• 제목/요약/키워드: Firm Satisfaction

검색결과 258건 처리시간 0.026초

B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석 (Effect of Service Convenience on the Relationship Performance in B2B Markets: Mediating Effect of Relationship Factors)

  • 한상린;이성호
    • 한국유통학회지:유통연구
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    • 제16권4호
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    • pp.65-93
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    • 2011
  • B2B 시장에서 구매자와 판매자간의 관계는 매우 밀접하고 장기화되는 것이 특징이므로 결국 단순한 제품을 판매하는 것에 그치는 것이 아닌 지속적인 서비스에 대한 중요성이 날로 커지고 있다. 산업재 연구 전반에 걸쳐서도 서비스에 대한 중요성과 관심이 증대되면서 고객이 서비스를 사용하는데 있어서 그 서비스의 품질과 함께 최근 소비자들은 얼마나 빠르고 쉽게 서비스가 제공되어 투입되는 노력을 최소화시킬 수 있는가를 매우 중요하게 생각하기 때문에 편의성이 중요한 요인으로 고려되어지고 있다. 이에 따라, 본 연구에서는 산업재 시장에서 관계만족과 관계성과를 형성하는데 중요하게 생각할 수 있는 새로운 요인이 어떤 것인가 라는 의문점에서 출발하여, 서비스 편의성과 관계성과 사이의 구조적 관계를 조사하고자 하였다. 이 연구의 가장 큰 학문적 기여점은 산업재 연구에서 주류를 이루고 있는 관계품질과 관계성과의 새로운 선행요인을 검증한 것이다. 또한 소비재 시장에서 주로 연구되었던 서비스 편의성 척도를 산업재 시장에 적용하여 그 활용도를 실험해 보았다는 데 의의가 있다. 본 연구는 서비스 편의성의 구성요소인 서비스 편의성을 결정편의성, 접근편의성, 거래편의 성, 편익편의성, 사후편익편의성 다섯가지 차원으로 구분하고 관계적 요인인 관계만족에 미치는 영향과 이러한 관계만족이 관계몰입과 관계성과에 어떠한 영향을 미치는가를 분석하여 서비스 편의성의 관리와 투자에 대한 마케팅 측면의 중요성을 제시하고 있다. 실증분석을 위해 산업재 서비스를 이용하고 있는 기업의 직원들을 대상으로 설문을 통해 데이터를 수집하였으며 서비스 편의성 ${\rightarrow}$ 관계만족 ${\rightarrow}$ 관계몰입 $\{rightarrow}$ 관계성과에 대한 인과적 구성모텔에 대해 구조방정식 모델분석으로 검증하였다. 구성모텔에 대한 분석결과 서비스 편의성을 구성하는 요소 중 접근편의성을 제외한 나머지 결정편의성, 거래편의성, 편익편의성, 사후편익편의성은 모두 관계적 요인들에 긍정적인 영향을 미쳤으며, 그 중 편익편의성이 관계적 요인에 가장 큰 영향을 주는 것으로 나타났다. 또한 추가적으로 매개효과검증을 실시하여, 서비스 편의성과 관계성과의 관계를 살펴보는데 있어서, 서비스 편의성이 관계만족과 관계몰입을 통해서 관계성과에 긍정적인 영향을 주는 구조적 인 관계를 가지고 있음을 알 수 있었다. 이는 높은 서비스 편의성에 대한 관리와 투자가 구매자로 하여금 관계에 만족하게 만들고 이렇게 형성된 관계만족은 관계에 몰입하게 하여 결과적으로는 관계성과를 가져올 수 있음을 시사한다.

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건설공사(建設工事) 실무분석(實務分析)을 통한 조직관리(組織管理) 개선방안(改善方案) (The Improvement Plan of Organization Management Through the Survey of Actual Condition in Construction Work)

  • 최병주;최현;최석우;김옥규
    • 한국건축시공학회지
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    • 제8권2호
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    • pp.121-129
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    • 2008
  • Domestic exoteric construction market by opening of world construction market with recent FTA of rapidly change. On these time, need quality increase of construction to possess government official and international competitiveness of customer satisfaction by offering consumer building of good quality. Therefore, must establish direction to inspects and must advance forward formation government official's present actual conditions for building company's QI. This study is as following if summarize studying result of formation government official to improve quality in construction spot. First, formation's CEO will for QI need side improvement the formation government official enemy by important thing. Second, at checking activity and systematic action that participate of responsible persons cooperation enterprise space-time by complete charge department organization should be achieved. Third, complete charge department for quality control operation large size construction firm substantially formation Organizational well operate, but heavy hydrogen building company was construed by greatly unprepared misgovernment. AHP analysis result complete charge department is serious necessity, and the CEO under direct control organizational structure was construed by thing which can bring excellent effect in operation management side of quality business side and formation. Therefore, heavy hydrogen building company should does to occupy competitive power high position with tissue at active quality complete charge deputy.

