• Title/Summary/Keyword: Focus Group Interview (FGI)

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A Study on Personas Models for Car Navigation Developing (자동차 내비게이션 개발을 위한 페르소나 모델 연구)

  • Oh, See-Hyung;Kim, Jung-Hee;Choi, Hak-Hyun
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.8
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    • pp.163-171
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    • 2010
  • This research has studied developing the persona model based on alan cooper's user oriented design which is newly in the limelight in the field of product design process. As developing the persona model, In-depth interview and FGI(focus group interview) has been conducted for extracting car navigation user group's motivation and using attribute. Based on research, three different car navigation user group were divided-low using & understanding the function group, medium using & well understanding the function group, heavy using & well understanding the function group. This research yielded the foundation for setting the persona model and this persona gives the key factor for producing the user oriented user Interface design after all.

The Study of Service Quality Model in O2O(Online-to-Offline) Context (O2O(Online-to-Offline) 환경에서의 서비스 품질요인 탐색에 관한 연구)

  • Moon, Yun-Ji
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.213-230
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    • 2016
  • In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

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Investigating Teachers' Perception of the Educational Resource Sharing System in Korea: A Qualitative Research

  • Sewon JOO;Innwoo PARK
    • Educational Technology International
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    • v.24 no.2
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    • pp.115-141
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    • 2023
  • The aim of this research is to understand the perceptions of primary and secondary teachers regarding educational resource sharing systems(ERS) by using a qualitative approach. This study conducted Focus Group Interview(FGI) with 20 primary and secondary school teachers. Interview data were analyzed through inductive content analysis method. The results are as follows. First, teachers placed significant emphasis on high-quality, convenient functions, and reward system for sharing resources. Specifically, teachers identified the necessity for a diverse array of materials, systematic categorization of these resources, and the provision of monetary compensation as essential components. Second, the study participants advocated strategies for revitalizing ERS including enhancing accessibility, constructing user-friendly features, increasing awareness, and establishing a reward system to incentivize the resource sharing. In particular, teachers proposed strategies such as developing mobile-based services and AIdriven data recommendation system. These results provide actionable insights for stakeholders engaged in the design, implementation, and evaluation of resource sharing platforms.

Perception on Optimal Diet, Diet Problems and Factors Related to Optimal Diet Among Young Adult Women Using Focus Group Interviews - Based on Social Cognitive Theory - (포커스 그룹 인터뷰를 이용한 젊은 성인 여성의 식생활 실태 및 관련 요인 - 사회인지론에 근거하여 -)

  • Kim, Hye Jin;Lee, A Reum;Kim, Kyung Won
    • Korean Journal of Community Nutrition
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    • v.21 no.4
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    • pp.332-343
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    • 2016
  • Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.

An Idea on Increasing Income of Residents in DMZ Area Using FGI and SWOT Analysis -Focused on Haean-myeon in Yanggu-gun of Gangwon Province- (FGI와 SWOT분석을 이용한 DMZ일원 접경지역의 주민소득 증대방안 -강원도 양구군 해안면을 중심으로-)

  • Choi, Sang Hyun;Lee, Jae Hwan;Lee, Sang Min;Choi, In Hwa;Chai, Du Song;Woo, Jong Choon
    • Journal of Forest and Environmental Science
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    • v.30 no.1
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    • pp.50-55
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    • 2014
  • DMZ has a lot of natural resources. Also there is very important position as a ecological and geographical. Meanwhile, development schemes and plans were established but that was development to only simple plan such as a tourism and income without communication with local residents. This study was tried to exhibit increasing income of residents in DMZ area using FGI (Focus Group Interview) and SWOT analysis. First of all, analyzed the status of forest resources and carried out a Focus Group Interview targeting residents who live in around DMZ, and then suggest an alternative to increasing income and regional development in Yanggu-gun by SWOT strategies. As a result, realistic plan for achieving regional development is deregulation of the laws related to forest land use conversion for the forest product in DMZ area. Military experts and forest experts have to inspect the area for considering the practical application of the regulation in protected areas directly. National or local government has to effort pursuing future business for regional development through the communication with residents in DMZ area.

Improvement direction of safety management level evaluation on construction technology service providers by FGI (FGI에 근거한 건설기술용역사업자 안전관리 수준평가 개선방향에 대한 연구)

  • Seo, Jae Shin;Yoon, Younggeun;Lee, Jaeyun;Oh, Taekeun;Won, Jeonghun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.351-358
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    • 2022
  • Recently, the fatality rate in the construction industry has not decreased any more and is in a stagnant state, and there are efforts by various construction participants such as ordering, design, and construction, management to improve it. In order to reduce serious accidents in the construction industry, which is higher than in other industries, the government evaluates the safety level of construction participants and announces it to raise awareness. However, in the items, standards, and procedures of the safety management level evaluation, there are points that do not match the site situation, and it is necessary to improve them. In this study, in order to improve the safety management level evaluation for construction technology service providers who are in the worst situation for safety management, the safety management level evaluation result analysis and Focus-Group-Interview(FGI) were conducted. improvement direction was suggested.

