• Fisheries and Aquatic Sciences
• /
• v.18 no.3
• /
• pp.325-332
• /
• 2015

An active stimulating method for juvenile fishes to drive escaping from mesh of the codend was examined by shaking canvas in the bottom trawl followed by shrimp beam trawl. Field fishing trials by a bottom trawl were carried out between the Geomoondo and Jejudo in west of South sea, Korea by conver-net methods to examine the effect on the reduction of juvenile fish as a discard catch by generating a shaking movement of the codend using two pieces of asymmetrical semi-circular canvas. The mean period of the shaking motion with the round canvas was 10-15 s, and the range of amplitude as a vertical depth change was up to 0.4-0.6 m when towing speed 3.4-4.3 k't as estimated by peak event analysis. The escape rate of juvenile fish in conver-net by total juvenile bycatch (codend and cover-net) in 14 trials increased from 20% in a steady codend to 34% using a shaking codend in the bottom trawl, while the marketing catch or total bycatch was similar between steady and shaking cod ends. There was no difference in the body size of the fish and species composition between the steady and shaking cod ends. Above results demonstrate a new method for bycatch reduction actually up to 18% using an active stimulating device, although further experiments are needed to increase an effective shaking motion of the codend in amplitude and period for more bycatch reduction.

• The Journal of Fisheries Business Administration
• /
• v.40 no.3
• /
• pp.147-167
• /
• 2009

The objective of this study is to analyze the determinants of at-home laver consumption expenditures using the data from a survey of households implemented in 2009. It happened that non-response ratios of monthly expenditures on dry laver and flavored laver among sampled households are 18.8% and 25.6%. Accordingly, this study tries to analyze the determinants affecting at-home laver consumption expenditures by using type II tobit model, one of sample selection models, to deal with sample selection bias caused from non-response data. Analysis results show the age variable positively affects expenditures on dry laver but negatively contributes to expenditures on flavored laver. In addition, the household size, the household's income, the degree of preference for laver have positive relationships with both expenditures. Household size elasticity and income elasticity of the expenditure on dry laver are estimated as 0.220 and 0.251. In the case of flavored laver, these elasticities are estimated as 0.484 and 0.261. Such analysis results can provide information on division of the at-home laver consumption market into groups with high willingness to expense and implementation of detailed marketing strategies to increase at-home laver consumption. The methodology of this study can be applied to consumer preference analysis on other marine products and other analyses on sample with non-response data in the fishery research.

• Journal of Fisheries and Marine Sciences Education
• /
• v.24 no.2
• /
• pp.286-301
• /
• 2012

This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

• The Journal of Fisheries Business Administration
• /
• v.41 no.3
• /
• pp.1-20
• /
• 2010

The purpose of this study is to identify specific patterns of Sasimi consumption in Korea using cluster analysis. The data applied in the analysis were collected from five major cities in Korea through telephone interview with trained surveyors. This study investigated three major topics; 1. Korean people prefer to eat Sasimi at the restaurants rather than at-home. 2. The quality of Sasimi is different according to where the eating place is located such as seaside or inland. 3. Determinants of Sasimi Consumption are different according to population characteristics, sex or occupation. The main findings of the study can be summarized as following three points. Firstly, Koreans preferred to eat Sasimi out 83.3% of respondents chose eat-out rather than eat-at-home. These are especially popular with men, 40' years older, self-employed, lived in capital area. Secondly, satisfaction level of Sasimi consumption was good in Choong-Cheung province. Since Chung-Cheong Province was located in the inland, the chance to eat Sasimi is lower than seaside. Thirdly, consuming decision factor of Sashimi was different across groups. None of decision factors take effect on Group 1 while indigenous variable of Sashimi has effect on Group 2 and external variable has effect on Group 3. Therefore, in order to increase Sashimi consumption, it is necessary to at-home consumption of Sashimi should be improved. Moreover, it is necessary to develop marketing strategy which fits in regional characteristics and to have government assistance.

• Journal of Fisheries and Marine Sciences Education
• /
• v.29 no.2
• /
• pp.526-536
• /
• 2017

This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.

• Journal of the Korean Society of Fisheries and Ocean Technology
• /
• v.50 no.3
• /
• pp.342-350
• /
• 2014

An active stimulating device, such as a fluttering net or canvas attached to the end of a cod end generating a shaking motion, could help to encourage the escape of juvenile fish positioned passively near the net. Field fishing trials using a shrimp beam trawl were carried out to examine the effect on the reduction of juvenile fish or other discard catch by generating a shaking movement of the cod end using an unbiased cap-like round canvas. The mean period of the shaking motion with the round canvas was ~14 s, and the mean amplitude was 0.4 m as measured by peak event analysis and the global wavelet method. The bycatch of juvenile fish in 14 trials decreased by ~30% and by ~25% using a steady cod end for the total bycatch using a shaking cod end in the shrimp beam trawl, while the marketing catch was similar between steady and shaking cod ends. There was no difference in the body size of the shrimp or fish and species composition between the steady and shaking cod ends. Above results demonstrate a new method for bycatch reduction using an active stimulating device, although more detailed studies are needed.

