• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.441-453
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• 2021

This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral control on the purchase behavior of students enrolled in a private higher education establishment in Tangerang, Indonesia. This is a quantitative study and it employs samples by simple random sampling of 410 university students. The returned and valid questionnaire results totaled 261 samples. Data processing used the SEM method with SmartPLS 3.0 software. The findings of this study reveal that attitude, subjective norm, and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working students' purchase behavior, and halal awareness had a moderating effect of purchase intention on purchase behavior. Purchasing interest has a positive effect on purchasing behavior, and this study proves that halal awareness is able to moderate the effect of purchase intention on purchasing behavior toward halal food products. The higher the awareness of halal products, the greater the relationship between buying interest and buying behavior of halal food. The results of this study also show the importance of paying attention to halal awareness factor in the form of increasing the relationship between buying interest and buying behavior of halal food products.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.179-184
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• 2024

Franchise are now a red ocean in Food industry and they need to find other options to appeal for their product, the uprising content, food tech. The franchises are working on R&D to help franchisees with the operations. Through this paper, we analyze the franchise interest on food tech and to help find the necessity of development for franchisees who are in needs with hand, not of human, but of technology. Using Textom, a big data analysis tool, "franchise" and "food tech" were selected as keywords, and search frequency information of Naver and Daum was collected for a year from 01 January, 2023 to 31 December, 2023, and data preprocessing was conducted based on this. For the suitability of the study and more accurate data, data not related to "food tech" was removed through the refining process, and similar keywords were grouped into the same keyword to perform analysis. As a result of the word refining process, a total of 10,049 words were derived, and among them, the top 50 keywords with the highest relevance and search frequency were selected and applied to this study. The top 50 keywords derived through word purification were subjected to TF-IDF analysis, visualization analysis using Ucinet6 and NetDraw programs, network analysis between keywords, and cluster analysis between each keyword through Concor analysis. By using big data analysis, it was found out that franchise do have interest on food tech. "technology", "franchise", "robots" showed many interests and keyword "R&D" showed that franchise are keen on developing food tech to seize competitiveness in Franchise Industry.

• 식품과학과 산업
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• 제53권4호
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• pp.366-373
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• 2020

Due to environmental changes such as diet and fine dust, the public has a growing interest in health. With the growing interest in health, consumption of health functional foods to prevent diseases has increased, and the health functional food market is also growing. However, most health functional foods rely on imported raw materials, and the development of health functional foods using domestic raw materials is urgently needed. Therefore, in this paper, provides information on functional raw materials for health functional foods that have been recognized by using domestic agricultural products in Rural Development Administration, and insists that R&D should be more active in order to increase more domestic raw materials in the health functional food market in the future.

• 한국식생활문화학회지
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• 제21권2호
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• pp.107-115
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• 2006

The purpose of the study was to investigate the perception and the knowledge of the Korean traditional foods in elementary school students. For the investigation, 373 fifth-grade elementary school students in Incheon were surveyed by a questionnaire, and the data were analized by the SPSS 10.0 program. The result showed that 85% of the surveyed schoolchildren showed the interest in the Korean traditional foods. It also revealed that female students are more interested in the traditional food than male students and the children of the career woman are more interested than those of the housewives. As for the motive of their interest, 39.7% of the subjects answered 'through mass media'. Male students and the children of the housewives got the interest through their mother, and female students and the children of the career woman got the interest through their hobby of cooking food. Among the traditional foods, 76.4% of the children designated kimchi as the most proud traditional food. As for the reasons of reducing traditional food use, 39.9% of students responded because of 'not-tasty' and 28.7% of students replied because of 'not enough time to cook'. But 62.2% of the subjects thought the traditional foods should be more used in the future. As for the succession and development of the traditional foods, 33.8% of the subjects said it should be carried out by the family. The basic knowledge score of the traditional foods was 5.78 on a scale of 10, which showed relatively low level. The lower their basic knowledge, the less their interest in the traditional foods was. The samgyetang, ogokbap and bindaetteok were the most perceived traditional foods. The cheonggukjang, nabakgimchi and jindallaehwajeon were the foods they had seen, but the they didnot have heard or seen the others. Among the traditional foods, susugyeongdan, jindallaehwajeon and dasik were more perceived by the schoolchildren in the rural area than those in the urban area. The jindallaehwajeon and dasik were more perceived by female students than by male students. Therefore, in order to make elementary schoolchildren take the traditional foods with pride by increasing their perception and knowledge of them, the family should give them many opportunities to eat traditional foods. The school also should try to establish a cooperative relationship to the family of schoolchilderen and use more Korean traditional foods in the school's meal program. Furthermore, the society's concern and support are necessary and also the role of mass media, which have great influence on children, is important.