Observations on Spatial Characteristics for Successful Smart Offices and Smart Work Centers

  • Koo, Sanghoe;Lee, Hyunhee
    • Architectural research
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    • 제19권2호
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    • pp.27-33
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    • 2017
  • Advances in information and mobile technologies have changed the traditional firm ways of working very flexible, collaborative and innovative, resulting in the changes in work place structures and layouts. Despite the growing body of literature examining the novel ways of working, which is called smart work, there is little academic attentions paid to the spatial aspects of new work places, namely smart offices and smart work centers. This research explores the spatial changes of work places that improve business efficiency and collaboration among workers suitable for the novel ways of working. Conducting in-depth field surveys on selected cases, we analyzed the changes in spatial structure and operation policies of smart offices and smart work centers. From this survey, we observed that the new work places under study take various novel spatial forms and they have flexible operating policies such as flexible seating and flexible work hours. We also found that it would be difficult to change existing business practices and typical ways of performing tasks, without changing the bureaucratic spatial designs and layouts. Future studies are suggested to examine how spatial structures and layouts of offices have impacts on space utilization, collaboration, creativity, and job satisfaction.

조직 문화적 특성의 정보기술 하부구조와 지식경영 활동들에 대한 영향 (The Effects of Cultural Characteristics on IT Infrastructure and Knowledge Management Activities)

  • 최종민
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권3호
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    • pp.149-179
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    • 2010
  • This study empirically investigated the effects of both organizational culture(i.e., innovative, supportive and bureaucratic) and information technology(IT) infrastructure(i.e., knowledge storage, transfer and search IT) on the knowledge management(KM) activities(i.e., knowledge creation, sharing and application) in Korean manufacturing firms. We also partially demonstrated the impact of KM activities on the KM performance(i.e., KM satisfaction) of a firm. Through multiple regression analyses, it was found that innovative and supportive culture, and IT infrastructure have a positive impact on the activation of KM activities. The results of this study also showed that the innovative and supportive culture positively influence the adoption of IT infrastructure, and through the construction of IT, they have an indirect effect on KM activities. With a structural equation modeling technique, the causal relationships among organizational culture, IT infrastructure, knowledge management activities, and KM performance were confirmed. Hence, it is concluded that culture and IT infrastructure have direct effects on KM activities, and culture also indirectly influences KM activities through the adoption of IT infrastructure.

e-비즈니스 기반의 경영혁신 전략: 삼성SDI의 사례 (Samsung SDI's e-Business-based Business Innovation Strategy)

  • 김종기
    • 한국산업정보학회논문지
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    • 제10권4호
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    • pp.78-89
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    • 2005
  • 급격하게 변화하는 기업환경에 능동적으로 대체하는 기업만이 생존한다는 것은 역사적인 교훈이다. 21세기 디지털 경제시대에 있어서 e-비즈니스는 기업이 직면한 새로운 과제들중의 하나이다. 이에 따라 국내외 유수의 기업들은 정보기술 기반의 e-비즈니스 체제 구축에 많은 노력을 기울이고 있으며, 삼성SDI는 e-비즈니스를 기반으로 경영혁신 전략을 성공적으로 추진한 대표적인 사례이다. 삼성SDI가 e-비즈니스 체제 구축에 성공한 핵심적인 요인은 최고경영자의 확고한 디지털 경영의지, 경영혁신을 완성하는 도구로써 변화관리와 지식경영활동의 성공적인 수행, 그리고 임직원의 경영혁신 역량을 향상시키기 위한 다양한 교육훈련 프로그램을 들 수 있다. 삼성SDI의 경영혁신 노력은 프로세스 효율성과 고객 만족도의 향상으로 나타났고 이는 곧 탁월한 재무적 성과로 이어졌다.

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TQM과 6시그마 경영에 관한 고찰 - 서비스산업을 중심으로 (A Study on the TQM and 6 Sigma Management - Primarily on service industry -)

  • 김동훈;장영준
    • 품질경영학회지
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    • 제30권3호
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    • pp.120-138
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    • 2002
  • In order to carry out TQM and 6 Sigma management, it is the key elements to make clear a goal and a mission. Above all, we can succeed In achieving a dramatic change and a great outcome only when we make clear the method, incentives, organization and plans under the clear objective. In order to secure the competitiveness against the external challenge, it is essential to keep the several crucial factors such as CEO's will, the systematic process to measure and manage, monitoring to satisfy customer's needs and an aggressive development of TQM activity to encourage the endeavour of the relentless enhancement, and also a positive effort Is to be made for evaluating all quality culture like training experts internally by an outstanding training program under CEO's firm leadership. This study is carried out to understand that which features and factors of success can exist in a company culture if a company accepts a theoretical basis and concept, the general of TQM and 6 Sigma which are one of a management strategy, and carries out TQM and 6 Sigma for achieving improvement of quality and customer's satisfaction.

