• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.43-52
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• 2019

Purpose: As a research on the effects of the characteristics of franchise educational institution and contents on the educational transition, commitment, and recommendation intention, this study aimed to suggest the basic data that could be used for the performance of educational training of franchise headquarters, and also to suggest an empirical research helpful for the development of actual educational system and the operation of curriculum for franchise educational institutions. Research design, data, and methodology: This study selected the trainees who recently completed the training in a franchise educational institution as the samples. The survey was conducted for 20 days from October 1st to October 20th 2018, targeting total 230 people, and total 207 questionnaires were collected (Missing value 23). To verify the validity of the measurement tool used for this study, this study reviewed the factor loading of each factor by conducting the confirmatory factor analysis(CFA), and then verified the average variance extracted(AVE) and the composite construct reliability(CCR). Lastly, the structural equation model(SEM) was verified based on the research hypotheses and research model. The SPSS Win Ver. 20.0 & AMOS 20.0 were used for every analysis of this study. Results: The results of this study could be summarized as follows. First, the reputation and interaction of the characteristics of franchise educational institution had significantly positive(+) effects on the educational transition. Second, all the sub - variables of educational contents such as job relevance, education method, and instructors' professionalism had positive(+) effects on the educational transition while the educational transition had positive effects on the organizational commitment, career commitment, and job commitment. Lastly, the organizational commitment and job commitment had positive(+) effects on the recommendation intention. Thus, the trainees with higher organizational commitment and job commitment in a franchise educational institution, showed higher intention to recommend the educational institution to others. Conclusions: The results of this study imply that the franchise educational institutions could increase the actual performance of education such as educational transition, commitment, and recommendation intention by increasing interactions within educational institutions and also designing effective educational contents, so that the trainees could highly perceive the educational transition of education.

• 한국프랜차이즈경영연구
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• 제12권2호
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• pp.23-33
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• 2021

Purpose: The purpose of this study is to provide basic data such as development of sustainable support policies and performance management evaluation to support sustainable management of domestic franchises by deriving the sustainable growth cycle of domestic franchises. Research design, data, and methodology: This study is based on systematic review study. We combined search terms such as "Start-up", "Sustainability" and "Success" with four databases, RISS, KISS, e-article and DBpia and searched a total of 1,219 articles published by April 21, 2021. In the process, 35 studies were selected and analyzed after an expert review, excluding documents whose overlapping documents, gray zones (e.g., reports, conference presentations, etc.), degree papers, foreign language literature, and dependent variables were not related to the Sustainability factors. Using ERIS model, which is applied to research on the results of startup, and the franchise's growth cycle, which reflects the growth stage of franchises, we analyzed the factors behind the sustainability of franchise. Result: The results of the study are as follows. First, research on the sustainability of franchise has continued since 2009 in Korea, and has been conducted in various fields such as social welfare in addition to venture, start-up and management. Second, sustainability factors of franchise were analyzed from the ERIS performance model indicating the performance of venture, and the 68 subfactors were derived. Third, it is confirmed that there are important factors that affect the sustainable growth of franchise startups in each franchise's growth cycle. Conclusions: It is significant that through this study, we provided better understanding of the factors that sustain sustainability of franchises, policy suggestions, and presented the direction of future study. Theoretical suggestion is that the main reason for the continuous growth of franchise in each domestic franchise is based on the ERIS performance model. The practical implication is that the headquarters and Franchisor can use it to establish and evaluate performance indicators based on the business growth cycle. The results of this study are expected to be used as basic data for development and performance management evaluation of franchise start-up support policies to support the sustainable management of domestic franchises.

• 유통과학연구
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• 제11권8호
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• pp.25-30
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• 2013

