• 한국가구학회지
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• 제26권3호
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• pp.229-240
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• 2015

Most of crime occurrence in Korea is caused by ex-convict. Various correctional training programs support convicts to reform a criminal as a treatment program. This study is about the most crucial 'Correctional Industry Works Exhibition' that is hosted by the Ministry of Justice and supervised by Seoul Correctional Service and other related events. 'Correctional Industry Works Exhibition' divides into the convicts' works in prison, literary works and staffs' literary works. Based on the working experience as a judge for the last six years(2009~2014) and analysis of research cases, the writer grasps the problems that needs to be improved and suggests the strategies. In the future, 'Correctional Industry Works Exhibition' will be a festival for convicts and prison officers that communicates with the public and will vitalize the works in prison that will produce good products. Moreover, it can be expected to support the social reintegration of prisoners and repeated crime after released from prison.

• 한국조리학회지
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• 제23권3호
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• pp.257-270
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• 2017

The purpose of this study was to visualize the semantic network with big data related to food exhibition at convention center. For this, this study collected data containing 'coex food exhibition/bexco food exhibition' keywords from web pages and news on Google during one year from January 1 to December 31, 2016. Data were collected by using TEXTOM, a data collecting and processing program. From those data, degree centrality, closeness centrality, betweenness centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of hospitality and destinations was high. In addition, the web visibility was also high for convention center programs, such as festival, exhibition, k-pop and event; hospitality related words, such as tourists, service, hotel, cruise, cuisine, travel. Convergence of iterated correlations showed 4 clustered named "Coex", "Bexco", "Nations" and "Hospitality". It is expected that this diagnosis on food exhibition at convention center according to changes in domestic environment by using these web information will be a foundation of baseline data useful for establishing convention marketing strategies.

• 대한영양사협회학술지
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• 제12권3호
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• pp.235-242
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• 2006

The purpose of this study of was to provide basic data for preparing event menus to increase customer's satisfaction by investigating university students' participation and preference for the event menus in the foodservice operations. The questionnaires were distributed to 300 customers from August 1 to 31, 2005. 88.0% of the questionnaires were analyzed. Statistical analysis of data was performed using SAS package program(version 8.2) for descriptive analysis and $χ^2$-test, t-test, one-way ANOVA, Duncan multiple range test. The results of this study can be summarized as follows : 50.4% of the students have participated in foodservice operation's event and the average degree of the satisfaction was 2.67 out of 5. The type of the events customers have most frequently participated in were the national holiday·subdivisions of the season event(47.3%), the day event(34.1%), environment event(26.9%) and so on. In large classification, preferred were season event(85.2%), international food event(76.9%), and healthy food event(73.1%) and so on. In small classification, orgarnic food event(53.0%), summer fruits festival(41.3%), midsummer event(36.6%) and christmas event(34.4%) and so on. From now on, the event reflecting customers' expectation and requirement should be planned and implemented.

• 국토계획
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• 제54권1호
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• pp.108-117
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• 2019

The purpose of this study is to investigate whether the plan reflecting the place in cultural regeneration was implemented and whether it was a change of place in culture through culture analyze. Mullae-dong has changed its urban structure into a textile factory, a manufacturing industry, an ironworks+artistic complex, and the Mullae art factory has been organizing a festival that has been created by artists and residents alike in the Mullae creative village. However, prior to the creation of the Mullae art factory in the social element, self-sustaining programs of Mullae creative villages were derived, but now commercial space is mainly derived. Therefore, it is necessary to plan for coexistence of ironworks, cultural space and commercial space rather than expanding into commercial space. Geumcheon-gu Geumcheon-gu Geumcheon Art Factory has become an integrated complex where various industries coexist in industrial complex. Geumcheon Art Factory also holds an artist support program every year and actively works as an international creative exchange center in Seoul. However, programs that act as a mediator are not implemented since 2014, and the Open Studio stops once a year. Therefore, Geumcheon-gu needs to expand programs that can include local programs and programs that can be combined with local cultural media.

