• 제목/요약/키워드: Firm Organization

검색결과 333건 처리시간 0.025초

The Effect of New brand's Entry on the Price Strategy of Incumbent Retailers

  • Lee, Suhhyue
    • Asia Marketing Journal
    • /
    • 제17권3호
    • /
    • pp.73-103
    • /
    • 2015
  • According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.

조직적 특성 및 IS의 성숙도가 전자문서교환 (EDI)의 확산에 미치는 영향에 관한 연구 (An Empirical Study on the Influence of Organizational Characteristics and Information Systems Maturity on Electronic Data Interchange Diffusion)

  • 문태수;노영
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제7권1호
    • /
    • pp.77-98
    • /
    • 1998
  • Electronic Data Interchange(EDI) is a relatively new technique around the world and enables the firm more competitive because of transmitting computer-generated documents directly to a firm's trading partner's computer across a telecommunication network. This study investigates the relationship among the organizational characteristics and information systems(IS) maturity, and the extent of internal and external diffusion of Electronic Data Interchange (EDI) in Korean firms. The data for this study were collected from 131 firms that have implemented EDI. The results of t-test show that subgroups classified by industry, the extent of decentralization and formalization, and IS maturity, except the size of organization, are not different in the extent EDI diffusion. Also, the results of multiple regression analysis show that the size of organization is the major predictor of internal diffusion, and IS maturity and the size of organization are the major predictors in external diffusion of EDI. This study implies that the size of organization among organization characteristics and IS maturity should be considered as important variables for the diffusion of EDI system.

  • PDF

소규모 기업에 있어서 지식소싱 전략이 기업성과에 미치는 영향 고찰 (An Examination of Knowledge Sourcing Strategies Effects on Corporate Performance in Small Enterprises)

  • 최병구
    • Asia pacific journal of information systems
    • /
    • 제18권4호
    • /
    • pp.57-81
    • /
    • 2008
  • Knowledge is an essential strategic weapon for sustaining competitive advantage and is the key determinant for organizational growth. When knowledge is shared and disseminated throughout the organization, it increases an organization's value by providing the ability to respond to new and unusual situations. The growing importance of knowledge as a critical resource has forced executives to pay attention to their organizational knowledge. Organizations are increasingly undertaking knowledge management initiatives and making significant investments. Knowledge sourcing is considered as the first important step in effective knowledge management. Most firms continue to make an effort to realize the benefits of knowledge management by using various knowledge sources effectively. Appropriate knowledge sourcing strategies enable organizations to create, acquire, and access knowledge in a timely manner by reducing search and transfer costs, which result in better firm performance. In response, the knowledge management literature has devoted substantial attention to the analysis of knowledge sourcing strategies. Many studies have categorized knowledge sourcing strategies into intemal- and external-oriented. Internal-oriented sourcing strategy attempts to increase firm performance by integrating knowledge within the boundary of the firm. On the contrary, external-oriented strategy attempts to bring knowledge in from outside sources via either acquisition or imitation, and then to transfer that knowledge across to the organization. However, the extant literature on knowledge sourcing strategies focuses primarily on large organizations. Although many studies have clearly highlighted major differences between large and small firms and the need to adopt different strategies for different firm sizes, scant attention has been given to analyzing how knowledge sourcing strategies affect firm performance in small firms and what are the differences between small and large firms in the patterns of knowledge sourcing strategies adoption. This study attempts to advance the current literature by examining the impact of knowledge sourcing strategies on small firm performance from a holistic perspective. By drawing on knowledge based theory from organization science and complementarity theory from the economics literature, this paper is motivated by the following questions: (1) what are the adoption patterns of different knowledge sourcing strategies in small firms (i,e., what sourcing strategies should be adopted and which sourcing strategies work well together in small firms)?; and (2) what are the performance implications of these adoption patterns? In order to answer the questions, this study developed three hypotheses. First hypothesis based on knowledge based theory is that internal-oriented knowledge sourcing is positively associated with small firm performance. Second hypothesis developed on the basis of knowledge based theory is that external-oriented knowledge sourcing is positively associated with small firm performance. The third one based on complementarity theory is that pursuing both internal- and external-oriented knowledge sourcing simultaneously is negatively or less positively associated with small firm performance. As a sampling frame, 700 firms were identified from the Annual Corporation Report in Korea. Survey questionnaires were mailed to owners or executives who were most erudite about the firm s knowledge sourcing strategies and performance. A total of 188 companies replied, yielding a response rate of 26.8%. Due to incomplete data, 12 responses were eliminated, leaving 176 responses for the final analysis. Since all independent variables were measured using continuous variables, supermodularity function was used to test the hypotheses based on the cross partial derivative of payoff function. The results indicated no significant impact of internal-oriented sourcing strategies while positive impact of external-oriented sourcing strategy on small firm performance. This intriguing result could be explained on the basis of various resource and capital constraints of small firms. Small firms typically have restricted financial and human resources. They do not have enough assets to always develop knowledge internally. Another possible explanation is competency traps or core rigidities. Building up a knowledge base based on internal knowledge creates core competences, but at the same time, excessive internal focused knowledge exploration leads to behaviors blind to other knowledge. Interestingly, this study found that Internal- and external-oriented knowledge sourcing strategies had a substitutive relationship, which was inconsistent with previous studies that suggested complementary relationship between them. This result might be explained using organizational identification theory. Internal organizational members may perceive external knowledge as a threat, and tend to ignore knowledge from external sources because they prefer to maintain their own knowledge, legitimacy, and homogeneous attitudes. Therefore, integrating knowledge from internal and external sources might not be effective, resulting in failure of improvements of firm performance. Another possible explanation is small firms resource and capital constraints and lack of management expertise and absorptive capacity. Although the integration of different knowledge sources is critical, high levels of knowledge sourcing in many areas are quite expensive and so are often unrealistic for small enterprises. This study provides several implications for research as well as practice. First this study extends the existing knowledge by examining the substitutability (and complementarity) of knowledge sourcing strategies. Most prior studies have tended to investigate the independent effects of these strategies on performance without considering their combined impacts. Furthermore, this study tests complementarity based on the productivity approach that has been considered as a definitive test method for complementarity. Second, this study sheds new light on knowledge management research by identifying the relationship between knowledge sourcing strategies and small firm performance. Most current literature has insisted complementary relationship between knowledge sourcing strategies on the basis of data from large firms. Contrary to the conventional wisdom, this study identifies substitutive relationship between knowledge sourcing strategies using data from small firms. Third, implications for practice highlight that managers of small firms should focus on knowledge sourcing from external-oriented strategies. Moreover, adoption of both sourcing strategies simultaneousiy impedes small firm performance.

