• Title/Summary/Keyword: Five personality factors

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The Relationship between Personality Traits and Job Preference in Foodservice Industry (외식 산업 종사자의 성격 특성과 직업 선호도와의 관계)

  • Kim, Doo-Ra;Kang, Jae-Ho
    • Culinary science and hospitality research
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    • v.13 no.4
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    • pp.67-79
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    • 2007
  • This study verified the relationship between the personality traits and the job preference in the foodservice industry. Questionnaire was held with targeting to the persons who engage in the foodservice industry, especially restaurants located in Seoul and Gyeonggi Province. Factor analysis, regression analysis, t-analysis and dispersion analysis were carried out as the methodology of this study to analyze the relation with the Big Five Theory of Personality, which includes agreeableness, conscientiousness, extraversion, openness to experience, and neuroticism and job preference. As a result, conscientiousness, openness to experience and neuroticism were founded as the meaningful factors of effect on the job preference. In order to promote the job preference in the foodservice industry, engagement of employees who have suitable personality traits should be considered as an important issue in result of this study.

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The Influence of Risk-Taking Propensity and Personality Characteristics on Entrepreneurship Intention of Chinese College student: Focused on The Moderating Effect of Entrepreneurship Education (중국 대학생의 위험감수성과 성격5요인의 창업의도에 미치는 영향 창업교육의 조절효과)

  • Kaifeng Wen;Moon-Hong Kim
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.93-112
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    • 2023
  • Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

The Study of Prevention focus and Personality impact on adoption of Mobile convenient payments (예방초점 성향 및 성격과 모바일 간편 결제 시스템에 대한 연구)

  • Kim, Ki-Ho;Lee, Hyoung-Yong
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.303-325
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    • 2017
  • Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

A Study on the Effects of Big Five Personality Factors on Career Behavior (성격 5요인이 진로행동에 미치는 영향)

  • Lee, Gil-Hwan;Lee, Deog-Ro;Park, Sang-Seok
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.397-432
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    • 2012
  • The purpose of this study is Big Five personality factors of personality type on career behavior, that is, entry to the unsafe first job in Korean university students. To accomplish this research objective, this study collected data from 500 students in three universities and two colleges located in the Chungcheong region. Among 350 questionnaires, 342 copies were used for a final analysis. In order to analyze the survey data, statistical package program SPSS/WIN 18.0 was utilized and statistical techniques such as basic statistical analysis, factor analysis, Cronbach's alpha, correlation analysis, and multiple regression analysis were used. The results obtained in this study can be summarized as follows. The extraversion personality and agreeableness personality of college students has a significant effect on the entry to the unsafe first job in the positive direction. On the other hand, the neurotic personality and openness to experience has a significant effect on the entry to the unsafe first job in the negative direction. However, the integrity personality of college students was not statistically significant. Finally, based on the empirical results we suggested several theoretical and practical implications.

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The Relationship between Brand Personality and Brand Preference of Casual Apparel Brands - Focusing on the University Students in Korea - (캐주얼 의류 브랜드들의 브랜드 개성과 브랜드 선호도 간의 관계 - 국내 대학생들을 중심으로 -)

  • Lee, Jung-Mi;Ahn, Hyung Jun
    • Fashion & Textile Research Journal
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    • v.18 no.2
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    • pp.167-175
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    • 2016
  • Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

Relationship between Personality and Biological Reactivity to Stress: A Review

  • Soliemanifar, Omid;Soleymanifar, Arman;Afrisham, Reza
    • Psychiatry investigation
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    • v.15 no.12
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    • pp.1100-1114
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    • 2018
  • Objective Personality traits can be the basis for individual differences in the biological response of stress. To date, many psychobiological studies have been conducted to clarify the relationship between personality and biological reactivity to stress. This review summarizes the most important findings in this area of research. Results Key findings related to the relationship between personality factors and stress-sensitive biological systems in four research models have been summarized; model of psychosocial characteristics, model based on Rumination and Emotional Inhibition, Eysenck's biopsychological model, and Five-Factor Approach of Personality. Conclusion According to the results of this review, it can be concluded that personality typology of individuals influenced their biological reactivity to stressful events. Understanding the biological basis of personality can help to better understand vulnerability to stress. Future research can be continuing based on framework of the four models.

