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An Empirical Study on the Factors Affecting Continuous Usage Intention of Games (게임의 지속적 이용에 영향을 미치는 요인에 대한 실증적 연구)

  • Kim, Han-Min;Kim, Jong Uk;Park, Sang Cheol
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.525-535
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    • 2022
  • The purpose of this study is to identify the factors influencing the user's continuous usage intention of computer games. A research model was developed which shows that the independent variables of value, expectation confirmation, perceived enjoyment affect user satisfaction and continuous usage intention. To test the six hypotheses, survey data were collected from 104 respondents, and hypotheses tests as well as a confirmatory factor analysis were conducted using a partial least square analysis tool. The statistical analysis result showed that expectation confirmation had a significant positive effect on satisfaction, and satisfaction also had a strong positive effect on the game user's continuous usage intention. Perceived enjoyment showed a highly strong positive effect on satisfaction. In addition, satisfaction was found to have full mediation effects in the relationship between expectation confirmation and continuous usage intention, and perceived enjoyment and continuous usage intention respectively. This result provides an important implication that continuous usage intention occurs through user satisfaction, and also indicates the contribution of this study for the game industry. Another contribution of this study is to introduce critical independent variables from the marketing and information technology domains in order to explain continuous usage intention of computer games.

An Analysis of Road User Acceptance Factors for Fully Autonomous Vehicles : For Drivers and Pedestrians (완전 자율주행자동차에 대한 도로이용자 수용성 요인 분석 : 운전자 및 보행자를 대상으로)

  • Jeong, Mi-Kyeong;Choi, Mee-Sun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.5
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    • pp.117-132
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    • 2022
  • The purpose of this study is to analyze factors that affect road users' acceptance of fully autonomous vehicles (level 4 or higher). A survey was done with drivers of general cars and pedestrians who share roads with fully autonomous vehicles. Five acceptability factors were selected: trust towards technology, compatibility, policy, perceived safety, and perceived usefulness. The effect on behavioral intention was analyzed using structural equation modeling (SEM). The perceived safety and trust towards technology were found to be very important in the acceptance of fully autonomous vehicles, regardless of the respondent, and policy was not influential. Compatibility and perceived usefulness were particularly influential factors for drivers. In order to improve the acceptance by road users, securing technical completeness of fully autonomous vehicles is important. Certification and evaluation of the safe driving ability of fully autonomous vehicles should be thoroughly performed, and based on the results, it is necessary to improve the perception by road users. It is necessary to positively recognize fully autonomous vehicles through education and publicity for road users and to support their smooth interaction.

A Study on the Effects of Small and Medium-Sized Enterprises CEO's Extroversion and Openness on Corporate Innovation Performance: Mediating effect of Innovation Behavior (중소기업 CEO의 외향성과 개방성이 기업혁신성과에 미치는 영향: 혁신행동의 매개효과)

  • Seon, Hyaeyeong;Tak, Jinkook
    • The Korean Journal of Coaching Psychology
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    • v.5 no.2
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    • pp.53-82
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    • 2021
  • The purpose of this study is to examine the relationship between the personal characteristics of Small and Medium-Sized Enterprises(SMEs) CEOs, on innovation behavior and corporate innovation performance, and to verify the mediating role of innovation behavior. To verify the hypothesis of this study, a questionnaire was conducted on 264 CEOs and 563 top managements of SMEs in Seoul and Gyeonggi-do. For the analysis of the investigated data, the research model and hypothesis were verified through correlation analysis, confirmatory factor analysis and SEM using SPSS and AMOS. The analysis results are as follows. First, it was found that extroversion, the personal characteristics of SMEs CEOs, had a positive (+) effect on innovation behavior, and second, openness to experience, the personal characteristics, also had a positive (+) effect on innovation behavior. Third, it was analyzed that the influence of innovation behavior on the innovation performance of a company had a positive (+) effect. Fourth, it was found that innovation behavior had full mediation effects in the relationship between extroversion and corporate innovation performance, but the case of openness to experience was not significant. Finally, the significance, implications, and limitations of the study were described, and suggestions for further study were presented.

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A Study of Optimal Lotion Manufacturing Process Containing Angelica gigas Nakai Extracts by Utilizing Experimental Design and Design Space Convergence Analysis (실험 설계와 디자인 스페이스 융합 분석을 통한 Angelica gigas Nakai 추출물을 함유한 로션 제조의 최적 공정 연구)

