• 한국콘텐츠학회논문지
• /
• 제14권5호
• /
• pp.332-346
• /
• 2014

본 연구는 국내 금융업의 시장지향성과 소셜 미디어 마케팅 성과 간의 영향관계를 분석하여 금융 마케팅 및 소셜 미디어 담당자들에게 구체적인 전략적 시사점을 제시하고자 했다. 이를 위해 Narver & Slater의 개념구조에 기초한 기업의 시장지향성이 마케팅 커뮤니케이션 실행수준을 통한 간접효과와 소셜 미디어 마케팅 성과로의 직접효과에 어떤 영향을 미치는가에 대한 연구 모델과 가설이 설계되었다. 연구 대상은 국내 금융회사 230개에 달하는 은행업, 증권업, 자산운용업, 카드업, 보험업의 소셜 미디어 담당자 대상으로 설문조사를 수행하였으며 102개의 유의미한 응답을 기반으로 분석이 이루어졌다. 결과적으로 금융회사의 고객 지향성, 경쟁자 지향성, 기능간 상호 협조는 마케팅 커뮤니케이션 실행 수준에 긍정적인 영향을 미쳤으며 소셜 미디어 마케팅 성과에는 마케팅 실행수준을 거쳐 간접적으로 영향을 주는 것으로 분석되었다. 반면, 시장지향성 중에서 경쟁자 지향성만 소셜 미디어 마케팅 성과에 직접적이며 타 개념보다 가장 큰 정(+)의 영향을 미쳤으나, 고객 지향성과 기능간 상호 협조의 효과는 통계적으로 유의하지 않은 것으로 분석되었다.

• 경영과학
• /
• 제15권2호
• /
• pp.211-227
• /
• 1998

The process of implementing risk management systems for the organizations in financial service industry can be viewed as a diffusion of innovation since the introduction of the risk management systems changes the decision making process on risks faced by the organizations. The purpose of the reported research is to examine the factors that affect the successful implementation of ALM(asset & liability management) systems, the risk management systems managing interest rate risk. Specifically, this paper presents an investigation of three factors from the diffusion of innovation studies; internal factors, external factors, and time. A field survey was conducted for Korean banks that have implemented ALM systems. The results suggest that the perceived uncertainty of market, system supports, and management supports be most significantly related to the successful implementation of the risk management systems. The findings of the current study also suggest a certain amount of time should be passed to diffuse the risk management systems in organizations.

• 한국정보시스템학회지:정보시스템연구
• /
• 제25권4호
• /
• pp.37-61
• /
• 2016

Purpose This study examines firms at various industries to identify key organizational characteristics that positively drive the evaluation of cloud computing. In addition, this study tests the impact of one's evaluation has on the adoption and integration of cloud computing within their respective firm. Design/methodology/approach A total of 172 responses from various firms currently using cloud computing service were analyzed using the structural equation modeling(SEM). Findings Results show that organizational Needs(Mobility and Job Relevance), Perceived Factors(Relative Advantages and Cost Savings), and Organizational Readiness(Technical Knowledge, Financial Supports, and Managerial Supports) have a significant impact on cloud computing evaluation; and evaluation influences its adoption, and integration. However, two variables(IT Performance Gaps and Compatibility) have no significant impact on cloud computing evaluation. Finally, Evolutional Leadership has a significant moderating effect within the relationship among variables in the process of cloud computing implementation.

• 동남아시아연구
• /
• 제24권1호
• /
• pp.89-132
• /
• 2014

This study examined Islamic economy of Malaysia. In this process, Islamic economy was classified two fields such as finance and consumption. In finance, this study focuses on development of Islamic banking, Islamic insurance(Takaful) and Islamic capital market and institutional support of Malaysia. In consumption, this study focuses on halal industry and halal certification system of Malaysia. As a result, two fields of Islamic economy in Malaysia are growing up more systematic and extensive than before. Because interest in Islam finance and style is increasing and government of Malaysia has been giving support to these fields. That is, Malaysia is aimed at global hub of Islamic finance and giving various supports to financial field. Indeed, Malaysia is making effort to internationalization and development of halal industry. From these active supports of Malaysia, Islamic economics of Malaysia will be developed and Malaysia will be a leader of Islamic economy in the world.

• 한국생활과학회지
• /
• 제23권6호
• /
• pp.1231-1247
• /
• 2014

The purpose of this study was to explore housing cost burden and financial support from parents to afford housing costs of college students from Capital and non-Capital regions. On-site and on-line questionnaire surveys were conducted to college students between March 3 and April 4, 2014, and total 241 useable responses were collected. Findings are as follow: (1) Jeon-se renters and monthly renters with deposit in Capital region were found to have paid greater housing costs than those in non-Capital region; (2) 86% of Jeon-se renters, 95% of monthly renters with deposit, and 80% of monthly renters without deposits were found to have received parental supports to pay housing costs; (3) respondents in Capital region tended to perceive influence of housing costs on housing choices greater than those in non-Capital region; and (4) more than a quarter of the respondents thought it would be proper to receive parental supports for all expenses until college graduation.