• 농촌계획
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• 제26권3호
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• pp.1-12
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• 2020

The purpose of this study is to analysis the influence of fishing villages experience programs choice by the tourist characteristics. As an analysis method, a statistical technique of multinomial logistic regression was used. The dependent variable have typified about 70 fishing experience programs, such as tidal-flat experience, fishery experience, and fishing experience, operated by the fishing village experience recreation villages into 9 programs. The independent variables consisted of 7 groups of people: gender, age, marital status, presence of children, experience of visiting a village in a rural and fishing village experience, preference of a village in a recreational experience, and recognition of a village in a fishing village experience. As a result of analysis, no significant differences were found that the selection group preferring 'fishing culture experience', 'leports experience', 'ecological craft experience', and 'festival and event experience' in the selection of fishing village experience program compared to the group choosing 'rural experience'. On the other hand, the group preferring 'tidal flat experience' analysis that 'married' is about 14 times higher than 'unmarried', and the group preferring 'fishing village experience' is 9.55 times higher than the group preferring 'rural village experience'. In the group preferring 'fishery experience' and 'fishing experience', the group preferring 'fishing experience recreation village' was 9.21 times and 14.34 times higher than the group preferring 'rural experience recreation village'. In the 'food experience', 'married' was 25 times higher than 'unmarried'.

• 인간식물환경학회지
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• 제23권2호
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• pp.233-243
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• 2020

This study collects social big data used in various fields in the past 9 years and explains the patterns of major keywords of the arboretums and botanical gardens to use as the basic data to establish operational strategies for future arboretums and botanical gardens. A total of 6,245,278 cases of data were collected: 4,250,583 from blogs (68.1%), 1,843,677 from online cafes (29.5%), and 151,018 from knowledge search engine (2.4%). As a result of refining valid data, 1,223,162 cases were selected for analysis. We came up with keywords through big data, and used big data program Textom to derive keywords of arboretums and botanical gardens using text mining analysis. As a result, we identified keywords such as 'travel', 'picnic', 'children', 'festival', 'experience', 'Garden of Morning Calm', 'program', 'recreation forest', 'healing', and 'museum'. As a result of keyword analysis, we found that keywords such as 'healing', 'tree', 'experience', 'garden', and 'Garden of Morning Calm' received high public interest. We conducted word cloud analysis by extracting keywords with high frequency in total 6,245,278 titles on social media. The results showed that arboretums and botanical gardens were perceived as spaces for relaxation and leisure such as 'travel', 'picnic' and 'recreation', and that people had high interest in educational aspects with keywords such as 'experience' and 'field trip'. The demand for rest and leisure space, education, and things to see and enjoy in arboretums and botanical gardens increased than in the past. Therefore, there must be differentiation and specialization strategies such as plant collection strategies, exhibition planning and programs in establishing future operation strategies.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.197-213
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• 2022

본 연구에서는 서울시 도시 브랜드 I SEOUL U에 대한 인식과 평가를 분석하기 위하여 온라인 빅데이터를 대상으로 한 텍스트마이닝 분석을 수행하였다. 이를 위하여 데이터 수집 및 분석을 위한 처리 프로그램인 텍스톰(Textom)을 사용하였고 'I SEOUL U' 키워드를 분석키워드로 선정하였다. 키워드 분석 결과 I SEOUL U와 관련된 키워드는 첫째, 비즈니스와 마케팅 관련 용어로서 팝업 스토어, 갤러리, 공동 브랜드, (축제 등) 개최, 상품, 민간기업, 온라인 등이다. 둘째, 이벤트 관련 용어로서 한강, 식목일, 나무 심기, 홍대, 크리스마스, 마포구, 중구, 세종대, 축제거리 등이다. 셋째는 홍보 관련 용어로서 로봇공학박사 데니스 홍, Government, 조형물, Korea 등이었다. N gram 분석 결과에서는 서울시 브랜드로서 공익적 성격의 도시 브랜드인 I SEOUL U의 경우에도 민간 기업의 상업 활동에 많은 기여를 하는 것으로 밝혀졌다. 연결 중심성 분석에서는 비즈니스 및 마케팅, 이벤트, 홍보 등의 범주가 도출되었다. 매트릭스 분석에서는 제품 판매와 관련하여 주로 팝업 스토어의 아이템들이 많고 공동 브랜드 형태의 제품들이 개발되는 것으로 나타났다. 토픽 모델링에서는 총 10개의 토픽이 추출되었고 상업적 활용과 이벤트 축제에 관한 정보 니즈가 많은 것으로 나타났다.

