• Title/Summary/Keyword: FinTech

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Evaluation for User Experience about Service of Fintech -Mainly with Analysis on 'Kakaopay' and 'Naverpay'- (국내 핀테크 시장 사용자 경험에 따른 서비스 분석 -카카오페이와 네이버페이를 중심으로-)

  • Lee, Yoon-Jeong;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.387-393
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    • 2017
  • This study sought to improve the mobile easy payment services available in Korea by conducting a comparison analysis of Kakaopay, the front-runner of the mobile easy payment services in Korea's FinTech industry, compared to Naverpay, the relative newcomer in the industry. The services were compared by analysing users' experience. First, a literature review on the theoretical background of the FinTech and its characteristics was performed. Secondly, a survey created by reframing the six elements of the "Creating Pleasurable interfaces Model" by Stephen Anderson was conducted. In result, Kakaopay showed limited applicability caused by the lack of affiliated stores and it also showed the lack of reliability due to errors and cancellations related to the payments. It was shown that Naverpay also needs to make an effort to improve the reliability by minimizing errors in the use of the program and payments. This current study aimed to contribute as a resource which can be used, in the future, to improve the users' experience in FinTech services offered in Korea and also to invigorate the Fintech industry.

Optimization of Voice Coil Motors for a Small Guided Missile Fin Actuator (소형 유도무기 날개 작동기용 보이스 코일 모터의 최적 설계)

  • Lee, Choong Hee;Kim, Gwang Tae;Lee, Byung Ho;Cho, Young Ki
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.47 no.1
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    • pp.59-65
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    • 2019
  • In this study, optimal design of direct-drive VCMs (Voice Coil Motor) for a missile fin actuator is carried out. The torque performance and the characteristics of the VCM are predicted by commercial electromagnetic analysis software, ANSYS Maxwell. The optimal design is obtained at the minimum and maximum actuating angles where the aerodynamic load acting on the fin is the largest in the operating range. The critical variables of the actuator is designed and the RSM (Response Surface Method) is used for the optimization. The response surface model consists of second-order functions and its experimental points are selected by a central composite design. This design is widely used for fitting a second-order response surface. The adjustment regression coefficients is computed for adequacy checking of the response surface model. Finally, the torque values obtained by the RSM and the ANSYS Maxwell are shown in good agreement.

A Study on Trust Transfer in Traditional Fintech of Smart Banking (핀테크 서비스에서 오프라인에서 온라인으로의 신뢰전이에 관한 연구 - 스마트뱅킹을 중심으로 -)

  • Ai, Di;Kwon, Sun-Dong;Lee, Su-Chul;Ko, Mi-Hyun;Lee, Bo-Hyung
    • Management & Information Systems Review
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    • v.36 no.3
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    • pp.167-184
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    • 2017
  • In this study, we investigated the effect of offline banking trust on smart banking trust. As influencing factors of smart banking trust, this study compared offline banking trust, smart banking's system quality, and information quality. For the empirical study, 186 questionnaire data were collected from smart banking users and the data were analyzed using Smart-PLS 2.0. As results, it was verified that there is trust transfer in FinTech service, by the significant effect of offline banking trust on smart banking trust. And it was proved that the effect of offline banking trust on smart banking trust is lower than that of smart banking itself. The contribution of this study can be seen in both academic and industrial aspects. First, it is the contribution of the academic aspect. Previous studies on banking were focused on either offline banking or smart banking. But this study, focus on the relationship between offline banking and online banking, proved that offline banking trust affects smart banking trust. Next, it is the industrial contribution. This study showed that offline banking characteristics of traditional commercial banks affect the trust of emerging smart banking service. This means that the emerging FinTech companies are not advantageous in the competition of trust building compared to traditional commercial banks. Unlike traditional commercial banks, the emerging FinTech is innovating the convenience of customers by arming them with new technologies such as mobile Internet, social network, cloud technology, and big data. However, these FinTech strengths alone can not guarantee sufficient trust needed for financial transactions, because banking customers do not change a habit or an inertia that they already have during using traditional banks. Therefore, emerging FinTech companies should strive to create destructive value that reflects the connection with various Internet services and the strength of online interaction such as social services, which have an advantage over customer contacts. And emerging FinTech companies should strive to build service trust, focused on young people with low resistance to new services.