SNS 기술의 B2C 채널 효용 기여 모형 (SNS Technology Contribution to B2C Channel Benefits)

  • 손진렴;한현수
    • 경영과학
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    • 제32권4호
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    • pp.135-153
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    • 2015
  • In this paper, we intend to understand distinguishable SNS technology contributions for B2C commerce. In order to theorize this, we draw upon Technology-to-Performance chain (TPC) theory to develop the model that could explain how the technology value of the SNS could be realizable. For the purpose of capturing SNS technology effect to B2C channel effectiveness, on the basis of TPC theory, personal productivity is selected as a performance variable instead of satisfaction from SNS usage. Accordingly, as the antecedents of personal productivity, two variables of locatability and timeliness are extracted to reflect Task-technology-fit (TTF) dimension of performance precursors. For the utilization dimension of TPC framework, convenience and recreation tendency of the personal traits in shopping are included as the precursors of SNS utilization in the sense of reflecting utilitarian and hedonic value of SNS adoption. Empirical validation is conducted with reference to promotion and sales event on Facebook, which is chosen as the typical SNS based B2C commerce scenario. The data analysis result provide useful insights to further investigate the firm's SNS usage potentials for business applications.

Distribution Efficiency of E-services in the Health Insurance Sector : The Case of Botswana

  • Jaiyeoba, Olumide Olasimbo;Chimbise, Totwana Tito;Makanyeza, Charles;Iwu, Chux Gervase
    • 유통과학연구
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    • 제16권5호
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    • pp.5-15
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    • 2018
  • Purpose - Nowadays customers have become empowered by information communication technologies. This state of customers has brought enormous pressure to bear on organizations, thus, organizations have to stay relevant, market-oriented and profitable. The insurance sector is one that is constantly challenged by its exposure to ICT and the associated need for e-services by myriad customers. With increasing competition in the health insurance environment, it is necessary for the sector to understand customer expectations and how they perceive the services offered. This study seeks to determine the role played by e-services in relation to customer satisfaction in health insurance industry in Botswana where a substantial investment has been made in the sector. Research design, data, and methodology - This study is conducted using two prominent medical aid schemes in Botswana namely BPOMAS and PULA. Subscribers of these medical schemes were the respondents whose views were sourced using both closed and open ended questionnaires. Systemic sampling technique was used to select the participants, while descriptive statistical techniques were mainly used to analyze socio-demographic data of the samples. Results - The results reveal that the level of usage of the medical insurance firm's website and email service is higher for PULA participants than for BPOMAS participants. Conclusions - The findings of this study have practical implications for managers who should understand customers' value perceptions regarding e-service quality in Botswana.

팀 혁신활동을 위한 지식공유 활동 영향요인에 관한 연구 (Exploring Antecedents of Knowledge Sharing in Team-based Innovation Activities)

  • 박준기;이혜정;이정우
    • 한국IT서비스학회지
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    • 제12권3호
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    • pp.253-271
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    • 2013
  • Innovation becomes norm rather than exception in today's business, and accordingly firms are working on how to make their employees to work smarter using information systems and technologies. Smart work demands virtual collaboration and cooperation among team members in different places and different time. Sharing of knowledge among team members in these innovative activities are critical in every sense for the successful performance. This study explores the antecedents of knowledge sharing among team members in team-based innovation activities. Five factors (pleasure of knowledge sharing, self-efficacy, management support, rewards, and system usage) are identified through extant review of literature and an instrument is adopted and validated from previous studies. The instrument is adminitered against 138 individuals in and across 54 teams in a telecommunication firm. Except self efficacy, all the paths in the proposed research model is confirmed with different levels of relational coefficients towards the levels of knowledge sharing and innovation activities in teams. Surprisingly, findings indicate that intrinsic pleasure of sharing is most critical than management support, organizational rewards or system usage. This study fills the research gap in team management. Findings provide important implications for managing teams in coming virtual and smart environment.

Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

  • Won, Eugene J.S.
    • 유통과학연구
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    • 제16권10호
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    • pp.5-21
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    • 2018
  • Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.