• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.301-308
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• 2013

The purpose of this research is to classify fashion consumers based on their attitudes, goals and values of life. It is to understand what drives human behaviors as well as to learn the various directions people live in society using Bangkok people as the samples. Online and on-site questionnaire survey is employed. Questions are designed to focus on 7 aspects of life, ranging from private life, professional life, social life, politics, culture and information interaction, household business and finance, and consumption of products and services in the main market. The research results can be used to classify consumers' lifestyles into 20 major and numerous minor groups of lifestyle. Lifestyles of male and female samples are compared to investigate their different patterns and directions. Fashion trend diagram is used to analyze the overlapped lifestyles of mass consumers. The lifestyle segmentations would benefit to designer and fashion branding team in understanding their target group deeper inside the background of their behaviors.

• Journal of Fashion Business
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• v.18 no.1
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• pp.132-148
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• 2014

The objective of this research is to provide data for the power dressing of female politicians when analyzing the fashion styling of Margaret Thatcher. The method is based on considering Margaret Thatcher's life and political career, together with the power dressing of politicians from domestic and foreign literature, advanced research and internet. In addition, 133 clothing photos of Margaret Thatcher's costumes are collected from the internet and several web-sites. The fashion styling being displayed from 4 May 1979 to 28 November 1990 are classified with the 1st term, 2nd term, 3rd term depending on the prime minister. We then analyze items, colors, patterns and fashion accessories. And also observe the power dressing through Thatcher's fashion styling. The results of this study are as follows: Margaret Thatcher expresses authority through blue clothes which symbolizes conservatism at conservative parties, black clothes at formal parties, two or three piece of various colors at international conferences. She also has simple and impressive styles emphasizing accessories such as ribbons or pearls necklaces and earrings, brooches, and handbags. Margaret Thatcher fulfills the styling power dressing of a strong and feminine figure by using items symbolizing authority as a powerful woman.

• The International Journal of Costume Culture
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• v.13 no.2
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• pp.160-168
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• 2010

This paper examines a particular period in Japanese history. when clothing was systemically changed through government policy. It demonstrates the complex relationships between an Eastern nation and a Western clothing system. It also explores the complexity of roles which clothing plays in society, clothing which brands a nation as masculine, but which resists the discourses of modernity, which were found on native clothing. It demonstrates that native, Japanese clothing has always been developing to meet the needs of its wearers, according to technology, sumptuary laws and prevailing tastes, and therefore that fashion is not any more a product of Europe than it is of the East. It reveals the Japanese fashion system as a complex and multi-dimensional one, about surface design rather than change in shape, bur also being about inner and deep surfaces as well as outer surfaces for public presentation, and thus being a carrier for private as well as public discourses. This examination also demonstrates that whilst fashion may be intimately bound up with the forces of society and also politics, it is also a force which resists outside control, and develops because of the signification with which the embodied wearers endow it.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.122-135
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• 2005

The purpose of this study is to classify achromatic color images adopted by contemporary fashion design in order to analyze the links between achromatic color images and fashion images. To this end, the study on the images of achromatic colors of White, grey, and black was conducted by reviewing related documents. In order to analyze the image factors affecting contemporary fashion design, the documents related to fashion history were consulted and in the case of fashion design factors and images, fashion looks using achromatic color as a main theme were referred. The results of this study are as follows : 1. An achromatic color is cold, calm and plain as well as modern. At the same time, it is abstinent and solemn so the color has been mainly used as religious garment. 2. An achromatic color used in apparels has been influenced by the developments of culture, art, society, ideology, politics, economy, science and technology. Black dress was introduced by Art Deco colors, little black dress by feminism, white by the popularity of sports, black becomes more popular by nihilistic beat and punk generations, moon look and cyber punk look were introduced for the advancement of science. Other apparel looks using the color are modern look, feminine look, futuristic look, mannish look, sportive look, and avant-garde look.

• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.453-464
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• 2003

This study is to analyze that the pluralism is the main aspect of the modem fashion which examines the definition and the character of the pluralism. This will also consider the pluralism that appeared on the modern fashion which is based on them. The main point of pluralism is that the world is necessarily aware of plural and difference. Also many values which is focused on the previous generation, for instance disorganize of westernism, androcentrictrism, christianism and powerful nationalism, what is called unfamiliar, heterogeneous, the others and the circumference things. As these were rehabilitated, morality, ethics, religion or politics were all became possible to choose for one's taste. The pluralism expressed in modern fashion can be divided as collapse of genre, grafting the lower and higher orders cultivation, variety way of approaching in time, internationalism. The result for the consideration is that the pluralism has candid attitude for everything so that in the modern fashion is importing variety range of artistic definition. Namely, it is not only containing previous pure art, elegance art and element of artistic sublime beauty, but also has aesthetics of ugliness, deconstructive art and anti-fashion so that the definition of the art is getting vagueness and diverse.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.234-245
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• 2013

The modern fashion was developed the basis on the western dress structure and its historical flow was continued until today. Particularly, the Britain has coexised the unique cultural identity in the aristocratic high culture and rebellious tendency of the subculture so it is necessary to the consideration about whole culture in order to grasp the British fashion identity. The purpose of this study was shown the methodological framework of the culture identity research of one country through the background of this formation of culture and process high culture and subculture study by analysis the culture identity in the today's Britain. Also, the purpose of this study that it draws whether the feature of the British fashion shows up as any aspect in this culture identity. The range of this study subdivides and considers with the imperialism, industrial revolution, aristocratism, union nations, and geographical aspect as the island country into the economy, politics, society, and natural characteristic about the Englishness and the notion of British culture then it draws the dichotomy of the British fashion through the culture identity formed in this society cultural background with both sides in the high culture and subculture aspect.

• Fashion & Textile Research Journal
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• v.20 no.3
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• pp.293-303
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• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

• Journal of Fashion Business
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• v.12 no.3
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• pp.62-71
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• 2008

Costume elements are closely related with human living environment and also play an important role in the costume patterns. The East and the West have influenced and adopted each other's culture through mutual trade, which are well reflected in costume patterns and textile patterns. These days world wide fashion shows the designs applying costume details of the East and the West, which is much affected by the orientalism. The purpose of this study is to compare the sleeve patterns which take an important part in women's costume design of the Joseon Dynasty and the European Monarchy in the 16th century. Korean women's costume showed sleeves in rectangular shape with same width and long length, together with cuffs. Later they changed to diagonal shape of getting narrower toward the wrist. Western women's costume showed sleeves with puff and slash patterns. Then they were classified into French, British and Spanish styles which were getting narrower toward the wrist. Later they adopted the shape of leg of mutton which was puffed in middle and narrower toward the wrist. I n Korea and Europe, they showed respective changes in sleeve patterns, but also similarity of getting narrower toward the wrist. The East and the West are now exchanging their culture in every aspect such as politics, economics and social matters. Costume fashion is not an exception. The characteristic designs of traditional costumes are shown on global fashion, which is influenced by the orientalism.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.204-216
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• 2015

Fashion is changing and evolving everyday with an influence from and over contemporary socio-cultural factors. Cartoons expressing the phenomena of times through exchanges of mutual effects with socio-cultural factors that result from functionality and media characteristics. This study examines how fashion provides a great correlation with society-culture expressed in cartoons. The research segment of this study was conducted with literature and case studies; in addition, the UK cartoon magazine "Punch" was selected for the case study. The research findings of the fashion satire expression in cartoon were divided into 2 cases. The first case is that fashion was used as an instrument to satirize socio-cultural phenomena in cartoons. Various fashion elements (hats, dresses, words on T-shirts) were used for satiric expressions and to express periodic images related to politics, economics, society and culture. It communicated factually or criticized noteworthy phenomenon or age changes through the symbolism of fashion. The second case is that fashion itself is the object of satire in a cartoon. It satirically described the blind following and destruction of stereotype as direct objects. Fashion satire appeared in cartoons regardless of a correlation with age. Each cartoon fashion satire had meaning in both humor and criticism for satirizing the age. This study shows that fashion symbolism for satire of the reality has been used as the instrument of expression and simultaneously expressed as the object of the critique as an image and phenomenon that reflects reality. This study has significance in that it examined expressive modes of fashion satire in cartoons that escape from separating fashion from cartoon as a different area.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.173-184
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• 2015

This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.