건설회사의 온실가스·에너지 목표관리제 대응전략 분석에 관한 연구 (A Study on Counter Strategy of GHG·Energy Target Management System for Construction Firm)

  • 노승준;태성호;김태형
    • 한국건축시공학회:학술대회논문집
    • /
    • 한국건축시공학회 2012년도 추계 학술논문 발표대회
    • /
    • pp.135-136
    • /
    • 2012
  • The purpose of this study is to analysis of counter strategy of greenhouse gas·energy target management system for the construction firm. For this purpose, the greenhouse gas·energy target management system of other industries was investigated. The selection possibility that is construction firm to be managed company was analyzed. In addition, status of counter strategy on the greenhouse gas·energy target management system were investigated and analyzed about 5 domestic major construction firm via questionnaire and interview. As a result, the counter strategy by organization and annual for the greenhouse gas·energy target management system was drawn.

  • PDF

Sponsored Online Community Types and Participant's Perceived Value

  • Diah Priharsari;Emmanuel Mastio
    • Asia pacific journal of information systems
    • /
    • 제31권3호
    • /
    • pp.415-432
    • /
    • 2021
  • The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

한국 수출중소기업에서 성과, 자원, 차별화 우위의 관계 및 조직 유기성의 조절 효과 연구 (The effect of resource, differentiation advantage and the moderated role of organicity of organization on performance of export firm in Korea)

