• 수산경영론집
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• 제45권1호
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• pp.49-61
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• 2014

This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

• 무역학회지
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• 제46권2호
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• pp.355-368
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• 2021

The purpose of this study is to analyze the factors affecting innovation activities related to the introduction of the 4th Industrial Revolution technology for Korean firms faced to the severe global trade and competition environments. This paper conducted an empirical analysis using the 'The Survey of Business Activities' distributed by the Statistics Korea in 2019. According to the results of the analysis, it was found that the firm size, labor cost, R&D, and intellectual property rights had a significant influence on the firms' adoption of the 4th industrial revolution technology. It was also found that the dummy variables such as strategic alliance between companies, review of entry into a new business, transfer of main business operations, and holding of subsidiaries had statistically significant effects on innovation activities. In addition, this paper showed that the firm characteristics had impacts on innovation activities of firms by the 4th industrial revolution technology type. In order for Korean firms to adapt to the challenges by the 4th Industrial Revolution, it is important to provide policy support and an environment in line with the characteristics of the firms.

• 한국산림과학회지
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• 제100권4호
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• pp.722-732
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• 2011

기업의 사회공헌 활동은 사회에서 요구하는 것 이상으로 사회복지 향상을 위해 수행하는 활동과 관련이 있다. 여러 분야 중에서도 산림 분야는 기업들의 환경적 성과와 사회적 성과를 동시에 향상시켜주기 때문에 잠재적으로 기업의 선호도가 높은 분야이다. 기업은 재정, 인력 등의 자원을 보유하고 있어 효과적인 산림 관리 및 보존 활동에 중요한 기여를 할 수 있는 주체이다. 그러나 우리나라는 아직 기업들의 산림 활동 참여율이 낮기 때문에 향후 더 많은 기업들의 참여를 효과적으로 돕기 위한 논의가 필요하다. 그 일환으로 본 연구에서는 기업이 산림 관련 사회공헌 활동에 참여하는 다양한 방식의 특징과 차이를 분석하고자 하였다. 기업이 산림 관련 사회공헌 활동에 참여하는 방식은 실행 주체에 따라 자선기부, 직접사업, 협력사업의 세 가지 유형으로 구분할 수 있다. 세 가지 유형을 모두 활용하여 숲 가꾸기 캠페인을 펼쳐온 유한킴벌리의 사례를 통해, 각 유형에 따라 기업의 역할, 활동 내용, 활동 방식 등이 어떻게 달라지는지를 탐색적으로 분석하였다. 기업의 산림 관련 사회공헌 활동의 활성화를 위한 실무적인 시사점도 제시하였다.

• 유통과학연구
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• 제17권7호
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• pp.55-63
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• 2019

Purpose - This paper examines the value relevance of socially responsible activities in the Korean retail firms. Recent studies predict positive relationships between socially responsible activities and the value of corporation. Research design, data, and methodology - We use the environmental score, social score, governance score and the sum of these three scores to represent a fim's effectiveness of socially responsible activities. These scores are published by the Korean Corporate Governance Service. This paper adopts a share price valuation model to evaluate the effect of socially responsible activities on a firm's share price, which controls for the book value of assets and current earnings. The ordinary least square method is employed to examine the relationship. The sample of Korea retail firms is examined from 2011 to 2016. We also conduct sub-sample analysis based on the categorization of chaebol affiliates and non-chaebol affiliates. Results - The entire sample analysis finds neither negatively nor positively significant relationship between socially responsible activities and the value of a corporation. In contrast, our examinations find a significantly positive valuation effect of social score within non-chaebol retail firms. Conclusions - The results weakly support the positive valuation effect of socially responsible activities. The results are consistent with recent studies that highlight heterogeneous effects of socially responsible activities on corporate policies and valuation.

• 기술혁신연구
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• 제12권1호
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• pp.115-134
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• 2004

In this paper, we tried to find the bottleneck factors of firms' innovative activities using the KIS (Korea Innovation Survey) 2002 data. Employing the method of factor analysis, we identified five bottleneck factors of innovative activities: organizational bottleneck factor, innovative bottleneck factor, economic bottleneck factor, supply-chain bottleneck factor, and market-environment bottleneck factor. Using regression analysis which includes the five bottleneck factors, industry characteristics variables (market concentration, technological opportunity, appropriability), and other control variables, we found (1) that all the five bottleneck factors are negatively related with innovative activities, (2) that technological opportunity and appropriability conditions are positively related with innovative activities, (3) that there is an inverted-U relationship between market concentration and innovative activities, and (4) that firm size has no significant influence on firms' innovative activities.

