• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.506-515
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• 2016

This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

• Journal of Fashion Business
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• v.19 no.1
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• pp.106-121
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• 2015

The purpose of this study is to classify the attitudes toward fast fashion into groups and analyze the differences of the self-consciousness, and make-up behavior by groups. Questionnaires are being administered from 179 high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and ${\chi}^2$-test are all used for data analysis. Our findings are as follows. The attitude toward fast fashion shows a significant correlation with the sub-variable self-consciousness and make-up behavior. Attitude toward fast fashion is being categorized into convenience focus, fashion focus, design focus, and season focus. Self-consciousness is social self-consciousness, social anxiety, private self-consciousness, and private anxiety. Make-up behavior is positive effect, fashion leader, and conformity. Attitude toward fast fashion is classified into three groups: disposability, fashionability, and low interest of fashion. The groups show a significant difference in the self-consciousness, and make-up behavior. Groups display no distinctions between the sub-variables in the actual conditions of cosmetics such as a first time for make-up and frequence of visit.

• The Research Journal of the Costume Culture
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• v.1 no.1
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• pp.81-93
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• 1993

This study concern abut the general costume of women in Rubens' works. And costume which expressed in rubens' Portrait works, was studied from the viewpoint of the Psychological. Most of the element of Renaissance costume had survived in the early of 17 century, thus women's costume were still voluminous. The influence of fashion leader nations in the europe was very great, the fashion of these nations show in a great number of nations' costume.

• Journal of the Korean Society of Costume
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• v.50
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• pp.183-196
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• 2000

Andy Warhol is one of the great artists in the modern history of art who compares favorably with Picasso. His activities had his object on pervasion of a pop art and profit of the art industry. Many previous studies on his activities have attracted and held the attention of his works of art after 1960s. However in spite of his working as publisher of a fashion magazine fashion illustrator fashion model displayer and etc. in 1950s. there are few studies on his activities of 1950s. Hence this study investigates his works of art in 1950s. and intensively analyzes his effect on modern fashion. In 1950s, Andy Warhol had already been distinguished in works of art from other commercial designers through the illustration for advertising design window display of stores and usage of Hollywood stars as anessential element in his works for whom he had sighed when he was young His works were also characterized by a rejection of they originality of commercial arts. He had an great effect on youth's fashion in 1950s and has activities in 1950s had influence on the diffusion of the public punk fashion in 1970s and the street fashion in 1980s.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.1
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• pp.69-78
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• 2008

A new coinage which calls a modern was appeared variously by values, taste, feature of lifestyle and the meaning of a new coinage has influence in the change of lifestyle. Particularly a popular star is a person who situates in the center of a new coinage, his role, behavior, and appearance have great influence in the birth of a new coinage. He is a fashion leader as well as the object of fashion imitation to the new generation being sensitive for fashion. As his fashion is appeared with important fashion icon in fashion market, fashion companies have developed actively star marketing marking him as an advertising model. Therefore, because the fashion trends of a popular star introduce season's fashion trends and can be important factor forecasting fashion behavior of consumer, this study aims at analysis for fashion trends of a popular star including a public entertainer. The dates of this study were collected by TV drama, internet, and magazines, etc. The fashion trends were divided into feminine fashion trend, sexy fashion trend, tomboy fashion trend, and retro fashion trend. Feminine fashion trend was based on feminity but it was classified in masculine look, simple look, chic look, and natural & romantic look according to the standard of a transformation of feminine image. Sexy fashion trend was divided into two sexy images according to the method wrapping oneself in a dress and the method exposing a specific body part. Tomboy fashion trend could be the immature boyish style which concealed bust or hip or pelvis symbolizing feminity. Retro fashion trend could be style being based on 1980's style and Y line. Fashion items as leggings, baby doll dress, tunic style, dot pattern, garsonne look were come into fashion.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.69-83
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• 2007

The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.291-306
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• 1997

The purposes of this study were 1) to identify the gender differences in the perception of sexuality in jeans fashion advertising 2) to identify the differences between fashion opinion leaders and followers in the preferences of advertisements and followers in the preferences of advertisements and intentions to buy the advertised jeans in highly and low sexual advertising. The data were collected via a questionnaire from 441 collesge students(female=225, male=216) living in Seoul. Korea, and analyzed by t-test. The results of this study were as follows: First there were significant differences between male and female in the perception of sexuality in jeans fashion advertising. Second to significant differences between fashion opinion leaders and followers in intentions to buy the advertised jeans of highly sexy advertisements were found in the data collected from male. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of highly sexy advertisements in female's data. Third there were significant differences between fashion opinion leaders and followers in the preference of low sexy advertisements in female's data. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of low sexy advertisements in male's data.

• International Journal of Costume and Fashion
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• v.11 no.2
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• pp.65-78
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• 2011

Social media which support to share information and communicate between online users have recently won great popularity. Of the various social services blogs have played an active role as a community in sharing delivering and exchanging information among individual users who have share similar opinions hobbies and preferences. Based on this cultural phenomenon some companies often take advantage of blogs as a marketing tool to strengthen their public relations or deliver particular information to their costumer. This study is designed to classify fashion-related blogs and define the characteristics of each type expecting significant influences on future studies on this topic. We selected 50 fashion-related blogs as subjects including 25 Korean blogs and the same number of international blogs, defined their characteristics and classified them into four different types. As the result we found that there are apparent differences between the four types of blogs: "Individual taste" blogs which noticeably reflect bloggers' own preference "Trend leader" blogs in which the bloggers intend to be trend leaders beyond expressing their preference "Fashion media" blogs which plays a significant role as a magazine by providing various information concerning fashion for costumers and "Sales promotion" blogs which are used as promotional materials to attract customers by providing product reviews or advertisements.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.147-156
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• 2001

The painting style has much influenced on the creativity of design in the developmental process of modern fashion. This fact tells that pure art and fashion design have the same purpose in the end. In this paper. the color Autonomy of Matisse was analyzed and how its result influences on modern fashion design was investigated. Matisse is, in fact. the leader of Fauvism and the painter who brought the Fauvism painting to its perfection in the purest state. Matisse achieved the revolution of new color with only the color in expressing formative factor. Matisse's color autonomy are fusion technique, flatness, decoration, simplicity, etc. To sum up the influence that this autonomy played on modern fashion design, intensive pure color expression, strongly-supplemented color effect among primary colors, decoration of color, simplicity of color, that is to say. he gave rise to the revolution of color, Many modern designers are applying this method to the theme of fashion and motive, color the technique of expression. Thanks to this. the new formative artistic expression could be adapted in fashion, and it also induced the inspiration of original design, with great contribution to bringing the era of its own distinct individualism in modern times.

• Journal of Fashion Business
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• v.15 no.1
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• pp.20-33
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• 2011

The purpose of this study is to inquire into social and cultural background of modernization and the new woman's life centered around a new woman and a dancer, Choi Seung-hee and its style. The study was carried out centered around analysis of content through photos of 179 pieces and a documentary DVD. We analyzed collected photo data and came to know various bobbed hair style, clear makeup style and Art-Deco fashion. Accordingly, Choi Seung-hee has external appearance as a new woman and we came to know she is a representative woman in Korea. Because she crossed over into North Korea, the study has not been actively carried out but if we consider Choi Seung-hee's influence over the dance world, her women's leader and fashion roles at that age, it is considered that the study on Choi Seung-hee's external style has a significant meaning.