  • Pyo, Jae-Sung;Kim, Hyun-Jin;Yoon, Seon-hye;Park, Jae-Kyu;Kim, Kang-Min
    • Journal of Convergence for Information Technology
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    • v.12 no.3
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    • pp.132-140
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    • 2022
  • This study was conducted to identify the optimal lotion manufacturing conditions with decursin and decursinol angelate of Angelica gigas Nakai extraction. Lotion was confirmed that it had viscosity (5,208±112 cPs), assay (99.71±1.01%), and pH (5.62) for 3 months. The optimization of manufacturing conditions of mixing 4 for lotion formulation were made by 22+3 full factorial design. Mixing temperature (40-80℃) and mixing time (10-30 min) were used as independent variables with three responses(assay, pH, and weight variation) as critical quality attributes (CQAs). The model for assay and weight variation identified a proper fit having a determination coefficient of the regression equation (about 0.9) and a p-value less than 0.05. Estimated conditions for the optimal manufacturing process of lotion were 61.93℃ in mixing temperature and 15.85 min in mixing time. Predicted values at the mixing temperature (60℃) and mixing time (20 min) were 100.69% of assay, 5.57 of pH, and 98.07% of weight variation. In the verification of the actual measurement the obtained values showed 100.29±0.98% of assay, 5.57±0.02 of pH, and 98.27±0.89% of weight variation, respectively, in good agreement with predicted values.

A Study on the Direction of Christian Political Education for Social Responsibility Based on the Ecumenical Movement (에큐메니칼 운동에 기초한 사회적 책임을 위한 기독교 정치교육의 방향)

  • Eun Joo Lee
    • Journal of Christian Education in Korea
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    • v.72
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    • pp.341-366
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    • 2022
  • In Korean society, church once witnessed the period of its being considered light and salt. After the liberation, Korean church bestowed Jesus Christ's love to underprivileged neighbors in the industrialization process and organized practical participation activities for human rights and democratization. Nonetheless, church was sunken into quantitative growth without having qualitative growth. As church was cited as the epicenter of the spreading COVID-19, the image of selfish church has started receiving attention and there has appeared a criticism for immoral church tendency, which brought low trust about church. These things are resulted from church's failure to undertake its role with responsibility, in society. Such as this, church has lost its identity as the model of the Kingdom of God. In such a situation, church needs to remind itself of the enlightenment of the Ecumenical Movement, in order to recover trust and perform its mission. The Ecumenical Movement means accomplishing unification of the universe through a renewed church. This movement is aimed to create the earth as 'where humans can stay' and to consider the sustainability of mankinds. This purpose of this study is to examine political activities conducted for responsible participation in the church world and to find the way for church roles in this world. This researcher will attempt to investigate educational methods to help Christians in this world take full responsibility given to them, through an educational discussion about Christianity made in this context. This educational attempt means, in other words, political affairs also.

An Hybrid Approach to Improve the Standard Classification System in the Domains of Economics, Humanities, and Social Science (하이브리드 방식에 의한 경제.인문.사회 분야 표준분류체계 개선에 관한 연구)

  • Chung, Eun-Kyung;Park, Ji-Yeon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.20 no.3
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    • pp.129-147
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    • 2009
  • The ultimate goal of classification systems is to provide tools for information management and services through collocation of information objects in similar topics. The National Research Council for Economics, Humanities, and Social Sciences(NRCS) aims to organize the research products from 23 research institutes. To manage and organize the research products effectively, the standard classification system has been developed in conjunction of users' survey and the Business Reference Model(BRM). Although the standard classification system consists of users' perspectives and the aspects of organizational functions, there are limits to apply the system into classification practices. In this study, the proposed hybrid approach is to combine a clustering approach with 1,884 keywords from the titles of research products between 2007 and 2008. The clustering approach is performed in a heuristic way according to the KDC due to the lack of digital full texts of research products. The results of this study proposed a revised standard classification system for NRCS with 16 headings and 90 sub-headings. The revised standard classification system will play an important role in managing research products effectively.

Quantitative Analysis on Intensity of 1936 Jirisan Earthquake by Estimating Seismic Response Characteristics at the Site of Five-story Stone Pagoda in Ssang-gye-sa (쌍계사 오층 석탑 부지의 지진 응답 특성 평가를 통한 1936년 지리산 지진 세기의 정량적 분석)

  • Sun, Chang-Guk;Chung, Choong-Ki;Kim, Jae-Kwan
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.3C
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    • pp.187-196
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    • 2008
  • An earthquake of magnitude 5.0 occurred at Ssang-gye-sa, a Buddhist temple in Jirisan, located near the southern border of the Korean peninsula on 4 July 1936. It resulted in severe damage of several buildings and structures in Ssang-gye-sa. Particularly, the top component of a five-story stone pagoda in the temple was tipped over and fell down during the earthquake. This earthquake damage case would be usefully applied to estimating the intensity of ground motion in the Korean peninsula, a moderate seismicity region, where strong motion has never been recorded with the exception of historic seismic events. In order to estimate the local site effects and the corresponding ground motion at Ssang-gye-sa site, intensive site investigations including borehole drilling and in-situ seismic tests such as crosshole and SASW tests were performed in the temple area. Based on the site characteristics, site-specific seismic response analyses using various input motions were conducted for a representative Ssang-gye-sa site by means of both one-dimensional equivalent-linear and nonlinear methods with six input rock outcrop acceleration levels ranging from 0.044g to 0.220g. The resultant site-specific seismic responses indicated the amplified ground motions in the short-period range near the site period of Ssang-gye-sa. Furthermore, the intensity on rock outcrop of the 1936 Jirisan earthquake was estimated by making a comparison between the site responses analysis results in this study and the full-scaled seismic test of pagoda model in the prior study.

