• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.997-1007
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• 2010

This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1055-1062
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• 2021

This study aims to determine the effect of consumer preferences and awareness on interest in organic vegetables. Factors observed in this study were information, consumer preferences, consumer awareness, and consumer buying interest toward organic vegetables. This research uses descriptive quantitative method. The data sampling technique uses accidental sampling method. The data was collected from respondents consisted of 100 consumers of five major retailers in the city of Bogor in Indonesia. The respondents consist of 80 female (80%), and 57 respondents are 25-34 years old (57%). In terms of education, type of job and monthly income of respondent, the sample can be categorized as middle-class segment. The data obtained were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results of this study indicate that the information obtained by consumers significantly and positively affects consumer preferences and consumer awareness of organic vegetables. Then, consumer preferences and consumer awareness significantly and positively affect the interest of consumers to buy organic vegetables. Consumer preference for organic vegetables is still considered quite low. The factors that influence the low consumer preference are the price of organic vegetables, which is more expensive than non-organic vegetables and the unattractive packaging of organic vegetables.

• Journal of Families and Better Life
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• v.23 no.4 s.76
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• pp.79-89
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• 2005

This study was conducted to encourage dissatisfied consumers to initiate an active complaining process over beauty salon services as well as to reduce consumer dissatisfaction at the time of using such services. A questionnaire survey was conducted with female consumers over the period between December 1 and December 20, 2004. A total of 753 questionnaires were used for the final analysis. The following findings were obtained: 1. Consumer dissatisfaction index with beauty salon services was 23.02 (65.77/100) and the respondents showed the highest level of dissatisfaction with the price. 2. The level of complaints about beauty salon services was very low, as shown by the index value 7.12 (25.43/100). Most of the respondents simply did not go back to the particular beauty shop, or complained privately to people around them when they felt dissatisfied with beauty service. 3. Benefit awareness and level of dissatisfaction had the greatest effect on the complaint behavior about unsatisfaction beauty salon services.

• Journal of the Korean Society of Food Culture
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• v.27 no.4
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• pp.331-339
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• 2012

The study examined the moderating effects of the relationship among purchase motivation, satisfaction, and loyalty in a farmer-to-consumer direct market. Data were collected from 426 consumers of direct sale agricultural products who visited nine rural villages across the country. The SPSS 15.0 and LISREL 8.80 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Results showed that 'product factor', 'experience factor' and 'economic factor' among purchase motivation had positive effects on satisfaction and satisfaction had positive effects on loyalty. The analysis also indicated that gender moderated the relationship among purchase motivation, satisfaction, and loyalty. Whereas product and economic factors among purchase motivations had positive effects on satisfaction in the male group, product and experience motivation were important factors for female group. These results could enable direct sales marketers to develop marketing techniques to expand farm sales.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.910-918
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• 2005

This study compares consumer satisfaction levels in clothing stores based on, consumer complaint behavior. This study investigates the relationship between future purchase intention and consumer satisfaction with the response of clothing stores to complaints. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 509 female consumers residing in Seoul and its suburbs. Data were analyzed by following statistical methods: frequency analysis, t-test, ANOVA, regression analysis, and Duncan's multiple range test. Results are as follows: The satisfaction with response to complaints were different according to types of clothing stores. A significant relationship between the degree of satisfaction with service recovery and future purchase intension was found in all types of clothing stores. The future purchase intention increases, when consumers are fully satisfied with the way that a service failure was recovered.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.145-157
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• 2008

The purpose of this study was to examine the effect of interactivity on consumers' mental imagery, attitude toward a product, confidence in evaluation and purchase intention. The proposed model was examined by conducting an experiment using mock apparel websites. A total of 1,009 female college students enrolled at a major midwestern university in the USA participated in the experiment. A structural equation model was used to test the model. The results of the study indicate that interactivity positively influenced mental imagery, attitudes toward a product imagery, and confidence in evaluation. The structural equation model also revealed that mental imagery positively influenced attitude toward a product and confidence in evaluation. Finally, the results show that attitude toward a product and confidence in judgment positively affected purchase intention. The study provides valuable theoretical perspectives which aide in the understanding of the effect of interactivity on consumers' cognitive and behavioral responses, and helps retailers develop effective marketing strategies.

