• Title/Summary/Keyword: Fashion trend system

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A Case Study on the Changing Aspects of Modern Fashion Trend System (현대 패션 트렌드 시스템의 변화 양상에 대한 사례연구)

  • Kim, Sung Eun;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.708-725
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    • 2018
  • The advancement of digital technology has made changes in the fashion system and trend development process inevitable. This article clarifies changes in the modern fashion industry system and the causes of comprehensive changes that result from the development of digital technology. The methodology of this study is based on literature and case studies based on the information magazine most used by fashion industry workers. This study classifies fashion systems into 5 types and 14 types in detail. The study results indicate the way to change the fashion style trend schedule per year, fast/ultrafast fashion system, fashion rental system, DTC system and change of fashion system by consumer participation. The causes of the changes in fashion system are indicated that an increase of trend sensitivity due to an increase in the diffusion rate of information, expansion of expression of personality through digital network, increase of possibility of grouping of small number of tastes and change of prosumer possible changes in the environment. This study provides basic data on fashion system research and the construction of an appropriate response strategy for a changing environment.

Material as a Key Element of Fashion Trend in 2010~2019 - Text Mining Analysis - (패션 트렌트(2010~2019)의 주요 요소로서 소재 - 텍스트마이닝을 통한 분석 -)

  • Jang, Namkyung;Kim, Min-Jeong
    • Fashion & Textile Research Journal
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    • v.22 no.5
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    • pp.551-560
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    • 2020
  • Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

Influence of Fashion Trend Forecasting on Korean Fashion System (국내 패션 시스템에서 패션 트렌드 정보 예측의 영향력)

  • Dawn Jung;Sung Eun Kim;Jisoo Ha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.6
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    • pp.963-986
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    • 2022
  • This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.

Kidult Fashion Design Appling Jeffrey Fulvimari's Work - Using CAD System - (Jeffrey Fulvimari의 작품을 응용한 키덜트 패션 디자인 - CAD 시스템을 이용하여 -)

  • Jang, Jung-Im;Lee, Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.647-660
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    • 2007
  • The purpose of this study is to develop 'fashion design for kidults' appling fashion illustrator Jeffrey Fulvimari's work which is offering inspiration through collaboration with artists of various fields, and it was also used to advertisement visual of many products. The method of the study is composed of literature study and development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through Internet, and design results are presented using Adobe Illustrator 10 and Photoshop 7.0 programs. This study chose images which give cute and lively feeling among famous fashion illustrator Jeffrey Fulvimari's works on the basis of influence of kidult trend appeared in modern fashion and presented kidult fashion design that expresses naive & happy memories of childhood girlishly and sexily using CAD system. Appling images appeared in Jeffrey's work to kidult fashion design could confirm that artist's work has a realizable possibility as high value-added design component, and it answered to kidult trend which is expressed variously in modern fashion.

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A Study on the Plan of Research Color Code for Color Management in Fashion Industry (패션산업의 색채관리를 위한 조사용 컬러코드의 설계연구)

  • Lee, Kyung-Hee
    • Fashion & Textile Research Journal
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    • v.6 no.3
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    • pp.285-296
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    • 2004
  • Fashion business must reflect the seasonable fashion trend because fashion has change always, and therefore fashion business has a big risk at the attribute. Careful consideration should be given to the selection of a particular color code to meet the purpose of marketing research in various color products. It must be designed to grasp systematically and comprehensively the current trend of colors. The most suitable color code for meeting this proposition would be one based on the designation by color ranges. The ISCC-NBS method of designating colors, published in 1955, was established by dividing the color solid into 267 color name blocks. The detailed classification like the ISCC-NBS system is very appropriate to serve the purpose of giving all color names according to color ranges. But it is somewhat too complicated to answer the purpose of surveying the trend of colors and of comparing and evaluating the ups and downs in the popularity of the range of each individual color. I have worked out the most convenient method of designating colors in accordance with the type of investigation needed. It is the classification which involves four classification system in itself, fundamental, gross, medium, and minute. The fundamental classification system classifies hues and neutrals into 16ranges. The gross classification system divides the above 16 ranges into 30. The medium classification divides the above 30 ranges into 103 in terms of tones. The minute classification divides the above 103 ranges into 207 in terms of specipic hues.