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An Application of Fuzzy AHP and TOPSIS Methodology for Ranking the Factors Influencing FinTech Adoption Intention: A Comparative Study of China and Korea (FinTech 채택 의도에 영향을 미치는 요소의 순위 결정을 위한 Fuzzy AHP 및 TOPSIS 방법론의 적용 : 중국과 한국의 비교 연구)

  • Mu, Hong-Lei;Lee, Young-Chan
    • Journal of Service Research and Studies
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    • v.7 no.4
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    • pp.51-68
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    • 2017
  • Financial technology (FinTech) is an emerging financial service sector include innovations in financial literacy and investment, retail banking, education, and crypto-currencies like bitcoin. One of the crucial branch of financial technology-third-party payment (TPP) is undergoing rapid growth, with online/mobile systems replacing offline financial systems. System quality and user attitudes are key perceptions driving third-party payment usage, the importance of these perceptions, however, may be different with countries as users' thinking varies from country to country. Thus, the purpose of this study is to elaborate how factors differ from China to Korea by drawing on the unified theory of acceptance and use of technology (UTAUT2). Additionally, this study also aims to propose a multi-attribute evaluation of the third-party online payment system based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal solution (TOPSIS), to examine the relative importance of the perceptions influencing new technology adoption intention. The results showed that the price value has the most significant influence on Chinese perceptions, while the perceived credibility has the most significant effect on Korean perceptions. Sub-criteria also performs different results to Chinese and Korean third-party online payment system.

Security threats and Review for FinTech (핀테크 보안 위협 및 고찰)

  • Joo, Jae Woong;Wu, DaMing;Park, Jong Hyuk
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.04a
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    • pp.412-414
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    • 2015
  • 최근 금융과 IT가 결합한 핀테크 산업이 빠르게 성장하고 있다. 전통적 금융 서비스에서 벗어나 소비자 접근성이 높은 인터넷, 모바일 기반 디바이스의 장점을 활용하여 송금, 결제, 자산관리 등 다양한 분야의 금융서비스를 제공한다. 하지만 핀테크 기술 발전으로 네트워크, 클라이언트, 시스템 등 각각의 부문에서 새로운 보안 위협 요소가 증가 할 것이다. 본 논문에서는 핀테크 보안의 고려사항과 연구동향에 대해 살펴보고 현재 핀테크 분야에서 보안이 적용된 시스템에 대해 분석하고 취급되는 정보보호의 중요성에 대해 고찰한다.

Science Technology - 생체 인증, 간편 결제 방식으로 급부상

  • Kim, Hyeong-Ja
    • TTA Journal
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    • s.162
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    • pp.56-57
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    • 2015
  • 최근 생체 인증(Biometrics) 기술이 모바일 핀테크(Fin-TECH)와 결합하면서 '화려한 부활'을 꿈꾸고 있다. 출입 통제, 근태 관리 등 일부 특수 보안 용도에 머물던 생체 인증이 모바일 결제의 새로운 본인인증 서비스로 잇따라 채택되면서 대중화의 물꼬를 트기 시작한 것. 생체 인증은 사람마다 고유한 신체적 특징을 '암호'로 사용해 개인을 인증하는 기술이다. '생체 인식'으로 불리기도 한다. 이제 지문을 넘어 홍채, 손 모양, 혈관 구조, 얼굴, 목소리, 심박 수, 뇌파 등 다양해지고 있는 추세다.