• 한국엔터테인먼트산업학회논문지
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• 제15권4호
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• pp.187-206
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• 2021

본 연구의 목적은 1988 서울올림픽과 2018 평창동계올림픽의 문화프로그램의 구성과 특성을 분석하는 데 있다. 연구방법으로는 문헌연구방법을 통해 역대 올림픽대회의 문화올림픽의 발전상과 개최국의 문화올림픽 사례를 고찰하였고, 1988 서울올림픽과 2018평창동계올림픽의 문화프로그램의 구성과 특성을 다양하게 분석하였다. 그 결과는 다음과 같다. 첫째, 1992 바르셀로나올림픽에서는 문화프로그램 개념이 심화·발전되었으며, 2010 밴쿠버올림픽을 계기로 IOC는 문화올림픽 가이드를 발간하였고, 2012 런던올림픽을 통해 문화올림픽 가이드를 개정하였다. 둘째, 1988 서울올림픽과 2018 평창동계올림픽의 문화프로그램은 개최국과 개최도시 이미지 변화와 위상 및 국제적 교류 제고의 특성을 나타내었다. 셋째, 문화프로그램에서 1988 서울올림픽은 문화예술축전 속에 경축, 공연, 전시행사, 그리고 국제학술대회 등으로 구성되었고, 2018 평창동계올림픽은 공연, 전시, 축제, 인문 및 체험, 교육행사 등으로 구성되었다. 넷째, 1988 서울올림픽은 전통과 현대의 조화와 한국의 전통문화의 우수성 홍보 및 공감대 확산 그리고 각 지역의 다양한 문화예술의 특징을 골고루 갖춘 프로그램의 구성이 핵심요소였다. 또한 2018 평창동계올림픽은 문화올림픽을 체계적으로 추진하기 위해 '날마다 문화가 있는, 도민이 참여하는, 문화유산으로 남는 올림픽'을 전략적으로 추진하였다.

• 디지털융복합연구
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• 제13권10호
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• pp.483-490
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• 2015

연구 목적은 충청남도 융복합산업 농업 경영체의 향토자원 정보를 체계적으로 정리한 홍보용 콘텐츠를 제작함으로써 농촌 융복합산업화 방안을 모색하는 것이다. 연구 대상은 충남농어업6차산업협회 회원사에서 생산 및 판매되고 있는 향토자원이며, 총 70개의 자원에 대한 조사가 이루어졌다. 콘텐츠는 향토자원명과 소개글, 상품 메인 사진, 업체 및 상품 정보, 상품의 특 장점, 제품 특성, 체험 프로그램 안내 등으로 구성되었으며, 향토자원에 대한 스토리를 통해 제품의 가치와 의미를 전달하고, 대표 이미지를 추가하여 홍보 효과를 높이고자 하였다. 작성된 자료는 곡류, 과채류, 수산류, 축산류, 장류 김치류, 발효액 농축액, 주류 차류, 기타의 순으로 정리하였다. 자료는 pdf 파일로 저장하여 회원사에 배포하여 필요 시 출력하여 사용할 수 있도록 하였으며, 온라인 홍보, 박람회 축제장 판촉전 등에서 제품 홍보, 게시판 복도 등에 게시물로 활용, 각국 언어로 번역하여 외국 판촉전의 홍보 자료로 활용 등이 가능하다.

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.127-136
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• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.