• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.180-199
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• 2021

This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.760-775
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• 2014

In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men's ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men's fashion style in $21^{st}$21st century that reflects changes in men's sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men's personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women's ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others'desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men's beauty and fashion market.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.46-61
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• 2007

The analysis of exotic style in domestic fashion brand items aims to offer the ideas necessary for the style and item developments and to analyze exotic images and styles accepted in domestic fashion market. Therefore this study analyzed the domestic fashion brand items and categorized the main exotic factors and styles so that would catch on to its characters and appearance frequency. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The styles of exotic image in domestic fashion brand items are 'natural' style, 'primitive' style, 'ethnic' style, and 'maximalism' style. Also, the main exotic factors in each exotic style were composed of a few exotic images such as 'natural', 'primitive', 'ethnic', 'romantic', 'elegance', 'splendid', 'seductive', 'retro', 'traditional', 'classical', 'bohemian', 'vintage', 'kidult', 'artistic', 'extreme compromise', and 'modern'.

• Asia pacific journal of information systems
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• v.31 no.4
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• pp.448-471
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• 2021

Compared to consumers' focus, in the past, on the functional aspect of fashion products, consumers recently tend to place more importance on their impressive and memorable experiences in purchasing process. As consumer's interest changes from functional aspects to individual experience in purchasing process, fashion brands try to convey the identity of the brand through creating favourable consumers' experiences. Therefore, this study explores the effect of individuals' aesthetic experiences with fashion brands' SNS accounts on their attitudes. More specifically, the study evaluates whether consumers enjoy the flow of fashion brands' SNS accounts and form purchase intentions through their aesthetic experiences and product placement. Through a survey, empirical testing was done to investigate the effect of the aesthetic experience on of flow and purchase intentions. The current study tests the interaction effect among perceived aesthetic experience, narrative images, and product placement employing 2×2×2 MANOVA. The findings herein reveal that the aesthetic experience affects flow and purchase intention, and that there is a statistically significant interaction effect between aesthetic experience, narrative images, and product placement.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.91-107
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• 2014

This purpose of this study is to analyze the pursuit of current fashion trends and fashion image types of middle-aged women in Korea. This study attempted to investigate the standards and properties of these different types of fashion images. The overall characteristics of middle-aged women and the concepts of personal image and fashion image were investigated through literature research. Survey and analysis based on Q methodology was conducted. Factors of personal image, fashion image and components of fashion image were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) The main factors influencing the current fashion image of women in their forties and fifties in Korea are classified into six types. 2) The elements of fashion image that Korean women in their 40s and 50s pursue are divide into four types. 3) Each type can be recognized by specific fashion image components and colors. 4) This shows that middle-aged Korean women are highly conscious of how others perceive them and have a desire to not stand out from others. It also shows that they are very active in pursuing fashion and following trends, which is the image of an active and dignified woman. This study provides the framework that enables sorting of the fashion images types that middle-aged Korean women want to pursue. The results from analyzing the factors can be used to recognize specific fashion images, and can be used in the planning and designing of fashion items for middle-aged Korean women.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.177-192
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• 2003

The purpose of this study is to define masculinity as a shilling concept, stemming from the process of power groups controlling the conscious and unconscious of human beings to diffuse their ideologies, and to examine how masculinity has been reflected in aesthetic images in men's bodies and fashion. As for the research methodology, literary research and demonstrative studies through the analysis of pictures and photos were undertaken. Emerging in the wake of the Industrial Revolution in the 19th century, the absolute powers such as the bourgeois elite, males and the Wet emphasized the importance of reason, and made aesthetic images such as authority, robustness and modernization in men's fashion. In the conversion to the Information Society, poweres horizintally spread out over society. By using non-reason, diverse power groups have broken down traditional masculinity and express diverse aesthetic images in men's fashion such as eroticism, multi-culturalism and liberation.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.59-74
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• 2000

The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.199-207
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• 2024

Today, AI image creation technology is being expanded and utilized across industries. Accordingly, various AI image creation programs optimized for the fashion industry are being developed and commercialized. In this study, we compared and analyzed the visual characteristics of fashion images created by AI image creation programs such as Playground, Midjourney, and The New Black to identify the characteristics of each program and point out areas where each program can be used and problems. The results are as follows: First, while Playground and Midjourney intuitively applied the contents of the command to create images that were different from actual fashion trends, Dannew Black created images that were relatively similar to fashion trends. Second, while Playground separates or combines images corresponding to the command content, Midjourny tends to create new images by adding and fusing various details. Third, in Playground, colors not included in the command appear randomly, and in The New Black, colors not included in the command appear coordinated, and Midjourney generates the color specified in the command relatively accurately. In conclusion, Midjourney can be used when seeking inspiration for developing unique and creative fashion designs, and The New Black can be helpful in referencing fashion trends or fashion styling. On the other hand, playgrounds can be somewhat confusing when it comes to color creation, so this is something to be careful about. It is expected that AI image creation tools can be used more efficiently in fashion design development.

• Journal of the Korean Society of Costume
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• v.57 no.3 s.112
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• pp.63-77
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• 2007

The purpose of this study is to apply fashion design to developing dress design of mobile-phone game characters. As for the research methodology, first, market research has been carried out to extract main images from dress designs of game characters and to understand their socio-cultural meanings. Second, the fashion design, which ran be compared to the extracted images of game characters were selected. Third, analyses were done to find out the gap between the game character's dress designs and the fashion designs. The main images of game characters are revealed as erotic, romantic, heroic, grotesque. These images have been formed by psychological and socio-cultural effects such as stimulation, empathy, compensation, increase of female game player. The differences between the game character's dresses and the fashion designs are as follows; With regard to style, game dresses have silhouette distinguished from background, but fashion collection have blurred silhouette. In the aspect of color, while strong colors are mainly used in game dress, neutral rotors are preferred in fashion collection. As for texture, the expression of 'textures in game character's dress is so far limited due to the insufficient level of the concerned technology. However, the fashion design applying drape of fabrics are well-developed. Mobile-phone game players want reality in game design. Therefore, the effort to overcome the gaps between game dress and fashion design can contribute to the growth of game character design.

• The Research Journal of the Costume Culture
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• v.31 no.4
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• pp.467-488
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• 2023

The purpose of this study is to determine the concepts of heterotopic image and fashion space, and the characteristics of fashion space and images from the perspective of fashion brands and users. This study examines the evolution of fashion space and consumers with it, based on Foucault's theory of heterotopia, which refers to spaces that blend contradictory features not typically found within a single physical structure. This is accomplished by employing a single case study of Ader Error's Ader Space, a Seoul-based brand known for its unique approach to presenting and communicating fashion. Based on an analysis of Instagram posts of Ader Error along with the hashtag searches "aderspace" and "adererror", this study categorizes heterotopia from the perspective of fashion brands into three properties: fashion space as a medium for selling fashion products; fashion space as getaway to hybrid fashion practices; and fashion space as an illusionary place to experience fashion. From the user perspective, the heterotopic image of Ader Space portrayed on Instagram is characterized by the image of fashion products in an extraordinary fashion space, the image of a fashion space beyond space and time, and the image of exposing the hidden and the illusion-compensation of fashion space. This study contributes to a heightened understanding of the evolutionary concept of the fashion space.