribute, an enterprise acquire distinct and competitive superiority over similar competing products (esp. functional products), and theoretically, by expanding and analyzing decision models it can predict consumers' behaviors more correctly.

• Journal of the Institute of Electronics and Information Engineers
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• v.51 no.1
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• pp.57-70
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• 2014

Inner product encryption (IPE) scheme is a cryptographic primitive that provides fine grained relations between secret keys and ciphertexts. This paper proposes a new IPE scheme which achieves fully attribute hiding security. Our IPE scheme is based on bilinear groups of a composite order. We prove the fully attribute hiding security of our IPE by using dual encryption system framework. In performance analysis, we compare the computation cost and memory requirement of our proposed IPE to other existing IPE schemes.