• 한국식품영양과학회지
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• 제46권7호
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• pp.876-885
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• 2017

본 연구의 목적은 홍콩 소비자를 대상으로 가정식사대용식(HMR, Home Meal Replacement) 제품의 소비실태와 HMR 제품 개발 요구도를 파악하고, 식생활 라이프스타일에 따른 HMR 시장세분화 전략을 제시하고자 하였다. 홍콩 전문기관에 등록된 패널 중 가정식사대용식을 이용한 경험이 있는 소비자 521명을 대상으로 온라인 설문조사를 통해 수집된 자료를 SPSS(ver. 23.0) 통계 프로그램을 이용하여 분석하였다. 홍콩 소비자의 식생활 라이프스타일에 따른 군집별 HMR 구입 특성은 HMR 유형별 구매횟수, 구매장소, 1회 구매 시 비용, 구매이유 등 모든 항목에서 집단 간 유의적인 차이를 나타냈다. 식생활 라이프스타일에 따라 '식생활 고관심 집단', '식생활 중관심 집단', '식생활 저관심 집단'으로 군집을 나누었으며, HMR 제품 개발 요구도는 '식생활 고관심 집단'은 저염 식품> 발열식 편의식> 저당 식품> 저칼로리 식품 순으로, '식생활 중관심 집단'은 저염 식품> 저당 식품> 저칼로리 식품> 영양적 완전식품 순으로, '식생활 저관심 집단'은 저당 식품> 저염 식품> 다양한 신메뉴> 휴대가 간편한 건조식품 순으로 집단 간 차이를 보여주었다. 군집별 '식생활 고관심 집단'은 남성의 비율이 높았고 연령대로는 20~29세의 젊은 층이며, 직업은 사무 관리직과 기혼의 비율이 높았다. HMR 구매 시 1회 비용은 15,000~20,000원 미만이 가장 높게 조사되었다. '식생활 중관심 집단'은 여성과 남성의 비율이 비슷하게 나타났으며, 연령대로는 30~39세, 기혼의 비율이 높게 나타났다. HMR 구매 시 1회 비용으로는 10,000원 미만과 10,000~15,000원대의 중 저가격대를 구매하는 것으로 나타났다. '식생활 저관심 집단'은 여성과 미혼 그리고 사무 관리직의 비율이 높았으며, HMR 구매 시 1회 비용은 10,000원 미만의 비율이 가장 높아 상대적으로 다른 집단보다 저가의 HMR 제품을 구입하는 것으로 나타났다. 홍콩시장 진출을 위한 세분시장별 HMR 제품 개발 및 마케팅 전략을 제시하면 다음과 같다. '식생활 고관심 집단'은 식생활 관심이 높은 집단으로 시장세분화 전략의 집중과 투자가 이루어져야 할 집단으로 생각된다. HMR 제품 유형의 대안으로는 현재 홍콩 소비자들이 관심을 보이는 건강 웰빙에 주목하여 영양적인 면을 고려한 프리미엄급의 HMR 제품, 건강을 코드로 한 제품 개발이 필요하며, 식품안전관리인증기준(HACCP)에 근거한 식재료 선택의 진정성과 안전성까지 고려해야 할 것이다. '식생활 중관심 집단'은 안전과 건강을 중요시하며 HMR 제품의 미각 요인에 관심을 가지는 집단으로 맛에 중점을 둔 다양한 HMR 신제품의 출시가 필요하리라 생각된다. '식생활 저관심 집단'은 간편성과 편의성을 추구하는 집단으로 간편하여 추가적인 조리가 필요 없는 완성된 음식으로 시간을 절약할 수 있으며, 가격의 합리화가 이루어져야 할 것이다. 앞으로 HMR 제품의 방향은 건강을 코드로 하여 집에서 만드는 것과 같은 맛과 정성까지 고루 갖추며, 편의성을 고려한 HMR 제품이 필요한 때이다. 이를 위해서는 유기농, 친환경 식재료를 사용하고 고객의 편리성을 극대화할 수 있도록 반조리 제품의 다양화가 필요할 것이다. 또한, 소량, 소포장, 12시간 이내에 소비자에게 배송되는 서비스, 바코드나 QR코드로 영양성분이나 조리법까지도 알 수 있는 서비스 등 간편과 웰빙을 추구하는 홍콩 소비자의 니즈를 반영한 HMR 제품의 출시에 기업과 정부의 지속적인 노력이 필요할 것으로 생각된다. 본 연구 결과는 HMR 제품 개발을 위한 마케팅 전략에 필요한 기초 자료로 활용될 수 있을 것이며, 수출용 HMR 제품 개발에 소비자의 니즈가 반영된 신제품의 방향을 제시하여 산업적 활용 전략을 구축하기 위한 시장세분화 전략에 기초 자료를 제공하고자 하였다.