The Effects of Five Factors of Personality and Grit on Academic Burnout in Nursing Students (간호대학생의 성격 5요인과 그릿이 학업소진에 미치는 영향)

  • Johyeon Kim;Yejin Kim;Seoyeon Park;Yebin Park;Minji Bong;Seoyeon Bak;Yoon So;Yeeun Shim;Jinkwang Lee;Eun-Kyoung Han
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.6
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    • pp.1464-1474
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    • 2023
  • The purpose of this study is a descriptive study to identify the five factors of personality and grit on academic burnout of nursing students. The subjects of the study were 285 nursing college students attending the department of nursing located in S city. Data were collected through a self-report questionnaire from April 11 to June 13. Data were analyzed using SPSS/WIN 29.0 program with descriptive statistics, the independent t-test, one-way ANOVA, Pearson's correlation coefficients, and multiple regression analysis. In the result of this study, academic burnout had a negative correlation with grit(r=-.425, p<.001), agreeableness(r=-.330, p<.001). On the other hand, it showed a positive correlation with neuroticism (r=.384, p<.001). Two personality factors(neuroticism, agreeableness), major satisfaction, and grit were found to have a significant impact on academic burnout in nursing students. Therefore, It is necessary to develop counseling methods that can prevent academic burnout by utilizing the five personality factors of nursing students and to develop programs that can increase major satisfaction and grit and reduce academic burnout.

The Mediation effect of Self-Efficacy on the Relationship between Personality Factors and Stress Coping Strategies in college students -Focus on Neuroticism and Conscientiousness- (대학생의 성격요인과 스트레스 대처방식과의 관계에 대한 자기효능감의 매개효과 -신경증과 성실성을 중심으로-)

  • Baek, Yu-Mi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.219-227
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    • 2017
  • The purpose of this study is to verify the mediating effects of self-efficacy in correlation between conscientiousness and neuroticism among the Big Five personality traits and stress coping strategies. The following two study questions were formulated. Study Question 1: What is the correlation between the Big Five personality traits, stress coping strategies, and self-efficacy Study Question 2: Among the Big Five personality traits, conscientiousness and neuroticism are selected as clinically very meaningful variables that represent mental health in undergraduates. If so, does self-efficacy play a mediating role in the correlation between conscientiousness and neuroticism and stress coping strategies To verify the two study questions, the Big Five personality traits, stress coping strategies scale, and self-efficacy scale were measured for a sample of 462 freshmen attending D University located in Chungcheong. First, according to the results of correlation analysis, neuroticism and self-efficacy showed a negative correlation, and conscientiousness showed a positive correlation. Regarding the Big Five personality traits and stress coping strategies, conscientiousness showed a negative correlation with avoidance-orientation among stress coping strategies. Neuroticism showed a negative correlation with social support and problem solving-orientation among stress coping strategies. Second, according to the results of analyzing the mediating effects of self-efficacy through hierarchical regression analysis, self-efficacy exerted partial mediating effects only in correlation between neuroticism and avoidance-orientation. This study is significant in its anticipation of undergraduates' stress coping, personality factors can be usefully employed as psychological constructs, and particularly, when an undergraduate reveals the neuroticism factor, which is one of the predictors for mental health, and the tendencies of avoidance among stress coping strategies, educational interventions for self-efficacy are needed to reduce their mental stress.

Influences of Personality Patterns on Marital Adjustment by Interacting with Conflict Resolution Styles (다문화부부의 성격특성과 갈등대처방식의 상호작용이 부부적응에 미치는 효과)

  • Chang, Jin-Kyung;Shin, Yoo-Kyung
    • Journal of Families and Better Life
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    • v.31 no.2
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    • pp.109-126
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    • 2013
  • This study seeks to determine how personality patterns on marital adjustment are influenced by interacting with conflict resolution styles. Data for this study were collected from intermarriage couples comprising 293 pairs (586 patients) who lived in Korea for at least 5years. Snowball sampling was carried out from August to October 2011. SPSS 18.0 was used to analyze the collected data. The results of this study are as follows: (a) The conscientiousness and openness of personality patterns turned out to be common personality factors that represent a positive affect on the intermarried couples' effort to adapt. (b) The extroversions, agreeableness, and neuroticism shown significantly increase and decrease the intermarried husband's marital adjustment, but the same did not have a significant influence on the intermarried wife's marital adjustment. (c) Factors that affect marital adjustment, the conflict resolution styles of intermarriage couples showed different results depending on the gender. (d) The Intermarried wife's personality patterns represented a positive affect on her marital adjustment by interacting with her husband's conflict resolution styles, while the intermarried husband's personality patterns represented a positive affect on his marital adjustment by interacting with his wife's conflict resolution styles. The implications of this study will be discussed in the conclusion.

A Study on a Brand Personality Effect on a Corporate Image (브랜드개성이 기업이미지에 미치는 영향에 관한 연구)

  • Cho, In-Hee
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.315-325
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    • 2008
  • This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.