Purpose - Foodservices have grown to over 60% of the franchise industry. However, despite reaching this high level, the foodservice franchise industry is experiencing severe ups and downs. While factors such as expansion by franchises and the entry of large multinational firms are causing this imbalance, the more serious problem faced by franchisees is the lack of know-how and correct operating procedures. Franchise headquarters should advise franchisees on important matters such as food ingredients, interior design, tableware, and fixtures. However, even though franchise headquarters have the ability to impart such management know-how, this is often a neglected area. Research design, data and methodology - This study was conducted in an industrial environment to present suitable competitive alternatives for foodservice franchises. Empirical analysis was conducted using a sample of 232 people with experience in targeting customers. The main purpose of this study is not to identify and analyze the factors affecting customer satisfaction. Customers of the Food Service Industry to invite contacts until departure for the service flow by identifying the expectations and allow this area by analyzing the resulting measures to enhance the competitiveness has presented. Results - Actual results contact factors affecting the quality of service on customer satisfaction was a significant influence. However, the end of this analysis, the actual customer satisfaction directly affects the quality of service that is only important factor can commit mistakes. Relatively large impact on customer satisfaction, which is relatively independent of the quality factor should be a review of zone of tolerance. In this study, eating phase relative to contact the service customer satisfaction was the most influential. The results, however, zone of tolerance for an area in the waiting and ordering dissatisfaction factors are appearing. And in the course of these services outside the zone of tolerance area is unsatisfactory evaluation is being done. Conclusions - After all, Foodservice, the contact service management for zone of tolerance the top priority should be can be seen. Foodservice contact first in the case of service quality factors caused by the continuous flow of services, so this step-by-step identification needs to be clearer. This, of course, to distinguish between the actual per unit of activity appears to be more difficult to follow, for it seems to need a lot of future complementary. Next is the assessment of customer service quality. Customers remember the experience for the services of a real contact through the assessment and service evaluation clearly emerge as the expected level can be difficult. However, this situation is controlled by the test method cannot be avoided unless there is no limit to the number of leave. Despite these limitations, the next step to contact a service evaluation and analysis have to continue to refine and thereby franchisees for the operation of the store in terms of practical know-how required to provide to the office believe.

• 한국유통학회지:유통연구
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• 제17권3호
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• pp.1-24
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• 2012

본 연구는 세계 최대의 프랜차이즈 시장으로 부상하고 있는 중국 프랜차이즈 시장에서 가맹 본부와 가맹점 간의 재계약 성과에 영향을 미치는 요인에 관한 연구이다. 선행 연구를 토대로 하여 프랜차이즈 재계약 결정요인으로서 가맹본부특성, 가맹점 특성, 본부와 가맹점간 관계적 특성, 환경적 특성 등 4가지로 설정하고, 가맹본부 특성, 가맹점 특성, 관계적 특성, 환경적 특성을 본부의 경영성과와 가맹점에 대한 만족도 영향변수로, 본부의 경영성과와 본부의 가맹점에 대한 만족도를 재계약의도의 영향변수로 하여 연구모형을 설정하였다. 이러한 연구모형을 실증적으로 검증하기 위하여 중국 프랜차이즈 시장에서 가맹본부를 중심으로 설문조사를 실시하여 실증분석을 하였다. 설정한 가설 중에서 경영성과 영향요인으로서 본부특성, 가맹점특성, 관계적 특성, 환경적 특성 요인이 영향을 미치는 것으로 나타났으나, 본부특성 구성요인 중 가맹점에 대한 통제와 관계적 특성 중 몰입은 경영성과에 유의한 영향을 미치지 않는 것으로 나타났다. 본부의 가맹점에 대한 만족도 영향요인으로는 가맹점 특성이 채택되었지만 관계적 특성인 신뢰, 몰입과 갈등 변수등도 유의하지 않은 것으로 나타났다. 가맹본부의 경영성과와 가맹점에 대한 만족은 가맹본부의 재계약 의도를 높이는 것으로 나타났다. 이러한 연구분석 결과는 중국 시장에 이미 진출해 있거나 향후 진출하려는 국제 프랜차이즈 기업의 전략적 분석과 수립에 도움이 될 구체적인 실무지식을 제공해 줄 수 있을 것으로 기대된다.

• 한국프랜차이즈경영연구
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• 제10권2호
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• pp.19-32
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• 2019

Purpose - This paper aims to investigate the mediating effects of relationship fairness factors between franchisor's support services and performance(re-contract intention) in food service franchise. More specifically, fairness was measured into distributive, procedure, interaction, and information, franchisor's support service was divided into pre-start support services (initial support services) and post-start support services (continued support services), and performance (re-contract intent) was measured using 3 items such as re-contract, contract extension, and recommendation. Research design, data, and methodology - The population for the survey is the head of franchises in the metropolitan area (Seoul/Gyeonggi), which operates a restaurant franchise, and samples included a wide range of overseas/domestic brands and regions. The survey was conducted from August 1 to September 30, 2018 through the survey agency. The survey was conducted together with a telephone interview and a direct visit by the investigator. A total of 205 questionnaires were collected and retrieved, 4 questionaires containing missing information were excluded and 201 responses were used for analysis. Results - The results shows that franchisor's initial support services have significant positive effects on procedural, interpersonal, and informational relationship fairness, and continuous support services have significant positive effects on distributive, procedural, interpersonal, and informational relationship fairness. This study also shows that informational and procedural fairness have significant positive effects on performance(re-contract intention). Finally, continuous services a significant positive effect on performance(re-contract intention). Conclusions - The results show that franchisor make a manual, and should improve fairness through regular investigation whether support services was executed as promised in the manual after franchisee operation. In addition, information fairness and procedural fairness have been shown to increase performance(re-contract intention). These results mean that the franchisor's headquarters should provide product and service support for the merchant in accordance with the manual and management policy to reduce asymmetry in information and improve procedural fairness to enhance performance(re-contract intention).