• 한국식생활문화학회지
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• 제24권5호
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• pp.457-466
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• 2009

The purpose of this study was to identify and compare the dimensions and patterns of the perception of traditional food for Koreans living in Yanbian, Mongolia and Uzbekistan. Items representing the perception of traditional food were combined into a dimension and a pattern based on underlying perception of the Koreans living in the area. Any difference in the perception of the Koreans living in these areas likely reflects their different dimensions and patterns. Thus, it is important to determine if Koreans living in Yanbian, Mongolia and Uzbekistan should be treated as a homogeneous group when defining their perceptional structure of traditional food. Factor and cluster analysis of the data generated in this study revealed two different dimensions and patterns for each group of Koreans living in Yanbian, Mongolia and Uzbekistan. However, the structure of the dimensions and patterns of the perception of traditional food differed, indicating that Koreans within and between the countries are not a homogeneous group. Similarities and differences in perceptional dimensions and patterns among Yanbian, Mongolian and Uzbekistan-Koreans are also discussed. Moreover, future implications for food and nutrition specialists, especially for those who have an interest in Korean traditional food in Asia and those who have an interest in globalization of Korean traditional food are provided.

• 한국의류학회지
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• 제40권4호
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• pp.733-745
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• 2016

This study investigated the effect of clothing interest on party preference and suggested four party unities according to party wear types. A hypothesized model based on consumer innovativeness, clothing interest, party benefit, party interest and party preference was tested to determine the effect of clothing interest on party preference. Party unities were constructed according to party wear types along with party place, party food, and party music. Data was collected through two online surveys. The population of the survey was female consumers in their twenties. Descriptive statistics, factor analysis, reliability, correlations, and regressions were applied to the data of 305 samples. As a result, positive tendency toward consumer innovativeness, clothing interest, party benefit, party interest and party preference was observed in young female consumers with significant relations among five variables. Party preference was well-explained from the hypothesized research model, but the direct path from clothing interest to party interest was identified as insignificant. The most preferred party elements of place, food, music and wear was garden, barbecue, house music and mini dress, respectively. Four party unities according to party wear types were constructed and suggested based on the correlation analysis results between party wear and other party elements. The concept of party unity is useful to establish marketing strategies such as advertising and experience marketing in the party wear industry.

