Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Case Study on the Changing Aspects of Modern Fashion Trend System

현대 패션 트렌드 시스템의 변화 양상에 대한 사례연구

  • Kim, Sung Eun (Research Institute of Human Ecology, Seoul National Univsersity) ;
  • Ha, Jisoo (Dept. of Textiles, Mechandising and Fashion Design, Seoul National Univsersity)
  • Received : 2018.04.27
  • Accepted : 2018.07.03
  • Published : 2018.08.31
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Abstract

The advancement of digital technology has made changes in the fashion system and trend development process inevitable. This article clarifies changes in the modern fashion industry system and the causes of comprehensive changes that result from the development of digital technology. The methodology of this study is based on literature and case studies based on the information magazine most used by fashion industry workers. This study classifies fashion systems into 5 types and 14 types in detail. The study results indicate the way to change the fashion style trend schedule per year, fast/ultrafast fashion system, fashion rental system, DTC system and change of fashion system by consumer participation. The causes of the changes in fashion system are indicated that an increase of trend sensitivity due to an increase in the diffusion rate of information, expansion of expression of personality through digital network, increase of possibility of grouping of small number of tastes and change of prosumer possible changes in the environment. This study provides basic data on fashion system research and the construction of an appropriate response strategy for a changing environment.

Keywords

References

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