  • 조연성;이태희
    • 국제지역연구
    • /
    • 제15권3호
    • /
    • pp.409-428
    • /
    • 2011
  • 본 연구는 국내 수출중소기업을 대상으로 자원, 차별화 우위, 조직 유기성 그리고 수출성과의 관계를 살펴보기 위한 목적으로 진행되었다. 또한, 조직 유기성에 대한 이론적 논의를 통해 조절 효과를 분석하기 위한 통합적 모형을 구축하였다. 자원은 재무자원과 인적자원으로 나누어 설정하였다. 선행연구에 따라 8개의 가설을 설정하였다. 가설검정을 위해 377개 수출기업 표본을 대상으로 구조방정식 모형인 PLS(Partial Least Square) 분석을 시행하였다. 실증분석 결과 재무자원과 인적자원은 모두 차별화 우위에 유의한 영향을 미치고 있었다. 더불어 차별화 우위와 조직 유기성은 수출성과에 유의한 영향을 주고 있음을 확인하였다. 또한, 조절 효과에 대한 분석에서 조직 유기성은 재무자원과 차별화 우위 사이에 그리고 차별화 우위와 수출성과 사이에 유의한 조절 효과를 나타냈다. 그러나 인적자원과 차별화 우위 사이에는 유의한 조절 효과를 나타내지 못했다. 이러한 결과는 조직 유기성이 높을 때 외국시장 변화에 적응하는 데 필요한 차별화 우위가 영향을 받는다는 것을 보여준다. 이후 분석결과에 대한 이론적, 실무적 시사점을 논의하였으며, 연구의 한계 및 앞으로의 방향에 대해 살펴보았다.

빅 데이터 분석능력과 기업 성과 간의 관계에서 혁신 및 개선 활동과 시장 민첩성의 영향 (The Impact of Exploration and Exploitation Activities and Market Agility on the Relationship between Big Data Analytics Capability and Firms' Performance)

  • 정희경;부제만
    • 산업경영시스템학회지
    • /
    • 제45권3호
    • /
    • pp.150-162
    • /
    • 2022
  • This study investigated the impact of the latest developments in big data analytics capabilities (BDAC) on firm performance. The BDAC have the power to innovate existing management practices. Nevertheless, their impact on firm performance has not been fully is not yet fully elucidated. The BDAC relates to the flexibility of infrastructure as well as the skills of management and firm's personnel. Most studies have explored the phenomena from a theoretical perspective or based on factors such as organizational characteristics. However, this study extends the flow of previous research by proposing and testing a model which examines whether organizational exploration, exploitation and market agility mediate the relationship between the BDAC and firm performance. The proposed model was tested using survey data collected from the long-term employees over 10 years in 250 companies. The results analyzed through structural equation modeling show that a strong BDAC can help improve firm performance. An organization's ability to analyze big data affects its exploration and exploitation thereby affecting market agility, and, consequently, firm performance. These results also confirm the powerful mediating role of exploration, exploitation, and market agility in improving insights into big data utilization and improving firm performance.

중소 제조기업의 경영 성과에 미치는 영향: 경영자특성의 조절효과와 핵심역량의 매개효과 (Effects of SM-sized Manufacturing Firm Management Performance: Control Effect of CEO Characteristics and Mediating Effect of Core Competence)

  • 노영동;박상범
    • 산경연구논집
    • /
    • 제9권11호
    • /
    • pp.93-104
    • /
    • 2018
  • Purpose - For small and medium sized firms, CEO characteristics are main factor influencing firms' prosperity as well as performance. So it is quite natural that many people are interested in factors of CEO that matters. In this research, CEO characteristics in terms of capabilities and skill or special knowledge necessary to run the business are invested for manufacturing firms. Precedent studies reveal that CEO characteristics such as psychological factors including desire to succeed, tendency to take risks, personal factors including age, year of running business, and task related factors including managing capability, communication skills, network influence firm performance for manufacturing firms. However, these studies simply verify whether or not those factors affect firm's managing performance. This study, however, goes further to investigate how is the affecting process from CEO's capabilities and organization characteristics to firm's core competence, and from core competence to advantages, and from advantages to managing performance. Research design, data, and methodology - We make a questionnaire and surveyed manufacturing firm CEO's in Gyeonggi-do area. General characteristics analysis, factor analysis, regression analysis, and control effect analysis was conducted. SPSS 2.0 Win, version was used. Results - The CEO characteristics including basic capability, task capability, leadership, and organization characteristics affect core competence at the statistically significant level. And, core competence affect both price advantage and differentiation advantage at the significant level. Some unique finding is that while differentiation advantage affects both financial achievement and non-financial achievement, price advantage does not affect both financial and non-financial achievement. And firm characteristics mainly measured by CEO characteristics of skills has control effects on the trace from core competence to price advantage. Conclusions - For small and medium sized firms CEO characteristics is the most important factor influencing firm's prosperity. For manufacturing firms, whether CEO has the skill or special knowledge to run the firm is critical factor. The study results show that CEO's for manufacturing firms put importance on price and price advantage which seems to be familiar to them. However, the price advantage does not influential to financial and non-financial achievement. This result suggests that small and medium sized manufacturing firms' CEO's should make effort to improve other aspects of advantages to be more competitive.