• 한국프랜차이즈경영연구
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• 제7권2호
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• pp.37-45
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• 2016

Purpose - This study aims to examine the impact of leadership on organizational trust and innovation performance, and to identify whether organizational trust plays a mediating role in the relationship between leadership and innovation performance. Also, this study attempts to find out how to improve organizational efficiency and effectiveness based on leadership-based or trust-based strategies. And, this research proposed that organizational trust plays a core mediating role in the relationship between transactional and transformational leadership and innovation performance. Research design, data, and methodology - In order to test the hypotheses of this study, the survey was conducted towards franchise coffee shop employees between November 7 and 18, 2016. We contacted top executives of coffee shop franchise headquarters and explained the purpose of this study. Among 150 questionnaires distributed, 123 were collected. Of these collected questionnaires, 102 questionnaires were coded and analyzed for further analysis. In order to test the unidimensionality and reliability of the factors, factor analysis and reliability test were performed using SPSS/PC+ 22.0. And, the hypotheses were tested using hierarchical mediated regression analysis. Result - The results are as follows. First, transactional leadership, and intellectual stimulation, motivation of transformational leadership had significant impacts on organizational trust. Second, organizational trust, transactional leadership, and influence of transformational leadership had significant impacts on innovation performance. Third, the mediating test of organizational trust showed that transactional leadership plays a partial mediator, and intellectual of transformational leadership plays a full mediator in the relationship between leadership and innovation performance. Conclusions - The implications of this study are as follows. First, the top management should provide their organizational members incentives or rewards based on their performance. Second, top management should identify and express a clear vision and desirable organizational goals for the future, present an idealized vision, and communicate to organizational members that the vision is achievable, also have organizational members to think creatively and find optimal solutions to difficult problems. In sum, this study revealed the important role of leadership in embedding organizational trust in and improving innovation performance of coffee shop employees and the mediating role of organizational trust in the influence of leadership on innovation performance.

• 융합정보논문지
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• 제7권6호
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• pp.259-265
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• 2017

본 연구는 그동안 가맹본부 중심의 연구추세에서 벗어나 실질적으로 가맹사업을 운영하고 있는 가맹점주의 신뢰 및 경영성과를 이뤄낼 수 있는 전략을 수립하고자 기존의 연구들을 고찰하여 선행변수로 가맹본부의 프로모션 활동 요소인 구전 커뮤니케이션, 광고 & 퍼블리시티와 최근에 많이 활용되어지는 모집대행 아웃소싱, 플래그십 스토어 등을 추가하여 가맹점주의 신뢰 및 가맹점의 경영성과 간에 인과 관계를 검증하였다. 본 연구의 시사점은 건전한 가맹점의 유치를 위한 관권은 가맹점의 신뢰를 높이고 구전 마케팅 등을 통한 노력에 강력하게 투자, 관리하여 지속적인 가맹점의 유치 및 시장진출이 가능할 것이라는 결론을 도출할 수 있다. 본 연구를 통해 프랜차이즈 본사의 신규 가맹점 모집전략은 물론 지속적인 관계를 맺을 수 있는 경영전략 수립에 도움을 줄 수 있을 것으로 기대된다.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.7-18
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• 2019

Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.

• 벤처창업연구
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• 제7권2호
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• pp.157-165
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• 2012