• Journal of the Korean Society of Costume
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• v.25
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• pp.41-62
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• 1995

This research was intended to investigate how risk perception and risk reduction behavior by consumers differ according to different product characteristics of clothing. The responses of 318 female college students living in Seoul and surrounding vicinities were collected and analyzed. Inner wear, blue-jean pants, coat were selected as representing each clothing product characteristics. Frequencies distribution, regression and correlation coefficient were utilized for statistical analysis. Results are as follows. 1. The type of perceived risk and risk reduction behavior differed according to product characteristics of clothing. Physical and performance risk were more highly perceived for the purchase of innerwear. However, for the purchase of jean pants and coat, socio-psycho-logical and economic risk were also perceived highly because the rate of fashion change, social symbolism, and coordination with other clothing items become more important characteristics. To reduce perceived risk, dependency on past purchase experiences and shop-ping were mostly preferred method regardless of product characteristics of clothing. 2. Risk type as determinant variables for predicting overall risk differed according to product characteristics of clothing. But fashionability and usefulness were common determinant risk variables, which identifies typical characteristics of clothing product.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.429-439
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• 1994

The purposes of this study were to identify shopper types by analyzing clothing shopping orientations and to compare consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics among different shopper types. A questionnaire was developed to measure clothing shopping orientations, store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics. The questionnaire was administered to 453 female adults during the fall of 1993. The results of this study were as follows: 1. Clothing shopping orientations were factor analyzed resulting six factors, such as Recreational Shopping, Economic Shopping, Store/Brand Loyalty, Careful Shopping, In- dependent Shopping, and Self-confidence in Clothing Shopping factors. 2. According to the factor scores of recreational shopping factor and economic shopping factor, consumers were segmented into four shopper types: Low Shopping-involved Shopper, High Shopping-involved Shopper, Recreational Shopper, and Economic Shopper. Consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics were significantly different among shopper types.

• Journal of the Korean Home Economics Association
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• v.37 no.1
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• pp.157-167
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• 1999

This study was designed to identify the recent status of the catalog and on-line apparel shopping in Korea and compare to those in the U.S.. Data were gathered from 308 respondents in Korea and 112 in the U.S. by the on-line survey. The results are as follows; 1) The U.S. consumers had more apparel shopping experience and higher level of satisfaction than Korean consumers about the catalog and on line apparel shopping, 2) Although the residents in Taejon area had less apparel shopping experience using catalog and on-line facilities than those in Seoul area, they showed higher level of interests about on-line shopping in Korea. 3) Male respondents had more shopping experience using pc-net and internet than female respondents, and the interests about on-line shopping of the younger group were higher than those of the older age group.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.326-336
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• 2009

The primary purpose of this study was to investigate the relation between narcissistic and cosmetics shopping orientation of female consumers. The data were collected in Busan, Daegu and Ulsan, and 301 data were used for analysis. The aforementioned were analyzed utilizing frequency, factor and multiple regression analysis using SPSS Win 12.0. The results showed as follows. First, the factors related to narcissistic orientation were entitlement, leadership/superiority, self-reliance, self-intoxication, achievable desire and self-absorption. Second, the factors related to cosmetics shopping orientation were impulsive, economic, self-confidence, exploratory, brand/store loyal, shopping convenience, traffic convenience, prudence, pleasure, famous brand inclination and independent. Third, narcissistic orientation and cosmetics shopping orientation were significantly differences impulsive, economic, self-confidence, exploratory, shopping convenience, pleasure and famous brand inclination orientation.