• 수산해양교육연구
• /
• 제28권6호
• /
• pp.1683-1694
• /
• 2016

This study aims to investigate perception of kindergarten directors regarding prerequisites for inclusive education and its improvement plans, and to establish basic data required for future implementation of inclusive education in kindergartens. This study was carried out oriented to 116 kindergarten directors and inquired into the differences in background characteristics of age, education level, operation career, major, special/inclusive education training and operation of inclusive classes, based on SPSS 1.5 for Window, independent sample t-test and Chi-square test. The research results of this study are as follows: Firstly, as for the perception of kindergarten directors as prerequisite of inclusive education, they show active supports for inclusive education and recognize that classes composed of the same age and same ability are the advisable forms of inclusive education. As for class operations, they perceive that inclusive classes based on small group activities and full inclusive classes are suitable. Moreover, as qualified teachers for inclusive classes, they manifest that teachers who completed special/inclusive education training are appropriate. Secondly, as for the perception of kindergarten directors regarding improvement plans for inclusive education, this study suggests that they prioritize the training operation regarding inclusive education oriented to general infants and parents. As for vitalization of inclusive education, they find that financial supports at the national level and administrative supports for facilities are indispensable.

• 기술혁신연구
• /
• 제18권1호
• /
• pp.99-121
• /
• 2010

이 논문에서는 2008년 한국제조업혁신조사를 이용하여 다양한 기업특성이 연구개발 정부지원의 수혜에 어떠한 영향을 끼치는가를 분석한다. 분석에는 정부지원 수혜 여부를 다양한 기업특성에 대해 회귀분석한 프로빗 모형이 이용되었다. 이 논문은 연구개발 정부지원의 수혜대상 선정 문제를 프로그램 단위가 아닌 국가 전체의 차원에서 본격적으로 다루었다는 점에서 의의를 지니며, 특히 지역 및 산업 변수의 영향을 분석한 것은 최초의 시도로 평가될 수 있다. 또한, 정부지원의 사전적 정책목표의 달성 여부를 실증분석 결과에 비추어 평가한다. 분석 결과, 기업규모와 수출이 정부지원 수혜에 긍정적인 영향을 끼치는 것으로 나타났으며, 혁신기업 지정, 연구소 보유, 연구인력 등 기업이 보유한 혁신 역량 또한 수혜확률을 높이는 것으로 나타났다. 또한, 산업별로는 화학산업과 자동차 산업이, 지역별로는 대경권 및 부경권이 특히 유리한 것으로 나타났다.

• 재무관리연구
• /
• 제11권2호
• /
• pp.195-221
• /
• 1994

This study investigates the wealth effect of foreign acquisition of U.S. based firms. Contrary to previous studies, this analysis demonstrates that after appropriate control of domestic-acquired targets, the wealth gains to the shareholders of targets in foreign takeovers are similar to those in domestic takeovers. This paper investigates the validity of the competitive acquisition market in cross-border takeovers and concludes that : 1) in cases of inward foreign direct investment into the U.S., foreign firms do not realize significant net benefits from acquisitions; and 2) the foreign acquirer is as well informed as its U.S, counterparts about the target's market. The results of this study are consistent with the view that each country has different motivations for investing in the U.S. market. Consider, for example, Japan. The evidence suggests that Japanese companies pay a considerable price for U.S. targets which have performed poorly before the takeover. While there is no specific rationale to explain why Japanese firms buy the most volatile and worst performing firms, international barriers may provide a possible reason for these anomalies. Overall, the evidence of this paper supports the view that foreign takeovers occur in a competitive acquisition market.

• 기술혁신학회지
• /
• 제6권4호
• /
• pp.429-446
• /
• 2003

The status of microfactory or microfactory-related research in some advanced countries are investigated. Under the financial support of government, Japan has accomplished the Microfactory Project, the United States has pursued the Micro/Meso mMf project, and European countries have been studying micro assembly systems. In Korea, several universities and some large manufacturers have participated in the development of micro-components or micrcrdevices based on MEMS technology since the late 1990's. Microfactory is a process which achieves an integrated micro-manufacturing system in a production system, which is followed by the steps of micro-technology of machine parts based on micro-system technology. In addition, this process is a new concept of manufacturing system that renovates the existing manufacturing system It is sure that the research of micro- manufacturing technology must lead to nano-technology in the near future, with intensive financial supports of government for this technology.

• 경영과정보연구
• /
• 제25권
• /
• pp.143-169
• /
• 2008

The purpose of this paper is to propose alternatives to help for the aged to implement start business as a method to recreate the aged population for their second life. There are three considerations that supports start business for the elderly. The first is to reinforce educational support system for the aged. Through the lifelong education, the aged require easy start business' information. This is not only goverment's job, a local autonomous entity is to support in the form of organic organization. The second is the maintenance of financial support system. Besides start business education, various financial support system must serve for the aged to challenge their start business enthusiastically. The last consideration is formation of start business network that joins the aged efficiently. Based on these aspects, the application for increasing elderly human resource is to consider both employment program of the aged and also start business program for them.