• Title/Summary/Keyword: Fashion images

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Characteristics of Colors and Color Images on fashion Web Sites (패션 웹사이트의 색채 특성와 이미지)

  • 이미숙
    • Journal of the Korean Home Economics Association
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    • v.41 no.8
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    • pp.159-178
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    • 2003
  • The purpose of this research is to analyze the characteristics of colors and color images on fashion web sites, and to provide efficient color informatiom which is useful in color planning and is suitable for brand image on fashion web sites.216 color sample used by 48 fashion web sites were collected and analyzed. The results of this study are as follows; First, dominant colors on fashion web sites are neutral color such as white, gray, black and warm colors such as red, yellow red, yellow. Except blue, cool colors show low usage ratio. Second, the color tones of vivid, strong, light, dull, dark, dark grayish were shown in order. Third, the color images on fashion web sites are casual, modem, romantic, natural, elegant, chic, classic, dandy, pretty, clear, cool casual, dynamic, gorgeous, ethnic and formal.

A Study on the Images of Fashion Advertisements using Mirrors (거울을 이용한 패션 광고의 이미지 연구)

  • Choi, Yoo-Jin
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.200-209
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    • 2009
  • Mirrors often appear in fashion advertisements. This study aimed to analyze meanings of the images represented in fashion advertisements using mirrors. This study analyzed the meanings of mirror image in Western art history, and also studied meanings of female representations in the paintings. Based on previous studies, this study classified mirrors' expressions in three types and analyzed their meanings. To analyze the meanings of the three types, this study researched the symbolic meanings of the mirrors in visual arts chronologically, first. And then, this study interpreted that in the context of consumption cultures and consuming ideologies in view of feminism, consumption ideology, desire theory, and fetishism. The results of this study were as follows; 1. Narcistic body expressions associated with strong and independent women, while associated submissive being overwhelmed by consumption cultures. 2. The method of revealing the female body throughout mirrors was meant to attract the attention of consumer. 3. Multiplied body images meaning was like a commodity in fashion advertisements.

Analysis of the Jean Pants Street Fashion for Men in Seoul, 2012

  • Lee, Minjeong
    • Journal of Fashion Business
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    • v.16 no.6
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    • pp.52-62
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    • 2012
  • This study researched the jeans street fashion for young men looked like 20s and 30s in Seoul, and analyzed jeans by silhouette by fit and color by washing. The photos were of jeans from the waist to the bottom; and among a total of 1,159 images, 847 images that could be analyzed were selected and used for the analysis. From the images used in the analysis, the jeans fits were categorized according to silhouette and color that were used for the visual selection. As a result, young men preferred fashion jeans like slim or skinny jeans. Most of the tight fitting skinny and slim jeans were slim baggy style jeans, like low waist & long rise with a low back york, which was a key trendy pants style. The jeans color analysis by washing finish showed that dark jeans were most frequently, most of the dark jeans had the original denim color based on the non or normal wash techniques. It is hoped that the results of this study can be used as basic data for the development of designs for jeans brands.

A study on Korean fashion style expressed in YouTube content (유튜브 콘텐츠에 표현된 한국적 패션 스타일)

  • Gwak, Ga Bin;Kim, Sejin
    • The Research Journal of the Costume Culture
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    • v.29 no.2
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    • pp.289-306
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    • 2021
  • The study aims to define the Korean Wave as global attention to Korea's unique culture and consider the specificity of traditional Korean fashion images in Korean Wave content. The research method of this study is a case study through literature research. In order to collect Korean Wave content on YouTube, 24 channels with the highest number of views were selected from among content uploaded from 2018 to the present through keyword search, and up to two channels with high views showing traditional Korean fashion images. As a result of selecting the analysis target, 41 Korean Wave videos and 368 costumes were selected and analyzed based on fashion style elements, including item, color, detail, motif, styling, silhouette, and accessory. As a result of the study, music, broadcast, fashion, and other content were found in the Korean Wave content fields in which Korean fashion style appeared, and the characteristics of each field were derived. Music content was characterized by fashion style excluding stereotypes about traditional Korean costume, broadcast and fashion content was characterized by fashion style inherited from traditional costume, and other content was characterized by symbolic fashion style of traditional culture. This study is meaningful in revealing the formative characteristics of traditional Korean design elements recently shared online through the study of Korean traditional fashion images in Korean Wave content.

