• 한국조경학회지
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• 제29권2호
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• pp.85-94
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• 2001

The study aims at assessing information on cultural festivals furnished through the internet homepage of a provincial government. The study examines 29 tourist festivals of ˝Cultural Festivals of Korea 2001˝, designated by the Ministry of Culture and Tournism. Based on the inquiring table, framed through the previous study, each festival´s information was surveyed and analyzed, by visiting the homepages of provincial governments. The results of the study show that 1) ˝The information of festival˝ is low in quality. Particularly, ˝the contents of festival˝ needs to be improved and expanded and ˝the festival periods˝ should be brought up to date. These are the important factors in making a decision to participate in the festival and the chief attraction of a homepage, well-planned and detailed information can influence more tourists who are interested in visiting a festival. 2) Seventeen festivals support ˝foreign language˝. But ˝festival information˝ is weak as it provides only an outline of festival and doesn´t even contain the date and contents of festival. Valuable information, like transportations, accommodations and restaurants when tourists visit a tourist spot, and detailed festival contents should be provided. 3) ˝Search˝ and ˝Q and A˝ are function which provide specifics for users. In addition to the homepage of a local government, these functions on the web page of cultural festivals or on an exclusive web page of tourism is required. 4) The homepage of festivals should offer ˝the information of participation˝. The convenience of information searchers should be considered by providing them information such as local prices, transportations, accommodations and restaurants which are necessary to participate in festival.

• Spatial Information Research
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• 제18권1호
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• pp.89-99
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• 2010

기존 축제정보 웹사이트에서 지리 정보가 텍스트 중심으로 제공되어 지리정보의 효율적인 전달이 이루어지지 않는다는 문제점이 있었다. 이를 극복하기 위해 지도를 기반으로 축제관련 최신기사를 위치기반으로 매쉬업하여 표출하는 축제정보 사이트를 구현하였다. 축제관련 신문 기사 제공방법으로 GeoRSS 기능을 활용함으로써 신문기사를 통해 최근 축제정보를 지도를 기반으로 한눈에 파악할 수 있도록 하였다. 축제정보를 지도기반으로 재조직함으로써 정보전달이 효율적으로 이루어지는 것을 확인할 수 있었고, 지도기반 최신정보 제공의 가능성과 GeoRSS 기술의 활용가능성을 확대하였다.

• 한국멀티미디어학회논문지
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• 제18권6호
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• pp.780-791
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• 2015

Recently, it is being held festival according to regional and seasonally cultural feature in nationwide. Especially, local festivals are being provided festival information services a variety of forms for tourists depending on development of information device. However, systems to provide notification information of local festivals are not persistent but mostly short term service. In this paper, we propose a mobile commerce and information notification system through festival information alerts and festival surrounding information using local based on service. In addition, we implement a festival information notification system that applies to beacon based on bluetooth in order to inform them on diverse festival. Finally, we take into account in terms of design of system using object-oriented design modeling to improve reusability of proposed system.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.165-175
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• 2023

Boryeong Mud Festival has become a representative local festival that both domestic and foreign tourists can enjoy together. In addition, it is one of the usual hands-on marine festivals in Korea that can be enjoyed with one mind at the Boryeong Mud Festival, regardless of race, age, and language. This study explored the overall perception and trends of the Boryeong Mud Festival using big data extracted online from the Boryeong Mud Festival. First, keywords such as Chungnam, hosting, summer, reporter, experience, opening ceremony, performance, operation, news, tourist, opening, event, and festival were frequently exposed online. Second, due to centrality analysis, the centrality of festival experience programs and performances, opening ceremonies, and Boryeong mayor was high. Third, due to the CONCOR analysis, five clusters of meaningful keywords related to the Boryeong Mud Festival were formed.

• Journal of the Korean Data and Information Science Society
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• 제18권4호
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• pp.903-913
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• 2007

The purpose of this study is to measure the factor of determination on satisfaction level of the Jeonju International Film Festival. A study is analysed through research that is consisted of satisfaction factor#s items of 32 local festival visitor to study factors of determination of local festival visitor#s satisfaction level. This research data extracted 6 factors, which are access and souvenir, food/lodging, information/service, event/pastime, and convenient facilities. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. There, most of the tourists need to becoming cleared to be satisfied due to its values of culture recognition through various contents of the festival, fun factors, food/lodging factors, and various programs.

