진의류광고의 에로티시즘과 매력성 지각 수준에 따른 광고 선호도 및 광고제춤 구매의도의 차이 (Differences in Preference of Advertisement and intention to Buy the Advertised jeans among consumer Groups which perceived Eroticism and Attraction of Female Model in Fashion Advertising Differently)
-
- 복식
- /
- 제42권
- /
- pp.113-126
- /
- 1999