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http://dx.doi.org/10.5850/JKSCT.2021.45.1.180

Effects of Natural Aroma Fragrance on Fashion Images of Galchon  

Yang, Youngae (Dept. of Fashion & Textiles, Jeju National University)
Wu, Yue (Dept. of Fashion & Textiles, Jeju National University)
Yi, Eunjou (Dept. of Fashion & Textiles, Jeju National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.45, no.1, 2021 , pp. 180-199 More about this Journal
Abstract
This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.
Keywords
Natural aroma fragrance; Galchon; Fashion image; Color; Prediction model;
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Times Cited By KSCI : 6  (Citation Analysis)
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