• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1329-1339
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• 2005

The purpose of this study was to investigate the effect of consumer knowledge and involvement of apparel products on information processing style. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Consumer knowledge significantly influenced information processing styles. Rational processing style was significantly influenced by objective knowledge, while experiential processing style was significantly influenced by subjective knowledge. 2. Involvement was related to the subjective knowledge more than objective knowledge. Consumers who had higher interest, social importance and followed latest fashion trends tended to process information more experientially.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.30-42
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• 2015

This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.385-394
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• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• The Korean Journal of Food And Nutrition
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• v.25 no.3
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• pp.454-459
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• 2012

The objective of this study was to investigate the perception of ginseng and ginseng products among university students living in Yeongsu, Ganwon-do. 196 university students participated in the survey for our study. The ginseng intakes of male students(59.1%) was significantly(p<0.05) higher than the intake of female students(40.9%). The primary reasons for consuming ginseng were to "Maintain my [one's] health" and to, "Restore my [one's] energy". The reasons for not consuming ginseng were "Taste" and, "Physical constitution". Consumers purchased the following ginseng products at the market: For males, ginseng wine(21.7%), ginseng beverage(17.4%), ginseng candy(17.4%) and ginseng kimchi(17.4%) for females, Korean ginseng snacks(23.3%), ginseng yogurt(20.9%), ginseng candy(14.0%), and ginseng jelly(11.6%).

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.77-88
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• 1997

The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

• Journal of the Korean Home Economics Association
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• v.48 no.6
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• pp.119-132
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• 2010

The purpose of this study is to investigate the effect of the perceived motivations of the corporate social marketing to fashion brand and the process of consumer-brand relationship building. In this study, we proposed the hypotheses on the relationships among six focal variables. The collected data were analyzed by frequency analysis, reliability analysis, factor analysis and covariance structure analysis with SPSS 12.0 program and AMOS 7.0. 519 complete responses were obtained from core female adults consumers in fashion market. The results were as follows. First, philanthropic motivation significantly affected both benevolence and expert-based trust, but economic motivation significantly affected expert-based trust only. Second, there were significant effects in consumer trust and brand emotion. Third, the brand emotion had a strong influence on brand commitment. The results of this study will help fashion corporations to understand the relative importance of the two different motivations of CSR activities in building consumer-brand relationships.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.147-154
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• 2008

This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.411-420
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• 2017

With the increasing popularization of low-priced luxury markets, maintaining the genuine values of luxury has become crucial for luxury fashion brands to attract customers who want exclusivity and rarity. The world-leading luxury fashion houses have employed a variety of experiential marketing strategies like special order product strategies and mobile SNS promotion strategies, yet little research exists on there the strategies actually positively impact brand luxury images and customer attitudes towards the brand. This study empirically analyzed the effects of customer experience of special order products on perceived brand luxury and brand relationship. Furthermore, the study also tested relationships among perceived brand luxury, brand relationship, and brand loyalty. A survey was conducted with Korean female consumers who had purchase experiences of special order products from the brands. We analyzed the data of MTO-experienced respondents due to the lack of respondents who had experienced custom-made product services. The result indicates the significant effect of experience of MTO on brand relationship; however, we found only a partial support for the effect of MTO on brand luxury. Likewise, we found a partial support for the effect of mobile SNS promotion strategies on perceived brand luxury versus full support for the effect on brand relationship.

• Journal of Distribution Science
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• v.12 no.5
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• pp.49-59
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• 2014

Purpose - This research aims to explore factors that could facilitate and/or impede consumers' long-term goal-relevant food consumption, in the pursuit of a long-term goal. Research Design, Data, and Methodology - The main experiment's sample comprised 289 female students at C University. The structural equation model of the Amos 18.0 program was used to verify the hypotheses. Results - Hypotheses concerning positive effects of long-term goal commitment and expectancy of long-term goal attainment, and negative effects of pleasure-seeking needs on long-term goal-relevant food consumption behaviors were accepted. Furthermore, self-efficacy's positive effects on long-term goal commitment and expectancy of long-term goal attainment, and negative effects on the strength of pleasure-seeking were explored. Appearance self-esteem negatively affected long-term goal commitment. Conclusions - Individuals' self-efficacy positively affects long-term goal commitment and expectancy of long-term goal attainment, and significantly weakens the need to seek pleasure in food consumption behaviors. Appearance self-esteem negatively affects long-term goal commitment. Both long-term goal commitment and expectancy of long-term goal attainment significantly positively influence long-term goal-relevant food consumption behaviors. However, those heavily needing pleasure-seeking are less likely to engage in such behaviors.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.219-230
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• 2003

The purpose of this study was to analyze the structure of consumption emotions that consumers experienced in the process of consuming apparel products. Data was collected from 144 female college students living in Busan, and analyzed by salience, diversity, H-index, Clamor's V, and multi-dimensional scaling. The results showed as following; 1. The consumption emotions related to apparel products appeared three dimensions; ‘Relaxed-tense’ dimension, ‘Pleasant-unpleasant’ dimension, and ‘Outward-inward’ dimension. Considering elements of consumption system, the dimensions of consumption emotions in relation to apparel performances were 'Pleasant-unpleasant' and ‘Outward-inward’. The dimensions of consumption emotions experienced in usage situations were ‘Relaxed-tense’ and ‘pleasant-unpleasant’. The consumption emotions related to specific products were composed of ‘Pleasant-unpleasant’ dimension and ‘Outward-inward’ dimension. 2. As the multi-dimension map of this study has much space, it suggested that the scope of consumption emotions related to apparel products was more limited than those related to general situations and products. 3. The structure of consumption emotions in relation to apparel performances appeared to be bisected, while those related to usage situations showed relatively to be dispersed. 4. Although Pleasant-unpleasant dimension was consistent with results of prestudies, the dimensions of ‘Relaxed-tense’ and ‘Outward-inward’ were newly confirmed as the dimensions of consumption emotions related to apparel products. Therefore, consumer's consumption emotions of apparel products were composed of three dimensions, tended to be more limited than those of general consumption situations and products, and differentiated across apparel performances, usage situation, and specific products.