A Study of the Concept of Futuristic Image in Fashion Since 2000 (2000년 이후 패션에 나타난 미래적 이미지의 개념에 관한 연구)

  • Kim, Yoon-Hee
    • Journal of the Korean Society of Costume
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    • v.58 no.2
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    • pp.107-119
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    • 2008
  • This study aims to define the concept of the futuristic image in fashion since 2000. In this study, earlier studies of the futuristic images in the fashion are analyzed and it is discovered that the most important characteristics of the futuristic images are the cosmic space and virtual reality. An analysis of actual data of the futuristic images of the fashion since 2000 produces the following conclusions. First, since 2000 the futuristic fashion to convey the image of space tends to be minimalist, taking H or A silhouette and using white, silver, or other vivid colors. Second, since 2000 the image of virtual reality is often expressed in the fashion of futuristic image as female fighters or vampires of the future who mostly wear pants suit or skirts that expose the body line. Materials of advanced technology or shiny leather are often used and dark colors including black are dominant in these images. Third, when the space image is expressed, the androgynous youth is emphasized. However when female fighters or vampires of the future are shown, sexual image of gloomy atmosphere is often stressed. Fourth, the fashion of futuristic image since 2000 takes up the space age look of the 1960s and the techno-cyber look of the 1980s and the 1990s. However their internal meanings are lost and only external forms are repeated. In sum, the current fashion of futuristic image emulates the past look of the fashion which was circulated as futuristic images and may be considered as a result of combination of futuristic image and retrospective image.

The Analysis of the Present Ethnic Fashion's Major Characteristics (현대 에스닉 패션(Ethnic Fashion)의 특성 분석)

  • Choi, Young-Ok
    • Fashion & Textile Research Journal
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    • v.7 no.5
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    • pp.481-493
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    • 2005
  • Reason for contemporary ethnic-look's remarkable world popularity is viewed as due to counteraction of disordered world conditions such as war, terror, and economic depression. These conditions led people to desire the returning to primitive human society where freedom and peace are preserved. The background of ethnic look emergence is influences of post-modernism, eastern and western culture hybrid, and ecology. This study will mainly focus on the analysis of present ethnic fashion trend and, with following to this, their images will be analyzed and categorized. The result of ethnic trend, especially that of Asian's and African's, from 2000 to 2005 is like this: representative Asian ethnic fashion tendency is focusing on Japanese and Chinese. In Japanese style, oversized silhouette was derived by Kimono and wide belt was appeared by influence of Kimono's Obi. Chinese ethic style are analyzed as adapting feministic silhouette and details from Chinese traditional clothes, Chipao. Additionally, in some of the Chinese ethnic-look, there are mixtures with Japanese, North American, and African's images. Mixing with pop images and ancient ones are also emerged. In the African ethnic look, people used colorful cloth and new materials which is considered as integration of primitives and modern science. From the study, it is possible to conclude that current modern ethnic fashion can be defined as blends with one country's image to the other, mixture with new technology, and acceptance to the multi-national folk fashion. These trends are widely revealed and extended in the world fashion. In the following result of the analysis, there were four outstanding images lying underneath in the present ethnic-look. That is eclectic, traditional, natural, and mysterious images.

Development Of Fashion Cultural Products using Traditional Korean Culture to Enhance Global Competition - Study on Face/Human Images for Digital Textile Printing -

  • Kim, Min-Ja;Lim, Ji-Ah;Yi, Jae-Yoon;Choi, Kyung-Hee
    • International Journal of Costume and Fashion
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    • v.6 no.2
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    • pp.11-27
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    • 2006
  • The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.

