• 복식
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• 제62권6호
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• pp.67-79
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• 2012

Much of the conceptual work in the field of Corporate Social Responsibility(CSR) originated from studies that were conducted in general corporations; however, many issues were peculiar to the area of fashion brand social responsibility. The purpose of this study is to develop a scale to measure the social responsibility of fashion brands in order to establish a specific, scientifically based marketing strategy. Through a literature review that disclosed 59 items regarding CSR and results from focus group interviews and exploratory factor analyses, we developed 23 items pertaining to fashion brand social responsibility. The measurement items were organized into five dimensions: economic, legal, ethical, environmental, and philanthropic responsibility. We found the 23-item scale to have good reliability and validity. We also found that fashion brand social responsibility positively influenced brand loyalty, including repurchase intention, continuance intention, and word of mouth. Thus, strategic planning for social responsibility in regards to fashion brands is essential in order to secure loyal customers, for both domestic and foreign brands compete in the fashion market.

• 패션비즈니스
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• 제27권4호
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• pp.50-66
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• 2023

The purpose of this study was to examine the word distribution and topic distribution of slow fashion appearing on YouTube in detail and identify the characteristics and aspects related to fashion design through big data analysis and content analysis methods. The specific research results were as follows. First, in the results of the word distribution analysis, "item" appeared the most, 203 times. Also, "one-piece" was a point to pay attention to, as the item had the highest frequency. Second, a total of 5 topics were defined in the topic distribution analysis: topic 1 was "vintage products," topic 2 was "fashion items," topic 3 was "eco-friendly," topic 4 was "life quality emphasis," and topic 5 was "prudent consumption." Third, looking at the relationship between word distribution and topic distribution above, Korean slow fashion on YouTube was actively selecting related design elements that express vintage images in clothing life regardless of trends. In addition, there was a tendency to pursue various basic and high-quality items. Other than those findings, basic items tended to be reinterpreted in various ways through styling methods matched to the vintage image. Lastly, the tendency of slow and small-volume production appeared to emphasize handicrafts and the cultural values of fashion products.

• 한국의상디자인학회지
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• 제11권3호
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• pp.111-124
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• 2009

Since the graphics of fashion items as a means to deliver messages suggest practical sections of the society while showing individual ideas and identity, they have values of promotion to attract attention by manifesting an effective function during the process of delivering intentions and the signification. Accordingly, this study aims to investigate the characteristics expressed with graphics shown on T-shirts of casual wear out of all the fashion items and analyze the social messages reflected on them. Using the Barthes' system of denotation and connotation, distinguished symbolic functions and meaning among graphics were analyzed through the analysis of expression methods of the graphics as the denotation of initial meaning and connotation of secondary meaning. Each casual brand has led the sale of casual markets by appealing consumers with graphic items with characters printed such as various kinds of animals and symbols or lettering printed such as hieroglyph and logos, as various expressive methods and social significance as well as a effective communicative means of graphics. As examined above, graphics expressed on fashion items have an informative characteristic and a persuasive characteristic in the aspect of contents, which has a single value as a communicative characteristic. Those characteristics have developed into the fashion graphic actively reflecting a designer's conviction, values, feelings and identity by acting on social issues and publicness. That is, in the age of information, effective messages delivered through the fashion graphic to the public have contributed to the establishment of an appropriate atmosphere of visual culture while maximizing the role and function as a social significance.

• Human Ecology Research
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• 제56권6호
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• pp.555-571
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• 2018

This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

• 복식
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• 제56권2호
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• pp.32-44
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• 2006

Denim has been one of the most favored clothing item among young people regardless of regional difference. This study compared the styling of women's denim fashion in two Asian metro-cities, Seoul and Beijing, in order to understand how differ the fashion taste of both cities. Data was collected by taking photos of young women who wear denim clothing at the main streets of downtowns or famous shopping areas of both cities from the July of 2004 till the April of 2005. A total of 524 photos(Seoul 242, and Beijing 282) were put into content analysis. Results showed that there were several similarities and differences in denim styling between two cities in terms of the most widely worn denim items and the coordinate items, and the favored colors, silhouette, details of denim pants and the coordinate items. In Seoul, women favored denim look with little detail, fitted silhouette, and in more formal image. A few denim styles prevailed in each season which reflect current denim fashion trends. Meanwhile a wide variety of denim styles were found at Beijing without dominant denim trends, which means Beijing women put more emphasis on personal expression of their fashion taste instead of just following fashion trends.