• Asia pacific journal of information systems
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• 제22권1호
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• pp.53-77
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• 2012

Financial firms, especially large scaled firms such as KB bank, NH bank, Samsung Card, Hana SK Card, Hyundai Capital, Shinhan Card, etc. should be securely dealing with the personal financial information. Indeed, people have tended to believe that those big financial companies are relatively safer in terms of information security than typical small and medium sized firms in other industries. However, the recent incidents of personal information privacy invasion showed that this may not be true. Financial firms have increased the investment of information protection and security, and they are trying to prevent the information privacy invasion accidents by doing all the necessary efforts. This paper studies how effectively a financial firm will be able to avoid personal financial information privacy invasion that may be deliberately caused by internal staffs. Although there are several literatures relating to information security, to our knowledge, this is the first study to focus on the behavior of internal staffs. The big financial firms are doing variety of information security activities to protect personal information. This study is to confirm what types of such activities actually work well. The primary research model of this paper is based on Theory of Planned Behavior (TPB) that describes the rational choice of human behavior. Also, a variety of activities to protect the personal information of financial firms, especially credit card companies with the most customer information, were modeled by the four-step process Security Action Cycle (SAC) that Straub and Welke (1998) claimed. Through this proposed conceptual research model, we study whether information security activities of each step could suppress personal information abuse. Also, by measuring the morality of internal staffs, we checked whether the act of information privacy invasion caused by internal staff is in fact a serious criminal behavior or just a kind of unethical behavior. In addition, we also checked whether there was the cognition difference of the moral level between internal staffs and the customers. Research subjects were customer call center operators in one of the big credit card company. We have used multiple regression analysis. Our results showed that the punishment of the remedy activities, among the firm's information security activities, had the most obvious effects of preventing the information abuse (or privacy invasion) by internal staff. Somewhat effective tools were the prevention activities that limited the physical accessibility of non-authorities to the system of customers' personal information database. Some examples of the prevention activities are to make the procedure of access rights complex and to enhance security instrument. We also found that 'the unnecessary information searches out of work' as the behavior of information abuse occurred frequently by internal staffs. They perceived these behaviors somewhat minor criminal or just unethical action rather than a serious criminal behavior. Also, there existed the big cognition difference of the moral level between internal staffs and the public (customers). Based on the findings of our research, we should expect that this paper help practically to prevent privacy invasion and to protect personal information properly by raising the effectiveness of information security activities of finance firms. Also, we expect that our suggestions can be utilized to effectively improve personnel management and to cope with internal security threats in the overall information security management system.

• 유통과학연구
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• 제13권12호
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• pp.105-111
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• 2015

Purpose - Many global companies across industries are paying significant attention to co-creation activities, which enable consumers to participate in firms' value creation process, as a main model of new product development processes. In this study, we aim to examine different types of co-creation activities and their effects on consumer attitudes. We focus on upstream co-creation, downstream co-creation, autonomous co-creation, and sponsored co-creation. Upstream co-creation includes firms' control and management in the initial stage of new product development and prototype testing. Downstream co-creation indicates that consumers participate in firms-initiative activities at a later stage in new product development, such as public relations and marketing communications. Autonomous co-creation includes consumers' commitment activities in the absence of firms' rewards. However, under the sponsored co-creation, consumers can return monetary and social rewards from firms through their co-creation activities. The hypotheses regarding the effect of co-creation on consumer attitudes are as follows. (H1, H2, H3, H4) Upstream, downward, autonomous, and sponsored co-creation has positive effects on consumer attitude. (H5, H6) As intrinsic motivation increases, the positive effect of upstream and autonomous co-creation increases. (H7, H8) As extrinsic motivation increases, the positive effect of downward and sponsored co-creation increases. Research design, data, and methodology - To achieve our research goals, we analyzed responses from 246 samples from Korean consumers and verified the proposed hypotheses using a linear regression model. The samples include Korean consumers who experienced upstream, downstream, autonomous, and sponsored co-creation by firms. Results - First, both upstream co-creation and downstream co-creation with firms and consumers are found to have positive effects on consumer attitudes. Second, autonomous co-creation and sponsored co-creation are found to positively affect consumer attitudes. Third, consumers' intrinsic motivation has a fit-effect between upstream co-creation and autonomous co-creation, and their extrinsic motivation has a fit-effect between downstream co-creation and sponsored co-creation. Consumers who have strong intrinsic motivation are affected by upstream co-creation and autonomous co-creation. However, consumers who have strong extrinsic motivation are affected by downstream co-creation and sponsored co-creation. Conclusion - These results indicate that the fit between consumers' co-creation participation types and consumers'motivations is a significant factor in determining consumer attitudes. The results of this study imply that various types of consumer participation actually improve consumers' attitudes toward products and brands. In addition, our study also suggests that firms should consider the fit between co-creation types and consumers' motivations when they initiate co-creation activities. In this study, we survey consumers who participated in firms' co-creation activities. Future studies can compare different types of consumers. For instance, we can examine the different in different test by comparing experienced versus inexperienced consumers. Finally, we expand this research to user-generated content topics. This attending issue focuses on the mechanism that breaks down the boundaries and barriers between consumers and producers.