A Study of Discriminant Analysis about Korean Quick Response System Adoption (국내(國內) 신속대응(迅速對應)시스템 도입업체(導入業體)의 판별분석(判別分析) 연구(硏究))

  • Ko, Eun-Ju
    • Journal of Fashion Business
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    • v.4 no.3
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    • pp.103-114
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    • 2000
  • The purpose of this study was to test the discriminant analysis model of Quick Response system and to examine the detailed relationship between each discriminant factor and Quick Response adoption. In this discriminant analysis model of Quick Response system, firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits were included as discriminant factors. Onehundred and two subjects were randomly selected for the survey study and discriminant analysis, descriptive analysis, t-test, and x square test were used for the data analysis. The results of this study were: 1. Wilks Lambda and F value support the discriminant analysis model that, taken together firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits significantly help to explain Quick Response adoption. 2. The importance of discriminant ability was, in order, firm size, the Quick Response benefits, women's wear, fashion trend, analyzer, selling time, reactor, defender and men's wear. 3. The discriminant function had the high hit ratio, so this can be well used for the classification of Quick Response adoption/nonadoption.

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A Study of Modern Art and Fashion Trend Image -Based on after 1995 Fashion Trend- (현대예술과 패션의 트랜드 이미지에 관한 연구 -95년 이후 Fashion Trend를 중심으로-)

  • 이은영
    • The Research Journal of the Costume Culture
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    • v.6 no.3
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    • pp.88-99
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    • 1998
  • Image of Modern Art & Fashion are created on the whole in daily life. Image itself is not simple. There is no more distinction between content & form through mutual crossing for intellectual thinking. Specially, image of reproduction circumstance too many mixtual and compromise (collage) are continued to occur. They could pursuit to change their image through the more increase of impulse, exception and popular experience. In this thesis, I studied about image of Modern fashion & Art. In the modern art, visual image showed as anti-beauty and combination of cultural system. It has shown in the theory of Fred Davis and through fashion brand advertising image as follows; Youth vs maturity (ageless image), male s female and androgynous vs unisexuality (genderless image), colligation vs monopoly (street mode image). As a results, the modern trend image are showing the value of the ambivalence. It can be said that he anti-beauty which are occasionally showed in ambivalence has shown a tendency toward another tradition (feminity) through giving an impulse and paradox.

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A Study on the Development of Fashion Design of Retro Romantic Image -Using the CAD System- (레트로로 표현된 로맨틱이미지 패션디자인 개발 -CAD System을 활용하여-)

  • Ryu, Jin-Kyoung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.3
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    • pp.49-58
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    • 2006
  • In the 21st century, fashion design trend is focused on 'retro'. 'Retro' is the one of the important trends in this century. In the rapidly changing present, the more people want to find a clue to the hope and happiness from the past nostalgia. Reflecting such people's desire, retro fashion has boomed again from 2000 as one of powerful trends. This research conforms the meaning of retro fashion and characteristic of retro fashion design. And through this processing, it was find that retro fashion design had lost century retro romantic fahion image. Therefore, in this research, the processing about development of retro dress design of retro romantic fashion image was showed by using CAD. The results of this study are as followings. First, Retro fashion is worth the high value of good producr of new and creative for consumers who pursuit tranquil mood in the midist of dailly change Second, Nostalgia and revival of style for each 10 years after 1920's is well brought out in Retro trend of modernt fashion. Also decorative and elegant style are marked by retro romantic fashion mood. Third, fashion design using the computer graphics was presented by application retro romatic image. It is mixed with elegance and modernity based on retro feeling, It is suggested that computer graphics was effectively used in fashion design development to the newly romantic and modern style through 1950'-1960'intimate retro fashion image.

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A Study on the Effect of the Mega trend on the Modern Fashion Design (현대 패션디자인에 나타난 메가 트렌드의 영향에 관한 연구)

  • Jun, Hye-Jung;Ha, Ji-Soo
    • Journal of the Korean Society of Costume
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    • v.57 no.4 s.113
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    • pp.110-125
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    • 2007
  • The purpose of this study is to analyze efforts of the mesa trends on the modern fashion design. For the study documentary research and qualitative content analysis have been carried out. Articles in magazines, seminar reports, and news related to trends were collected and analyzed to develop mega trends nowadays. As results, $2002{\sim}2006$ mega trends were extracted to Co-divergence, Emotional tech, Bi-dentity, Private+One and $2002{\sim}2006$ design trends extracted to Camouflage, Transformation, Modular system, Blur, Ease. The influences of mega trends and design trends on the modern fashion design have been proved. Those were expressed as eclectic style, deconstructionist style, reductive style and functionalist style in fashion design. The present era could be defined as cultural pluralism blended with various cultures and styles. Fashion as the essential display of contemporary culture and society has been successfully confirmed in this study.

A Analysis of Turning Point of Fashion Cycle -Compare 1997 and 2002- (패션 주기의 터닝 포인트 분석 -Vogue 1997년과 2002년도를 중심으로-)

  • 유지헌
    • The Research Journal of the Costume Culture
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    • v.12 no.3
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    • pp.327-338
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    • 2004
  • This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

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