• 패션비즈니스
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• 제27권1호
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• pp.36-49
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• 2023

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from 'Zepeto'. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: 'entertainment experience', 'escape experience', 'adventure experience', and 'relationship experience'. Four factors of avatar fashion item benefit sought were derived: 'trend/brand sought', 'situation suitability sought', 'individuality sought', and 'ideal appearance sought'. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

• 한국식생활문화학회지
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• 제34권6호
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• pp.739-747
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• 2019

This study investigated the effect of offering eco-friendly fashion items on consumers' perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare 'a general cafe' where only food is sold and 'a hybrid cafe' which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers' perceived eco-friendly image of the store. Further, this negatively affected consumers' perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores' images or sales.

• 한국의류산업학회지
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• 제4권2호
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• pp.163-168
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• 2002

For the purpose of investigating the factor of foot and calf growth of primary-school children who are fast-growing during this period a group of the 1st graders of primary-school had been the subject of this measurement in 1995 and there after they became the subject again in 1997, 1999 when they were the 3th, 5th graders measurement was carried out in 30 items including status and weight and marthin-type measure and foot-print were used for this measurement as the result, stature is correlated with height items and length items of foot and calf weight is correlated with width and circumference items of foot and calf angle of the first toe showed the highest growth like 3rd graders, heel circumference had rapidly grown rather than in the part of foot circumference in the factor analysis df foot measurement of 10-year, the first, second factors, appeared the size of shoes, in case of 12-year the first factor with status appeared the size of shoes.

• Human Ecology Research
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• 제62권2호
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• pp.303-315
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• 2024

In response to recent changes in gender equality and social awareness among female college students, we sought to investigate whether there were corresponding changes in their preferred fashion styles and items. A survey was conducted with 200 women in their twenties to determine whether they were aware of gender equality and social change, as well as their preferred fashion styles and items at both the time of college admission and the current time. Awareness of gender equality was divided into two factors: feminism and a perceived increase in women's social power. A significant difference was observed in the fashion styles of female college students in their twenties between the time of admission and the current time. Compared with the past, the preferred style has changed to gender-neutral rather than feminine, useful rather than aesthetics, character rather than fashion, sporty rather than elegance, and casual rather than formal. Preferred items included pants rather than skirts, sneakers rather than shoes, socks rather than stockings, long skirts rather than short skirts, and backpacks rather than handbags. The level of attention paid to campus attire per week decreased over time. No correlation was found between gender equality awareness and preferred fashion style, while feminism was correlated with preferred fashion items. The degree to which attention was paid to campus attire per week was correlated with feminism, but was not correlated with a perceived increase in womens' social power.

• 복식
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• 제57권6호
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• pp.46-61
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• 2007

The analysis of exotic style in domestic fashion brand items aims to offer the ideas necessary for the style and item developments and to analyze exotic images and styles accepted in domestic fashion market. Therefore this study analyzed the domestic fashion brand items and categorized the main exotic factors and styles so that would catch on to its characters and appearance frequency. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The styles of exotic image in domestic fashion brand items are 'natural' style, 'primitive' style, 'ethnic' style, and 'maximalism' style. Also, the main exotic factors in each exotic style were composed of a few exotic images such as 'natural', 'primitive', 'ethnic', 'romantic', 'elegance', 'splendid', 'seductive', 'retro', 'traditional', 'classical', 'bohemian', 'vintage', 'kidult', 'artistic', 'extreme compromise', and 'modern'.