Journal of Practical Agriculture & Fisheries Research (현장농수산연구지)

Korea National University of Agriculture and Fisheries (국립한국농수산대학교 교육개발센터)
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A Study on Milk Market Demand using LA/AIDS

수요시스템(LA/AIDS)을 이용한 우유 시장 수요 분석: 농촌진흥청 소비자 패널자료를 중심으로

  • Min Ju Lee (Department of Food and Resource Economics, Dankook University) ;
  • Yeong Sin Jin (Department of Food and Resource Economics, Dankook University) ;
  • Kun A Kim (Department of Food and Resource Economics, Dankook University)
  • 이민주 (단국대학교 환경자원경제학과) ;
  • 진영신 (단국대학교 환경자원경제학과) ;
  • 김건아 (단국대학교 환경자원경제학과)
  • Received : 2024.03.21
  • Accepted : 2024.03.31
  • Published : 2024.03.31
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Abstract

This study judged that although milk with various properties is currently being released, the growth rate of the milk market has not changed significantly, and the reason for this is that a substitution relationship has been formed between existing white milk and milk with various properties and they are competing with each other. The purpose of this study was to provide implications for the future growth of the milk market by identifying the relationship between diversified milk attributes. As a research method for this purpose the own price elasticity, cross-price elasticity, and expenditure elasticity of each attribute were derived through the LA/AIDS demand system model, and an analysis of consumers' milk purchasing factors was conducted through factor analysis. Based on the analysis results, it presented implications for growth in the milk market, such as expanding products with great differentiation in attributes such as flavor, plant and lactose-free properties, establishment of marketing strategies targeting consumers with children, and expansion of online malls.

Keywords

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