• 한국의류학회지
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• 제27권6호
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• pp.612-623
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• 2003

The purpose of this study was to find out the effects of mother's parenting attitudes on children's clothing orientation and clothing purchase behaviors. The questionnaires for this study were distributed to 166 fifth and sixth graders of elementary schools and 166 their mothers in Seoul. The data were analyzed through chi-square test, factor analysis, cluster analysis, MANOVA, ANOVA, and LSD test. Responses were classified as 4 groups (Acceptance-Autonomy, Acceptance-Control, Rejection-Autonomy, and Rejection- Control groups) based on mother's parenting attitude. The four groups showed significant differences both in clothing orientation and clothing purchase behaviors. Especially, the Rejection-Control group, which is easily influenced by peer students, placed much emphasis on fashionability of clothing and showed strong complaining behaviors toward unsatisfactory clothing selected by their mothers. Study results suggest the importance of mother's parenting attitude on analysis of target market for children's wear.

• 한국의류학회지
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• 제19권4호
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• pp.651-662
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• 1995

The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.

• 한국가정과교육학회지
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• 제18권4호
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• pp.13-23
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• 2006

남녀 고등학생을 대상으로 신체만족도와 외모관심도를 살펴보고 남녀고둥학생 각각을 신체만족도와 외모관심도에 따라 집단을 분류하여 집단간 외모관리행동과 의복추구혜택을 비교해 보았다. 신체만족도는 남녀학생 모두 낮았으며 여학생이 남학생보다 하반신과 전신에 대해 더 불만족하였다. 외모관심도는 남녀학생 모두 높았으며 여학생이 남학생보다 높게 나타났다. 신체만족도와 외모관심도에 따라 남학생은 신체만족도와 외모관심도가 높은 집단, 중간인 집단, 낮은 집단의 세 집단으로 분류되었고, 대부분이 신체만족도와 외모관심도가 중간인 집단에 속하였다. 여학생의 경우 신체만족도와 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단, 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도와 외모관심도가 낮은 네 집단으로 분류되었고, 신체만족도는 낮으나 외모관심도가 높은 집단이 대부분을 차지하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 외모관리행동을 더 하였으며, 여학생의 경우 신체만족도와 외모관심도가 높은 집단 > 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단 > 신체만족도와 외모관심도가 낮은 집단 순으로 외모관리행동을 하였다. 여학생이 남학생보다 의복에서 심미성, 유행성, 유명상표, 경제성을 더 추구하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 심미성, 유행성, 유명상표를 더 추구하였지만 경제성은 세 집단 모두 추구하지 알았다. 여학생은 신체만족도와 외모관심도가 높은 집단이 다른 세 집단에 비해 심미성과 유행성을 더 추구하였고, 유명상표 추구는 신체만족도와 외모관심도가 낮은 집단을 제외한 나머지 세 집단 모두에서 높게 나타났으며, 네 집단 모두 의복을 구입할 때 경제성을 고려하였다.

• 복식문화연구
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• 제11권1호
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• pp.1-10
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• 2003

The purpose of this study is to identify differences that married exist between married women´s buying motivations for imported and domestic formal two piece suits and to test the role of socioeconomic variables on those differences. Sample selection criteria included married women lit in8 in ,seoul. Korea, between ages 30∼59. Purposive sampling method was used to secure respondents It with experience with imported formal two-piece suits. Of 400 distributed. 246 usable questionnaires were returned. Statistical analysis of results included factor analysis, and paired t-tests. For both imported and domestic suits, the most important buying motivation was utilitarian, with qualify the most important consideration. Purchases of domestic suits were more influenced by factors such as advertisements, economics, impulse buying, approval of others, and current fashionability of style than were the purchases of imported suits. On the other hand, purchases of imported suits u·ere more influenced by factors such as prestige and utilitarian motivation than were purchases of domestic suits. For most socioeconomic variables, respondents indicated significant differences in their motivations for buying imported suits and domestic suits. The results of this study suggest the need for implementing different marketing strategies for imported suits and domestic suits.

• 복식문화연구
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• 제5권3호
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• pp.96-117
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• 1997

The purpose of this study is focused on revealing teenager characteristics and mass culture in the end of the 20th century, and researching the general traits of teenager costume in the latter half of the \`90s and the typical style based on the analysis of the teenager culture. The result of this study are following as; The general traits of teenager costume are classified with sports-orientation, brand-orientation, and foreign street fashion-orientation. Typical styles are classified with sportive look, hiphop look, and funny look. Sportive look became the core of the street fashion developed with the street sports in the city, and presented the practical use with the fashionability mixing sportswear such as hightech snickers, sports character wear and items. Hiphop look, the genderless fashion, expresses teenager\`s free life style and the diversiied sensibility and deconstructs the border of gender, racism. Funny look accepts the burden of the millenium as a humor and presents katharsis by creating unexpected style. The contemporary costume of teenager deconstructs the fixed idea about mix and match, good taste and bad taste, gender, coordination suited with T.P.O and intends ‘open costume’ for 21st century.

• 복식문화연구
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• 제9권4호
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• pp.602-615
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• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• Human Ecology Research
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• 제51권5호
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• pp.563-571
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• 2013

This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

• 복식
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• 제52권5호
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• pp.15-30
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• 2002

The purposes of this study were to identify the Chinese university students' clothing attitudes and purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 540 Chinese university students from Mar. 5 to Mar. 20, 2001. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis. one-way ANOVA, and Chi-square test were used for data analysis. And Duncan's multiple range test was followed. The factors of lifestyle were consumption, self-confidence, economy, accomplishment. sociability. fashionability, individuality, and conservation. Chinese university students were segmented into 4 groups of the modern sociable, the passive stagnated, the positive progresive, and the traditional conservative. The group size of the modem sociable was the smallest, and the traditional conservative was the largest. Chinese university students considered sexual attractiveness of clothing most important. Psychological dependence and ostentation of clothing were next important in a decending order. The passive stagnated considered conformity of clothing most important and showed the opposite tendency of the modern socialable. The positive progressive considered all aspects of clothing attitudes important, and showed the opposite tendency of the traditional conservative. Chinese university students utilized direct fashion information sources, and patronized medium or small size department store or traditional market.

• 한국의류산업학회지
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• 제15권4호
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• 한국의류학회지
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• 제16권1호
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• pp.73-83
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• 1992

This paper examined risk reduction methods utilized by consumers in apparel buying situation in multidimensional conceptual framework, and analyzed the relationships between risk types, consumer demographic variables and preferences of risk reduction methods. Samples of 224 consumers were deliberately selected to include various demographic characteristics such as sex, age, educational level, occupation, income level. The results of the principal axis factor analysis indicated that 26 item risk reduction methods could be summarized into 6 meaningful factors; Marketer-dominated Information Sources Use (MIS), Prepurchase Deliberation / Observation i Dependence on Past Buying Experience (DOE), Independent Information Sources Use (lIS), Interpersonal Information Sources Use (PIS), Brand Loyalty (BL), Label Reading / Guarantee Buying (RG). DOE were used most whereas IIS used least. Correlations of various types of risk perceived with the preference of risk reduction methods were significant especially for positive relationship between psychologi-cal and/or economic risk and DOE, and between social risk and/or fashionability loss and MIS. Results of ANOVA and Duncan test suggested that sex, age, educational level, occupation of consumers can act as ones of determinant variables on making differences in the use of risk reduction methods.