• Title/Summary/Keyword: Formal strategy

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Optimality Modeling in Human Evolutionary Behavioral Science

  • Jean, Joong-Hwan
    • Journal of Ecology and Environment
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    • v.31 no.3
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    • pp.177-181
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    • 2008
  • Recently, the evolutionary study of human psychology and behavior has undergone rapid growth, diversifying into a few distinct sub-disciplines. One fundamental issue over which researchers in Human Behavioral Ecology and Evolutionary Psychology (EP) have different views is the role of formal optimality modeling for making hypotheses and deriving predictions about human adaptations. The study of EP typically rests on informal inferences and rarely uses optimality modeling, a strategy which human behavioral ecologists have severely criticized. Here I argue that EP researchers have every reason to make extensive use of optimality modeling as its research method. I show that optimality modeling can play an integral role in identifying the functional organization of human psychological adaptations.

The Type of Consumers Brand Switching on Fashion Goods and Response to Marketing Communication (패션상품 소비자의 상표전환 유형과 마케팅 커뮤니케이션 반응)

  • 김미경
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.4
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    • pp.685-696
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    • 2001
  • The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

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A Study on Brand Image Preference and Fashion Advertising Strategy (상표이미지 선호도와 패션 광고 전략에 관한 연구 - 여대생을 중심으로 -)

  • Kim Moon Jin;Rim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.13 no.3 s.31
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    • pp.197-206
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    • 1989
  • This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

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An Unification Methodology in the Unification-based Grammar Formalisms (단일화중심 문법론에서의 단일화 방법)

  • 손덕진
    • Korean Journal of Cognitive Science
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    • v.2 no.1
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    • pp.15-32
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    • 1990
  • In the area of natural language processing, a lot of unification-based grammar formalisms have been issued and are highlighted. The core of the formalisms is an unification of feature stutures. But few formal unification methodologies have been developed. Therfore, implementers of the formalisms could not help adopting an ad hoc design strategy for the unification module. In this paper, we suggest an efficient unification methodology using FUL, a programming language whic supports the unification. For the exeample, we will trace the unification processes in LFG and HPSG, the representative unification-based grammar formalisms, with FUL.

Modeling and Implementation for Generic Spatio-Temporal Incorporated Information (시간 공간 통합 본원적 데이터 모델링 및 그 구현에 관한 연구)

  • Lee Wookey
    • Journal of Information Technology Applications and Management
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    • v.12 no.1
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    • pp.35-48
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    • 2005
  • An architectural framework is developed for integrating geospatial and temporal data with relational information from which a spatio-temporal data warehouse (STDW) system is built. In order to implement the STDW, a generic conceptual model was designed that accommodated six dimensions: spatial (map object), temporal (time), agent (contractor), management (e.g. planting) and tree species (specific species) that addressed the 'where', 'when', 'who', 'what', 'why' and 'how' (5W1H) of the STDW information, respectively. A formal algebraic notation was developed based on a triplet schema that corresponded with spatial, temporal, and relational data type objects. Spatial object structures and spatial operators (spatial selection, spatial projection, and spatial join) were defined and incorporated along with other database operators having interfaces via the generic model.

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Disaster Resilience in Self-Organized Interorganizational Networks: Theoretical Perspectives and Assessment

  • Jung, Kyujin
    • Journal of Contemporary Eastern Asia
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    • v.15 no.1
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    • pp.98-110
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    • 2016
  • Building resilient community is often a complicated process to be gained by interorganizational collaboration. Since patterns of interorganizational relations among governments and sectors are constantly changing due to internal and external factors in the field of emergency management, understanding the dynamic nature of interorganizational collaboration is a critical step for improving a community’s ability to bounce back from a catastrophic event. From two theoretical perspectives, this research aims to examine the essential role of working across levels of governments and sectors in building resilient community by focusing on sources of community resiliency and a strong commitment. The empirical evidence highlights the importance of studying resilience as a way to understand the motivation and incentive for organizations to work jointly during emergency response. The study of organizational resilience also draws attention for the importance of various forms of interorganizational collaboration such as formal and informal relations. It also highlights how local organizations can utilize their relations to seek resources without necessarily jeopardizing their ability to perform their core organizational functions.