• 한국가정과교육학회지
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• 제3권1호
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• pp.49-59
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• 1991

The purpose of this study is to find out the influence of Home Economics learning on the recognition and attitude of middle school boy’s home life and to suggest the basic materials for the development of the Home Economics education through students’opinion of Home Economics. For this purpose, a survey was conducted in Cheong-ju area using questionaire. The subjects were 487 boys who studied Home Economics (HE group)and 480 boys who studied Technique (T group) in middle school. The statistics used for data analysis were t-test and x$^2$-test. The results of this study were as follows： 1. The recognition and attitude to home life on the general characteristics of home life； In urban area, the interests in bealth and the role of the consumers were higher than those of rural areas-on the bases of the standard of life, the middle class students had a higher interest in nutrition and food habits, the students whose father were engaged in special job had a higher interest in health and nutrition. 2. The difference of the recognition and attitude between HE & groups； In the field of food life, HE’s knowledge about the six nutrients and the basic food groups and attitude toward buying food were higher than T’s. In the field of family life and resources, HE and T accepted the importance of family life and the role of home as important, hoped to get psychological relax from home and to take the right sexual education. In the field of clothes life, HE and T had the general tendency to have their clothes in proper manner and to select their clothes for themselves, but HE took a higher interest in clothes mending and the role of clothes. 3. The opinions on Home Economics； HE answered that Home Economics was useful to them (more than 90% of HE) and that 57.1% of HE were interested in Home Economics. The order of interest among three fields were as follows： food life, clothes life, family life and resources. 71.9% of T hoped to take Home Economics course.

• 대한영양사협회학술지
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• 제30권2호
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• pp.125-139
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• 2024

This study assessed the beauty care behavior and the dietary attitudes, eating behaviors, and dietary quality related to beauty care in accordance with the level of interest in beauty care by examining 558 female high school subjects in the Incheon area. The study aimed to identify the interest in beauty care on the part of adolescent girls that impacts their dietary life and provide basic data for nutrition education forming desirable dietary habits. The interest in beauty care on the part of female high school students is relevant to dietary life and dietary attitude, with the high-level interest group attempting to use diet foods more frequently and attempting weight control because of their low satisfaction with their body type. On the other hand, a high level of interest in appearance failed to lead to the practice of a varied and balanced dietary life. Therefore, nutritional education is necessary to avoid a high level of interest in beauty care, leading to an incorrect perception of body shape and excessive weight control. Furthermore, nutrition education is necessary to link interest in appearance to the beauty of a healthy body based on nutritional balance by connecting the interest in appearance to a varied and balanced dietary life that goes beyond the category of practice.

• 한국식품조리과학회지
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• 제23권2호통권98호
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• pp.205-220
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• 2007

This study was conducted to examine the perceptions of residents in the Chungcheong area on the commercialization of traditional Korean foods as convenience foods. Data was gathered using a questionnaire designed to evaluate the concerns, satisfaction, and Knowledge of traditional Korean food as well as the perceptions on commercialization of Korean traditional foods as convenience foods. In order to measure traditional food recognition and interests related to health, a 5-point Likert scale was employed and 374 subjects were surveyed. The results are summarized as follows : Most of the respondents expressed concerns for traditional Korean foods. In the over 50 age group, degree of interest (p<0.01), knowledge (p<0.01), and satisfaction (p<0.01) with regards to traditional foods was higher than in other age groups. The professional group had higher degrees of interest, knowledge, and satisfaction about traditional foods than the general group. Based on monthly income, for respondents earning over 3,010,000 won/month, the knowledge rating for traditional foods was higher than in the under 3,000,000 won/month group. The professional group had a more positive view of the commercialization of traditional food as convenience food than the general group. Respondents deemed quality improvements and an increase in consumption as reasons for the commercialization of traditional foods. Those with a greater recognition of traditional foods also had a higher degree of interest for the foods. Efforts for the commercialization of traditional Korean foods will help with consumer menu choices menu development and systems management of Korean traditional foods.