• 복식
• /
• 제63권1호
• /
• pp.108-119
• /
• 2013

This study examined the types and changes of collaboration in the domestic fashion industry by means of analyzing media articles or advertisement of collaboration in the domestic fashion industry that were published in Vogue and Fashion Biz between 2000 and 2011. The total number of collaboration articles and advertisements was 269, including 55 from Vogue and 214 from Fashion Biz. The data analysis was made using frequency, percentages, and the (chi-square) test. The results concerning fashion collaborations between 2000 and 2011 are as follows: First, when looking at the collaborations from 2000 to 2003, it showed that majority of collaborations during this period was done between apparel companies and individual designers. However, from 2004 to 2011, there was a increase in the number of collaborations between apparel companies and celebrities. Second, collaborations from 2000 to 2003 focused mainly on women's wear and innerwear. But, from 2004 to 2011, collaborations for casual wear has increased. And it should be noted that a rapid increase in collaborations have been observed for collaborations in sportswear and men's wear from 2004 to 2011.

• 복식문화연구
• /
• 제18권6호
• /
• pp.1261-1273
• /
• 2010

The advent of various arts and remarkable development of mass media since 1980s accelerate fashion photographs' advancement. The expression of fashion through photographs can represent characteristics of ages, societies, cultures, traits of designers and techniques of photographers. In addition, that is the tool which contains economical role as a product and artistic role as photos. Therefore, this study examines hyprt-reality images in editorial fashion photographs. Hyper-reality means the reproduction which represents the reality of life more actually. Hyper-reality through photographs elevates reality of virtual things and creates the confused situation which haunts the boundary between reality and reproduction. This study classifies the hyper-reality in editorial fashion photographs into three groups by their external traits, ideal reality, collapse of reality, and restoration of reality. First, ideal reality is represented as harmony among fashion, characters, and space, causality of fashion with time and circumstances, positive will, and melting with nature. Second, collapse of reality is expressed as in harmony between fashion and situation, violence, fetishism and symbol of death. Third, restoration of reality is shown as recurrence to nature and images of utopia to express dignity of life.

• 복식문화연구
• /
• 제30권6호
• /
• pp.861-879
• /
• 2022

Simulacre means a copy of the original, an ostensible representation of someone or something. This study closely looks at the 2017 <VOGUE like a painting exhibition> hosted by the fashion magazine Vogue. The purpose of this study is to use both theoretical and empirical analysis to analyze the simulacre developed in fashion photographs inspired by famous paintings in the exhibition booklet. The booklet is divided into four sections: portrait, rococo, landscape painting, from avant-garde to pop art. It also contains 55 pieces comparing the original masterpieces to the works of 26 photographers inspired by them. The fashion photographs were analyzed using Jean Baudrillard's four stages of simulacre transformation: represent, denature, dissimulate, and replace image change theory. The degree of simulacre expression was indicated three times on a four-point Likert scale by five fashion majors, and the results were integrated and analyzed. As a result, in fashion photography, simulacre-due to the development of photography technology and the photographer's artistry-appeared in various ways; image denature was most preferred, followed by dissimulate, represent, and replace. This study shows that image analysis of fashion photo-graphs and applying the perspective of simulacre when creating artworks can be a way to obtain rich qualitative data in the future.

• 한국의류산업학회지
• /
• 제8권3호
• /
• pp.336-342
• /
• 2006

The purpose of this study is to analyze the effect of media on makeup and hairdressing behavior. The data collected for this study were gathered through questionnaire survey with 443 female students in Seoul. The first study focus is on makeup behavior. The ANOVA test reveals that those exposed to magazine show higher level of concern with makeup compared to those exposed to other types of media. Using logistic regression method, we find that those exposed to magazine or those with positive body image are more likely to take makeup course. The next focus is on hairdressing behavior. The ANOVA test reveals that those exposed to magazine show more frequent use of hair salon. They also spend more money on hairdressing. The regression analysis also shows that those exposed to magazine or those with sexual attraction visit hair salon more frequently than others.

• 복식문화연구
• /
• 제11권6호
• /
• pp.852-866
• /
• 2003

The purpose of this study is to analyze how the women's fashion with the androgynous image(fashion item, adornment) which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. First, masculine image led the market in the first stage of mid 1980 in a men's wear oriented trend that the woman wear masculine style jacket, pants and blouse. In hair style, the short hair of the masculine image was used habitually but the make-up was tend to be made heavily. The ambivalence of the sex was also showed up by expressing the feminine image on the masculine image using the accessories like necklace, earing and bracelet. Second, unlike the first stage, it showed that more and more feminine image was accepted in the second stage of early 1990. The jacket, blouse and pants were rooted as the basic item in women's fashion. The feminine style of long hair and natural make-up with the androgynous image were increased. Third, in the third stage of the late 1990, the fashion items to the comfortable dress of light weight as the life style pursuits the activity and convenience. The feminine image were appeared naturally with a long hair style and natural make-up with the androgynous image. The remarkable features in the fashion accessories were that boots and low shoes were preferred by the increase of the masculine image shoes and the sneakers were seen a lot by the effect of the sports boom.