A Comparative Study of Dissatisfaction towards Imported and Domestic Clothing (수입의류와 국산의류의 불만족에 관한 비교연구)

  • 박혜정;박재옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.364-375
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    • 2002
  • The purpose of this study is to identify the differences between married women's dissatisfaction towards imported and domestic clothing and to test the role of socioeconomic variables on dissatisfaction. Two-piece formal suit was selected as the item, and country of origin of imported suit was not controlled. Sample selection criteria included married women living in Seoul, Korea, between ages 30-59. The data were analysed using factor analysis, paired t-test, and one-way ANOVA. The results indicate, in the Korean clothing market, both international and Korean marketers should be prudent with their price policies and should implement differentiated marketing strategy based on their target market's demogrophic profile. Higher dissatisfaction towards domestic clothing in terms of most factors, under the rapidly globalizing market environment suggests the Korean marketers will be forced to face full-scale harsh competition from international marketers.

Case Study for Restructuring Informatization Level Indices of Small and Medium sizd Enterprises (중소기업정보화 수준 조사 지표 개선 사례 연구)

  • Yang, Hee-Dong;Kim, Ki Ho;Han, Hyun-Soo
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.197-212
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    • 2012
  • In this paper, we report the public IT policy case results to restructure informatization level indices for small and medium sized enterprise(SME). The indices restructuring project was initiated by TIPA with the group of experts during 2011, and the newly amended indices was employed as the formal instrument to measure SME informatization level. The critical drivers to reform the indices include simplification for more accurate measurement of SME informatization level, reshaping key representative indices of smart IT to better publicize SME's interest toward advanced IT, and systematic reconfiguration of performance measures which reflect business performance enhancement effect through IT investment. Indeed, the IT performance indices are unified to incorporate the instrument for general SME informatization level survey and IT adoption subsidy's effectiveness appraisal. The procedures and details of logic illustrated in this paper provides useful insight for successful implementation of SME informatization as well as for the better policy deployment of IT subsidization for SMEs.

A Study on the Reliability Improvement of Safety Management System in Major Construction Companies - Focused on G Construction Company - (대형건설업체의 안전성 확보를 위한 안전경영시스템의 신뢰도 개선 방안 -G 건설사를 중심으로-)

  • Cho, Jae-Hwan
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.101-108
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    • 2013
  • Industrial disaster caused the deaths of 2,114, construction workers among them was the highest of 621 deaths. In the construction industry, has established a number of safety alternatives to prevent accidents. But until now, the cause of the accident has stopped being superficial analysis, awareness on the root cause of the acciden did not reflect. In this study, we analyze the characteristics and causes in G contractors' safety accidents. And innovation strategy, organization-wide safety management system and detailed tasks to derive essentially was to prevent the occurrence of large construction companies. A lot of business for accident prevention effect was transient and formal, to reflect a management style and organizational culture, and try to prevent construction accidents. we will strive to prevent the disaster from the construction site through the improvement of these.

Suggestions for the romanization education of personal names in primary schools (초등 학교의 로마자 인명 표기 교육에 대한 제언)

  • Kim, Hye-Sook
    • English Language & Literature Teaching
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    • v.7 no.2
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    • pp.129-145
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    • 2002
  • This paper compares the four official romanization systems (1948, 1959, 1984 and 2000) and analyzes the third- and fourth-year primary school English textbooks and teacher's guides in terms of romanization of personal names. This study is conducted with the assumption that the inconsistent use of romanization is due to two major causes, i.e., the frequent changes of the formal romanization systems and the exclusion of the romanization system from the school curriculum. The current third- and fourth-year primary school English text books (Ministry of Education, 2001) are chosen for the analysis because they are the first primary school English textbooks to be implemented based on the 7th National Curriculum. The study found that the textbooks and teacher's guides did not state which romanization system they were following and were not consistent in romanizing personal names. This study suggests including the current official romanization system in the current primary school curriculum and outlines a strategy for teaching the romanization system which suits the curriculum.

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