• Journal of the Korean Data and Information Science Society
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• 제21권3호
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• pp.437-446
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• 2010

본 연구는 지역축제인 전주국제영화제를 대상으로 지역축제의 서비스 품질과 고객충성도인 재방문과 구전효과간의 관계를 분석하였다. 영화제 서비스 품질 만족도는 종합적 만족도에 유의한 결과를 나타내고 있다. 영화제 서비스 품질 결정 요인인 시설편의성, 기념품, 프로그램, 홍보 안내 및 접근성 모두가 통계적으로 유의한 결과를 보였으며, 고객 충성도인 재방문과 구전 홍보에서도 유의한 결과를 보였다. 서비스 품질의 전체만족도와 충성도간에는 정의 영향을 미치는 것으로 추정되었다.

• 한국식생활문화학회지
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• 제20권3호
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• pp.374-383
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• 2005

The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

• 경영과정보연구
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• 제33권2호
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• pp.205-223
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• 2014

본 연구는 축제와 관련된 기존의 연구를 검토하고, 축제 참여자의 제약요인과 협상노력간의 관계를 살펴보고, 제약협상 노력에 따른 축제 참여 관람객의 체험인식과 만족의 관계를 검증하였다. 앞서 설명한 이론적 배경을 바탕으로 설정한 가설에 근거하여 실증적으로 검증하였으며, 연구결과를 요약하면 다음과 같다. 첫 번째, 축제참여 제약과 축제참여에 대한 협상노력 측면의 경우 축제참여의 제약요인(내재적 제약, 대인적 제약, 구조적 제약)과 협상노력간의 관계에서 대인적 제약과 구조적 제약의 경우 축제참여 제약협상 노력에 정(+)의 영향을 미치는 것으로 나타났으며, 내재적 제약 요인의 경우 기각되었다. 두 번째, 축제참여와 관람객의 축제체험인식과 만족의 연구결과를 살펴 보면 축제참여가 인지적 체험, 감정적 체험 그리고 만족에 모두 정(+)의 영향을 미치고 있음을 확인할 수 있었다.

• 아태비즈니스연구
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• 제13권1호
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• pp.289-300
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• 2022

Purpose - This study is a study on China's national flower, the Peony Festival', with a focus on the Heze International Peony Festival, which is called the "City of Peonies, to investigate the difference in the importance and achievement of festival items". Design/methodology/approach - IPA is used to identify items that need to be improved for festival satisfaction attributes, and to suggest the direction of the annual peony festival in the future. Findings - The difference in importance and achievement for each of the 17 items of the Heze International Peony Festival, there was a statistically significant difference between importance and satisfaction, except for the peony admission ticket. It was found that satisfaction was relatively low in these items as it was higher than the average value. Second, the first quadrant showed information on traffic communication, food taste, convenient facilities (parking lot, restroom, shelter), service delivery speed, service provider attitude, natural scenery at the festival site, road signs, and information boards. Third, the diversity of cultural performances appeared in the fourth quadrant. Finally, the second quadrant is an area of high importance but low achievement. Two items were derived: the environment of the entertainment venue and the diversity of the entertainment venue. Research implications or Originality - These are the items that led to the dissatisfaction of visitors to the festival, and seem to be the items that need to be improved the most urgently.

• 한국조리학회지
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• 제14권4호
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• pp.469-483
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• 2008

The motives of festival attendance have been used as a valuable marketing tool for promotion and understanding segment characteristics. This study attempted to segment the food festival market based on delineated motives and find the difference of characteristics and satisfaction among the segments. The study also explored the influence of motivation factors on satisfaction. The results are as follows : (1) Derived factors of the motivation of food festival attendance were 'food', 'information', 'education', 'cultural events', and 'experience'. (2) A cluster analysis identified two segments for five motivation factors. Two segments named 'utilitarian motivation group' and 'hedonic motivation group' were found to be different according to age, occupation, income, company, information source. (3) Two groups show the difference on satisfaction about festival programs. Utilitarian motivation group was more satisfied with 'holiday food performance' and 'food performance', whereas hedonic motivation group presented more satisfaction with 'cocktail show'. (4) Three(cultural events, food and information) out of five motivation factors had significant influence on satisfaction.