Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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A Study on Influence of Fishing Villages Experience Program Choice by the Tourist Characteristics

관광객 특성에 따른 어촌체험프로그램 선택의 영향력 분석

  • Lee, Seo-Gu (Fishing Village Department Fisheries Development, Korea Fisheries Infrastructure Public Agency) ;
  • Choi, Kyu-Chul (Gyeongnam Fishing Village Specialized Support Center) ;
  • Kim, Jung-Tae (Dept. of Regional Development, Kongju National University)
  • 이서구 (한국어촌어항공단 어촌개발팀) ;
  • 최규철 (경남어촌특화지원센터) ;
  • 김정태 (공주대학교 지역사회개발학과 부)
  • Received : 2020.06.22
  • Accepted : 2020.07.13
  • Published : 2020.08.30
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Abstract

The purpose of this study is to analysis the influence of fishing villages experience programs choice by the tourist characteristics. As an analysis method, a statistical technique of multinomial logistic regression was used. The dependent variable have typified about 70 fishing experience programs, such as tidal-flat experience, fishery experience, and fishing experience, operated by the fishing village experience recreation villages into 9 programs. The independent variables consisted of 7 groups of people: gender, age, marital status, presence of children, experience of visiting a village in a rural and fishing village experience, preference of a village in a recreational experience, and recognition of a village in a fishing village experience. As a result of analysis, no significant differences were found that the selection group preferring 'fishing culture experience', 'leports experience', 'ecological craft experience', and 'festival and event experience' in the selection of fishing village experience program compared to the group choosing 'rural experience'. On the other hand, the group preferring 'tidal flat experience' analysis that 'married' is about 14 times higher than 'unmarried', and the group preferring 'fishing village experience' is 9.55 times higher than the group preferring 'rural village experience'. In the group preferring 'fishery experience' and 'fishing experience', the group preferring 'fishing experience recreation village' was 9.21 times and 14.34 times higher than the group preferring 'rural experience recreation village'. In the 'food experience', 'married' was 25 times higher than 'unmarried'.

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References

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