Analysis of Fashion Design Characteristics and Cycles of Knit Fashion Trends (디자인 특성에 따른 니트 패션 트렌드의 주기 분석)

  • Ko, Soon-Young;Park, Young-Sun;Park, Myung-Ja
    • The Research Journal of the Costume Culture
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    • v.18 no.6
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    • pp.1274-1290
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    • 2010
  • This study analyzed the design elements and fashion images of women's knitwear in collections of Paris, Milan, London and New York between 2003 and 2008, and examined knitwear trends in an effort to verify whether knitwear trends are repeated in certain cycles, whether they show complicated patterns in cycles and yet occur in quasi cycles, or whether they occur non-periodically in complicated forms of chaotic cycles. Trend cycle analysis results are deemed to identify the time series attribute of knit fashions. It also sought to categorize the attribute of various factors influencing knitwear trends with a view to determining relevancy between design elements, and to present the direction of predicting knitwear fashion trends and the progression of short-term knitwear trends. This study reached the following conclusion. According to design elements or fashion images, knitwear fashion trends occur in cycles, quasi cycles, non-periodical cycles. These cyclic characteristics can be used as scientific data for planning knitwear products. The study confirmed close relevancy between fashion images and fashion elements. It identified close relevancy between designs with similar fashion elements and images through coordinates by year and season, and it is possible to make short-term prediction of trend direction through the flow of coordinates. Time series data were insufficient, thereby making it difficult to perfectly verify chaos indices and giving limitations to this study. A study with more time series data will produce a more effective method of predicting and using knitwear fashion trends.

A Study on the Military Look in Contemporary Fashion - Women's fashion collections since 2010 - (현대 여성 패션에 나타난 밀리터리 룩에 관한 연구 - 2010년 이후 컬렉션을 중심으로 -)

  • Kim, Jeong-Mee
    • Fashion & Textile Research Journal
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    • v.15 no.6
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    • pp.862-873
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    • 2013
  • The purpose of this study is to analyze the formative characteristics and the aesthetic values of the Military style in the 20th century and the images of the Military look shown in recent collections. The results of this study are as follows; 1) The aesthetic values of the Military style includes authority, functionality, resistibility and bisexuality. Authority is represented in suits and coats attaching details such as epaulets, flap pockets, gold buttons and badges. Functionality is represented in pants suits and skirts suits which are comfortable and simple. Resistibility is represented in wrinkled, dirty-old and torn military items. Bisexuality is shown on the military pants suits that a skirt or a mink coat is draped over. 2) The Military look in collections are expressed in classic, romantic, sexual, sporty, avant-garde and ethnic images. Classic images are appeared in suits and coats attaching details such as epaulets, flap pockets, gold buttons and badges. Romantic images are represented in the military items made of pastel-tone lace or splendid colored silk. Sexual images are appeared in designs to expose or to focus in women's body. Sporty images are represented in the military items made of new materials such as cotton-fleece, cotton-jersey and tencel. They have camouflage prints, melange-gray and fluorescent colors. Avant-garde images are appeared in the deformed suits and outer made of special materials with camouflage prints, khaki, gray and black. Ethnic images are represented in wearing military and ethnic items at the same time or military items made of ethnic colors, prints and handmade details.

Interpretation of Images and Symbols from Greek and Roman Mythology in Contemporary Fashion - Focused on Durand's Classification of the Imaginary - (현대패션에 나타난 그리스.로마 신화의 이미지와 상징 해석 - 뒤랑(G. Durand)의 '상상계 이미지들의 동위적 분류도'를 중심으로 -)

  • Rhew, Soo-Hyeon;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.61 no.2
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    • pp.131-151
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    • 2011
  • The study alms to identify how the symbols and images of Greek Roman myths in contemporary fashion have been reflected in respects of meaning and forms, and to find out the organic course from meaning to forms by using Durand's classification. The results define the significance of Greek Roman myths in contemporary fashion, and systematically suggest a direction of imagination for more creative design. In the diurne regime, the symbolism of purity, heroism and fear appeared. In the nocturne regime, the symbolism of maternity and sensuality appeared. In the dramatic regime, the symbolism of androgyny appeared. The characteristics of designs contained in each symbolism are common. In this regard, it is possible to trace organic relationships in the creation of images through the verbal scheme. In addition, the verbal scheme creates archetypal images that lead to images and symbols in the socio-cultural context, so it is possible to analyze the relationships between archetypal images and the format of garments. The study examined how the archetypal images that appeared in the mythical images were expressed in garments through the verbal system.