• 한국의류산업학회지
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• 제22권4호
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• pp.515-522
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• 2020

This study examined the effect of the blend ratio of wool and polyester fibers, yarn and fabric structural parameters to the appearance property and the formability of worsted fabrics. The mechanical properties of twenty types of manufactured worsted and PET/wool blend fabrics were measured using KES-FB and FAST systems. Garment formability increases with the thickness and cover factor as well as increases with wool content. The correlation between KES-FB and FAST system showed a relatively high correlation with an extensibility of 0.98, bending and shear rigidity 0.71; both were higher than polyester synthetic fiber. The correlation coefficient of garment formability between KES-FB and FAST systems was 0.93 and the correlation coefficient between formability and fabric extensibility was 0.8. These results were higher than those of bending and shear rigidity. This revealed that garment formability was influenced by wool content, cover factor and fabric thickness; however, wool content and fabric thickness were the most important factors for the seam pucker. The garment formability of the worsted fabrics can be predicted by fabric mechanical properties measured from KES-FB and FAST systems.

• 한국의류산업학회지
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• 제21권5호
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• pp.597-605
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• 2019

This paper examined the garment formability and appearance of perspiration absorption, fast dry, and breathable fabrics. The mechanical properties and seam pucker properties of these fabrics were measured and regression analysis was conducted between fabric structural parameters and their mechanical and seam pucker properties. The superior total appearance value (TAV) of fast dry knitted fabrics for sports-wear was achieved in fabrics with high extensibility and bending rigidity; consequently, it increased with increasing stitch density and tightness factor. The formability of the fast dry knitted fabric also improved with an increasing stitch density and tightness factor. The seam pucker was influenced by bending rigidity and a good seam pucker was exhibited in the fast dry knitted fabrics with low stitch density and tightness factor. However, the formability (F) of the breathable fabric improved by increasing extensibility and bending rigidity that decreased with an increasing cover factor and the thickness of the breathable fabric. In addition, seam pucker deteriorated with an increasing cover factor and the thickness of the breathable fabric, which was similar to the results of the formability predicted in fabric mechanical properties. A superior seam pucker was achieved in fabrics with high extensibility and low bending rigidity.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.53-64
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• 2011

The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

• 복식문화연구
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• 제22권5호
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• 복식문화연구
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• 제21권1호
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• pp.139-150
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• 2013

Fast fashion companies have generated enormous amounts of clothing and large quantities of unsold or short-lived clothing end up in the landfill. As if to counter fast fashion, sustainable fashion has arisen for environmentally friendly garments at different levels from the fiber stage to production stage. However it is still fraught with uncertainty of systems in the industry. Therefore, this study proposed a system to create re-valued clothing from recycled garments for retailers. The target companies are large-sized retailers like Levi's, Polo, Gap, or J-Crew which are consistently producing basic items such as Levi's 501 or Classic Polo shirts with middle-prices. At the material stage, this study recommended additional requirements of designing a garment with a long life cycle based on criteria of an ideal garment developed by Patagonia clothing company. Then, this study explored innovative ways that retailers might connect with consumers to allow direct interaction between them in terms of the process of collecting used clothes. Using recycled clothing as a source material, this study strove to offer a process of redesign where the concept of 'waste to fashion' is developed as reconstructions where old forms are transformed into new ones.

• 한국의류산업학회지
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• 제20권4호
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• pp.457-463
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• 2018

This study examined the water absorption and drying properties of the thirteen types of the knitted fabrics for sports wear. These physical properties were analysed with relation to the constituent fiber cross-sectional shape and structure parameters of the knitted fabrics by regression analysis. Absorption and drying properties of the knitted fabric specimens were increased with increasing the porosity of the constituent yarns, which was attributed to the capillary channels in the yarns. The water absorption and drying properties were increased and decreased with increasing tightness factor and stitch density of the knitted fabric. The absorption property of the knitted fabric for perspiration absorption and fast dry sport-wear clothing was mostly influenced mostly by fiber cross-sectional shape and its characteristics, whereas, drying property was dependent on the structural parameters of the knitted fabric such as tightness factor and stitch density. Therefore, superior perspiration absorption and fast drying knitted fabric could be obtained in the fabric structure with optimum tightness factor and stitch density, and constituent yarn structure with non-circular fiber crosssection and high porosity. GATS method and MMT method are used to measure sweating fast drying properties and it is necessary to carry out studies using these measurement methods in order to compare with the results of this study.

• 한국의류산업학회지
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• 제4권2호
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• pp.163-168
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• 2002

For the purpose of investigating the factor of foot and calf growth of primary-school children who are fast-growing during this period a group of the 1st graders of primary-school had been the subject of this measurement in 1995 and there after they became the subject again in 1997, 1999 when they were the 3th, 5th graders measurement was carried out in 30 items including status and weight and marthin-type measure and foot-print were used for this measurement as the result, stature is correlated with height items and length items of foot and calf weight is correlated with width and circumference items of foot and calf angle of the first toe showed the highest growth like 3rd graders, heel circumference had rapidly grown rather than in the part of foot circumference in the factor analysis df foot measurement of 10-year, the first, second factors, appeared the size of shoes, in case of 12-year the first factor with status appeared the size of shoes.

• 패션정보와 기술
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• 제10권
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• pp.56-65
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• 2013

• 한국의류산업학회지
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• 제8권5호
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• pp.591-596
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• 2006

In order to analyze the tailorbility of different fabrics for men's suit, FAST system has been used for measuring the distribution of mechanical properties in this study. As results, cashmere mixed woolen fabrics showed the minimum degree in relaxation shrinkage, formability, and shear rigidity than any other fabrics, and also showed more than 6% as maximum level of extensibility. Thus, cashmere mixed woolen fabrics requires careful tailoring in lay-out, marking, and cutting. It is necessary to establish new tailoring criteria for automatic sewing with cashmere mixed woolen fabrics than any other fabrics, because they show more failure rate of tailorbility. There have been noticeably more variation of shrinkage and extension for woolen fabrics with cashmere mixed than 100% woolen fabrics by evaluating the formability of the suits when these are completed to suits through cutting and tailoring from fabrics. Especially nylon mixed woolen fabrics showed shrinkage overall, but polyester mixed woolen fabrics showed extension at waist area. Thus, it is necessary to adjust the appropriate overfeed rate considering the amount of shrinkage and extension while tailoring.

• 한국의류산업학회지
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• 제18권3호
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• pp.301-316
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• 2016

Due to the dramatic increase in consumers' price sensitivity and growing importance for global retailers to create relevant price strategies, this study investigates the global pricing strategy of the main SPA brands such as ZARA, H&M and UNIQLO. Based on price information shown on official website, the study developed SPA brand index by using exchange rates in terms of US dollars and ratio of differences between the local price and the US price. These figures were compared with GDP per person data in order to analyze each brand's price level against the income level. The study also compared SPA brand index with Big Mac index to identify the difference in price levels between the fast fashion market and the fast food market. ZARA and H&M were mostly targeting Middle East and Asia as a high-price market when considering index only. After taking the income level into account, however, Asia came out be the highest price market and Middle East was similar to the US market. On the other hand, UNIQLO targeted Asia as the lowest price market and the US and EU as the highest in terms of index only. But, Asia came out to be the highest price zone after considering the income level while the price of the US and EU was reasonable. Comparison with Big Mac Index indicated that most of Asia had a higher price level of the fashion market than the food market, whereas most European countries had a similar or high-price level of food market.