Simulation and Experimental Studies of Super Resolution Convolutional Neural Network Algorithm in Ultrasound Image (초음파 영상에서의 초고분해능 합성곱 신경망 알고리즘의 시뮬레이션 및 실험 연구)

  • Youngjin Lee
    • Journal of the Korean Society of Radiology
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    • v.17 no.5
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    • pp.693-699
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    • 2023
  • Ultrasound is widely used in the medical field for non-destructive and non-invasive disease diagnosis. In order to improve the disease diagnosis accuracy of diagnostic medical images, improving spatial resolution is a very important factor. In this study, we aim to model the super resolution convolutional neural network (SRCNN) algorithm in ultrasound images and analyze its applicability in the medical diagnostic field. The study was conducted as an experimental study using Field II simulation and open source clinical liver hemangioma ultrasound imaging. The proposed SRCNN algorithm was modeled so that end-to-end learning can be applied from low resolution (LR) to high resolution. As a result of the simulation, we confirmed that the full width at half maximum in the phantom image using a Field II program was improved by 41.01% compared to LR when SRCNN was used. In addition, the peak to signal to noise ratio (PSNR) and structural similarity index (SSIM) evaluation results showed that SRCNN had the excellent value in both simulated and real liver hemangioma ultrasound images. In conclusion, the applicability of SRCNN to ultrasound images has been proven, and we expected that proposed algorithm can be used in various diagnostic medical fields.

A Study on the Factors of Normal Repayment of Financial Debt Delinquents (국내 연체경험자의 정상변제 요인에 관한 연구)

  • Sungmin Choi;Hoyoung Kim
    • Information Systems Review
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    • v.23 no.1
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    • pp.69-91
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    • 2021
  • Credit Bureaus in Korea commonly use financial transaction information of the past and present time for calculating an individual's credit scores. Compared to other rating factors, the repayment history information accounts for a larger weights on credit scores. Accordingly, despite full redemption of overdue payments, late payment history is reflected negatively for the assessment of credit scores for certain period of the time. An individual with debt delinquency can be classified into two groups; (1) the individuals who have faithfully paid off theirs overdue debts(Normal Repayment), and (2) those who have not and as differences of creditworthiness between these two groups do exist, it needs to grant relatively higher credit scores to the former individuals with normal repayment. This study is designed to analyze the factors of normal repayment of Korean financial debt delinquents based on credit information of personal loan, overdue payments, redemption from Korea Credit Information Services. As a result of the analysis, the number of overdue and the type of personal loan and delinquency were identified as significant variables affecting normal repayment and among applied methodologies, neural network models suggested the highest classification accuracy. The findings of this study are expected to improve the performance of individual credit scoring model by identifying the factors affecting normal repayment of a financial debt delinquent.

The Impact of Virtual Influencer Formativeness on Advertising Attention and Attitude Toward Advertising: The Dual Parallel Mediating Effects of Attractiveness and Suitability (버츄얼 인플루언서의 조형성이 광고 주목도와 광고 태도에 미치는 영향: 매력성과 적합성의 병렬 이중 매개효과)

  • Eun Hee Kim;No-Mi Lee
    • Journal of Advanced Technology Convergence
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    • v.3 no.1
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    • pp.21-31
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    • 2024
  • The study confirmed the relationship between attractiveness and suitability in the relationship between the formativeness of creating the artistic form of a virtual influencer who acts as an advertising model, advertising attention, and advertising attitude. To confirm this, the subjects of the study were the MZ generation and X generation, which have a high rate of SNS use. The analysis method used SPSS statistics 27.0 and SPSS process macro version. The research results are as follows. First, it was confirmed that attractiveness and suitability fully mediate the relationship between formativeness and advertising attention. In the path of formativeness and advertising attention, the total effect was found to be higher than the direct effect, and it was confirmed that there was a double parallel mediation effect through attractiveness and suitability in the relationship between the formativeness of virtual influencers and advertising attention. Second, it was confirmed that formativeness affects the mediating variable, attractiveness, but attractiveness does not affect attitude toward advertising. Since formativeness affects suitability and suitability in turn influences attitude toward advertising, it was confirmed that there is a full mediating effect between these variables. According to these results, the parallel mediating effect of attractiveness and formativeness was not confirmed in the relationship between formativeness and attitude towards advertising. The above study is significant in that it presents academic implications and practical implications by examining the dual and parallel mediating effects of attractiveness and suitability in the relationship between formativeness, advertising attention, and advertising attitude variables, which are considered in the production of virtual influencers.