Construction Technology Roadmapping for Port Offshore Wind Farm (항만해상풍력단지 건설기술 로드맵 수립)

  • Kim, Ki-Yoon;Jeong, Suk-Jai;Lee, Suk-Jun
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.137-148
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    • 2013
  • This paper aims to presents a systematic procedure for the development of construction technology roadmap, which can consider the offshore wind farm on port. Then the weight among the large/medium/small classified construction technology has identified through the AHP(Analytical Hierarchy Process) approach using FGI(Focus Group Interview) and questionnaire study. Based on the priority for classified construction technology a construction technology roadmap for port offshore wind farm was also developed. The technology roadmap suggests the time frame(20 years, from 2016 to 2036) to complete R&D work for the classified construction technology of port offshore wind farm. Such construction technology roadmap can be utilized as a milestone in setting up the R&D strategy in the green port construction industry.

Qualitative Consumer Preference Studies on Korean-style Kimchi in Chinese Living in Korea (한국 거주 중국인을 대상으로 한 한국 김치에 대한 정성적 기호도 조사)

  • Lee, Mi-Ai;Choi, Yun-Jeong;Kim, Mina K.
    • Journal of the East Asian Society of Dietary Life
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    • v.27 no.2
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    • pp.185-193
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    • 2017
  • The objective of this research was to determine the current consumer interest toward Korean Kimchi and identify the preferred sensory characteristics of Kimchi using qualitative consumer studies on Chinese consumers. Five different sessions of focus group interview (FGI) were conducted (n=39). The FGI session was designed to determine 1) current knowledge and interest as well as usage level of Korean-style Kimchi, 2) interests toward different Korean Kimchi based on appearance and tasting evaluation. Based on the results, radish was the most accepted ingredient for Kimchi among Chinese consumers, as it resembles the sensory characteristics of Chinese-style Kimchi. The sensory characteristics driving consumer preferences towards radish-based Kimchi included crunchy texture, and just-about-right sweet and spicy flavor. Thinly sliced radish was the most accepted shape of radish-based Kimchi. The current study provides practical information for product development of Kimchi targeted for Chinese.

A Study on the Planning Indicator for Carbon Neutral Green City (탄소중립 녹색도시 구현을 위한 계획지표 설정에 관한 연구)

  • Kim, You-Min;Lee, Joo Hyung
    • KIEAE Journal
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    • v.13 no.2
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    • pp.131-139
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    • 2013
  • The aim of this dissertation is establishing internal indicator list for achieving policy goal of Carbon Neutrality Green City. First of all, it started to construct the basic system of planning indicator based on through comprehension of current studies such as advanced researches, government guidelines and green building certifications. And then it was set up final indicator list through inspecting FGI (Focus Group Interview), Verification of suitability, and Analysis of importance). As a result of this research, the planning indicator divided three steps and there were classified four fields in the top-level; Green Land and Ecology, Green Energy, Green Resource and Transportation, Green Living and Institution. According to the data, it deducted four items (ratio of green land, site plan, heat island and management of climate, base of nature ecology) and twelve index in the field of green land and ecology, three item(energy conservation and self-supporting, energy efficiency, new regeneration energy) and twelve index in the field of green energy and regeneration, five items(water resources utilize and circulation, other resource reduction and circulation, public transportation, green transportation plan) and fifteen index. Totally, Planning Indicators of forty nine were deducted. Therefore, there was the result of importance analysis that the indicators of plan and maintain management as the side of space for carbon neutrality were more appreciated than carbon reduction of individual building.

A Study on the Appropriate Allotment Methodology of Middle School District According to Urban Growth - Focusing on the Middle School District in Sejong City - (도시성장에 따른 효율적인 중학교군 설정 방법 연구 - 세종특별자치시의 중학교군을 중심으로 -)

  • Cho, Chang-Hee;Lee, Hwa-Ryong;Dong, Jae-Uk
    • Journal of the Korean Institute of Educational Facilities
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    • v.23 no.5
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    • pp.11-18
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    • 2016
  • This study aims at proposing the efficient settlement of middle school district and the appropriate allotment of middle school student. It focuses on the middle school district in Sejong city where has recently been developed. Firstly this study analyzes the long-term plans of school establishment, the current state of the student accommodation and the number of increasing students according to the continuing developments. To set up the efficient school district, it investigates the number of students per school district, school location and the commuting condition to each school. Throughout a question investigation to school parents, it analyzes the school choice factors - distant to school, school environment, school facilities, teacher's passion, the school curriculum, and so on. Furthermore it carries out focus group interview(FGI) targeting parents and teachers. It proposes a short-distance allotment method as an appropriate disposition of middle school student in Sejong city, which conducts a process of the first-application and the later-draw with a community as a unit.