프랜차이즈는 사업경험과 지식이 없어도 독자적이고 성공적인 브랜드의 상호 및 상표, 마케팅기술과 노하우의 활용, 점포 운영을 위해 필요한 경영 및 마케팅의 지원을 받아 안정적인 창업 준비와 성공적인 사업을 영위할 수 있는 하나의 창업방법이다. 이러한 프랜차이즈는 법률적으로 독립적인 두 당사자인 가맹본부와 가맹점 사업자, 생산자로 부터 소비자에게 상품 및 용역을 유통시키는 기업 활동이라는 마케팅 개념과 상품을 사람에게 전달하는 유통의 개념 측면을 포함하는 종합적인 사업방식이다. 가맹본부는 자신의 사업방법의 공급, 상표와 특허를 자신의 관리 아래 다른 사람들이 사용하도록 허용하는 법률적 존재를 말하며, 생산자가 되기도 하고, 중간도매상이 되기도 한다. 그리고 가맹점 사업자는 가맹본부나 프랜차이즈 기업과의 합의에 의해 사업을 운영하는 개인 또는 개인들로 상표나 상호를 사용하고, 상품이나 서비스를 거래 하거나 판매하며, 경영지원이나 훈련을 지원 받고, 마케팅 및 광고 지원을 받으며, 프랜차이저의 브랜드 및 인지도의 혜택을 받는다. 따라서 가맹점사업자는 프랜차이즈로부터 상호의 사용권, 제품의 판매권, 기술, 상권분석, 점포 디스플레이, 관계자 훈련 및 교육지도 등을 제공받아 소비자에게 상품이나 용역을 유통시키거나 전달하는 소매상이라고 할 수 있을 것이다. 이러한 양자 관계에서 가맹점은 가맹점 본부에 대해 불공정성을 인지하는 경우가 존재한다. 이에 대해 본 논문에서는 가맹본부의 관리적 특성이 양자관계에서의 공정성에 미치는 효과를 실증분석하고자 하였다. 가맹점본부와 가맹점과의 관계에서 본부의 관리적 특성으로서 의사소통, 메뉴개발, 보상은 모두 분배공정성과 절차공정성에 긍정적 영향을 미치는 것으로 나타났다. 이상의 연구결과를 바탕으로 다음과 같은 관리적 시사점을 제시하고자 한다. 따라서 가맹점주들로 하여금 본부에 대한 분배공정성과 절차공정성에 대한 인지도를 높이기 위해서는 본부의 가맹점에 대한 투자, 시설 및 인테리어나 비품지원, 법률적 지원, 판촉 및 교육 지원, 그리고 본부와 가맹점간의 원활한 의사소통 및 정보 공유, 다양하고도 적시의 메뉴개발, 가맹점의 서비스향상이나 고객문제해결에 따른 보상 시스템 등을 제공하는 것이 필요하다.

• 유통과학연구
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• 제9권2호
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• pp.49-59
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• 2011

한국프랜차이즈산업은 1970년대 도입된 이후, 외식업, 도·소매업, 서비스업 등 광범위한 영역에 국민생활과 밀접한 지식기반서비스산업으로 고성장을 지속하고 있다. 이제 국내 프랜차이즈산업은 양적성장에서 질적 성장으로의 전환을 통한 새로운 도약을 준비해야 할 시기이다. 무엇보다도 중요한 것은 가맹본부와 가맹점 사업자 간의 신뢰구축을 위한 가맹본부와 가맹점사업자의 노력과 실천이다(Stanworth & Kaufmana, 1995). 가맹본부와 가맹점사업자간의 우호적이고 신뢰할 수 있는 관계(Relationship)야 말로 프랜차이즈에 대한 불신을 해소하고 건강한 프랜차이즈시스템을 유지할 수 있는 근간이기도 하다. 가맹사업을 하고자 하는 가맹본부는 프랜차이즈산업의 지속적인 성장과 발전을 위해서 가맹점창업의 성공에 많은 영향을 미치는 항목이 무엇인지를 파악해야 한다. 따라서, 가맹점 사업성과의 만족도와 가맹점 사업성공·실패에 미치는 가맹점의 선택속성이 무엇인지를 파악하고 업종별로 차이가 있다는 것을 밝히려는 연구의 목적이 있다. 본 연구는 가맹사업을 하고 있는 가맹본부나 예비 가맹본부 창업자들이 가맹점 모집뿐만 아니라 가맹점 지원시스템 구축력, 브랜드력, 가맹점의 상권 경쟁력, 교육·훈련 프로그램 수준, 가맹점사업자의 금융비용, 가맹점본부와 가맹점사업자와의 파트너쉽, 마케팅 믹스 관리능력(제품, 가격조건, 물류 및 배송서비스, 프로모션, 슈퍼바이징과 슈퍼바이저, 업무절차·과정, 물리적 증거)에 투자와 활동을 집중해야 가맹점의 성공가능성이 높아진다는 것을 시사하고 있다. 가맹점 예비창업자들이 우수한 가맹본부를 선택하기 위해 가장 크게 고려하는 사항은 가맹본부의 특성이다. 특히 가맹점에 대한 가맹본부의 지원은 가맹점의 사업성과와 만족도를 높이고 결과적으로 적극적인 추천이나 재 계약률을 높일 수 있다.