• Journal of Practical Agriculture & Fisheries Research
• /
• v.26 no.1
• /
• pp.40-48
• /
• 2024

This study judged that although milk with various properties is currently being released, the growth rate of the milk market has not changed significantly, and the reason for this is that a substitution relationship has been formed between existing white milk and milk with various properties and they are competing with each other. The purpose of this study was to provide implications for the future growth of the milk market by identifying the relationship between diversified milk attributes. As a research method for this purpose the own price elasticity, cross-price elasticity, and expenditure elasticity of each attribute were derived through the LA/AIDS demand system model, and an analysis of consumers' milk purchasing factors was conducted through factor analysis. Based on the analysis results, it presented implications for growth in the milk market, such as expanding products with great differentiation in attributes such as flavor, plant and lactose-free properties, establishment of marketing strategies targeting consumers with children, and expansion of online malls.

• The Journal of Fisheries Business Administration
• /
• v.55 no.3
• /
• pp.43-60
• /
• 2024

This study aims to develop effective strategies for stimulating seafood consumption in the growing young children market, particularly at a time when interest in healthy eating is increasing. To achieve this, data from the 2023 survey on changes in seafood consumption behavior of 1,000 domestic consumers by the Korea Disease Control and Prevention Agency were utilized. The analysis was conducted using an ordered probit model, along with T-tests and chi-square tests to examine the determinants of seafood consumption. The results indicated that the presence of young children in a household significantly influences seafood consumption. This is largely due to the perception that seafood is beneficial for the health and safety of infants and toddlers. Households with young children prioritize food safety and convenience, showing a preference for pre-processed seafood, while households without young children tend to purchase unprocessed seafood and prepare it themselves. This study highlights the impact of having young children on seafood consumption and purchasing behavior, providing valuable insights for the development of targeted seafood marketing strategies and policies.

• The Journal of Fisheries Business Administration
• /
• v.38 no.2
• /
• pp.103-129
• /
• 2007

Prior research on the fishery village tourism has mainly focused on the development and activities in the field, but lacking in strategic approaches. To overcome such a limitation, this study intends to measure visitors' authenticity on Gijang Anchovy Festival, test reliability and validity of the measurement items, and to identify the relationships among variables by a regression analysis of visitors' satisfaction. Authenticity means the value of existence. The types of tourism in fishing villages have been classified as fishery tourism, resource tourism and ecotourism and each of them has its own authenticity. Based on previous research, this study classified it into three factors such as objective authenticity, experiential authenticity and inauthenticity. To analyze the current situation of Daebyeon Anchovy Festival, measurement scales were developed and survey was conducted on the visitors for the three days from April 20 to 23, 2007. A total of 211 questionnaires were distributed and 208 were collected, The questionnaire contains 25 items on authenticity and 4 items on satisfaction and all the items were measured on the 7 Likert scale. It also has 8 items on demographic characteristics. On the test of reliability and validity of the authenticity, 24 items were used, Cronbach's was 0.7 and correlation was higher than 0.3. Factors of objective authenticity, experiential authenticity and inauthenticity were drawn from the factor analysis, which means that the 24 items may be used to measure authenticity of fishery festivals. The findings show that the evaluation score was 4.89 for objective authenticity, 4.36 for experiential authenticity, and 4.24 for inauthenticity. On the test of the hypotheses, the path coefficients were estimated 0.087 for objective authenticity, 0.202 for experiential authenticity and 0.503 for inauthenticity on the visitors' satisfaction. This suggests some meaningful marketing strategies for Gijang Anchovy Festival. First of all, the anchovy festival should focus on motivating visitors to revisit the festival by identifying individual traits, making a pleasant festival oriented toward family visitors, and providing more experience programs about anchovy.

• Journal of Fisheries and Marine Sciences Education
• /
• v.15 no.1
• /
• pp.57-66
• /
• 2003

The purpose of the present study was to investigate physicochemical changes in olive flounder and korean rockfish muscle subjected to the cold brine, and to find the optimal immersion condition. Effects of various immersion conditions in a sliced raw fish quality were investigated in the rigor index, breaking strength, ATP related compounds, and lactate accumulation in the muscle. The onset of rigor-mortis was accelerated by the increase of immersion time. Also, the time reaching full rigor was shortened remarkably too. However, the rigor index of samples immersed in the cold brine decreased more than that of samples killed instantly. Rigor index was the highest in samples killed instantly, followed by 2.5 min, 5min, 7.5 min, 10 min and 15 min in order. Breaking strength of all samples immersed in the cold brine decreased significantly after reaching the maximum values. The content of ATP related compounds in olive flounder, korean rockfish were $12.0{\mu}mole/g$ and $8.3{\mu}mole/g$, respectively. However, ATP decreased in the samples immersed in the cold brine. The content of ATP was lower, at the optimal condition and then it was increased. Also, lactates increased, at the optimal condition and then it decreased, in contrast with the ATP. The results suggested that the optimal immersion condition of olive flounder and korean rockfish was at -${12.5}^{\circ}C$ for 5min.