• 한국의상디자인학회지
• /
• 제6권3호
• /
• pp.1-8
• /
• 2004

The purpose of this study was to investigate gather as decoration techniques of clothes. In this study, we defined 21st century as the modern fashion. And analyzed design that applied gather concerned with Milan, New York, London, Paris, Tokyo Woman's Collections. Data were used from Fashion News and Gap Press Magazine (2001-2004). The results of this study were as follows: 1. Gather was the most original techniques among decoration techniques of clothes and formed three-dimensional space. 2. There were many kinds of gather such as cluster gather, all gather, shirring, smoking, frill, flounce, ruffle. and it gave a different impression with Fabrics, cutting method, sewing method, parts that were used. 3. Gather had practical functions providing enough space in activity and was presented as new shape by three-dimension body motion when it was put on. 4. After analyzing design that applied gather showed in collections, there were various appearance according to designer's sensitivity.

• 한국의류산업학회지
• /
• 제10권5호
• /
• pp.731-738
• /
• 2008

The purpose of this study is to analyze the trend and meanings of the decoration which has appeared on fashion magazines from 1995 through 2005. The method of this study is to analyze 1627 decorations represented in fashion magazine focused on blouse, jacket and one-piece. As a result of this study I drew the following conclusion. First, the decoration reflects a life-style that modern people persue comfort, casual wear. Second, the decoration redefines the feminine identity by fusing different factors of fashion style. Third, the decoration reflects the hybrid tendencies through reconstruction by merging different culture or things.

• 한국의류학회지
• /
• 제18권4호
• /
• pp.460-472
• /
• 1994

The Purpose of this study was to find in the art the basis of originality appeared on the fashion design and investigating the erotic expression appeared on the ornaments how art surrealism, pop art, post moderninism-formularize in the modern fashion. This study about the expression of eroticism and modren costume, through the source of pictures contained in art books and mode magazine and documents investingation has resulted as follows: First, the formality and contents that related art and fashion shows us a various aspect. That based on modeled characteristic and various technique of the art. Second, the expression of eroticism in fashion expressed differently in style, material and expression method that is more strongly, sometimes metaphorically with spirit of the time's. Third, the expression of eroticism in fashion whether direct way or symbolic way has appeared as partial exposure of the body. It is appearing to the course that can display individuality of each person over the taboo of the part and the previous limitation of fashion.

• 디지털융복합연구
• /
• 제19권4호
• /
• pp.373-381
• /
• 2021

본 연구는 패션뷰티 매거진 큐레이션 서비스 이용의도에 영향을 미치는 요인들을 살펴봄으로써 국내 패션뷰티 매거진 산업의 활성화에 도움이 되는 전략적 방향성을 제시하고자 하였다. 이에 국내 대학생 314명을 대상으로 설문조사를 실시하여 SPSS 21.0과 AMOS 21.0 프로그램을 이용, 일련의 분석과정을 통해 주요결과를 도출하였다. 기술효능감은 지각된 용이성과 지각된 유용성에 정적 영향, 지각된 가치는 지각된 유용성에 정적 영향을 미친 것으로 나타났다. 기술효능감과 지각된 가치는 이용의도에 정적 영향을, 지각된 용이성은 지각된 유용성에 정적 영향을 미친 것으로 나타났다. 지각된 용이성은 이용의도에 유의한 영향을 미치지 못하였고, 지각된 유용성은 이용의도에 정적 영향을 미쳤다. 따라서 대학생 소비자들의 모바일 기반 패션뷰티 매거진 큐레이션 서비스의 이용의도를 높이기 위해서는 큐레이션 서비스가 가지는 가치와 유용성을 명확하게 이해시킬 필요가 있을 것이다.

• 한국의상디자인학회지
• /
• 제8권2호
• /
• pp.125-133
• /
• 2006

Metro-Sexual is one of the most representing case showing contemporary life style of men that rooted into public already. The fundamental feature of this Metro-Sexual is the conversion of men's costume style to womanness which also could be seen from the history of clothes. The former works about sexual image, expression of sexual identity, androgynous and borderless phenomenon have been referred as base of this work. To analyze Metro-Sexual in modern social/cultural factors through such existing works will be critical part of understanding entire fashion trend in this day beyond sexual limit. As research method, former works, references, various fashion magazines and fashion related sites was used to grasp conception and womanity of Metro-Sexual. In a limited time interval from $2001{\sim}2006$ for practical work, silhouette, detail, trimming, colors, items, patterns and accessories were analyzed selected from famous S/S, F/W men's fashion collection magazine and internet site of professional fashion institute. It is obvious that Metro-Sexual already spread out in men's fashion based on such social/cultural background as new century's icon that regarded as critical factor in researching contemporary men's fashion and of the future.