• 품질경영학회지
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• 제38권1호
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• pp.20-33
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• 2010

This study investigates the relationships of total quality management (TQM), organizational learning (OL) activities and business performance and examines the partial mediation effect of OL activities on business performance in Korean industrial manufacturing setting. Main target sample firms were all manufacturing companies listed in the Korea Composite Stock Price Index (KOSPI) and 206 firms participated. This study theoretically develops a conceptual model with 3 hypotheses regarding how TQM practices influence OL activities and how the OL activities partially mediate between the TQM practices and business performance. To examine these hypotheses, Structural Equation Modeling (SEM) was employed and an alternative model which includes a path between errors of leadership factor and OL construct was developed. The findings are TQM practices cannot directly influence business performance but indirectly impact business performance through OL activities. This study found that OL activities playa role as firms' critical competency to improve business performance.

• 경영과학
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• 제26권2호
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• pp.113-134
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• 2009

Rapid knowledge change, heightened competition. and shortened product life cycles are just a few of the constants faced by many buying firms in today's markets. Many buying firms have responded to these conditions by outsourcing non-core activities. The Quality and cost of a product or service offered in the market is a function, not only of the capabilities of the firm, but also of the network of suppliers who provide inputs to the firm. When a firm finds its suppliers lacking in performance it can help suppliers to develop their capabilities. There are three main goals for this study. The first goal is to identify the important factors that precede and influence firms' investment in knowledge transfer activities. The second goal is to investigate the relationship between knowledge transfer activities and the consequences of knowledge transfer activities. The last goal is to explore the effects of knowledge change speed. To analyze the validity of the research model and the hypotheses. the data are collected from 238 manufacturing firms through the administration of structured Questionnaires. The results of structural equation model analyses indicate that the model is generally valid and 11 of 14 hypotheses are supported by the data. Reasons for and implications of these observed relationships are discussed.

• 기술혁신학회지
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• 제22권1호
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• pp.28-49
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• 2019

본 연구는 국가 및 지역의 경제성장과 일자리 창출에 기여도가 큰 고성장기업을 대상으로 혁신활동의 특성을 분석하고자 한다. 매년 평균 20% 이상의 매출액 또는 근로자수의 성장을 보이는 고성장기업과 그렇지 않은 일반기업의 혁신활동을 비교 분석하고자 2016년 기술혁신조사 제조업 데이터를 활용하였다. 주요 연구결과로는 첫째, 고성장기업은 일반기업에 비해 R&D인력 비중이 높은 것으로 나타났다. 둘째, 고성장기업은 일반기업에 비해 혁신을 적극적으로 도입하고 있다. 고성장기업은 4개 유형별 혁신에서 마케팅 혁신을 제외하고, 제품혁신, 공정혁신, 조직혁신을 적극 도입하고 있다. 다만, 제품혁신과 공정혁신과 관련된 혁신활동에 있어 외부 R&D를 제외하고 고성장기업과 일반기업은 통계적으로 유의한 차이를 보이지 않았다. 셋째, 개방형 혁신에 있어 제품/공정혁신과 관련된 외부 정보원천의 활용으로 나타나는 '외부지식 탐색' 활동은 고성장기업과 일반기업 간의 통계적으로 유의한 차이는 없었고, '혁신 협력'에 있어서 타기업 및 타기관과 협력 여부는 고성장기업이 일반기업에 비해 더 많다고 할 수 있지만, 협력파트너의 다양성에 있어서는 통계적으로 유의한 차이를 보이지 않았다. 넷째, 혁신을 보호하는 방법에 있어서 고성장기업이 일반기업에 비해 '지식재산권 활용', '사내 기밀로 유지', '복잡한 설계방식을 채택', '경쟁기업에 앞서 시장 선점' 등 모든 유형의 보호방법에 대해서 더 중요하다고 판단하고 있고, 특히 지식재산권 활용이 가장 중요한 수단인 것으로 나타났다. 다섯째, 정부의 혁신정책이 혁신활동에 기여하는 정도에 대해서 고성장기업은 '연구개발 보조금 및 투 융자', '지식재산권 획득 활용 보호', '인력난 해소' 등의 순으로 중요하다고 응답하였고, 이 3가지 항목은 일반기업이 응답한 기여도보다 더 크게 나타났고 이는 통계적으로 유의한 차이를 보이고 있다.