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The factors of continuous use for mobile payment service under the concept of Fintech (핀테크 기반의 간편결제 서비스 지속적 사용의도에 대한 요인 연구)

  • Yu, Jia-Tong;Cho, Jae-Hyung
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.25-46
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    • 2017
  • Purpose The purpose of this study is to analyze the factors for continuous use intention of the simple payment service based on FinTech for Chinese residents in Korea. The Technology Acceptance Model(TAM) and the continuous use model of information system were applied to the AliPay service, which is the most used by Chinese people. Design/methodology/approach In this study, internal factors and external factors for the simple payment service were derived through previous studies and the effects of the users' perspectives on the intention of continuous use were analyzed. As a result, convenience, responsiveness, perceived usefulness, and suitability were supported as factors affecting ongoing intention to use simple payment service. Especially, convenience is a factor affecting the duration of the simple payment service and it is an important factor for the continuous use of the service. Findings As the number of foreigners living or working in Korea is increasing, understanding the perception of the simple payment service and analyzing the factors for the continuous use can be meaningful as a basic research for the market advancement and growth of domestic FinTech companies is.

A Study on Improving Cyber Liability Insurance for Electronic Financial Incident in Easy Payment System (간편결제 서비스에서 전자금융사고 시 국내 사이버 배상책임보험의 한계 및 개선방안에 대한 연구)

  • Lee, Han-Jun;Kim, In-Seok
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.2
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    • pp.1-8
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    • 2016
  • A convergence of finance and information technology brought a remarkable development in Fin-Tech industry. On the other hand, currently existing laws seemed inappropriate to address the liability of financial institutions, Fin-tech enterprises and consumers in case of financial accidents due to its ambiguity. The minimum insurance obligation by financial institutions specified under the Electronic Financial Transaction Act 2006 is not keeping with current reality, considering transaction volume, frequency of incidents, and security investments. This paper aims to lay stress on the need of cyber liability insurance by understanding the domestic financial incidents and management, and the limit of existing insurance policy.

ETF risk management (ETF 위험관리에 관한 연구)

  • Lee, Woosik
    • Journal of the Korean Data and Information Science Society
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    • v.28 no.4
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    • pp.843-851
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    • 2017
  • The rise of the Robo-advisor represents one of the most profound shifts in FinTech. It also raises concerns about their financial management. As the most Robo-Advisors utilize ETFs, we seek to determine the appropriate risk management model in estimating 95% Value-at-Risk (VaR) and 99% VaR in this paper. The GARCH and the Markov regime wwitching GARCH are evaluated in terms of the accuracy of probability, the independence of extreme events occurrence and both. The result shows that the Markov regime switching GARCH can be a good ETF risk management tool since it can reflect financial market structural changes into the volatility.

A Study on Behavior in Using Fin-Tech Based on Life Style Types (라이프스타일 유형에 따른 모바일 간편결제 서비스의 이용행태 연구)

  • Jin, Jeong Suk;Kim, Hyun Mo;Park, Joo Seok
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.119-138
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    • 2017
  • Mobile easy payment is a term for using mobile devices to facilitate financial transactions. Mobile easy payment is a quickly emerging practice, supported by the dramatic increase of mobile phone or device users around the world. The purpose of this study is to classify user's group of the mobile easy payment service by their lifestyle based on I-VALS type and to investigate differences in usage behavior among the user groups. For empirical study, a questionnaire survey was carried out with users of mobile easy payment services using the Internet from June 7 to 10 in 2016. We conducted factor analysis for I-VALS, usage factors, satisfaction factors. We also performed cluster analysis for group classification, and analysis of variance, cross analysis to compare the different usage behavior among the user groups. In analysis results, first three cluster appeared including "ICT task-oriented group", ICT positive and socialities oriented group", "ICT leader-oriented group". Second, it was found significant differences among the clusters about factor of "easy of use", "securities", "universality", "satisfaction". Third, we showed that there were significant differences in time first used the service. Based on these findings, we provide practical implications. Results of our study can be expected to provide the basis of differentiated marketing strategy of mobile easy payment services.